Industry stakeholders collaborate in creation of free-range chicken VCA

In pursuit of crafting the Value Chain Analysis (VCA) for the free-range chicken industry in the Caraga region, PRDP Caraga’s I-PLAN component invited various industry stakeholders for a VCA Writeshop and Consultation from January 23 – 26, in Butuan City.

Inputs from various stakeholders within the value chain will serve to enhance the ongoing creation of a Value Chain Analysis for freerange chicken. A scientific approach employed by DA-PRDP, the VCA is a framework seeking to analyze specific activities through which interventions can create value and competitive advantage within the various segments of the chain.

While the broiler chicken industry is more established, free-range chicken holds great potential in complementing the supply of poultry within the region. Once approved, the VCA will serve as a basis for the regional development of this industry.

Core provincial planning teams and staff from veterinary offices and the Department of Agriculture’s Livestock program reviewed strategies and interventions in the development of the free-range chicken industry, as well as opportunities to catalyze public agencies and engage with the private sector.