Quarter 3 - 2023

COMMERCEINSIGHT

Q3 2023

CELEBRATING 85 YEARS OF FAMILY FUN

Photo Credit: Lisa Zeng Photography

PRESIDENT MESSAGE

It’s hard to believe that the year is halfway over. Our mid-year review is quickly approaching and when I reviewed what we have accomplished in the last 6 months, it makes me very proud to serve on such an extraordinary chamber board. I want to take a moment to highlight 2 incredible programs.

The first program is Leadership Roseville. On June 15th, our 2023 class graduated. The enthusiasm, talent, and love for our community was evident in this class. I was honored to attend their celebration and share in their accomplishments. Applications are now open for our next class.

The Talent Pipeline Management (TPM) is a top priority for the chamber this year. We are focused on strengthening our local economy through workforce development, business attraction, and retention strategies. We need qualified and skilled workers to address the challenges businesses are facing. Phase 1 of the program is now complete, and I am pleased to announce that the healthcare collaborative will be moving ahead into phase 2 which is incredibly exciting.

The year is not over, and we have some exciting events scheduled over the next few months. Please join us for Splash on September 9, 2023 and for Placer Valley 2023 on October 6, 2023.

CHAMBER STAFF

Chief Executive Officer

Rana Ghadban

Event & Sponsorship Coordinator

Megan Wetzel

Marketing Coordinator

Maddi Zacher

Membership Services Coordinator

Renee Perez

Office Manager

Carole Dittmer

Director of Membership

Monica Goodpaster

Director of Finance

Amy Triplett

Membership Retention Representative

Scott Otsuka

Public Policy Coordinator

Marlo Bourland Business Development Coordinator

Andrea Contreras

Communications Intern

Marina Alexander

BOARD OF DIRECTORS

OFFICERS

President

Kim Menzel

Kaiser Permanente, Roseville

President-Elect

Vance Jones

Wood Rodgers, Inc.

Past President

Darlene Cullivan

The Gathering Inn

Secretary/Treasurer

Alex Brown Captrust

VP Membership Services

Justin Curry Banner Bank/DJ Direct Entertainment

VP Economic & Gov’t Affairs

Ann Bouchard Bouchard Communications Group

VP of Community Development

Ryan O'Keefe Westpark Communities

Dave Breninger

Breninger Consulting & Audio Archives

Angelica Castro

Wise Villa Winery

Stephen Clark

Sacramento International Airport

Tracie Denio-Kerby

Denio’s Roseville Farmers Market & Swap Meet

Chaz Determan

Consolidated Communications

Willy Duncan Sierra College

Joe Flores

Flores & Associates Insurance Services/eXp Realty

Katrina Holmes Sutter Roseville Medical Center

Tamra Kelly Dignity Health

Kat Maudru PRIDE Industries

Luke Noland

Fourscore Coffee Shop

Christopher Onstott

Kronick Moskovitz

Tiedemann & Girard

Lisa Peters

Randy Peters Catering & Event Center

Shannon Zajec Employers Select Insurance Services

Kim Menzel, 2023 Roseville Area Chamber President

INVESTMENTS ON ROSEVILLE'S HORIZON

Bosch investing more than $1.5 billion in Roseville

GOVERNMENT AFFAIRS

The world is taking notice that Roseville is a highly sought-after location for innovative companies expanding their operations. We recently received global attention with the announcement that Bosch plans to acquire Roseville chipmaker TSI Semiconductors and grow its business.

Over the next few years, Bosch intends to invest more than $1.5 billion in the Roseville site and convert it into a state-of-the-art manufacturing facility. Chip production is anticipated to start in 2026. The international boom of electromobility is generating significant demand for these semiconductors.

As mayor, I’m proud to see our recognition as a community of choice for investment. We work hard to create a city that fuels business growth, attracts a skilled and educated workforce, maintains a vibrant quality of life, and offers some of the nation’s most reliable and low-cost municipal utilities. I often hear from businesses that these qualities are critical when deciding where to locate and expand.

Roseville Soccer Complex breaks ground

A 51-acre soccer complex recently broke ground at 2600 Westbrook Blvd. We’ll see the new facility draw regional and national sports tourism, boosting local economic activity and hotel stays. Plans for the complex include 10 lighted, artificial turf fields for soccer, football, rugby, field hockey and lacrosse, ample parking, a universally accessible playground, picnic areas, restrooms, and concessions. We’re scheduled to complete construction by early 2025.

New City budget

The City of Roseville’s Fiscal Year 2023-2024 budget is $784 million. In addition to supporting the extensive day-to-day operations of our full-service city, it also supports priorities determined by the City Council in its four-year strategic plan that can be seen at roseville.ca.us/strategicplan. Our General Fund operating budget is $214 million, while the remaining $570 million in funding is primarily dedicated to the electric, water, wastewater, and waste services utilities. The General Fund includes funding for public safety, parks, recreation, libraries, public works, information technology, and general government functions.

Here are some funding highlights:

•Opening of new Fire Station 8

•Bolster the Police Social Services Unit

•Initiate the design of three new neighborhood parks

•Invest in capital improvement projects

•Invest in asset rehabilitation and improvements, including Weber Park, Johnson Pool, the downtown Roseville water distribution system, the City’s Traffic Operations Center, and City facility security

•Support business growth, attract private investments, and deliver housing options

•Participate in regional efforts to identify strategies to address homelessness

•Pay down unfunded liabilities to improve the City’s financial condition

•Maintain economic stabilization and emergency funding goals

You can see the entire budget or read our Budget in Brief brochure document at roseville.ca.us/budget .

Stay informed with City of Roseville news by visiting roseville.ca.us/connect

-Mayor Bruce Houdesheldt, City of Roseville

BIZ CORNER

Unlocked: The Secrets to Building Your Brand Voice

Developing and honing your organization’s brand voice is vital. Translated: it’s now accepted and expected that your professional communications have personality, clarity and align with your values. Here’s the even better news: a well-defined brand ensures your communication will actually be read and dare we say, enjoyed!

Here’s what an on-point brand voice offers:

Differentiation: It provides a competitive edge and sets you apart. Consistency: It guarantees your audience will have a cohesive experience, and it reinforces trust and loyalty, which we consider the winning formula. Results: It guides your team, creates culture, streamlines and enhances everything else you do. So, you’re probably wondering where to start. We recommend gaining clarity on your brand’s mission, goals and unique selling proposition, which comes from discussions within and outside of your organization.

That’ll help in the next step of creating your brand persona: Think of your brand as a person, with specific traits and values that align with your brand's identity. Is your brand friendly and approachable? Professional and authoritative? Quirky and fun? This will help guide the tone and style of your brand voice.

Our word of advice: Embrace the fun factor, because as we say at MarketSharePR, if there isn’t enjoyment sprinkled into everything we do, we’re not doing it right!

Kayla Scott

Client Services Director, MarketSharePR MarketSharePR.com Kayla@marketsharepr.com

PUBLIC POLICY UPDATES

ECONOMIC & GOVERNMENT AFFAIRS

The Roseville Area Business PAC hosted its first fundraiser of the year on June 14th at the Chamber offices. The PAC had a successful night, raising over $5,000 which will be donated to pro-business local candidates. With the 2024 election being an important one, it's critical to support candidates in Roseville and Placer County that have the interest of the business community in mind. We would like to thank all of those who donated and supported the fundraiser!

In other advocacy news, UCAN, the United Chamber Advocacy Network, has selected Smith Policy Group as their new lobbyist in the California legislator. Mark Smith and his team have a combined 75 years of lobbying experience and have successfully represented clients from trade associations, for-profit and nonprofit companies, and large and small businesses. We are excited to work closely with Mark and the rest of Smith Policy Group for the betterment of our members and the business community.

As the California Legislator prepares to adjourn for summer recess in August, the Chamber is keeping a close eye on key pieces of legislation that affect the business community. We oppose SB 525 that would raise the minimum wage for health care workers to $25, putting a burden on our local hospitals. Due to the Covid-19 pandemic health care facilities are unable to take on these additional costs without the risk of reducing staff or passing costs to customers. The Chamber also supports bills that will benefit local businesses. Earlier this year, Assemblyman Joe Patterson introduced AB 1668, to authorize the Department of Alcoholic Beverage Control to issue no more than four new onsale general licenses in Placer County per year and also prohibits transferring new licenses out of the county or be sold at a price greater than the original fee, and the chamber has been a staunch supporter. This bill will reduce the wait times and astronomical costs for these licenses that businesses currently deals with. All legislative positions that the Chamber has taken can be found on the Chamber Positions page on our website.

ABT Plumbing, Electric, Heating & Air

Rose Gold Health Acupuncture

Galpao Gaucho

Curves

Vincent Gonzales - Keller Williams Realty Roseville

Bow Craft Archery

William Jessup University

Keaton's Child Cancer Alliance

ACE Handyman Services

Westpark Yoga

Adoboink

Granite Bay Dental Spa

Bayhealth Inc

Mexico Lindo

65 YEARS OF BUSINESS

Coming up on 65 years of business, two major steps that Bud's has prioritized is caring for our employees and adapting to different clothing trends. Also, a big takeaway in serving the Roseville community is to keep up with the growth. Actively meeting the new people of our community made me realize that they also want to give back to Roseville.

To other local businesses in Roseville, I would advise you to put yourself out there and to invest in your employees. By donating to organizations and showing up to the events, you are getting to know customers and giving back to your community. Train your employees to do the same. When you invest in your employees, they will want to be a part of the company and promote the company like it is their company.

I appreciate the people of Roseville and the ones who run the city. We need to continue promoting small business. Support your local community because your local community will support you.

-Cindy Nichols, Bud's Dry Cleaning

FIRST NORTHERN BANK Serving locally since 1910 and staying.

First Northern Bank takes pride in delivering a superior level of professional service and has built a team of dedicated relationship managers throughout our network of branches. Our bankers can help you explore a broad range of business banking solutions, including commercial real estate lending, lines of credit, checking accounts, and cash management services.

First Northern Bank has been widely recognized in the banking industry. Recent accolades include:

• “Five Star Superior Rating” by BauerFinancial 1

• “Super Premier Performing Bank” by Findley Reports2

• “Top 200 Performing Community Banks” in the nation by American Banker 3

Providing the refreshing personal experience and care that only a local bank offers, First Northern Bank, the region’s #1 local small business lender, will make you proud to say, “That’s my bank! ”

We invite you to experience the ‘First Northern Bank Difference.’ Besides having the best bankers in the business and a passion for giving back to our communities, we are dedicated to remaining independent.

JEREMIAH Z. SMITH President & CEO

NEW MEMBERS APRIL - JUNE 2023

A Blooming Message

Aguilar Fence

Ambience Floral Design & Gifts

AppleOne Employment Services

Artisan Interiors

Audacy

Avanti Body

Bank of the West

BBSI

Black Mountain Properties

Brainstorm Bob Consulting

Centurion Auto Glass

Clean Juice

Comcast Business

Demas Law Group, P.C.

d'primeramano

EcoWater of Central California

Edward Jones - Courtney Chapman

French Connection Plumbing

Go Educate, Inc.

Haman Photography

Henley & Harris Foundation

House To Home Moving, Inc

Innovative Digital Marketing

InterWest Insurance Services LLC

J Galt

Karen Henson for Supervisor

Lecavalier Cellars

Legion Films

Lotus Cleaning

MAJR Specialties

Marauder Media Group

McCarthy Building Companies, Inc.

Medicare Protection Partners

Mike's Bikes of Roseville

Miners Ravine Dental Group

MNJ Advisors Inc.

Nurturing Touch Massage & Acupuncture

Original Al's

Patrea R. Bullock, The Lemon Law Expert

Perryman Painting & Remodeling

Pilot Freight Service

Psalms Bookkeeping Solutions LLC

Rickstart Marketing+ LLC

Romano HVAC, Inc.

RX Massage

Scrubberr Cleaning Services, LLC

Sharpline Mechanical

Sierra View Funeral Chapel & Crematory Inc.

Snowie King Naturals Mobile Shaved Ice

SunDance Coaching

Synapse Chiropractic

T3 Energy, Inc.

Techtrix - We Make IT Simple

The Forgotten Soldier Program

The Great Greek Mediterranean Grill

The Larkin Company

The Leukemia & Lymphoma Society

The Makeup Bar

The NiVACK Group

Think Inside The Box

ThinkDev, LLC

Two Men And A Truck

Urban Sips + Sweets

Valor Insurance Network

WildHeron Drilling

Zebra Restoration Services

RENEWING MEMBERS

APRIL - JUNE 2023

1 YEAR PLUS

Accurate Cleaning Inc.

Amethyst Grove Assisted Living

Bennett's Kitchen - Bar - Market

Bounty Hunters Grind & Grill

Bozzuto & Company Insurance

SVCS

California MENTOR Family Home Agency, LLC

5 YEARS PLUS

Bayside Church

Berry Redwood

Blue Oaks Veterinary Clinic

Bonnie Gore, Placer County Supervisor

California State University, Sacramento

CMA Insurance Services, Inc.

Crocker Security Services

10 YEARS PLUS

Alex Rue Insurance Agency, Inc

Allen Communications

Barnett & Linn, Attorneys at Law

Better Homes Realty California

Gold

Boden Klein & Sneesby

Boys & Girls Club of Placer County

Brookfield Properties

Development

Burns & Wilcox

California Capital Aquatics (CCA)

CrossRhodes Promotions

Cybertary.com

20 YEARS PLUS

American Medical Response of Placer County

Bob's Cycle Center

Colonial Village Apartments

Eskaton Village Roseville

First Allied Securities, Inc.

30 YEARS PLUS

Aba Daba Rentals & Ready Mix

Avalon Printing & Graphics

CBRE-Roseville

MEMBER SPOTLIGHT

Change Home Mortgage

GiGi's Playhouse Sacramento

Inspired Real Estate Group Inc (DRE02151123)

Make A Wish Northeastern & Central CA and Northern NV

New Vintage Print

Oakmont of Westpark

Platinum Wine Lounge

SCA Commercial Real Estate

Smile & Shine Dental

Summerfield of Roseville Memory Care

Summit Franchise

Suzanne Jones-Placer County District 4 Supervisor

Tytanium Ideas Inc.

Volunteers of America

Downtown Roseville Partnership

DVS Appraisals, Inc.

Gallelli Real Estate

Golden Sierra Job Training Agency

Gourmet Gifts by Bravo

Image Outfitters Photography, Inc

J&S Asphalt

Old Town Pizza

Propp Christensen Caniglia LLP

Sierra Pregnancy & Health

St. John's Episcopal Church

Synergy Home Care

The Fig Tree Coffee, Art & Music Lounge

The Monk's Cellar

Your Concierge Agent, Heather McCarthy, RCS-D

Earl Consulting, LLC

First Citizens Bank

Flores & Associates Insurance Services

Fraternal Order of the Eagles

#1582 - Roseville

Life Community Church

Maidu Village Senior Apts. III

MarketSharePR

Minuteman Press Roseville

Newmark Knight Frank

Oakmont of Roseville

Placer Breast Cancer Foundation

Prestwood IT Solutions

Randy Peters Catering & Event Center

Roseville Honda Motorsports

Roseville Theater Arts Academy

Security Public Storage-Cirby Way

SIMS Recycling Solutions

South Placer Rotary Club

The Salvation Army

Tri Counties Bank-Pleasant Grove Blvd

Unger Construction Co.

USA Properties Fund Inc.

Western Health Advantage

William Jessup University

Zafia's Family House

Golden Eagle Janitorial

Keaton's Child Cancer Alliance

LP Consulting Engineers, Inc.

Newmark Knight Frank

Placer SPCA

Roseville Coalition of Neigh. Assoc.

- RCONA

Storage Direct

Tri Counties Bank-Pleasant Grove Blvd

Westfield Galleria at Roseville

Woodcreek Dentistry

Denio's Roseville Farmers Market & Swap Meet

Neighborly Pest Management, Inc.

Northern California Power Agency

Placer County Water Agency

Project GO, Inc.

Roseville City School District

Roseville Jt. Union High School Dist.

Seale Signs

CONGRATS TO OUR TPM GRADUATES

The 2023 Roseville Talent Pipeline Management® Academy concluded on June 14th. Employer led collaboratives representing the manufacturing, healthcare, construction and utilities, technology, and hospitality industries gained the knowledge and skills to apply supply chain solutions to their respective industries’ talent needs.

Please join us in recognizing these graduates:

Lyndon Huling , UC Davis & UC Davis Health

Mark Adams, Teichert

Matt Ocko, City of Roseville- Environmental Utilities

Renay Mahta, Chino Valley Chamber of Commerce

Richard Robinson, Kaiser Permanente

Rick Larkey, Associated Resources

Sapphira Davis, Sierra College

Scott Stephenson, Swinerton Inc.

Tegan Knifton, SMUD

Terri Griffin, Roseville Joint Union High School District

Tim Young , PRIDE Industries

Wayne Wiley, City of Roseville – Economic Development

Wendy Brodnick , Placer County Human Resources

Zeb Welborn, Chino Valley Chamber of Commerce

Matt Ocko, City of Roseville- Environmental Utilities

Though the academy has concluded, the implementation work has just begun. Your organization is welcome to benefit from the learnings by participating in an industry collaborative.

Contact Roseville Area Chamber of Commerce CEO, Rana Ghadban, for more information: Rana@RosevilleAreaChamber.com

Also, thank you to the City of Roseville for its support bringing TPM® locally to benefit the wellbeing of the City’s residents and businesses.

Adamanda Phillips, Sutter Roseville Medical Center

Amy Schultz, Sierra College

Ava Keck , Placer County Economic Development

Benjamin Fell , California State University, Sacramento

Christy Jewell , Jessup University

Colleen Connors, Dignity Health

Daniel Chapnick , Raley's

Diann Rogers, Rancho Cordova Area Chamber of Commerce

Eric Steward, Meristem

Haseeb Shinwary, Roseville Area Chamber of Commerce

Hillary Tellesen, Valley Vision

Jason Buckingham, Golden Sierra Job Training Agency

Jesse Ravera, City of Roseville - Infrastructure Solutions

Joel Moore, Thunder Valley Casino Resort

Ken Kuwamura, Union Pacific Railroad

UPCOMING EVENTS

FEATURED AMBASSADOR

W

What I like most about being an ambassador is the other ambassadors in the group! Besides the Chamber activities and getting to know the new Chamber members, being an ambassador has turned out to be one of the best networking groups I’ve been a part of. Doing business with people you know, like, and trust, is very easy in this group.

hen opening the IT Pro Source Roseville branch, one of the first things we did was join the Roseville Chamber. Within a few months, I knew that I wanted to be more involved with the Chamber. I explored my options, and the ambassador group stood out to me as a great way to get involved! After the 6 months of being a new member was up, I started the ambassador training program and have been in the program since.Mark Becker IT Pro Source

My favorite chamber event, easily, is SPLASH! The food and drink selection are amazing. You have the chance to try different things and find new favorites! Every SPLASH!, that I’ve gone to over the years, has been so much fun.

-Mark Becker, IT Pro Source

IGNITE continues 2023 with more professional growth opportunities this autumn. I encourage everyone to join us for “Fired Up!” Our Young Professional Women’s Forum on September 14th. We are partnering with the Female Leadership and Mentor Exchange (FLAME) to bring a wonderful speaker and panel on how young professional women can conquer the challenges they face entering the modern workforce and the importance of a mentor relationship for both parties.

Join us for a preview of the event at our August 11 Coffee Chat, 8:00 a.m. Bonnie Gore, Chairwoman of FLAME, will be speaking with us about the organization and how you can create a mentor relationship.

We are also making service a top priority for IGNITE. We will be supporting the Roseville Police Activities League with their “Bacon and Brew Bash” in October, we’ll be alongside the Roseville Chamber team for the annual “Light the Night” walk in Sacramento in November, and we’ll be wrapping gifts in support of the Lost but Not Forgotten organization in December. I hope you and your family join us in serving our wonderful community.

I look forward to seeing you soon!

Landon Wolf Chair, IGNITE Young Professionals LandonWolf8@gmail.com

Photo Credit: Lisa Zeng Photography

CELEBRATING 85 YEARS OF FAMILY FUN!

Summer 2023 in Placer County started with record-breaking attendance and perfect summer weather at the 85th Annual Placer County Fair @the Grounds in Roseville! With paid attendance up 69% from 2022, this event truly captivated the local community and surrounding areas. Fairgoers had no shortage of things to see and do at the Placer County Fair, with new events such as the NASCAR races, fireworks, epic concerts, & best of all, an improved fairgrounds layout.

This year, strategic changes transformed the fairgrounds, making the Roebbelen Center the vibrant hub of the Fair. The new 160,000 sq ft event venue allowed fairgoers to check out the commercial vendors, Family Fun Zone, Cornhole Tournament, and live entertainment, all inside the comfortable air-conditioned space. Additionally, bringing the carnival closer added to the Fair's improved layout.

Marketing efforts created a lot of excitement around the Fair, with attendee numbers soaring on Saturday and Sunday. This overwhelming response brought unforeseen challenges in parking and a sold-out Rib Cook-off. Our team swiftly addressed these hurdles, finding solutions to continue to create a positive experience for fairgoers.

This year's Fair still proved to be a success, showcasing a variety of entertainers and live music, unlike any other year. The Spazmatics, The Outlaw Mariachi, Wonder Bread 5, and Adam Aldama & the Aces rocked out at the Attaway Pavilion. In addition to the epic concerts, other fan favorites included the unique food and beverage options at the Fair. With more diverse options than any year prior, such as Ceviche from Ray's Miches & Shrimp and Woodfired Pizza from Benji's Woodfire Pizza, attendees enjoyed fair classics and explored new flavors.

Thank you to the community for making the 85th Placer County Fair the best and most remarkable Fair to date. The success of this year's Fair serves as a testament to the hard work and dedication of the staff, volunteers, and support from our local sponsors. Join us next year, from June 20-23, as we keep the momentum going and prepare for an even more unforgettable Placer County Fair!

Photo Credit: Lisa Zeng Photography

SMF LAUNCHES $1.3 BILLION EXPANSION PROJECT

The Sacramento County Department of Airports, which operates Sacramento International Airport (SMF), announced today SMForward, a $1.3 Billion expansion project that will reshape the Airport to accommodate projected passenger growth over the next seven years.

SMForward is embarking on a transformative journey, with the launch of six ambitious projects in 2024, including construction of a stunning $140 million pedestrian walkway. This state-of-the-art walkway will seamlessly connect Terminal B to Concourse B, empowering passengers with the flexibility to choose between a leisurely walk to their gate or utilizing the Airport's efficient train system.

Additional SMForward projects include expansions to both Terminal A and Concourse B, which will add gates and new amenities; a new Terminal B parking garage; and a consolidated ground transportation center that will centralize taxi, rideshare, and off-site shuttle providers into a single area that is walkable from both terminals. SMForward is expected to conclude in late 2027 with the completion of a new $400 million consolidated rental car facility, allowing passengers access to the Airport’s rental car providers without the need to ride a shuttle bus.

SMForward is a major milestone for Sacramento, representing the largest construction program in the Airport’s history. This ambitious project is not just an expansion, but a complete transformation of the airport experience for the people of Sacramento and its visitors. The project will bring about significant improvements and upgrades that will enhance the convenience, comfort, and accessibility of the airport for all.

“The airport experience is the first impression many people see when they arrive in Northern California – and the last as they leave,” said Cindy Nichol, Director of Sacramento County Department of Airports. “SMForward will change the airport's skyline, but it also sets the stage for the airport’s growth and our regions as a whole.”

SMFoward creates jobs and economic opportunities for local businesses and serves as a catalyst for further development in the region. The project will help Sacramento to be more competitive as a destination, attract more visitors and businesses, and ultimately contribute to the growth of the region.

SMForward comes as air travel demand in the Greater Sacramento region continues to exceed peer airports in the region after unprecedented impacts from the Covid-19 pandemic. 2022 saw SMF nearly return to prepandemic levels with six consecutive years of year-over-year record-breaking passenger growth through 2019. Forecasts show steady passenger growth averaging 4.3 percent annually through 2041, underscoring the need for expansion.

Additional information and business opportunities within SMForward can be found on the newly launched website at SMForward.com.

SPONSORS