ROYDTOOLGROUP.COM
• TRACER – NEW PRODUCTS COMING SOON
• OPTIMAXX – DECKING SCREWS
• SMART – RAPID WOOD BLADES
QUARTER TWO | APR - JUN | 2023
ROYD TO ATTEND NMBS 2023
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OPTIMAXX INTRODUCE TWO NEW VIDEO SERIES
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SNEAK PEAK AT TRACER’S NEW PRODUCTS
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CHANGING THE GAME WITH OPTIMAXX DECKING SCREWS
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SMART RAPID WOOD BLADES
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We are very pleased to announce we will be attending the 2023 NMBS Exhibition in April. The NMBS Exhibition is the biggest trading event in the builder’s merchant industry, providing a range of exclusive offers and discounts to take advantage of.
The NMBS Exhibition is taking place from 19th & 20th April at the Coventry Building Society Arena (stands 300-301) Don’t miss out! We can’t wait to see you there.
Please join us in welcoming two new additions to our Marketing Team.
Lizzy Tanner Social Media Marketing ExecutiveAlso joining the team is Monika Marcinkeviciene who has taken on the role of Design Team Leader to cover maternity leave. With a wealth of experience, Monika will supervise all aspects of design related projects and deliverables.
Joining as our Social Media Marketing Executive, Lizzy Tanner will take on the responsibility of managing our influencers worldwide as well as managing social media queries to ensure we can maintain responsive supportive across our social media channels.
Monika Marcinkeviciene Design Team Leader
Customer satisfaction is of utmost importance to us at ROYD as we continuously strive to improve and deliver a high level of service. To this end we are pleased to confirm ROYD UK fulfilment and service has reached peak performance from the start of the year with an average of 99.1% OTIF (on time in full deliveries).
JAN-APR 2023
99.1%
We are pleased to confirm two new video series are currently in the works, with filming beginning very soon!
Built By focuses on producing informative videos aimed towards beginner carpenters and DIYers. This series will demonstrate how to complete a range of carpentry tasks and ultimately become a trusted guide for DIYers. Alex Burman from Errioc Carpentry joins us as the carpentry expert and our host for season 1 as he walks us through a variety of carpentry work whilst sharing tips and tricks along the way.
To the Maxx explores the world of mountain biking as we focus on building mountain bike ramps for pro riders. Following the Optimaxx philosophy of optimum design and maximum performance, we build some of the most extreme bike ramps to deliver the ultimate trick jumps.
You don’t want to miss this! Subscribe to the Optimaxx YouTube channel today to make sure you don’t miss the latest videos.
Sam is a builder based in Kent with over 35 years of experience in the building industry. We have recognised Sam for his commitment to regularly produce content and for his loyalty to TRACER.
As we continue to maximise our social media marketing efforts to drive demand to your stores, we want to take this moment to highlight some of our top performing videos from the start of the year.
SMART kicked off the year with a bang by achieving a major follower milestone.
We a thrilled to be celebrating 10k followers on our SMART UK Instagram page! To celebrate this momentous occasion and to say thank you to our followers, we launched an exciting giveaway containing a wide range of our popular blades.
In 2022 we launched our ‘Zero100’ campaign to have 0% single-use plastics across our product ranges and for all remaining packaging to be 100% recyclable by the end of 2023.
To this end we are pleased to confirm the production of our new TRACER plastic free packaging has begun which also incorporates multi-lingual and symbol-based design for European markets.
These changes to our packaging will significantly reduce ours and our customers carbon footprint by eliminating the use of 37.16+ tons of single use plastic year.
This is an immense development as we continually strive to grow the business in an environmentally and sustainable way.
Specialising in award-winning professional marking and measuring products, TRACER are soon to be releasing additional products to their incredible range. Here’s a sneak peak of what’s to come this year!
The Contour Gauge is the latest measuring tool to hit the TRACER range. Available in 130mm and 250mm the Contour Gauge is a heavy-duty tool designed for easy profile scribing including flooring, skirting and pipework. With a lockable mechanism, the Contour Gauge locks into place for precise tracing.
The Contour Gauge will be available in three different sets – 130mm, 250mm + Deep Hole Pencil and 130m + 250mm + Deep Hole Pencil.
Coming in Q2 / Q3
To add to the TRACER marking range are the Crayon Markers, providing universal and high visibility marking. Suitable for both wet and dry surfaces, the Crayon Markers are designed to mark on wood, plastic, tile metal, concrete and brick and glass, making this an ideal marker for practically all trades. The Crayon Markers are available in black, red, and yellow in quantities of 12.
Coming in Q2 / Q3
The TRACER Carpenters Pencil is a heavy-duty 4H pencil suitable for general purpose construction marking. Supplied in a quantity of 10 with a handy sharpener included, this is a perfection addition alongside the wider TRACER measuring and marking range.
Coming in Q2 / Q3
The Ultimate Construction Marker kit is the latest marker kit to the TRACER range. Containing a deep hole pencil, replacements leads and clog free markers, this is the ultimate all-purpose kit suitable for a wide range of materials, including wood, plastic, tile, metal, concrete, brick, and glass.
Coming in Q2 / Q3
In 2016, the team saw an opportunity to bring a brand-new high-performance decking screw to market. The landscape at the time was very limited for customers looking for high-quality fixings that would stand up to the elements. Often companies would simply paint a fixing green, call it a decking screw and have done with it. We wanted to offer more than that, Optimaxx already had a winning formula with our wood screw the challenge became to deliver the same quality product while fulfilling different requirements.
When we designed our decking screw, the aim was to apply all the features of our successful wood screws to the new fixing while giving it the highest level of
Exterior fixings need to go through a salt spray test. This process is an intensive corrosion test that involves the product being intensely sprayed with a saltwater solution over a long
That is why we confidently offer a lifetime guarantee on Optimaxx Decking Screws. Not only will they not begin to corrode, but they will also far exceed the lifespan of the timber itself.
100%
We are thrilled to announce our brand-new plastic free SMART packaging is currently in production. This is part of our ‘Zero100’ campaign to have 0% single-use plastics across our product ranges and for all remaining packaging to be 100% recyclable by the end of 2023.
SMART is a trusted and leading brand in the market, specialising in high quality multi-tool blades and accessories to fit popular brands of oscillating multi-tool. With a comprehensive range of awardwinning, versatile, and affordable blades, SMART provides an unbeatable solution for both merchants and trade users.
The award-winning Rapid Wood Blade has been specifically designed for extremely fast and precise cuts in timber and plastic. Providing full depth cuts up to 67mm, the Rapid Wood Blade optimises the quality of the cut with 2x faster cutting technology and has proudly become one of the fastest wood blades on the market.
The design features a unique SMARTCUT dual tooth design which provides faster, neater, and deeper cuts without the directional pull of a standard wood blade, therefore increasing the accuracy of the cut. This is particularly useful in scenarios that involve confined spaces which traditionally would be a struggle with standard hand tools.
The Rapid Wood Blades are available in 32mm and 63mm wide in the standard 51mm blade depth. Along with a Deep Cut Rapid Wood Blade providing extra-long deep cuts of up to 67mm in timber, hardwood, and plastic.
Test the power of the Rapid Wood Blade range. Available in quantities of 1, 3 and 10 as well as in 2-piece and 6-piece blade sets.
Scan to see the 63mm blade in action
