MAY | JUNE 2021
A N O F F I C I A L P U B L I C AT I O N O F T H E R O S E V I L L E A R E A C H A M B E R O F CO M M E R C E
SUPPORTING OUR RESTAURANTS! Placer County Supervisor Bonnie Gore, Mayor Krista Bernasconi, and Chamber President John Mason present Sonbal Aliabadi, Sierra College Foundation Executive Director, with local restaurant gift cards to give to the 338 Public Safety students at Sierra College as part of the Placer Shares Community Impact grant efforts.
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UPCOMING EVENTS Visit the Roseville Area Chamber Event’s Calendar for virtual and in-person events, educational opportunities, and more!
LUNCHEONS May 21 June 18 BREAKFASTS May 27 June 24
RosevilleAreaChamber.com
CONTENTS May | June 2021
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President’s Update
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City Update
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Board President, John Mason of Gurnee Mason Rushford Bonotto & Forestiere LLP gives an update on upcoming events and educational opportunities for the Chamber.
Mayor Krista Bernasconi shares a City Update for the summer including how they are supporting local business and keeping up with housing.
Denio’s Roseville Farmer’s Market & Swap Meet
Featured Member
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New Members and Renewals Celebrate our members who have recently joined or renewed their membership.
Officers President John Mason
Gurnee Mason Rushford Bonotto & Forestiere, LLP
President-Elect Darlene Cullivan Eskaton
Past President Doug Wagemann
Wagemann Holdings, Inc.
PRESIDENT’S UPDATE What a Difference a Year Makes John Mason Gurnee Mason Rushford Bonotto & Forestiere, LLP
Secretary/Treasurer Sheila Cardno Silvers HR, LLC
VP Membership Services Edgar Quilala
Consolidated Communications
VP Economic & Gov’t Affairs Vance Jones Wood Rodgers, Inc.
VP Community Development Geoff Sakala Studio Workspaces
Board of Directors Brian Alexander
Sutter Roseville Medical Center
Alex Brown Captrust
Francisco Castillo
Union Pacific Railroad
Justin Curry
Umpqua Bank
Joe Flores
Flores & Associates Insurance Services
Kate Hensler Nordstrom
Michael Korpiel
Mercy San Juan Medical Center
Michael Laperche PRIDE Industries
Kim Menzel
Kaiser Permanente Roseville
Christopher Onstott
Kronick Moskovitz Tiedemann & Girard
Lisa Peters
Randy Peters Catering & Events Center
Lori Prosio
Prosio Communications
John Tallman
Westpark Communities
Shannon Zajec
Employers Select Insurance Services
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What a difference a year makes! Last year, my Easter celebration consisted of my wife and children isolated at home trying to consume a ham that was meant to serve at least fifteen people. The leftovers were nice, but I greatly missed our annual get together with extended family from all over Northern California, planning the Easter egg hunt for the little ones, and swapping stories about summer vacation plans. This year, with the oldest generation and essential workers in my family fully vaccinated, and the rest of us now (or shortly becoming) eligible for the shot, we were able to once again include parents, siblings and grandchildren in our Easter festivities. I even got to hug my mom and dad (who are in their 80’s) for the first time in a year! Seeing our lives slowly returning to normal also makes me excited
for the future of the Roseville Area Chamber of Commerce. Board meetings are now “Zoom optional” rather than “Zoom mandatory” and April’s Chamber luncheon and breakfast were both held in-person for the first time this year. Hopefully before too long we will see a complete return to regular Chamber staffing and operations, and signature events like SPLASH will be back up and running. For those of you who have maintained your Chamber memberships during the pandemic, either on your own or with help from the Chamber’s innovative “Pay It Forward” Program, I have just one thing to say: “Thank you!” Your continued support of the Roseville Area Chamber during this incredibly challenging time speaks volumes about the quality and character of the South Placer business
community and affirms the value of membership in our Chamber. Rest assured that our CEO, Wendy Gerig, and your Board of Directors will continue to work tirelessly to provide and expand networking and educational opportunities to all of our members as 2021 continues. Lastly, I would like to ask that each of you consider reaching out to a fellow business owner in our region and encouraging them to also join the Roseville Area Chamber of Commerce. It goes without saying that there is strength in numbers. Adding additional members to the Chamber’s roster as Covid restrictions continue to lessen will help ensure that the Chamber has sufficient resources to meet staffing requirements and accomplish the priorities and goals established by its Board of Directors.
Roseville Area Chamber of Commerce
CITY UPDATE Summer of 2021 Update Krista Bernasconi Mayor of Roseville
Chamber Staff Chief Executive Officer Wendy Gerig
Membership & Programs Coordinator Beth Heneger
Communications Specialist Jamie Hazen
Office Administrator Carole Dittmer Growing. Adapting. Planning. In a nutshell, that’s how I would describe us as a city in 2021. I’m often asked questions related to what the City is working on, what our priorities are as a Council and what it’s like to serve as Mayor. In no particular order, below are the top questions I hear that are on the minds of our residents. HOW CAN WE SUPPORT LOCAL BUSINESSES? The City’s Economic Development Team is working with the County and Roseville Area Chamber of Commerce to help shore up further revenue losses. The City provided $1M in zerointerest loans to local businesses and continuously provided information of other state and federal financial assistance programs. Roseville Electric and Roseville Utilities are working with residents and businesses on relief programs and past-due bill payment options. And we anticipate using funding from the American Rescue Plan to support programs such as Adventure Club which helps parents with childcare needs. From a resident perspective, we can be mindful about shopping local, referring friends and family to locally owned businesses through social media and word of mouth. It’s also really easy to publish a positive review for a business that leaves a lasting impact.
WHAT CAN YOU TELL US ABOUT DEVELOPMENT TAKING PLACE THROUGHOUT THE CITY? Development in both the commercial and residential areas is booming! Sierra Vista, Fiddyment Ranch and Creekview developments are creating a singlefamily home permit surge. From 2019 to 2022, the City is expecting about 4,500 housing units to come on board. The Blue Oaks Shopping Plaza, The Plaza at Blue Oaks and Campus Oaks Town Center are all in process of being developed with restaurants, specialty services and other retail options. HOUSING PRICES ARE SKYROCKETING RIGHT NOW. HOW IS ROSEVILLE KEEPING UP? The City leads the way when it comes to offering affordable, low-income and very low-income housing options. We work with our developers to ensure 10% of units produced meet the affordability criteria. This provides much needed affordable housing and spreads those units geographically so they are not isolated to one part of the city. We also operate a Housing Authority that offers many types of assistance from housing vouchers for veterans to help for low-income residents. We are also participating in RentHelpPlacer to provide emergency rental and utility bill assistance.
WHAT ARE THE PRIORITIES OF THE CITY COUNCIL? We place an emphasis on being fiscally responsible, supporting community engagement, advocacy and inclusivity, maintaining a safe and healthy community, providing exceptional city services, enhancing our economic vitality, and investing in well-planned infrastructure and growth. Despite the plethora of unforeseen challenges, our City staff and residents should absolutely be commended for stepping up to ensure Roseville continues to set a high bar. Our sales tax revenues are healthy and surpassing projections, which helps to keep our City amenities healthy. Yes, we are growing but Roseville still remains a city with traditions and charm. And there’s no better Roseville tradition than the Fourth of July parade, which I hope to see you all at this year on Vernon Street! I’m honored to serve as mayor, and if you ever have a question for anyone on City Council, please reach out to us at citycouncil@roseville.ca.us.
Membership Retention Representative Scott Otsuka
Business Development & Advertising Representative Monica Goodpaster
Business Development Representative CJ Duxbury
Roseville Area Chamber of Commerce 650 Douglas Blvd. Roseville, CA 95678 (916) 783-8136
A publication of the Roseville Area Chamber of Commerce, the Insight newsletter is produced bi-monthly.
Roseville Area Chamber of Commerce, is proud to be an accredited five-star Chamber of Commerce. The Accreditation Program was instituted by the U.S. Chamber to recognize effective organization performance. Only 10% of the Chambers throughout the nation successfully complete the accreditation process for this voluntary program and less than 1% achieve five-star status.
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FEATURED MEMBER
Denio’s Roseville Farmer’s Market & Swap Meet
OUR LOYAL RENEWALS - FEB - MAR OUR LOYAL RENEWALS - AUG | SEPT 1 YEAR PLUS 100+ Women Who Care Placer County Adventure Kids Dental Alera Group- PWA Insurance Services All About Hope Art’s Craft Beer Palace The Bird Shop Blue House Korean Restaurant Roseville, Inc. Bushnell Gardens Nursery California Apartment Association (CAA)
5 YEARS PLUS ATS Communications, Inc. Almonte Center for Facial Cosmetic Surgery Arthritis Foundation Barnett & Linn, Attorneys at Law Bayside Church Bonnie Gore, Placer County Supervisor
10 YEARS PLUS Allen Communications Ascot Family Dental Best Business Referral Network Best Western Plus Orchid Hotel & Suites The Biletnikoff Foundation Brandman University (Chapman University System) Brookfield Properties Development Byers Gymnastics Center
20 YEARS PLUS Avalon Printing & Graphics Boy Scouts of America, Golden Empire Council Charles Schwab & Co., Inc. Harris & Bruno International
30 YEARS PLUS Blossoms & Balloons Blue Line Arts
California MENTOR Cliff Cottam Insurance Services Comcast Defending the Cause Regional Alliance Delta Lending Group Edward Jones - Jonathan Benecke Fourscore Coffee Gourmet Gifts by Bravo Gurnick Academy of Medical Arts Homewood Suites I-Tul Design & Software Keller Williams - Mali Gill Kerr Law Group
Maxey Kaminski Law Offices Michael Bullington Nor-Cal Logos Performance Physical Therapy Placer County Transportation Planning Agency Q1227 Restaurant The Range Kitchen & Tap Rockin Jump Rubicon Partners Inc. Safeway Seasons Law P.C. SpotOn
Steve Wallen Swim School Tappan Solutions T-Bone’s BBQ Toffee Lady Wave Business Wellness Within Cancer Support Services Wood Rodgers, Inc. Your Concierge Agent, Heather McCarthy, RCS-D
Breninger Consulting Services The Burton Law Firm CMA Insurance Services, Inc. Cremation Society of Placer County CrossRhodes Promotions Delyon Wealth Management Employers Select Insurance Services Inc. Exquisite Travel Group Family Green Survival, Inc. The Family Network, Inc.
Friends of the Roseville Public Library Garden of Eat’n Image Outfitters Photography, Inc Latino Leadership Council Lighthouse Counseling and Family Resource Center Mount Saint Joseph Wines (Vin Uva Tasting Room) Placer Community Foundation Quest
Raley’s Corporate Roberts Freight Consultants, DBA Unishippers Roseville Grocery Outlet St. John’s Episcopal Church Strikes Unlimited Tami Teel Designs, Inc. United Building Maintenance Wing Pros, Inc.
Capital City Catering & Event Planning Coastal Partners, LLC Cybertary.com Executive Care Landscape Management, Inc. The Gathering Inn Granite Bay Dermatology and Laser Center Heritage Oaks Memorial Chapel Home Smart Icare Realty Life Community Church
Lilliput Families MacKay & Somps Civil Engineers, Inc. McDonald’s - Galleria Blvd. McDonald’s - Stanford Ranch Rd. The Me-One Foundation, Inc. Newmark Knight Frank Northern California Dance Conservatory PFLAG Greater Placer County Placer Breast Cancer Foundation Quick Quack Car Wash - Blue Oaks
Hefner, Stark & Marois, LLP Il Fornaio KidsFirst McCarthy Physical Therapy & Sports Medicine Placer County Association of Realtors
Principal Financial Group Psomas Roseville Meat Company Roseville Vision Center Dr. Paul Perron Scotty’s Automotive Inc. Sequoia Equities
CBRE-Roseville Denio’s Roseville Farmers Market & Swap Meet D.F. Properties, Inc.
Haney INC Kiwanis of Roseville Northern California Power Agency
Roseville Numismatics Roseville Theater Arts Academy The Sacramento Bee Security Public Storage-Cirby Way Seniors First Smile Business Products, Inc. STYLE Magazine Teichert Construction Thunder Valley Resort Wells Fargo Bank - Placer Metro District Office Wise Villa Winery
Sir Speedy Printing Vision Law Corporation Westpark Communities Woodcreek Dentistry
Piches Architecture Roseville Masonic Hall Board Association
NEW MEMBERS - FEB - MAR A Part Café California International School Chase International Real Estate G&T Legacy Inc. - Yoga Six Goff Legal
Lilani Wealth Management Lotus Cleaning Oakmont of Westpark Parsfin, Inc. SCA Commercial Real Estate
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Summit Franchise - Taco Bell Foothills Suzanne Jones-Placer County District 4 Supervisor Village General Store & Refillery Your CBD Store page
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Roseville Area Chamber of Commerce 650 Douglas Blvd. Roseville, CA 95678 ELECTRONIC SERVICE REQUESTED
ADVERTISE with the ROSEVILLE AREA CHAMBER
Learn more about cost-effective opportunities only available to Chamber Members
Monica Goodpaster
Cheryl Goldfarb @the Grounds 800 All America City Blvd. Roseville, CA 95678
monica@rosevilleareachamber.com or 916-757-6881
PRESIDENT’S CIRCLE 2021 SPONSORS S I G N AT U R E L E V E L
GOLD LEVEL
S I LV E R L E V E L
T I TA N I U M L E V E L
BRONZE LEVEL
Presorted Standard U.S. Postage PAID Roseville, CA Permit No. 76