Commerce Insight Q1 2022

COMMERCEINSIGHT Q1 2022

DENIO'S CELEBRATES 75 YEARS!

CEO MESSAGE As the new CEO of the Roseville Area Chamber of Commerce, I would like to introduce myself, and to personally thank you for your support of our 5-star accredited Chamber. Your continued support plays an important role in the sustainability and growth of our great community!

I assumed leadership of the Roseville Area Chamber upon the retirement of outgoing CEO, Wendy Gerig, who concluded her leadership tenure in November after 28 years of outstanding service. I am very grateful for the opportunity to work alongside her over the past few weeks and get to know the incredible leader she is.

I am very impressed with the role our Chamber has played in the community under her leadership. I will make every effort to seamlessly continue the Chamber‘s tradition of excellence, including my aims of growing the Chamber and its positive impact on Roseville, to even greater heights!

I would also like to wish Denio’s Roseville Farmers Market & Swap Meet a happy 75th anniversary!

Sincerely,

CHAMBER STAFF Chief Executive Officer Rana Ghadban

Monica Goodpaster

Director of Membership Services Beth Heneger

Membership Retention Representative Scott Otsuka

Membership Coordinator Carole Dittmer

Business Development Representative

Event & Sponsorship Coordinator

CJ Duxbury

Megan Trent

Director of Finance Amy Triplett

Marketing Coordinator Maddi Estep

BOARD OF DIRECTORS OFFICERS President Darlene Cullivan The Gathering Inn

President-Elect Kim Menzel

Kaiser Permanente, Roseville

Past President John Mason

Gurnee Mason Rushford Bonotto & Forestiere LLP

Rana Ghadban, CEO Roseville Area Chamber of Commerce

Director of Business Development

Secretary/Treasurer Sheila Cardno

VP Membership Services Justin Curry Banner Bank

VP Economic & Gov’t Affairs Vance Jones Wood Rodgers, Inc.

VP Community Development Michael Korpiel

Mercy San Juan Medical Center

Silvers HR, LLC

BOARD

TABLE OF CONTENTS 5 - ECONOMIC & GOVERNMENT AFFAIRS 7 - MEMBER SPOTLIGHT 11 - INSIDE THE CHAMBER 15 - COMMUNITY HAPPENINGS 16 - PRESIDENT’S CIRCLE 2

Commerce Insight

Brian Alexander

Sutter Roseville Medical Center

Alex Brown

Michael Laperche

PRIDE Industries

Ryan O’Keefe

Captrust

Westpark Communities

Anne Bouchard

Christopher Onstott

Bouchard Communications Group

Francisco Castillo

Union Pacific Railroad

Tracie Denio-Kerby

Denio’s Roseville Farmers Market & Swap Meet

Joe Flores

Flores & Associates Insurance Services

Kate Hensler Nordstrom

Kronick Moskovitz Tiedemann & Girard

Lisa Peters

Randy Peters Catering & Events Center

Edgar Quilala

Consolidated Communications

Shannon Zajec

Employers Select Insurance Services

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2021 UCAN REPORT

ECONOMIC & GOVERNMENT AFFAIRS

U

CAN - the United Chamber Advocacy Network, a coalition of seven chamber of commerce organizations in the Sacramento Region, has released its 2021 Year-End Report. The report includes detail on the 22 bills UCAN took positions on in 2021, outlines UCAN’s efforts to oppose the extension of enhanced COVID benefits, and provides a scorecard showing how individual legislators voted on UCAN positions.

UCAN’s most significant achievement in 2021 was leading a coalition calling on Governor Newsom and EDD to address the adverse impacts of extended state and federal benefits on the job market. A week after submitting a coalition letter to the Governor’s Office, EDD reestablished a job search requirement for job seekers that was suspended at the beginning of COVID.

63%

SUCCESS RATE

BILLS INTRODUCED

Of the 22 bills UCAN actively engaged on, UCAN had a success rate of 63% with 11 UCAN Opposed bills failing passage and three UCAN Support bills signed into law. Only three UCAN Opposed bills were signed into law and five UCAN Support bills failed passage.

Of the bills UCAN actively engaged on, five UCAN legislators voted 100% with UCAN positions.

Roseville Area Chamber of Commerce Board Member, Lisa Peters, of Randy Peters Catering & Event Center, spoke at a special hearing hosted by the Select Committee at the State Capitol on Small Business and Entrepreneurship, chaired by Assemblymember Cottie Petri-Norris.

Peters told lawmakers that "none of these special programs designed to assist small business will have any impact if we can't hire people to serve our customers. The combined federal and state benefits that are intended to help individuals during the initial impacts of COVID - extra unemployment, rent relief, utility relief, etc., are encouraging our workforce to accept public benefits rather than to accept the open positions we currently have."

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The Benefits Store

Roseville Executive Suites

Total Secure Technology

The Tutoring Center

The Smart Axe

Willo Aveda Salon

9 Round Kickboxing

Amy's Drive Thru

Cruise Planners

Make-A-Wish

Law Offices of Daniel A. Hunt

Frosty's Enchanted Forest

WellQuest of Granite Bay

To schedule a ribbon cutting, contact Megan Trent via email at Events@RosevilleAreaChamber.com, or call 916-783-8532

CELEBRATING OUR 15 YEAR MEMBERS

MEMBER SPOTLIGHT

At our November Chamber Luncheon, we recognized businesses that have been Members of the Roseville Area Chamber of Commerce for 15 years. These members included: Allen Communications, Bertinis German Motors of Roseville, Capital Landscape, Endicott Communications, Exchange Bank, Executive Care Landscape Management, Diana Falzarano CPA, First Citizens Bank, Holiday Inn Express Hotel & Suites, Jensen Smith CPA, Northern California Dance Conservatory, River City Landscaping, Security Public Storage, Seniors First, Turner Demarco & Friedman Real Estate Team, and Wells Fargo Bank.

Welcome to the 15 Year Club and thank you for your continued Gray Allen (Allen Communications), Stephanie Vierstra (Seniors First), support of the Roseville Chamber.

Nicholas Murry & Shane Laird (Holiday Inn Express Hotel & Suites)

NEW MEMBERS 9 Round Kickboxing A4 Promotions and Incentives About Time Limo ACC Live Scan ID Advance Business Roundtable Afineol IT Consulting Air Systems Services and Construction Air Tech Sales, Inc. Airco Mechanical Inc. AKI Investments Inc. All My Best Inc. Amba Insurance The Art of Aesthetics Wellness Spa Auburn Constructors LLC Automotive Service of Roseville Bail Now Bail Bonds Balanced Accountability Banner Bank Bartlett Flowers & Gifts Bean Hoppers Craft Coffee Ben's Barketplace The Biletnikoff Foundation Biletnikoff 25 Wines Bloom Coffee and Tea Blu Sky Blue Shield of California Boren Group Bourbons and More!

Boutin Jones Inc. Boutique Real Estate - Billie Zajec BRIDGE Housing Corporation Brightview Golf Maintenance at Roseville

Brown and Caldwell Busy Bee Advisors - Bookkeeping & Tax Services Cagwin & Dorward Landscape Contractors California Backyard Campbell Taylor Washburn - An Accounting Corporation Capital City Drywall Capital City Solar Capital IT Partners Capital Region Financial Group, LLC Carollo Engineers, Inc. Carson Solutions Catalyst Mortgage Change Home Mortgage Cinemark USA, Inc. Cisco Air Systems Coldwell Banker Sun Ridge Real Estate Cole Huber LLP Compassion Planet Cornerstone, Ltd. Danica Kaholokula Johnson NutraMetrix Danielle Briggs Consulting, Inc. Dauntless Communications Debord Creative DeMattei Real Estate Team @ Keller Williams Desmond's Dynamic Auctions Dirty Boy Laundry Douglas Feed & Ranch Supply

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NEW MEMBERS CONT. Dream Body Contouring Elite Automotive Elizabeth Axelgard - The Fine Art of Real Estate eXp Realty - Joe Flores eXp/ Brent Gove Real Estate Foley Quality Construction Inc. Fox Hill Financial & Insurance Services, Inc. Freedom Point Master Association Fresh Press Inc. FSA Auctions The Gardens Cafe Goldfield Trading Post Golfland SunSplash Waterpark GP Development The Grand Porottas South Indian Cuisine Greater Sacramento Economic Council GreenWaste of Placer County Greg Van Dusen Strategies The Growth Factory GTR Income Tax Planning & Presentation

Guy's for Lunch Hair Razing - Nancy McAtee Haney Business Ventures Haney Real Estate Hayhurst, Prock & Associates Inc. Hazen and Sawyer Healthnet The Hills Group HomeAid Sacramento House of Oliver Hoybjerg Law The HUB i Street Solutions ILoveHouses Immers Real Estate Integrated Communications Strategies, LLC Ivy's Wood and Creations JBS Builders Inc. Jeremy Miller - Notary Joe A. Gonsalves & Son Jonny Radio Advertising JR Conkey & Associates JR Hanson Consulting, LLC JSR Strategies Judi's Cleaners, Inc. Justin's Car Wash KAI Partners, Inc. Kermit Jones Kimberly Pruett The Knowledge Group @ Keller Williams KWA Safety & HazMat Consultants, Inc. L IT Service LLC Laura Matteoli Wilkie Law Offices of Daniel A. Hunt Legado Spirits Let It Go Bookkeeping Lien Truong, DDS Lincoln Potters Baseball Club, LLC. Locks by Kinloch Lowerkase Commercial Lund Construction MAP Training

Mark IV Capital Mark Vespoli Real Estate Marques General Engineering McKenzie & Fujikawa LLP MD Bookkeeping Services Merus Law, APC Minturn & Associates MISCO Water Moen Incorporated MoJoe's Roseville Morton & Pitalo Inc. Moss Hair Mountain Mikes Pizza MV Transportation National Tax Limitation Committee NB Bakery Newcastle Properties Group NorCal YSA Nordic Home Loans Olympus Pointe Orthodontics Omega Pacific Insurance Solutions One Hope Wine Optical U Original Pete's Pizza Pasta & Grill Pacific Residential Mortgage Panattoni Development Company Pappas Investments Penumbra Pioneer Community Energy PIVOT Strategies, Inc. Placer Building Contractors, Inc. Placer Business Alliance Placer Title Company - Commercial Plan Steward, Inc. Point Equity Porter's House of Draft Powell Real Estate Prime Home Solutions The Productivity Group Pro Team Home Loans

PromoShop Prospero Wealth Advisors, LLC PZSE Structural Engineers Inc. Quarry Park Adventures Raising Cane's Chicken Fingers Rammco Linen Service RCM Ready Home Energy The Rensa Group Retirement Design Group Rockwell Benefits Advisors Roseville Automall Chevron Roseville Junction, LLC Sacramento Balloon Co. Sacramento Casting Sagent Scott and Baldwin CPAs Sentry Access SPARTAN - South PLacer Area Relief Team Stacy Moffat Real Estate Services State Farm Insurance - Stephanie Bader Stephen Moller Real Estate

Stewart Title of Placer Sunrise Energy Solutions Supporting the Taylor House Sutter Health / Aetna Sutter Health Plus Sweat and Smiles Fitness Studio Tallman Communities Tandy Lash Lounge Taylor Builders, LLC Team Schaller Real Estate Tecta America Ternero Farms Terra Outdoor Living Thomas Town Builders, Inc. Tiffany & Co. - Roseville Total Secure Technology Township Building Services, Inc Trade MARK Creative Co. Trip H Services Triscapes Commercial Landscaping LLC Trocadero Club TSD Engineering Tytanium Ideas Inc. Universal Site Services UPI US Bank - Roseville Valley Vision Van Dusen Real Estate Vaneli's Inc. Vice's Collision VillaSport Athletic Club and Spa Water Works Engineers West Capital Wealth Management West Hawk Commercial Real Estate, Inc. Whitney Oaks Insurance Services Inc. Wilkie Masonry, Inc. Willo Aveda Salons Windermere Real Estate Granite Bay Winks Fitness Woodcreek Carpet Tech Woodcreek Wealth Management Word & Brown WorkPlants Inc Yer Mom Your Chamber Connection ZenBusiness

RENEWING MEMBERS 1 YEAR PLUS 105 Noshery Abbey Carpet & Floor of Roseville Advanced Finishing Systems, Inc. All Quality Graphics LLC American Leak Detection Blue House Korean Restaurant Roseville, Inc. Brookdale Roseville California Window Fashions A Skyline Company Capriotti's Sandwich Shop

5 YEARS PLUS Alpha Baller Technologies, LLC Auburn Moving Company Back to Health Chiropractic of Granite Bay Barnett & Linn, Attorneys at Law Basin Street Properties Boisset Wine Living CID Consortium, LLC

10 YEARS PLUS Abound Financial Acorn Arboricultural Services Inc. Advocates for Mentally Ill Housing The Exponential Reading Company Fitness MD GoodLeap, LLC

20 YEARS PLUS Bright Beginnings Welcoming Services Coldwell Banker-Lenora Harrison FAT'S Asia Bistro & Dim Sum Bar Foothills Habitat For Humanity

30 YEARS PLUS Best Western / Roseville Inn Kee & Associates Maidu Village Senior Apts. I

MEMBER SPOTLIGHT

Carlson Tax Consultants Chris Robles Consulting Crocker Security Services Dale Carnegie Training of Sacramento Daycation for Seniors FBC Mortgage, LLC Fogler Professional Services Gerrity Group Gourmet Gifts by Bravo Harvest Business & Leadership Development

Home2 Suites by Hilton HomeWell Care Services Insperity Jersey Mike's Subs Nick Sadek Sotheby's International Realty Omni Structures & Management, Inc. Pelican Hauling and Junk Removal Personal Express Insurance Platinum Wine Lounge Relationship Therapy Center

Rocklin City Councilmember Bill Halldin Rocky Ridge Town Center Roseville City School District Foundation Roseville Executive Suites The Roseville Hyperbaric Center Roseville Junction Democratic Club Sierra Ridge Wealth Managment Sonrisa Independent Senior Living Studio Workspaces

CountryHouse Residence Designing Dreams Flooring & Remodeling-Folsom Duran Law Office Earl Consulting, LLC Edwards Collision Studios Folsom Ready Mix, Inc. Green Acres Nursery & Supply Kenny G & Company Fine Jewelers Law Offices of Gregory D. Thatch

Macy's Morgan Stanley - Tatyana Kjellberg My Thai Kitchen NuYo Frozen Yogurt Placer County Visitors Bureau Power Pros Quarry Ponds Town Center Quick Quack Car Wash-Douglas Blvd Red Dog Shredz

ReNew Stores Richard Russo Insurance Agency RSC Associates, Inc. Property Management Sacramento Community Tennis Association SAFE Credit Union Community Banking Sienna Restaurant Strikes Unlimited

Integrated Fire Systems, Inc. Jensen Smith, CPAs Kronick Moskovitz Tiedemann & Girard Oak Ridge Healthcare Center PCH Property Management Placer Independent Resource Services, Inc.

Placer Land Trust Premier Graph-X Inc. Seniors First Silvers HR, LLC Thunder Valley Resort Treasurer-Tax Collector Placer County Fuhrman Leamy Land Group

INTEGRAL Financial Management E. Howard Rudd Lakeside Beverages Maidu Village Senior Apts. II NG Alexander Real Estate Development LLC Nordstrom

Residence Inn by Marriott Roseville Host Lions Roseville Public Cemetery District State Farm Insurance - Julie DeCarlo, Agent Taylor Road Self Storage Tommy Apostolos Fund

TRC Trading Corporation Valley Yellow Pages Walmart #1988

Moore Messina Webb, LLP Moore Pediatric Dentistry North State Building Industry Association The Press-Tribune

Roseville Commons - A Ray Stone Senior Community Sierra View Country Club Sierra View General Contractor

Sinclair, Wilson, Baldo & Chamberlain Attorneys at Law St. Albans Country Day School

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Photo by: Mike Martin Photography

CELEBRATING A LEGACY

INSIDE THE CHAMBER

N

ovember was a month full of goodbyes, celebrations, and surprises for Wendy Gerig, former CEO of the Roseville Area Chamber of Commerce, as she celebrated retirement after serving the Chamber for 28 years.

In her nearly three decades at the Chamber, Wendy made quite the splash (literally), by introducing Roseville’s biggest party of the year: SPLASH, which quickly became the Chamber’s most popular and successful event and has been an annual staple ever since.

Wendy also led the Chamber in acquiring and maintaining Five-Star Accreditation four times, an honor less than one percent of chambers nationwide have received. The Roseville Area Chamber is the only chamber in Northern California to have this accreditation.

Additionally, Wendy also started the Leadership Roseville program. This program aims to educate and develop community leaders. This highly successful program has led to 40% of Roseville’s current board members and commissions being held by Leadership Roseville graduates.

Wendy Gerig has left behind a legacy at the Chamber and the City of Roseville that will not be forgotten.

Her advocacy and interest in every business, big or small, has laid firm foundations that will continue to make the Roseville Area Chamber of Commerce and all of its members successful for years to come.

Cheers to a happy retirement, Wendy!

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UPCOMING EVENTS 1/17 Chamber Office Closed 1/19 Chamber Orientation 1:00p.m. - 2:30p.m.

1/21 Chamber Luncheon 11:00a.m. - 1:00p.m.

1/25 Installation Dinner 5:30p.m. - 9:00p.m.

1/27 Chamber Breakfast 7:00a.m. - 9:00a.m.

1/28 Economic Development & Government Affairs Committee Meeting 8:00a.m. - 9:00a.m.

2/7 Non-Profit Roundtable 9:00a.m. - 10:00a.m.

2/09 Happy Hour 4:30p.m. - 6:30p.m.

2/11 Ignite Coffee Chat 8:00a.m. - 9:30a.m.

2/16 Chamber Orientation 8:30a.m. - 10:00a.m.

2/16 Joint Business Showcase & Mixer 4:30p.m. - 6:30p.m.

2/18 Chamber Luncheon 11:00a.m. - 1:00p.m.

2/21 Chamber Office Closed 2/24 Chamber Breakfast 7:00a.m. - 9:00a.m.

2/25 Economic Development & Government Affairs Committee Meeting 8:00a.m. - 9:00a.m.

3/09 Happy Hour 4:30p.m. - 6:30p.m.

3/16 Chamber Orientation 8:30a.m. - 10:00a.m.

3/18 Chamber Luncheon 11:00a.m. - 1:00p.m.

3/24 Chamber Breakfast 7:00a.m. - 9:00a.m.

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Commerce Insight

FEATURED AMBASSADOR

INSIDE THE CHAMBER

O

ur featured Ambassador is Cheryl Cobbin of Cheryl Cobbin Business Solutions. If you’ve attended a Chamber event; it's likely that you have seen Cheryl. She has been one of our most dedicated Ambassadors for 5

years.

Cheryl said she “chose to become an Ambassador of the Roseville Area Chamber of Commerce as a way to serve our business community by understanding the needs of our fellow members and helping them to grow their businesses”.

Cheryl Cobbin (Cheryl Outside of her regular Ambassador duties, she also volunteered her time to Cobbin Business participate on the Lime Green Team in Chamberfest last October. During the Solutions) three-day event, she helped the community gain greater awareness of what the Roseville Area Chamber of Commerce does and promoted membership.

Cheryl says that her favorite Chamber event to attend is SPLASH! “As our biggest social event, it is an opportunity to sample the best of Roseville and mingle with fellow members and residents in a fun and friendly setting”, Cheryl said.

Thank you, Cheryl, for all that you do!

IGNITING YOUR SPARK IN 2022 As we begin planning for 2022, I think it’s prudent that we take this moment to fold in our rearview mirrors, sweep up any trails that we left behind, and set our trajectory to “forward”. Between all the yearend celebrations, TV specials, and social media posts, I think we’ve had enough reflection for the year, don’t you?

But before we completely put 2021 behind us, it would be negligent of me to not recognize some 2021 rock stars. I want to take this opportunity to thank my predecessor, Sarah Gallivan, for her time and dedication to not just one year as Chair of Ignite, but TWO years. I also want to thank our returning LC members who have opted to continue this incredible journey. Ignite is nothing without the innovation and creativity that our Leadership Council brings to the table.

Looking forward, I’m very grateful to get to work with our new Chamber CEO in 2022. Rana brings an abundance of enthusiasm and excitement for our Young Professional Network. You can expect to see more of our favorite coffee chat events and even the return of some pre-pandemic events that we’ve all missed these last two years. We are also excited to embark on some more philanthropic ventures with Ignite to engage our local non-profits.

On behalf of the Ignite Leadership Council, I want to extend one last “thank you” to our Chamber Board, members, and anyone reading this. It’s with your support, interest, and enthusiasm that we’re able to bring such a great network to Roseville. Cheers to 2022!

-Elyjah Wilbur, Chair Commerce Insight

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Doing Good in the Neighborhood

COMMUNITY HAPPENINGS

S

o many of our local non-profits did some amazing things this past holiday season, but one in particular is The Alliance. In December they donated 2,000 gifts to foster kids, over $8,000 in gift cards, plus holiday meals, Christmas trees, and more!

“The Alliance is a network of over 50 local agencies, nonprofits and community service organizations around the Greater Sacramento Area working together to protect kids and strengthen families. Their mission is for all kids to grow up in safe, loving families and they are accomplishing this by UNITING local organizations, CONNECTING families with resources, EQUIPPING people to care for kids and teens in trauma-informed ways and MOBILIZING the community to get involved”, says Founder and Executive Director, Tiffany Loeffler.

While the holiday season is when non-profits get the most spotlight, The Alliance works hard year-round to help children and families in need.

“On February 3, we'll be hosting our 5th annual Alliance Member appreciation event, A Night to Celebrate, where local agency and nonprofit leaders serving vulnerable kids and families in our community will be recognized for the amazing work they do and have the opportunity to network with each other increasing area-wide collaboration”.

They will also be offering a 9-week trauma-informed parenting class in February/March, as well as 2022 Partners in Purpose events.

To learn more, visit defendingthecause.org

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PRESIDENT’S CIRCLE 2022

Roseville Area Chamber of Commerce 650 Douglas Blvd.

Roseville, CA 95678 ELECTRONIC SERVICE REQUESTED

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Monica Goodpastor monica@rosevilleareachamber.com or 916-757-6881

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