Q3 2024 Newsletter

COMMERCEINSIGHT Q3 2024 UNION PACIFIC'S "BIG BOY" ROLLS INTO ROSEVILLE

CEO MESSAGE As we close out the Summer and welcome in the Fall’s cooler months, it’s a treat to look back and reflect on all that our Chamber has accomplished in 2024. We’ve got a lot of stokes in the fire!

Some highlights:

CHAMBER STAFF Chief Executive Officer

Director of Finance

Event & Sponsorship Coordinator

Membership Retention Representative

Rana Ghadban

Megan Wetzel

Marketing Coordinator

Maddi Zacher

•Talent Pipeline Management: We’ve continued to expand the reach of this valuable program designed to develop our local workforce. After launching in 2023, TPM recently initiated two new collaboratives focused on Hospitality and IT. Last year’s collaboratives also continue to work with local colleges and employers to create educational programs geared towards the skillsets needed in our region.

•5-Star Accreditation: Did you know that our Chamber is 5-Star accredited by the US Chamber? This is quite an acknowledgement of our Chamber’s high level of service provided to our business community. Our re-accreditation process is currently underway, which is required every five years. Chamber staff is actively working to submit our application this year.

•Statewide Recognition: At this year’s Cal Chamber Summit held at our State Capitol in May, our Chamber received the Advocacy Award for our advocacy work. We utilize many different strategies to promote a healthy business climate. It’s an honor to receive this recognition at an event attended by Chambers throughout the State.

Looking ahead, please join us at the events we’re planning for this Fall: The annual State of the City address, held at Goldfields on Friday, August 16. The wildly-popular Splash! event held at the Roseville Aquatics Center on Saturday, September 14. Lasrlt, our annual business showcase, Placer Valley 2024, held on Friday, October 18. Check out our website for more information.

Director of Membership

Monica Goodpaster

Membership Services Coordinator Gabby Aamodt

Administrative Assistant Lucy Alvarez

Program Assistant Sarah Jagerhorn

OFFICERS President Vance Jones

Wood Rodgers, Inc.

President-Elect Ann Bouchard

Bouchard Communications Group

Past President Kim Menzel

Kaiser Permanente, Roseville

Secretary/Treasurer Alex Brown

VP Membership Services Justin Curry

DJ Direct Entertainment

VP Economic & Gov’t Affairs Stephen Clark

Sacramento International Airport

VP of Community Development Ryan O'Keefe

Westpark Communities

Captrust

BOARD Dave Breninger

Adrian Guerrero

Union Pacific Railroad

Kat Maudru

Breninger Consulting & Audio Archives

PRIDE Industries

Angelica Castro

Fourscore Coffee Shop

Wise Villa Winery

Darlene Cullivan The Gathering Inn

ECONOMIC & GOVERNMENT AFFAIRS MEMBER SPOTLIGHT INSIDE THE CHAMBER COMMUNITY HIGHLIGHTS PRESIDENT’S CIRCLE Commerce Insight

Marlo Bourland

BOARD OF DIRECTORS

SMUD

5 9 13 17 20 2

Workforce Development Coordinator

Carole Dittmer

Lora Anguay

TABLE OF CONTENTS

Scott Otsuka

Office Manager

With that, cheers to the cooler months ahead!

Vance Jones 2024 Roseville Area Chamber President

Amy Triplett

Tracie Denio-Kerby

Denio’s Roseville Farmers Market & Swap Meet

Willy Duncan Sierra College

Joe Flores

Flores & Associates Insurance Services/eXp Realty

Luke Noland

Christopher Onstott Kronick Moskovitz Tiedemann & Girard

Lisa Peters

Randy Peters Catering & Event Center

Tammy Powers

Sutter Roseville Medical Center

Angie Simmons

Dignity Health

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CITY COUNCIL TO WEIGH IN ON PROP. 36 & MORE

ECONOMIC & GOVERNMENT AFFAIRS

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his November, Californians will be asked to vote on Proposition 36 – The Drug and Theft Crime Penalties and Treatment-Mandated Felonies Initiative. The initiative’s proponents submitted over 900,000 voter signatures, exceeding the required 546,651 to qualify for the November ballot.

The initiative has garnered support from small business owners, victims of fentanyl, social justice leaders, community organizations, and elected officials, and aims to address the rising issues of drug addiction and theft exacerbated by the 2014 voter-backed Prop. 47, which lowered penalties for these crimes. Prop. 47 more than doubled the amount a person could steal before facing a felony charge from $400 to $950, by requiring that thefts under $950 be charged as misdemeanors.

The Roseville City Council’s Law & Regulation Committee has referred this initiative to the full City Council to consider taking a support position. It is anticipated this item will be on the City Council agenda at 6 p.m., Wednesday, August 21, in Council Chambers at 311 Vernon St.

Key Proposals of Prop.36: • Drug and Mental Health Treatment: This proposal mandates treatment for drug addiction with enforceable legal consequences for non-compliance, aiming to support recovery.

• Tougher Laws on Drug Dealing: It proposes increased penalties for drug dealers, especially those involved with fentanyl and other hard drugs, with provisions for murder charges if trafficking leads to death.

• Revising Theft Penalties: The initiative seeks to reintroduce harsher penalties for repeat theft offenses, target "smash and grab" crimes, and allow for the aggregation of theft values to elevate charges to felonies.

The initiative introduces "treatment-mandated felonies," which combine judicial discretion with mandatory treatment programs to effectively curb the cycle of drug use and criminal behavior.

As we consider an advocacy position on this initiative, our City’s efforts remain focused on the priorities the City Council outlined in its strategic plan, including to Ensure a Safe and Healthy Community, Enhance Economic Vitality, and Support Community Engagement and Advocacy (Roseville.ca.us/strategicplan).

To this end, as outlined in the City Manager’s Budget Message for FY 2024-25, the Roseville Police Department’s efforts include establishing the Real Time Crime Center, serving as RPD’s command and digital briefing center for critical incidents (RTCC assisted on 413 calls for service in 2023); and being awarded a $600,000 Retail Theft Suppression Grant, to be used for additional Flock cameras, other Investigations Unit technology, and overtime funding for retail theft enforcement operations, such as Operation Grinch during the holidays (roseville.ca.us/cmbm).

-Roseville Mayor, Bruce Houdesheldt

Commerce Insight

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BIZ CORNER

Did you know that 46% of all cyber breaches impact small businesses? Cybercrime is growing and expected to reach $10.5 trillion by 2025. Many small business owners believe their companies are too insignificant to attract cybercriminals. However, as experts working within the small business space, we know firsthand just how vulnerable these businesses are. The reality is that cyber attackers often target small businesses precisely because they perceive them to have weaker defenses. It's time to fortify your business against these ever-evolving threats.

Cybersecurity is a layered approach and there is no one-size-fits-all process for securing an organization. In many cases, it takes dozens of layers to protect your organization and reduce the risk and damage of a cyberattack. Below are four basic layers you can use to begin the process of protecting your business.

Tip 1: Turn on Multi-Factor Authentication (MFA)

Enabling MFA can help block automated cyber-attacks, it requires users to provide two or more verification factors to gain access to a resource such as an application, online account, or VPN.

Tip 2: Update Your Software

Keeping your software updated ensures you have the latest security patches, protecting your systems from vulnerabilities and reducing risk. Regular updates for operating systems, applications, and antivirus software help close security gaps.

Tip 3: Think Before You Click

Be cautious of unsolicited emails, especially those that create a sense of urgency or contain unexpected attachments. Always hover over links to see the actual URL and consider using email filtering tools to reduce the number of phishing attempts that reach your inbox.

Tip 4: Use Strong Passwords

A strong password should combine uppercase and lowercase letters, numbers, and special characters.

Alternatively, pass phrases—a series of random words or a memorable sentence—can be easier to remember and just as secure. For example, a pass phrase like "BlueSky!Monkey*Jazz" is both strong and memorable. Avoid using easily guessable information such as birthdays, common words, or sequences like "123456."

Dan Morrison Owner, Cybermorr LLC cybermorr.com info@cybermorr.com 916-790-1579

GO MORE PLACES WITH MEASURE B

ECONOMIC & GOVERNMENT AFFAIRS

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easure B is a proposed ½ cent sales tax for transportation funding that would be collected in the Cities of Lincoln, Rocklin, and Roseville beginning in 2025. It was developed by the Placer County Transportation Planning Agency (PCTPA) following a public process to identify and prioritize transportation funding needs in our region. The funds would be used to address growing traffic congestion and declining transportation revenue. The three cities are part of a special district that was formed to address current and future transportation infrastructure needs in our region. If passed, Measure B would generate around $1.58 billion over the next 30 years.

Measure B funds must be spent on transportation investments that benefit the District and cannot be taken by the State or used for any other purpose. In addition, the money must be used to supplement existing transportation revenues and may not replace current funding. The development community will continue to pay its fair share and existing funding from local agencies will remain the same as well.

According to PCTPA Executive Director Matt Click, “Competitive funding programs require local funding matches which can be provided by Measure B allowing us to leverage those funds and increase transportation funding in our region.”

Safeguards for Measure B include the creation of an independent Citizen’s Oversight Committee which will review all revenues and expenditures using Measure B funds. The Committee will have full auditing power and all its meetings will be open to the public.

For more information on Measure B, please visit keepplacermoving.com.

-Solvi Sabol, Placer County Transportation Planning Agency

Commerce Insight

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ADT

Love Roseville

Nurturing Touch Massage & Acupuncture

Advent Properties, Inc.

Decorz Flooring, Kitchen & Bath

The Muscle Whisperer Inc. & Unbound Bodyworks

D1 Training - Roseville

Superior Self Storage

J Turner Events & Catering AAMCO

Caravan Uzbek Cuisine Halal

HOTWORX Roseville

Pottery World

Noel Flynn Gallery LLC

House Divided

Sierra Health & Wellness

Roots Real Estate

Lecavalier Cellars

Give 2 Lead, LLC

Smile & Company - Smile Design Studio

Flame & Fire Churrascaria Steakhouse

Tim Lewis Communities

To schedule a ribbon cutting, contact Gabby Aamodt via email at Support@RosevilleAreaChamber.com, or call 916-757-6883

"BIG BOY" ROLLS INTO ROSEVILLE

MEMBER SPOTLIGHT

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he world’s largest operating steam locomotive, Big Boy No. 4014, was on exhibition from July 12-13, drawing in large crowds and an economic jolt to Downtown Roseville. The Big Boy locomotive dates back to World War II, when twenty-five Big Boy locomotives were built for Union Pacific to transport heavy freight during the war. Out of the twenty-five, eight are still preserved, but Big Boy No. 4014 is the world’s only Big Boy still in operation.

Big Boy No. 4014’s stop in Roseville was not only a celebration of the rail car’s deep history, but an important reminder of Roseville’s railroad town story. In the late 1860s, the California Central Railroad and the Central Pacific Railroad intersected into an area by the name of Junction. Over the next forty years, Junction evolved into Roseville, where in 1906, the Southern Pacific railroad transferred its facilities to Roseville. The railroad became a central part of Roseville’s growth, stimulating trade, increasing residential development, and serving as one of the area’s major employers, with a peak of about 6,000 employees in the 1940s and 50s. Roseville’s trainyard was soon majorly expanded, marking the return of Roseville as a major West Coast rail center. Currently, Roseville’s railyard is one of the largest on the West Coast, seeing 98% of all Northern California rail traffic and being the third largest employer in Roseville at around 2,000 employees.

Roseville’s railroad-town roots continue to hold a tremendous impact, and Big Boy No. 4014’s tour is a noteworthy reminder of the city’s history.

-Tannishtha Mondal, Roseville Area Chamber Intern

EXQUISITE TRAVEL'S CEO NAMED ROMANCE TRAVEL EXPERT OF THE YEAR

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his year at The Love Awards, Amour Forum named Inderpal "Paul" Dhadda, CEO of Exquisite Travel Group, Romance Travel Specialist of the Year. This award celebrates Dhadda's exceptional dedication and expertise in curating unforgettable romantic experiences for travelers around the globe.

As a leader in the travel industry, Dhadda has continually demonstrated his commitment to crafting journeys that resonate with the essence of love and romance. His innovative approach and deep understanding of what makes a getaway truly special have set him apart, earning him the respect and admiration of colleagues and clients alike.

The Love Awards, hosted by Amour Forum, recognize individuals who have made significant contributions to the world of romance travel. Dhadda's recognition as Romance Travel Specialist of the Year underscores his role as a trailblazer in creating enchanting and memorable travel experiences tailored for couples seeking to celebrate their love in the most extraordinary ways possible.

Commerce Insight

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NEW MEMBERS APRIL - JUNE 2024 AA Dog Training AAMCO Roseville Airhoster, LLC Alzheimer's Aid Society of Northern California Ameriprise Financial - John Thomas Patton Amplify Consults Armstrong Development Properties Attorney's Funding Group (DBA Attorney's Realty Services) Bandwidth Bookkeeping Services Busse For City Council Callidus Insurance Solutions Chastaine Jones Criminal Defense Attorneys Cobblestone Creek Apartments Combined Insurance D1 Training - Roseville Decorz Flooring, Kitchen & Bath Engel & Volkers Real Estate / Tony DiCicco, Advisor Ethan Wade Graphics

Event Security Specialists First Bank - Douglas Blvd First Bank - Vernon Street Geriatric Wellness and Caregiving of California Get Axed Golden State Care Homes inBloom Films JColeman Consulting, LLC Karen Alvord for Roseville City Council LH Accounting Solutions Inc. Local Driving School, Inc Lori E Wattelet, CPA Luminari Partners Mandarin Orange Education Foundary/Mandarin Festival MartinoWest Business & Insurance Solutions Meadow Oaks of Roseville Mr. Soundman LLC My Reverse Mortgage, Inc NVISION Organize for Serenity - Professional Organizing & Downsizing Outlet Coworking Paradise Oaks Youth Services Peter Gaylord Services, Inc. Posh Potties, LLC. Project Living Free Promote Me Relentless Agile Roll Em Up Taquitos Royal Signs & Graphics

SacRoyale Salveo Home Care Shop Little Cousins Sidney Le Beauty SPADE Security Services The Chalet Event Center The College Collaborators The Muscle Whisperer Inc. & Unbound Bodyworks Tous Les Jours West Capital Wealth Management

RENEWING MEMBERS APRIL - JUNE 2024

MEMBER SPOTLIGHT

1 YEAR PLUS 5 Star Accounting & Business Solutions 7' Yen Sushi ABC 10 Allevity Employer Solutions Audacy Authentic Street Taco Bear Homes Bonbon's Bookkeeping Biz LLC Bourbons and More!

Bozzuto & Company Insurance SVCS California Bank & Trust California MENTOR Family Home Agency, LLC Caporusso Communications Clutch Danielle Briggs Consulting, Inc. Dedicated Designs

5 YEARS PLUS 4Life - The Immune System Company Accurate Cleaning Inc. Anna Tzeitel Abalos M.D. AutoLube Express Oil Change Bennett's Kitchen - Bar - Market Breaking Phoenix Videography Breninger Consulting & Audio Archives California State University, Sacramento

10 YEARS PLUS AGE Advantage Senior Care Services Alex Rue Insurance Agency, Inc Bender Insurance Solutions Bertinis German Motors of Roseville Better Homes Realty California Gold Bill McAnally Racing NAPA AutoCare Center Boden Klein & Sneesby Brookfield Properties Development Brookfields Restaurant

Delta Print Group Demas Law Group, P.C. First Tech Federal Credit Union Gen XYZ Financial Services GiGi's Playhouse Sacramento Go Educate, Inc. House To Home Moving, Inc Instinct Marketing J Castle Group JFC Network & Cabling Solutions, Inc. Lost But Not Forgotten Ca MAJR Specialties Mark IV Capital Martzen Holistic Goods McCarthy Building Companies, Inc. Mike Menzel Miners Ravine Dental Group MNJ Advisors Inc. Morton & Pitalo Inc.

New Vintage Print Oakmont of Westpark Original Al's Performing Arts of Roseville Placer County Clerk-RecorderElections Pottery World Premier Veteran Home Care LLC Q1227 Restaurant Quinn Covarrubias - A Professional Corporation Rickstart Marketing+ LLC Romano HVAC, Inc. RX Massage Sacramento River Cats Secure and Alert Systems Corp Sierra View Funeral Chapel & Crematory Inc. Starbucks Stenius Real Estate with GUIDE

Real Estate Suzanne Jones-Placer County District 4 Supervisor Techtrix - Local Trusted IT & Cybersecurity Expertise The Benefits Store The Castle Vault The Leukemia & Lymphoma Society The NiVACK Group The UPS Store #4125 Truewood by Merrill Gardens Volunteers of America

DVS Appraisals, Inc. Express Employment Professionals Exquisite Travel Group Five Star Auto Garden of Eat'n Golden Sierra Job Training Agency Hearts Landing Ranch Hull Homes Law Office of Sean Musgrove Lawson Mechanical Contractors My Thai Kitchen Nor Cal Gun Vault

Northwestern Mutual Old Town Pizza Placer Security Services Roseville Surgery Center Rubicon Flooring & Design Inc. Sierra Pregnancy & Health Smile & Shine Dental Staples Summit Funding - John King Summit Health Insurance Services, Inc. Suppercuts #81856

The Fig Tree Coffee, Art & Music Lounge Your Concierge Agent, Heather McCarthy, RCS-D

Chicago Fire Coastal Partners, LLC Cochrane & Wagemann Coldwell Banker Sun Ridge-Nick Brooks Earl Consulting, LLC Energy 2001, Inc. Exquisite Travel Group First Citizens Bank Flame & Fire Churrascaria Brazilian Steakhouse Gary Yeatts - Clarity Technologies Holiday Inn Express Hotel & Suites John Adams Academy-Roseville La Provence Restaurant & Terrace

Maidu Village Senior Apts. III MarketSharePR Minuteman Press Roseville One Light Ahead Placer Breast Cancer Foundation Propp Christensen Caniglia LLP Prosio Communications Quick Quack Car Wash-Blue Oaks Blvd Raley's Corporate ReCreate Roseville Grocery Outlet Roseville Honda Motorsports SIMS Recycling Solutions South Placer Rotary Club

USA Properties Fund Inc. William Jessup University Zafia's Family House

County of Placer Davin Management Group Dos Coyotes Border Cafe ENGEO Incorporated Eskaton Lodge - Granite Bay Fairfield Inn By Marriott First Allied Securities, Inc. Golden Eagle Janitorial

Granite Pointe Eye Care, Inc. Keaton's Child Cancer Alliance KidsFirst Kronick Moskovitz Tiedemann & Girard - Sacramento Morris Enterprises Mourier Land Investment Corporation

River City Bank - Granite Bay Branch Roseville Fire Fighters Association Storage Direct Tri Counties Bank-Pleasant Grove Blvd Vision Quest Information Solutions, Inc.

Johnson Ranch Sports Club Neighborly Pest Management, Inc. Placer SPCA Project GO, Inc.

Roseville Jt. Union High School Dist.

20 YEARS PLUS A+ Dental Care - Foothills Blvd.

American Medical Response of Placer County Bob's Cycle Center Classic Impressions Awards Etc. Colonial Village Apartments Comstock's Magazine

30 YEARS PLUS Blossoms & Balloons CBRE-Roseville Coker-Ewing D&P Creamery

Commerce Insight

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POWER UP WITH PLACER VALLEY 2024

INSIDE THE CHAMBER

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e are excited to partner with other local chambers and host Placer Valley 2024 on October 18th at Bayside Blue Oaks Campus to showcase our region as a strong economic engine in California. Placer Valley 2024 brings together leaders from across the South Placer region to celebrate our thriving business community, learn about upcoming developments, and get energized for the future of business in our area. Stay tuned as we announce our exciting lineup of speakers!

We hope you will join us October 18th, for an unforgettable day of regional economic and business insights, networking, and a chance to hear from city and county leaders.

UNLOCKING POTENTIAL: TALENT CONNECT

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ark your calendars for an exciting event aimed at shaping the future of our regional workforce!

Talent Connect: Transforming the Regional Workforce will take place on September 4th from 10:00 AM - 4:00 PM at @TheGrounds. This event is a pivotal gathering for government officials, industry leaders, education advocates, and nonprofit organizations—all coming together to explore and enhance our regional talent pipeline.

The primary focus of Talent Connect is to delve deep into the impact of the Talent Pipeline Management Initiative. This initiative is crucial for bridging the gap between education, businesses, and nonprofits, especially those serving disadvantaged communities. By fostering collaboration among these sectors, we aim to build a stronger, more resilient workforce that can meet the challenges of tomorrow.

Don't miss out on this opportunity to be part of the conversation and drive positive change in our community. Join us at Talent Connect on September 4th and help us transform the regional workforce. Together, we can build a workforce that is inclusive, innovative, and ready to thrive.

We look forward to seeing you there!

Commerce Insight

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UPCOMING EVENTS 8/05 Non-Profit Roundtable 9:00a.m. - 10:00a.m.

8/07 Chamber Happy Hour 4:30p.m. - 6:30p.m.

8/09 Ignite Coffee Chat 8:00a.m. - 9:30a.m.

8/12 Home Services Roundtable 9:00a.m. - 10:00a.m.

8/13 EDG 8:45a.m. - 10:15a.m.

8/13 Chamber Luncheon 11:30a.m. - 1:00p.m.

8/16 State of the City 9:00a.m. - 10:00a.m.

8/21 New Member Welcome Reception 4:30p.m. - 6:00p.m.

8/22 Chamber Breakfast 7:30a.m. - 9:30a.m.

8/22 PAC Fundraiser 5:00p.m. - 7:00p.m.

8/23 Candidate Forum 8:00a.m. - 9:15a.m.

9/04 Talent Connect 10:00a.m. - 4:00p.m.

9/06 Fired Up! Women's Forum 8:00a.m. - 9:30a.m.

9/10 Event Planning Roundtable 8:30a.m. - 10:00a.m.

9/10 EDG 8:45a.m. - 10:15a.m.

9/10 Chamber Luncheon 11:30a.m. - 1:00p.m.

9/14 SPLASH! 6:30p.m. - 10:00p.m.

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Commerce Insight

FEATURED AMBASSADOR

INSIDE THE CHAMBER

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y favorite part of being an ambassador is the camaraderie amongst the ambassadors, it's a team effort to help each other and those we meet. Other ambassadors are always thinking of each other and directing people to me that are in need of the senior care industry.

Navigating the senior care industry can be daunting. I help the process go smoothly and offer support along the way. I explain the multiple choices that are available and lay out as many options as possible. I provide you with the forms needed to fill out, steps required for different types of care, and guidance along the way.

Being a part of the Roseville Area Chamber has had a significant impact on my business. It’s a chance to meet more people and get the word out about what I do.

-Margo Staplin, NorCal Care Solutions

IGNITE CORNER: Q2 ROUND UP!

In April, we kicked things off with our Coffee Chat at Safe Credit Union. It was a pleasure to hear from Tania Nunez, Director of Planning, Design & Construction at the Sac State Placer Center.

Our biggest event of the year, The Bash, took place on May 2nd and was a resounding success!

With over 400 attendees at Vernon St Town Square, this year’s event was a fantastic change of venue from the Downtown Roseville pedestrian bridge. We had more than 20 vendors, including nonprofits, local restaurants, breweries, and top-notch local wineries. Local band Adam Aldama and The Aces provided great entertainment, making it an unforgettable evening. A big thank you to everyone who supported The Bash and our Roseville professionals and non-profits!

On July 12th, we enjoyed an exciting Ignite Offsite tour of the FBI Sacramento Field Office here in Roseville. With over 60 attendees, this event was a fascinating experience. We had the opportunity to hear from the public relations representative and the lead agent responsible for FBI hiring. A huge thank you to the FBI for hosting us.

Can't wait to see what the second half of 2024 brings us!

- Vincent Gonzales, 2024 Ignite Chair Commerce Insight

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REMEBERING ALDO PINESCHI: PLACER POWERHOUSE

COMMUNITY HIGHLIGHTS

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Roseville mourns the passing of Aldo Pineschi, a beloved figure whose deep roots in the community shaped his lifelong dedication to service and leadership.

Aldo's professional trajectory was distinguished by his roles in political consulting focused on local campaigns and community relations. Aldo's love for politics was palpable, evidenced by his involvement in numerous political campaigns, always behind the scenes.

His impact extended far beyond professional circles, as evidenced by his pivotal roles in several non-profits, including the Roseville, Rocklin, and Lincoln Chambers of Commerce; Placer Business Alliance; Lighthouse Counseling and Family Resource Center; Visit Placer; The Health Education Council; The American Leadership Forum; The Placer Breast Cancer Foundation; and many more. He founded the The Tommy Apostolos Fund and created the Santucci Golf Tournament, which raises scholarship money for students within the Roseville Joint Union High School District. In the Roseville Area Chamber alone, he served as Board President in 2010 and sat on our Leadership Steering Committee up until his passing.

Aldo Pineschi's legacy of integrity, dedication, and love for community will forever live on. Aldo’s memory will forever be cherished in the fabric of our community and in the lives he touched so profoundly.

Amp up your energy savings

As your community-owned utility, our dedicated advisors are available to help you access the energy-saving resources relevant to your business.

To see how we can help your business thrive, visit roseville.ca.us/business.

Commerce Insight

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FUTURE PROOF YOUR WORKFORCE

COMMUNITY HIGHLIGHTS

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uesday, June 18 the Sierra College campus in Rocklin was the center of the region’s efforts to advance breakthrough strategies for preparing youth and working-age adults for well-paying jobs. The Sierra Workforce Summit was made possible by collaboration between Sierra College and business leaders including the Roseville Area Chamber of Commerce, which was part of the planning from day one.

The Sierra Workforce Summit addressed the needs of employers faced with a growing economy, changing skill demands, hard to fill positions, and new technologies revolutionizing how work gets done.

Speakers and sessions at the Summit included: •Opening keynote address by Lance Hastings, CEO of the California Manufacturers and Technology Association •Futurist Keynote by Todd Trotter, Senior Vice President for Human Resources, Kaiser Permanente •Employer focused sessions with major local employers including Bosch, Trane, Placer County, and Kaiser Permanente •Panel on the future of workforce development including Roseville Area Chamber CEO Rana Ghadban •Roundtables of local education leaders on employer needs and aligning the workforce pathways Wrapping up the event, Sierra College Superintendent/ President Willy Duncan challenged the attendees with, “Sharing of ideas is valuable but won’t move the needle on preparing our region for the workforce challenges of today and the future. I would like to offer a call to action, a big goal moving forward. This is a vision, a pathway of our own, and something that we can take from today’s Summit and begin to work on.”

Other area partners supporting the Sierra Workforce Summit included: •Placer Business Alliance •Rocklin Area Chamber of Commerce •Lincoln Area Chamber of Commerce •Valley Vision •Greater Sacramento Economic Council •County of Placer -Josh Morgan, Sierra College Commerce Insight

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Roseville Area Chamber of Commerce 650 Douglas Blvd.

Roseville, CA 95678 ELECTRONIC SERVICE REQUESTED

NON-PROFIT US POSTAGE PAID PERMIT #470 SANTA ROSA CA

PRESIDENT’S CIRCLE 2024 S I G N AT U R E L E V E L

P L AT I N U M L E V E L

GOLD LEVEL

T I TA N I U M L E V E L

BRONZE LEVEL

ADVERTISE WITH US! Learn more about cost effective advertising opportunities only available to Chamber Members.

Monica Goodpaster monica@rosevilleareachamber.com or 916-757-6881

S I LV E R L E V E L