eSign and eSecurity Tips to Help Inflation Hedge Cutting costs while effectively adding superior services is the perfect inflation hedge. “It’s the economy, stupid!” This phrase gained fame from the political strategist, James Carville, who was trying to describe what voters cared about in 1992. We’re not even going to dip our toe into today’s political maelstrom; however, I could not help but think about the strange economic environment we are in today. Perhaps a more apt statement for today would be, “It’s the inflation, stupid!” [Register for today’s CEO perspective on what’s new and cool for cybersecurity software — Friday, November 4, 3pm ET. Click here to register.] Some industry sectors like e-commerce and mortgage re-fi are getting whacked by the Fed’s determination to slow economic demand and boost unemployment via higher interest rates — think of all those mortgage specialists at Wells Fargo reportedly hiding from looming mass layoffs with Wells Fargo re-fi loan volume down 90% this year.
Other sectors are getting crushed due to changing tech landscapes. For example, Apple has nearly singlehandedly wiped out $900 billion in Facebook’s (Meta) value over the last year, when it made it default that Facebook could not track iPhone users sufficiently enough to support Facebook’s digital ad re-targeting ambitions. Meanwhile, other sectors seem to be doing just fine, like cybersecurity. I sat in a private equity portfolio conference this past week, and each of the businesses that were reliant on in-person events, supply chain, and/or low borrowing rates had either seen drops in their revenue or profits (or both). Worse still, many had to entirely re-invent their businesses. After a C-level session with my Wharton colleagues, an informal poll left no consensus as to whether we were in a recession or entering one based on today’s amorphous definition of recession and the unprecedented nature of this strange, post-pandemic economy. So I’d like to now present my insights on today’s economy (limited only to its relation to our Tech Essentials topic of course).