Lil Uzi Vert

As an artist, Symere Bysil Woods, better known as rapper Lil Uzi Vert, has always associated style with his brand and imagery.

At only 26 years old, he has more than 20 million monthly listeners on Spotify and is one of rap’s brightest stars. His last album, “Eternal Atake,” broke multiple streaming records and was one of the best-selling albums of 2020.

Since the start of his career, Lil Uzi Vert has been heavily associated with luxury designers like Raf Simons, Prada and Marni. These relationships have grown as his popularity has skyrocketed and, as his career has progressed, so has his sense of style.

Even during his SoundCloud days, Lil Uzi Vert’s lyrics were constantly referencing brands. In the 2016 song “Hi Roller,” he raps, “Yeah, Yeezy my feet/I put Louis V, Don C my wrists.”

His affinity for brands has always been a part of his image, and he has maintained consistency in that regard.

Most of the brands he wore in 2016 were Raf Simons and Louis Vuitton, and his feature on Migos’ “Bad and Boujee” went No. 1 on the Billboard Hot 100. This career-high and release of his “Lil Uzi Vert vs. The World” mixtape elevated his popularity to new heights.

While most SoundCloud rappers were consistently rapping about drugs and other predictable topics, Lil Uzi Vert’s popularity came from his flow and delivery. His nasally, autotuned voice stood out from his competitors and that made his actions carry more weight than his competition.