Jan | Feb 2021

JAN | FEB 2021

A N O F F I C I A L P U B L I C AT I O N O F T H E R O S E V I L L E A R E A C H A M B E R O F CO M M E R C E

Roseville Area Chamber of Commerce

INSTALLATION

2021 STYLE

Thursday, February 25, 2021 | 12:30 p.m.

Join us as we virtually install Chamber President

JOHN MASON

Gurnee Mason Rushford Bonotto & Forestiere, LLP

RosevilleAreaChamber.com/INSTALLATION

Age is Beautiful at Eskaton Eskaton believes in building age-positive environments for our residents, their families and the community. Appreciating the unique gifts and contributions of all people, our “Age is Beautiful� campaign was developed to challenge existing stereotypes and share a more accurate narrative of aging.

Meet the Nelsons: eskaton.org/ageisbeautiful Discover The Eskaton Difference. Connect with an advisor today!

eskaton.org/placer

LEARN MORE AT

RosevilleAreaChamber.com/Year-of-Giving

CONTENTS January | February 2021

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President’s Update

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City Update

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New Board President, John Mason of Gurnee Mason Rushford Bonotto & Forestiere LLP answers our questions about his upcoming term as Chamber President.

Newly sworn-in Mayor Krista Bernasconi shares her first update as mayor of Roseville.

Consolidated Communications

Featured Member

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New Members, Pay it Forward, and Renewals Celebrate our members who have recently joined, renewed their membership, or Paid it Forward.

Officers President John Mason

Gurnee Mason Rushford Bonotto & Forestiere, LLP

PRESIDENT’S UPDATE

President-Elect Darlene Cullivan

Q&A with our New President

Eskaton

John Mason

Past President Doug Wagemann

Wagemann Holdings, Inc.

Gurnee Mason Rushford Bonotto & Forestiere, LLP

Secretary/Treasurer Sheila Cardno Silvers HR, LLC

Consolidated Communications

Q: CAN YOU SHARE A LITTLE ABOUT YOURSELF?

VP Economic & Gov’t Affairs Vance Jones

A:

VP Membership Services Edgar Quilala

MacKay & Somps, Civil Engineers, Inc.

VP Community Development Geoff Sakala The Studio Coworking

Board of Directors Brian Alexander

Sutter Roseville Medical Center

Alex Brown

Genovese, Burford & Brothers

Francisco Castillo

Union Pacific Railroad

Justin Curry

Umpqua Bank

Joe Flores

Flores & Associates Insurance Services

Kate Hensler Nordstrom

Michael Korpiel

Mercy San Juan Medical Center

Michael Laperche PRIDE Industries

Kimberly Menzel

Kaiser Permanente Roseville

Christopher Onstott

Kronick Moskovitz Tiedmann & Girard

Lisa Peters

Randy Peters Catering & Events Center

Lori Prosio

Prosio Communications

John Tallman

Westpark Communities

Shannon Zajec

Employers Select Insurance Services

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I grew up in Sacramento, attended UC Berkeley for undergrad and, after working for the California State Assembly for two years, went to law school at McGeorge.

Since then I have been a practicing attorney with a focus on civil litigation, primarily defending large and small businesses throughout California. I married my wife, AnnMarie, in 1992 and we moved to Roseville in 1999. Our three children all attended Roseville public schools and now one is in medical school, one is getting his teaching credential and our youngest is a freshman in college. I have held a number of different volunteer positions over the years, including terms as President of both the Sacramento and Placer SPCA’s, and now as President of this incredible Chamber. My wife and I are both Leadership Roseville graduates. I also like to play golf, ride my bike and cook with my wife and kids.

Q: WHAT ARE YOUR GOALS FOR THE CHAMBER IN 2021 AND BEYOND? A:

Obviously, the Coronavirus has had a serious impact on nearly every aspect of life, and the Chamber is no exception. As we start to see light at the end of the tunnel with at least two promising vaccines on the near horizon, my goal is to maintain stability of the Chamber in the short term and grow the membership and in-person networking activities and other programs as social and economic restrictions are lessened.

Q: WHY ARE YOU A MEMBER OF THE CHAMBER?

A:

Our law firm values its Chamber membership for many reasons. Not only is it a great way to promote the legal services we offer, but we have also taken advantage of professional development programs and attended major community events hosted by the Chamber such as Roseville 2019 (unfortunately the event had to be cancelled in 2020) and Splash (also cancelled this year due to Covid restrictions.)

The Chamber’s involvement in the United Chamber Advocacy Network (UCAN) also gives us an opportunity to express our position on significant legislative proposals that affect small to medium businesses such as ours.

Q: WHAT CHAMBER ACCOMPLISHMENT ARE YOU MOST PROUD OF? A: I’d have to say that it was serving

as the Chamber’s representative on the City of Roseville’s Community Priorities Advisory Committee from June 2017 through Spring of 2018.

It was a major time commitment, but also very rewarding.

The Committee did a “deep dive” into all City-provided services when it was facing some significant budget obstacles, and we ended up issuing a comprehensive list of recommendations that helped guide the City council and staff through some very challenging times.

Q: WHAT HAS BEEN ONE PIECE OF ADVICE YOU’VE RECEIVED FROM A MENTOR? A: I have a number of them, but two

at the top of my list are my father, Bill Mason, and the senior partner at my law firm, Steve Gurnee. My father instilled in me the importance and value of community service through his participation on a number of non-profit boards during his career

at Sutter Health, including one term as President of the Sacramento Metro Chamber of Commerce. Steve Gurnee has taught me how to be a better lawyer, and also that the best source of new business is referrals from existing clients who appreciate the good work you do for them.

That’s really true!

Q: WHAT HAVE YOU LEARNED BY SERVING ON THE BOARD THAT WAS A SURPRISE TO YOU? A: That Wendy Gerig really does

have a photographic memory when it comes to remembering the names of everyone she has ever met! I’m really jealous of that, and I’m looking forward to working with her even more closely in 2021.

Q: A BUSINESS CAN’T BE SUCCESSFUL WITHOUT...

A: Hard work, attention to detail and happy employees.

Q: THE BEST BOOK I EVER READ WAS...

A: Everything ever written by John Grisham.

Q: IF YOU COULD GIVE YOUR YOUNGER SELF ADVICE, WHAT WOULD THAT BE...

A: Don’t avoid taking on new

challenges due to fear of failing.

Failure is a necessary part of life, and it really does make you a stronger person.

Roseville Area Chamber of Commerce

CITY UPDATE Meet The Mayor Mayor Krista Bernasconi

Chamber Staff Chief Executive Officer Wendy Gerig

Membership & Programs Coordinator Beth Heneger

Director of Events & Sponsorship Kevin Hernandez

Communications Specialist Becoming mayor during a pandemic was not what I (or anyone else for that matter) anticipated in 2020. But I’m more than ready to build on the resiliency that defines our incredibly strong city.

While public service is something I have made a priority for the last 18 years, so has raising a family and running a business. I’ve learned that if you raise your hand enough, you might just get picked. I began raising my hand to help in high school and again when I served in the Navy.

scent from the turkey ranch on a hot summer night.

2. I won’t give up. I don’t give up on ideas, on people, on helping others, on trying to see the positive, even in times like these. If you have an idea, need help or have a question, please, reach out.

3. I am a wife to my super hardworking husband Tony; I’m also a business owner, a US Navy veteran, sister, aunt and potentially new best

friend now to many. I’m also mom to my loves, twins Nick and Ella. I would not be here if it wasn’t for the support of my family, community and public services mentors.

4. Lastly, I will share that I am so thankful for this opportunity. While I never dreamed I would be mayor, this in fact is a dream come true.

I plan to continue to work for our residents, family and business owners. I will give it my all and carry the torch as far as I can.

Before too long, I served 8 years as a school board member, 8 years as a planning commissioner and nearly that long as a chamber of commerce board member. Giving back was something instilled by my parents, small business owners. It has always been about service and making our community a better place to live.

Our city has six goals that are the culmination of prior years of vision, planning, and pure determined grit.

At the forefront are maintaining a safe and healthy community, remaining fiscally responsible and encouraging economic development.

Lastly, there are some things I’d like to share about myself.

1. I was born in Roseville and can’t imagine living anywhere else. Like the old timers, I remember the oneway road to Folsom Lake, the bears at the zoo at Royer Park and the

Emily Hoffman

Membership Retention Representative Scott Otsuka

Business Development & Advertising Representative Monica Goodpaster

Business Development Representative CJ Duxbury

Roseville Area Chamber of Commerce 650 Douglas Blvd.

Roseville, CA 95678 (916) 783-8136

A publication of the Roseville Area Chamber of Commerce, the Insight newsletter is produced bi-monthly.

Mayor Bernasconi pictured at a “We’re Open Parade” during summer 2020.

Read additional articles from Ignite Young Professionals, City, and Chamber leaders on the Chamber’s Blog:

RosevilleAreaChamber.com/NEWS

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Roseville Area Chamber of Commerce, is proud to be an accredited five-star Chamber of Commerce.

The Accreditation Program was instituted by the U.S. Chamber to recognize effective organization performance. Only 10% of the Chambers throughout the nation successfully complete the accreditation process for this voluntary program and less than 1% achieve five-star status.

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FEATURED MEMBER

Consolidated Communications

NEW MEMBERS - AUG - NOV 105 Noshery A Bit Over the Top Accomplished Life Coaching & Consulting American Leak Detection Building Kidz Roseville West Cantina Laredo Caporusso Communications Capriotti’s Sandwich Shop Disinfectant Tunnels Empyrion Wealth Management Esteem Mobile Notary Golden Creative, LLC Healcerion USA Independent Valuation Consultants Instinct Marketing

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Issiah Mobile Auto Detailing Kids Care Dental & Orthodontics Leif’s Handyman Service Lendmark Financial Services The License Solutions Lotus Healthcare M3 Prime Inc NorCal Interlock Premiere Home Staging Recology Rubicon Advisors Sonrisa Senior Living Unleashing Leaders Well Quest of Granite Bay Wheelhouse Strategies

PAY IT FORWARD - AUG - NOV Bright Beginnings Welcoming Service First Allied Securities Sierra View General Contractor Westfield Galleria at Roseville

If your business is interested in Paying It Forward to support another Chamber Member, please email

Beth@RosevilleAreaChamber.com

Roseville Area Chamber of Commerce

OUR LOYAL RENEWALS - AUG - NOV OUR LOYAL RENEWALS - AUG | SEPT 1 YEAR PLUS @the Grounds ADAPT Pest Management Advantage Workers Compensation AFLAC - Roseville Regional Office Anna Tzeitel Abalos M.D. Auburn Moving Company Audacity Art, Home Furnishings & Design AVAILABILITY Professional Staffing B. West Marketing Group Barker Pacific Group BBSI Beautiful Smiles Dentistry Best in Class Education Center Blue Oaks Veterinary Clinic Blue Ribbon Personnel Services Bob’s Car Wash & Detail Bonneville International Sacramento Bounty Hunters Cafe Bridges Tax Strategies, LLC Brookdale Roseville Brookdale Sterling Court Caliber Collision - Industrial Ave. Caliber Logistic Solutions California Window Fashions A Skyline Company

5 YEARS PLUS Adam’s Jewelers Alpha Baller Technologies, LLC Back to Health Chiropractic of Granite Bay BBVA Compass Commercial Banking Berry Redwood Boisset Wine Living California State University, Sacramento CID Consortium, LLC Cheryl Cobbin Business Services Class Act Plumbing, Heating & Air Curves Designing Dreams Flooring & Remodeling-Folsom Dr. Lynn Johnson - OPTAVIA

10 YEARS PLUS Abound Financial Advocates for Mentally Ill Housing American Legion Post 169 ASYST Data Group ATC Telecommunications Services Brenda Forstall - Choice Benefits & Health Ins. Sol. Brookfields Restaurant Brower Mechanical, Inc. Capitol Legal Investigations Center Joint Unified School District Chicago Fire Comstock’s Magazine Costa Vida Fresh Mexican Grill Costco Wholesale

20 YEARS PLUS A+ Dental Care All-Cal Insurance Agency Bird & Pet Clinic of Roseville Burrell Consulting Group, Inc. Chapman Monument Co., Inc. CliftonLarsonAllen LLP Coldwell Banker-Lenora Harrison Corporate Design Group, Inc. County of Placer Fairfield Inn By Marriott

30 YEARS PLUS Best Western / Roseville Inn Carmelita’s Restaurant Coker-Ewing Dry Creek Jt. Elementary School District

Campus Oaks Apartments Carlson Tax Consultants Chef Stephanie - Personal Chef CPR Training for LIFE! Crocker Security Services Danielle Roe Events Designing Dreams Flooring & Remodeling Dr. Jose L. Bandala, DDS Edward Jones - John Guess Eric Lofholm International, Inc. Eskaton Family Comfort Heating and Cooling Fast Track Hobbies FBC Mortgage, LLC First US Community Credit Union Fogler Professional Services The Free Ticket to Heaven Ministry Inc. FUSE3 Gallelli Real Estate Gen XYZ Financial Services Genovese, Burford & Brothers Gerrity Group The Goolsby Group at KW Gutterglove, Inc Harvest Business & Leadership Development Hearts Landing Ranch Herrig & Vogt, LLP

Highland Village Dental Studio Home Solar HomeWell Care Services Icing on the Cupcake Impact Axe LLC Insights Counseling Group Jersey Mike’s Subs Kelli’s Cookies - For Goodness Bakes Kovars Martial Arts Kreative Kids Learning Center Law Office of Sean Musgrove Leslie Wilson, CPA Mandango’s Roseville Sports Grill MarkSYS Massage Heights Mechanics Bank - Pleasant Grove Blvd. mPOWER My Thai Kitchen Nick Sadek Sotheby’s International Realty Nor-Cal Logos Northwestern Mutual Nursing Education and Opportunities, Inc. Omni Structures & Management, Inc. Patelco Credit Union Patton Law Group Pelican Hauling and Junk Removal Personal Express Insurance

Placer-Nevada County Medical Society Relationship Therapy Center Residence Inn Rocklin/Roseville Rocklin City Councilmember Bill Halldin Rocky Ridge Town Center Rogers Landscape Roseville City School District Foundation The Roseville Hyperbaric Center Roseville Junction Democratic Club Sequoia Advisory Group Financial & Ins. Serv.

Sienna Restaurant Sierra Ridge Wealth Managment Somerford Place Alzheimer’s Assisted Living Strategy & Innovation Institute Stratus Building Solutions The Studio Coworking - Creekside Ridge Ct. Sutter Sierra Surgery Center Tempur-Pedic Tier One Financial and Insurance Services Turner’s Outdoorsman U.S. Army Recruiting Station Vanneman Financial Group Wayback Burgers West House Tavern & Nightclub Wicked Graphics, LLC Wild Birds Unlimited Roseville

Earl Consulting, LLC Edible Arrangements The Exponential Reading Company Fidelity National Title Finley Home Services, Inc. Flint Builders Folsom Ready Mix, Inc. FSB Public Affairs Fuhrman Leamy Land Group Gold Country Fair Johnson Ranch Management Kenny G & Company Fine Jewelers Land Ocean New American Grill Law Offices of Gregory D. Thatch Macy’s Medina McKelvey LLP Milk Man Toner Company

The Monk’s Cellar Morgan Stanley - Tatyana Kjellberg NewVision Realty Group - Gary Meek NewVision Realty Group - Roxanne & Patricia NuSkin Partners NuYo Frozen Yogurt Oilstop Outsourced CFO Solutions, Inc. Placer County Visitors Bureau The Pool Managers Power Pros Propp Christensen Caniglia LLP Quarry Ponds Town Center Quick Quack Car Wash-Douglas Blvd Red Dog Shredz Richard Russo Insurance Agency

River City Bank Rosati’s Pizza Roseville Moose Lodge 1293 Roseville Public Safety Foundation Roseville Surgery Center Sacramento Oral Surgery Safe Harbor Pension & Wealth Security Public Storage-Galleria Blvd St. Mary’s Coptic Orthodox Church Summit Health Insurance Services, Inc. Synergy Home Care Vitalant Granite Bay Walmart #4202 Walmart Neighborhood Market #5980 Zafia’s Family House

Diane Falzarano, CPA Endicott Communications, Inc. ENGEO Incorporated Ernst and Young Eskaton European Wax Center - Fountains First Citizens Bank Fitness MD Flores & Associates Insurance Services Frank M. Booth Inc. Frayji Design Group INC GM Specialities Heritage Oaks Memorial Chapel Holiday Inn Express Hotel & Suites Jensen Smith, CPAs Jonathan Chan, DDS - West Roseville Family Dentist Fehr & Peers First Allied Securities, Inc. Fountains at Roseville Fratcher Auto Body, Inc. Granite Bay Golf Club Hilton Garden Inn - Roseville INTEGRAL Financial Management E. Howard Rudd JMC Homes Lakeside Beverages Landmark Builders Legends at Woodcreek Golfcourse Lennar Homes

Gibson & Tuttle, A Law Corporation J & J Body Shop, Inc. Kee & Associates Neighborly Pest Management, Inc. North State Building Industry Association Pacific Gas & Electric Company

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Juice Plus+ Kniesel’s Auto Service of Roseville Kronick Moskovitz Tiedemann & Girard Martin Consulting Group Mary Kay Cosmetics - Barbara Johnson Matthew R. Comfort, DDS. Inc Meadow Oaks of Roseville Mojica Architecture Studio Molly Maid of Placer County Oak Ridge Healthcare Center PCH Property Management Premier Graph-X Inc. Prestwood IT Solutions Promote Me Randy Peters Catering & Event Center reCREATE Saint Rose School Maidu Village Senior Apts. I Maidu Village Senior Apts. II Moore Pediatric Dentistry NG Alexander Real Estate Development LLC Office Depot Petersen & Mapes, LLP Phillips Land Law, Inc. Placer County Office of Education Richards Painting Richland Communities, Inc. Roseville Historical Society Roseville Host Lions Roseville Public Cemetery District

PRIDE Industries Roseville Commons - A Ray Stone Senior Community Roseville Jt. Union High School Dist.

Rotary Club of Roseville Seale Signs Sierra View Country Club

Seats and Stations, Inc. Servpro of Citrus Heights, Roseville and Carmichael Sisto CPA Group, Inc. Smog ‘N Go Springhill Suites by Marriott The Salvation Army The Terraces of Roseville Tri Counties Bank-Pleasant Grove Blvd UC Davis Graduate School of Management Unger Construction Co. Westside Christian Church WGG Wealth Partners Woodcreek Oaks AM/PM

Sacramento Business Journal Safeguard Business Systems Sequoia Pacific Builders, Inc. St. Vincent De Paul Society Stand Up Placer State Farm Insurance - Julie DeCarlo, Agent Storage Direct Sun City Roseville Community Association Taylor Road Self Storage Tommy Apostolos Fund TRC Trading Corporation Valley Yellow Pages

Sierra View General Contractor Sinclair, Wilson, Baldo & Chamberlain Attorneys at Law St. Albans Country Day School Williams + Paddon Architects + Planners, Inc.

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Presorted Standard U.S. Postage PAID Roseville, CA Permit No. 76

Roseville Area Chamber of Commerce 650 Douglas Blvd.

Roseville, CA 95678 ELECTRONIC SERVICE REQUESTED

UPCOMING EVENTS Visit the Roseville Area Chamber Event’s Calendar for virtual networking events, educational opportunities, and more!

LUNCHEONS January 15 February 19

BREAKFASTS January 28 February 25

RosevilleAreaChamber.com

President’s Circle 2021 Sponsors S I G N AT U R E L E V E L

P L AT I N U M L E V E L

S I LV E R L E V E L

GOLD LEVEL

T I TA N I U M L E V E L

BRONZE LEVEL