Keeping you plugged in. It’s what we do.
As your community-owned utility, YOU are at the heart of everything we do. Whether you’re running a business or a household, you can count on us for the power to keep you running.
his November, Californians will be asked to vote on Proposition 36 – The Drug and Theft Crime Penalties and Treatment-Mandated Felonies Initiative. The initiative’s proponents submitted over 900,000 voter signatures, exceeding the required 546,651 to qualify for the November ballot.
The initiative has garnered support from small business owners, victims of fentanyl, social justice leaders, community organizations, and elected officials, and aims to address the rising issues of drug addiction and theft exacerbated by the 2014 voter-backed Prop. 47, which lowered penalties for these crimes. Prop. 47 more than doubled the amount a person could steal before facing a felony charge from $400 to $950, by requiring that thefts under $950 be charged as misdemeanors.
The Roseville City Council’s Law & Regulation Committee has referred this initiative to the full City Council to consider taking a support position. It is anticipated this item will be on the City Council agenda at 6 p.m., Wednesday, August 21, in Council Chambers at 311 Vernon St.
Key Proposals of Prop.36:
• Drug and Mental Health Treatment: This proposal mandates treatment for drug addiction with enforceable legal consequences for non-compliance, aiming to support recovery.
• Tougher Laws on Drug Dealing: It proposes increased penalties for drug dealers, especially those involved with fentanyl and other hard drugs, with provisions for murder charges if trafficking leads to death.
• Revising Theft Penalties: The initiative seeks to reintroduce harsher penalties for repeat theft offenses, target "smash and grab" crimes, and allow for the aggregation of theft values to elevate charges to felonies.
The initiative introduces "treatment-mandated felonies," which combine judicial discretion with mandatory treatment programs to effectively curb the cycle of drug use and criminal behavior.
As we consider an advocacy position on this initiative, our City’s efforts remain focused on the priorities the City Council outlined in its strategic plan, including to Ensure a Safe and Healthy Community, Enhance Economic Vitality, and Support Community Engagement and Advocacy (Roseville.ca.us/strategicplan).
To this end, as outlined in the City Manager’s Budget Message for FY 2024-25, the Roseville Police Department’s efforts include establishing the Real Time Crime Center, serving as RPD’s command and digital briefing center for critical incidents (RTCC assisted on 413 calls for service in 2023); and being awarded a $600,000 Retail Theft Suppression Grant, to be used for additional Flock cameras, other Investigations Unit technology, and overtime funding for retail theft enforcement operations, such as Operation Grinch during the holidays (roseville.ca.us/cmbm).
-Roseville Mayor, Bruce Houdesheldt
Did you know that 46% of all cyber breaches impact small businesses? Cybercrime is growing and expected to reach $10.5 trillion by 2025. Many small business owners believe their companies are too insignificant to attract cybercriminals. However, as experts working within the small business space, we know firsthand just how vulnerable these businesses are. The reality is that cyber attackers often target small businesses precisely because they perceive them to have weaker defenses. It's time to fortify your business against these ever-evolving threats.
Cybersecurity is a layered approach and there is no one-size-fits-all process for securing an organization. In many cases, it takes dozens of layers to protect your organization and reduce the risk and damage of a cyberattack. Below are four basic layers you can use to begin the process of protecting your business.
Enabling MFA can help block automated cyber-attacks, it requires users to provide two or more verification factors to gain access to a resource such as an application, online account, or VPN.
Keeping your software updated ensures you have the latest security patches, protecting your systems from vulnerabilities and reducing risk. Regular updates for operating systems, applications, and antivirus software help close security gaps.
Be cautious of unsolicited emails, especially those that create a sense of urgency or contain unexpected attachments. Always hover over links to see the actual URL and consider using email filtering tools to reduce the number of phishing attempts that reach your inbox.
A strong password should combine uppercase and lowercase letters, numbers, and special characters. Alternatively, pass phrases—a series of random words or a memorable sentence—can be easier to remember and just as secure. For example, a pass phrase like "BlueSky!Monkey*Jazz" is both strong and memorable. Avoid using easily guessable information such as birthdays, common words, or sequences like "123456."
Dan Morrison
Owner, Cybermorr
LLC cybermorr.com info@cybermorr.com 916-790-1579
easure B is a proposed ½ cent sales tax for transportation funding that would be collected in the Cities of Lincoln, Rocklin, and Roseville beginning in 2025. It was developed by the Placer County Transportation Planning Agency (PCTPA) following a public process to identify and prioritize transportation funding needs in our region. The funds would be used to address growing traffic congestion and declining transportation revenue. The three cities are part of a special district that was formed to address current and future transportation infrastructure needs in our region. If passed, Measure B would generate around $1.58 billion over the next 30 years.
Measure B funds must be spent on transportation investments that benefit the District and cannot be taken by the State or used for any other purpose. In addition, the money must be used to supplement existing transportation revenues and may not replace current funding. The development community will continue to pay its fair share and existing funding from local agencies will remain the same as well.
According to PCTPA Executive Director Matt Click, “Competitive funding programs require local funding matches which can be provided by Measure B allowing us to leverage those funds and increase transportation funding in our region.”
Safeguards for Measure B include the creation of an independent Citizen’s Oversight Committee which will review all revenues and expenditures using Measure B funds. The Committee will have full auditing power and all its meetings will be open to the public.
For more information on Measure B, please visit keepplacermoving.com.
-Solvi Sabol, Placer County Transportation Planning Agency
The world’s largest operating steam locomotive, Big Boy No. 4014, was on exhibition from July 12-13, drawing in large crowds and an economic jolt to Downtown Roseville. The Big Boy locomotive dates back to World War II, when twenty-five Big Boy locomotives were built for Union Pacific to transport heavy freight during the war. Out of the twenty-five, eight are still preserved, but Big Boy No. 4014 is the world’s only Big Boy still in operation.
Big Boy No. 4014’s stop in Roseville was not only a celebration of the rail car’s deep history, but an important reminder of Roseville’s railroad town story. In the late 1860s, the California Central Railroad and the Central Pacific Railroad intersected into an area by the name of Junction. Over the next forty years, Junction evolved into Roseville, where in 1906, the Southern Pacific railroad transferred its facilities to Roseville. The railroad became a central part of Roseville’s growth, stimulating trade, increasing residential development, and serving as one of the area’s major employers, with a peak of about 6,000 employees in the 1940s and 50s. Roseville’s trainyard was soon majorly expanded, marking the return of Roseville as a major West Coast rail center. Currently, Roseville’s railyard is one of the largest on the West Coast, seeing 98% of all Northern California rail traffic and being the third largest employer in Roseville at around 2,000 employees. Roseville’s railroad-town roots continue to hold a tremendous impact, and Big Boy No. 4014’s tour is a noteworthy reminder of the city’s history.
-Tannishtha Mondal, Roseville Area Chamber Intern
This year at The Love Awards, Amour Forum named Inderpal "Paul" Dhadda, CEO of Exquisite Travel Group, Romance Travel Specialist of the Year. This award celebrates Dhadda's exceptional dedication and expertise in curating unforgettable romantic experiences for travelers around the globe.
As a leader in the travel industry, Dhadda has continually demonstrated his commitment to crafting journeys that resonate with the essence of love and romance. His innovative approach and deep understanding of what makes a getaway truly special have set him apart, earning him the respect and admiration of colleagues and clients alike.
The Love Awards, hosted by Amour Forum, recognize individuals who have made significant contributions to the world of romance travel. Dhadda's recognition as Romance Travel Specialist of the Year underscores his role as a trailblazer in creating enchanting and memorable travel experiences tailored for couples seeking to celebrate their love in the most extraordinary ways possible.
AA Dog Training
AAMCO Roseville
Airhoster, LLC
Alzheimer's Aid Society of Northern California
Ameriprise Financial - John Thomas Patton
Amplify Consults
Armstrong Development Properties
Attorney's Funding Group (DBA Attorney's Realty Services)
Bandwidth Bookkeeping Services
Busse For City Council
Callidus Insurance Solutions
Chastaine Jones Criminal Defense Attorneys
Cobblestone Creek Apartments
Combined Insurance
D1 Training - Roseville
Decorz Flooring, Kitchen & Bath
Engel & Volkers Real Estate / Tony DiCicco, Advisor
Ethan Wade Graphics
Event Security Specialists
First Bank - Douglas Blvd
First Bank - Vernon Street
Geriatric Wellness and Caregiving of California
Get Axed
Golden State Care Homes
inBloom Films
JColeman Consulting, LLC
Karen Alvord for Roseville City Council
LH Accounting Solutions Inc.
Local Driving School, Inc
Lori E Wattelet, CPA
Luminari Partners
Mandarin Orange Education Foundary/Mandarin
Festival
MartinoWest Business & Insurance Solutions
Meadow Oaks of Roseville
Mr. Soundman LLC
My Reverse Mortgage, Inc
NVISION
Organize for Serenity - Professional Organizing & Downsizing
Outlet Coworking
Paradise Oaks Youth Services
Peter Gaylord Services, Inc.
Posh Potties, LLC.
Project Living Free
Promote Me
Relentless Agile
Roll Em Up Taquitos
Royal Signs & Graphics
SacRoyale
Salveo Home Care
Shop Little Cousins
Sidney Le Beauty
SPADE Security Services
The Chalet Event Center
The College Collaborators
The Muscle Whisperer Inc. & Unbound
Bodyworks
Tous Les Jours
West Capital Wealth Management
1 YEAR PLUS
5 Star Accounting & Business Solutions
7' Yen Sushi
ABC 10
Allevity Employer Solutions
Audacy
Authentic Street Taco
Bear Homes
Bonbon's Bookkeeping Biz LLC
Bourbons and More!
Bozzuto & Company Insurance
SVCS
California Bank & Trust
California MENTOR Family Home Agency, LLC
Caporusso Communications
Clutch
Danielle Briggs Consulting, Inc.
Dedicated Designs
4Life - The Immune System Company
Accurate Cleaning Inc.
Anna Tzeitel Abalos M.D.
AutoLube Express Oil Change
Bennett's Kitchen - Bar - Market
Breaking Phoenix Videography
Breninger Consulting & Audio Archives
California State University, Sacramento
AGE Advantage Senior Care Services
Alex Rue Insurance Agency, Inc
Bender Insurance Solutions
Bertinis German Motors of Roseville
Better Homes Realty California Gold
Bill McAnally Racing NAPA
AutoCare Center
Boden Klein & Sneesby
Brookfield Properties
Development
Brookfields Restaurant
A+ Dental Care - Foothills Blvd.
American Medical Response of
Placer County
Bob's Cycle Center
Classic Impressions Awards Etc.
Colonial Village Apartments
Comstock's Magazine
Blossoms & Balloons
CBRE-Roseville
Coker-Ewing
D&P Creamery
Delta Print Group
Demas Law Group, P.C.
First Tech Federal Credit Union
Gen XYZ Financial Services
GiGi's Playhouse Sacramento
Go Educate, Inc.
House To Home Moving, Inc
Instinct Marketing
J Castle Group
JFC Network & Cabling Solutions, Inc.
Lost But Not Forgotten Ca
MAJR Specialties
Mark IV Capital Martzen Holistic Goods
McCarthy Building Companies, Inc.
Mike Menzel
Miners Ravine Dental Group
MNJ Advisors Inc.
Morton & Pitalo Inc.
DVS Appraisals, Inc.
Express Employment Professionals
Exquisite Travel Group
Five Star Auto
Garden of Eat'n
Golden Sierra Job Training Agency
Hearts Landing Ranch
Hull Homes
Law Office of Sean Musgrove
Lawson Mechanical Contractors
My Thai Kitchen
Nor Cal Gun Vault
Chicago Fire
Coastal Partners, LLC
Cochrane & Wagemann
Coldwell Banker Sun Ridge-Nick
Brooks
Earl Consulting, LLC
Energy 2001, Inc.
Exquisite Travel Group
First Citizens Bank
Flame & Fire Churrascaria Brazilian
Steakhouse
Gary Yeatts - Clarity Technologies
Holiday Inn Express Hotel & Suites
John Adams Academy-Roseville
La Provence Restaurant & Terrace
County of Placer
Davin Management Group
Dos Coyotes Border Cafe
ENGEO Incorporated
Eskaton Lodge - Granite Bay
Fairfield Inn By Marriott
First Allied Securities, Inc.
Golden Eagle Janitorial
Johnson Ranch Sports Club
Neighborly Pest Management, Inc.
Placer SPCA
Project GO, Inc.
New Vintage Print
Oakmont of Westpark
Original Al's
Performing Arts of Roseville
Placer County Clerk-RecorderElections
Pottery World
Premier Veteran Home Care LLC
Q1227 Restaurant
Quinn Covarrubias - A Professional Corporation
Rickstart Marketing+ LLC
Romano HVAC, Inc.
RX Massage
Sacramento River Cats
Secure and Alert Systems Corp
Sierra View Funeral Chapel & Crematory Inc.
Starbucks
Stenius Real Estate with GUIDE
Northwestern Mutual
Old Town Pizza
Placer Security Services
Roseville Surgery Center
Rubicon Flooring & Design Inc.
Sierra Pregnancy & Health
Smile & Shine Dental
Staples
Summit Funding - John King
Summit Health Insurance Services, Inc.
Suppercuts #81856
Maidu Village Senior Apts. III
MarketSharePR
Minuteman Press Roseville
One Light Ahead
Placer Breast Cancer Foundation
Propp Christensen Caniglia LLP
Prosio Communications
Quick Quack Car Wash-Blue Oaks Blvd
Raley's Corporate
ReCreate
Roseville Grocery Outlet
Roseville Honda Motorsports
SIMS Recycling Solutions
South Placer Rotary Club
Granite Pointe Eye Care, Inc.
Keaton's Child Cancer Alliance
KidsFirst
Kronick Moskovitz Tiedemann & Girard - Sacramento
Morris Enterprises
Mourier Land Investment Corporation
Roseville Jt. Union High School Dist.
Real Estate
Suzanne Jones-Placer County District 4 Supervisor
Techtrix - Local Trusted IT & Cybersecurity Expertise
The Benefits Store
The Castle Vault
The Leukemia & Lymphoma Society
The NiVACK Group
The UPS Store #4125
Truewood by Merrill Gardens
Volunteers of America
USA Properties Fund Inc.
William Jessup University Zafia's Family House
River City Bank - Granite Bay Branch
Roseville Fire Fighters Association
Storage Direct
Tri Counties Bank-Pleasant Grove
Blvd
Vision Quest Information Solutions, Inc.
We are excited to partner with other local chambers and host Placer Valley 2024 on October 18th at Bayside Blue Oaks Campus to showcase our region as a strong economic engine in California. Placer Valley 2024 brings together leaders from across the South Placer region to celebrate our thriving business community, learn about upcoming developments, and get energized for the future of business in our area. Stay tuned as we announce our exciting lineup of speakers!
We hope you will join us October 18th, for an unforgettable day of regional economic and business insights, networking, and a chance to hear from city and county leaders.
Mark your calendars for an exciting event aimed at shaping the future of our regional workforce! Talent Connect: Transforming the Regional Workforce will take place on September 4th from 10:00 AM - 4:00 PM at @TheGrounds. This event is a pivotal gathering for government officials, industry leaders, education advocates, and nonprofit organizations—all coming together to explore and enhance our regional talent pipeline.
The primary focus of Talent Connect is to delve deep into the impact of the Talent Pipeline Management Initiative. This initiative is crucial for bridging the gap between education, businesses, and nonprofits, especially those serving disadvantaged communities. By fostering collaboration among these sectors, we aim to build a stronger, more resilient workforce that can meet the challenges of tomorrow.
Don't miss out on this opportunity to be part of the conversation and drive positive change in our community. Join us at Talent Connect on September 4th and help us transform the regional workforce. Together, we can build a workforce that is inclusive, innovative, and ready to thrive.
We look forward to seeing you there!
8/05 Non-Profit Roundtable 9:00a.m. - 10:00a.m.
8/07 Chamber Happy Hour 4:30p.m. - 6:30p.m.
8/09 Ignite Coffee Chat
8:00a.m. - 9:30a.m.
8/12 Home Services Roundtable
9:00a.m. - 10:00a.m.
8/13 EDG
8:45a.m. - 10:15a.m.
8/13 Chamber Luncheon
11:30a.m. - 1:00p.m.
8/16 State of the City
9:00a.m. - 10:00a.m.
8/21 New Member Welcome Reception
4:30p.m. - 6:00p.m.
8/22 Chamber Breakfast
7:30a.m. - 9:30a.m.
8/22 PAC Fundraiser
5:00p.m. - 7:00p.m.
8/23 Candidate Forum
8:00a.m. - 9:15a.m.
9/04 Talent Connect 10:00a.m. - 4:00p.m.
9/06 Fired Up! Women's Forum
8:00a.m. - 9:30a.m.
9/10 Event Planning Roundtable
8:30a.m. - 10:00a.m.
9/10 EDG
8:45a.m. - 10:15a.m.
9/10 Chamber Luncheon
11:30a.m. - 1:00p.m.
9/14 SPLASH! 6:30p.m. - 10:00p.m.
y favorite part of being an ambassador is the camaraderie amongst the ambassadors, it's a team effort to help each other and those we meet. Other ambassadors are always thinking of each other and directing people to me that are in need of the senior care industry.
Navigating the senior care industry can be daunting. I help the process go smoothly and offer support along the way. I explain the multiple choices that are available and lay out as many options as possible. I provide you with the forms needed to fill out, steps required for different types of care, and guidance along the way.
Being a part of the Roseville Area Chamber has had a significant impact on my business. It’s a chance to meet more people and get the word out about what I do.
-Margo Staplin, NorCal Care Solutions
In April, we kicked things off with our Coffee Chat at Safe Credit Union. It was a pleasure to hear from Tania Nunez, Director of Planning, Design & Construction at the Sac State Placer Center.
Our biggest event of the year, The Bash, took place on May 2nd and was a resounding success! With over 400 attendees at Vernon St Town Square, this year’s event was a fantastic change of venue from the Downtown Roseville pedestrian bridge. We had more than 20 vendors, including nonprofits, local restaurants, breweries, and top-notch local wineries. Local band Adam Aldama and The Aces provided great entertainment, making it an unforgettable evening. A big thank you to everyone who supported The Bash and our Roseville professionals and non-profits!
On July 12th, we enjoyed an exciting Ignite Offsite tour of the FBI Sacramento Field Office here in Roseville. With over 60 attendees, this event was a fascinating experience. We had the opportunity to hear from the public relations representative and the lead agent responsible for FBI hiring. A huge thank you to the FBI for hosting us.
Can't wait to see what the second half of 2024 brings us!
- Vincent Gonzales, 2024 Ignite Chair
RRoseville mourns the passing of Aldo Pineschi, a beloved figure whose deep roots in the community shaped his lifelong dedication to service and leadership.
Aldo's professional trajectory was distinguished by his roles in political consulting focused on local campaigns and community relations. Aldo's love for politics was palpable, evidenced by his involvement in numerous political
Tuesday, June 18 the Sierra College campus in Rocklin was the center of the region’s efforts to advance breakthrough strategies for preparing youth and working-age adults for well-paying jobs. The Sierra Workforce Summit was made possible by collaboration between Sierra College and business leaders including the Roseville Area Chamber of Commerce, which was part of the planning from day one.
The Sierra Workforce Summit addressed the needs of employers faced with a growing economy, changing skill demands, hard to fill positions, and new technologies revolutionizing how work gets done.
Speakers and sessions at the Summit included:
•Opening keynote address by Lance Hastings, CEO of the California Manufacturers and Technology Association
•Futurist Keynote by Todd Trotter, Senior Vice President for Human Resources, Kaiser Permanente
•Employer focused sessions with major local employers including Bosch, Trane, Placer County, and Kaiser Permanente
•Panel on the future of workforce development including Roseville Area Chamber CEO Rana Ghadban
•Roundtables of local education leaders on employer needs and aligning the workforce pathways
Wrapping up the event, Sierra College Superintendent/ President Willy Duncan challenged the attendees with, “Sharing of ideas is valuable but won’t move the needle on preparing our region for the workforce challenges of today and the future. I would like to offer a call to action, a big goal moving forward. This is a vision, a pathway of our own, and something that we can take from today’s Summit and begin to work on.”
Other area partners supporting the Sierra Workforce Summit included:
•Placer Business Alliance
•Rocklin Area Chamber of Commerce
•Lincoln Area Chamber of Commerce
•Valley Vision
•Greater Sacramento Economic Council
•County of Placer
-Josh Morgan, Sierra College
