Logo design Designs - Simple Vs Complex It's no coincidence that the most memorable logo design designs are likewise the most simple in look. A consumer will usually just take a look at a logo design, thus an overly intricate mark will make that chance redundant. Simple logo, apart from having a long-term effect on consumers' mind will certainly conserve your business some extra bucks. Printing cost will be low for an easy logo since it might just have one color or a single letter design.