A data driven, holistic approach to property

The team consists of economists, property experts and GIS analysts that provide real-time market intelligence and analytical and strategic advice.

Our knowledge and expertise are an invaluable resource for RPM’s developer clients, empowering them to make intelligent, informed, and strategic decisions when evaluating residential developments and investment opportunities.

Our data and analysis help clients maximise their marketing efforts and achieve sales targets on their estates. Each month we collect extensive data on approximately 350 land estates in Victoria, providing our clients a comprehensive understanding of the market dynamics. This also underpins the core strategic decision-making of our own business.

Over the 12 months to June 2023, approximately 8,085 lots were sold across Melbourne growth corridors. We profile every lot including lot size, price, orientation, sqm rate and title status, monitoring through to final sale.

This rich data helps our team and clients better understand:

Volume of lots sold or allocated by lot size, frontage, price point, developer, land estate type and location

Dollar per SQM rates

Stock release levels

Volume of cancellations on a monthly basis by estate

Distribution of new land products by estate

Performance and distribution of lots of a particular frontage and depth

Distribution of price points across a product range

Percentage of new land sold within set price ranges

Level of activity across a product type, project, market, developer and region

Stock level and fluctuations by product type, land estate, developer and market

Age of stock, how long has it been advertised, and subsequent price movements based on time on market we always start with in-depth