ROYD Q2 Newsletter 2023

INSIGHT ROYDTOOLGROUP.COM

QUARTER TWO | APR - JUN | 2023

ROYD TO ATTEND NMBS 2023 PAGE 2 OPTIMAXX INTRODUCE TWO NEW VIDEO SERIES PAGE 5 SNEAK PEAK AT TRACER’S NEW PRODUCTS PAGE 6 CHANGING THE GAME WITH OPTIMAXX DECKING SCREWS PAGE 9 SMART RAPID WOOD BLADES PAGE 10

PRODUCTS OF THE QUARTER •

TRACER – NEW PRODUCTS COMING SOON

•

OPTIMAXX – DECKING SCREWS

•

SMART – RAPID WOOD BLADES

ROYD ROYD NEWS ROYD to attend the 2023 NMBS Exhibition

We are very pleased to announce we will be attending the 2023 NMBS Exhibition in April.

The NMBS Exhibition is the biggest trading event in the builder’s merchant industry, providing a range of exclusive offers and discounts to take advantage of.

The NMBS Exhibition is taking place from 19th & 20th April at the Coventry Building Society Arena (stands 300-301).

Don’t miss out! We can’t wait to see you there.

NEW STARTERS Please join us in welcoming two new additions to our Marketing Team.

Joining as our Social Media Marketing Executive, Lizzy Tanner will take on the responsibility of managing our influencers worldwide as well as managing social media queries to ensure we can maintain responsive supportive across our social

Lizzy Tanner

media channels.

Social Media Marketing Executive

Also joining the team is Monika Marcinkeviciene who has taken on the role of Design Team Leader to cover maternity leave. With a wealth of experience, Monika will supervise all aspects of design related projects and deliverables.

Monika Marcinkeviciene Design Team Leader

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WHAT’S NEW AT ROYD

D

WAREHOUSE AND OPERATIONAL UPDATES

ROYD fulfilment and service at peak performance Customer satisfaction is of utmost importance to us at ROYD as we continuously strive to improve and deliver a high level of service. To this end we are pleased to confirm ROYD UK fulfilment and service has reached peak performance from the start of the year with an average of 99.1% OTIF (on time in full deliveries).

WAREHOUSE OTIF STATISTICS JAN-APR 2023

99.1%

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

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MARK

MARKETING NEW

Optimaxx Announce Two Exciting New Video Series

We are pleased to confirm two new video series are currently in the works, with filming beginning very soon!

Built By focuses on producing

To the Maxx explores the world of

You don’t want to miss this! Subscribe

informative videos aimed towards

mountain biking as we focus on

to the Optimaxx YouTube channel today

beginner carpenters and DIYers.

building mountain bike ramps for

to make sure you don’t miss the

This series will demonstrate how to

pro riders. Following the Optimaxx

latest videos.

complete a range of carpentry tasks

philosophy of optimum design and

and ultimately become a trusted

maximum performance, we build

guide for DIYers. Alex Burman from

some of the most extreme bike

Errioc Carpentry joins us as the

ramps to deliver the ultimate

carpentry expert and our host for

trick jumps.

season 1 as he walks us through a variety of carpentry work whilst sharing tips and tricks along the way.

Scan for the Optimaxx YouTube Channel

INFLUENCER OF THE QUARTER Sam Edwards m.edwards.builders

Meet Sam Edwards, our Influencer of the Quarter!

Sam is a builder based in Kent with over 35 years of experience in the building industry. We have recognised Sam for his commitment to regularly produce content and for his loyalty to TRACER.

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MARKETING UPDATES

Scan for Sam’s Instagram

KETIN

WS

ROYD Top Posts

As we continue to maximise our social media marketing efforts to drive demand to your stores, we want to take this moment to highlight some of our top performing videos from the start of the year.

15.1k views 214 likes @smarttoolsuk

759.1k views 14.6k likes @smarttoolsuk

98.6k views 426 likes @tracertools

SMART Achieves 10k Instagram Followers SMART kicked off the year with a bang by achieving a major follower milestone.

We a thrilled to be celebrating 10k followers on our SMART UK Instagram page! To celebrate this momentous occasion and to say thank you to our followers, we launched an exciting giveaway containing a wide range of our popular blades.

SMART Instagram

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

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TRAC NEWS AND UPDATES TRACER DEVELOPS NEW PLASTIC-FREE PACKAGING

In 2022 we launched our ‘Zero100’ campaign to have 0% single-use plastics across our product ranges and for all remaining packaging to be 100% recyclable by the end of 2023.

To this end we are pleased to confirm

These changes to our packaging

This is an immense development as we

the production of our new TRACER

will significantly reduce ours and

continually strive to grow the business

plastic free packaging has begun which

our customers carbon footprint by

in an environmentally and sustainable

also incorporates multi-lingual and

eliminating the use of 37.16+ tons of

way.

symbol-based design for European

single use plastic year.

markets.

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TRACER UPDATES

CER COMING SOON TO TRACER

Specialising in award-winning professional marking and measuring products, TRACER are soon to be releasing additional products to their incredible range. Here’s a sneak peak of what’s to come this year!

Contour Gauge

Carpenters Pencil with Sharpener

The Contour Gauge is the latest measuring tool to hit the TRACER

The TRACER Carpenters Pencil is

range. Available in 130mm and 250mm

a heavy-duty 4H pencil suitable for

the Contour Gauge is a heavy-duty

general purpose construction marking.

tool designed for easy profile scribing

Supplied in a quantity of 10 with a handy

including flooring, skirting and pipework.

sharpener included, this is a perfection

With a lockable mechanism, the

addition alongside the wider TRACER

Contour Gauge locks into place for

measuring and marking range.

precise tracing.

Coming in Q2 / Q3 The Contour Gauge will be available in three different sets – 130mm, 250mm + Deep Hole Pencil and 130m + 250mm + Deep Hole Pencil.

Coming in Q2 / Q3

Ultimate Construction Marker Kit with Holsters The Ultimate Construction Marker kit

Construction Lumber Crayon Markers To add to the TRACER marking range are the Crayon Markers, providing universal and high visibility marking.

Suitable for both wet and dry surfaces, the Crayon Markers are designed to mark on wood, plastic, tile metal,

is the latest marker kit to the TRACER range. Containing a deep hole pencil, replacements leads and clog free markers, this is the ultimate all-purpose kit suitable for a wide range of materials, including wood, plastic, tile, metal, concrete, brick, and glass.

Coming in Q2 / Q3

concrete and brick and glass, making this an ideal marker for practically all trades. The Crayon Markers are available in black, red, and yellow in quantities of 12.

Coming in Q2 / Q3

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

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OPTIM NEWS AND UPDATES Norman Shimwell, Sales Director and founder of Optimaxx, recalls the process behind the expansion of the Optimaxx range.

In 2016, the team saw an opportunity to bring a brand-new high-performance decking screw to market. The landscape at the time was very limited for customers looking for high-quality fixings that would stand up to the elements. Often companies would simply paint a fixing green, call it a decking screw and have done with it. We wanted to offer more than that, Optimaxx already had a winning formula with our wood screw the challenge became to deliver the same quality product while fulfilling different requirements.

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OPTIMAXX UPDATES

MAXX CHANGING THE GAME WITH OPTIMAXX DECKING SCREWS The Design of our Decking screws

The Testing Process Exterior fixings need to go through

When we designed our decking screw,

a salt spray test. This process is an

the aim was to apply all the features of

intensive corrosion test that involves

our successful wood screws to the new

the product being intensely sprayed

fixing while giving it the highest level of

with a saltwater solution over a long

corrosion protection that we could. This

period of time. The test gives an

would see the transferal of Optimaxx’s

accelerated method of simulating

saw tooth formation, the distinctive

the kind of pressure that long-term

slash, and the razor-sharp point to the

exposure to the outside will exert on

new fixing. Applying these features was

them. Following being exposed to the

a relatively simple process. However,

saltwater mist, the fixing may or may

Optimaxx Wood Screws are equipped

not begin to show signs of oxidation.

That is why we confidently offer a

lifetime guarantee on Optimaxx Decking Screws. Not only will they not begin to corrode, but they will also far exceed the lifespan of the timber itself.

with a unique 24-groove countersink under the head. This posed a problem

Optimaxx Decking Screws are

as decking screws require smaller

equipped with our own unique

heads which allow them to fit nicely

Maxxtect Exterior Corrosion

within the grooves of decking boards.

Protection that has gone

As a result, we had to re-evaluate the

through this thorough test.

feature. Fortunately, we found that a smaller head size would only require a

They were subjected to

12-groove countersink rather than the

an extensive 2000+

full amount.

hour salt spray test and, upon

Once we had overcome this challenge,

completion, they

we then needed to follow up with

did not show

an equally high-quality coating. A

a sign of

manufacturer can engineer the best

corrosion.

screw or fastener in the world and

load it with benefits for the consumer.

However, without adequate protection, the fixing will begin to corrode. An uncoated steel fixing that is suffering from rust and oxidation will cause nail rot in even the highest quality timber.

While there are solutions that work to undo the wood rot, it is better to stop this before it happens especially if building a deck from expensive timber.

Written by Phil Cattley

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SMAR 100%

PLASTIC FREE PACKAGING

NEWS AND UPDATES Plastic Free Packaging Production Begins We are thrilled to announce our brand-new plastic free SMART packaging is currently in production. This is part of our ‘Zero100’ campaign to have 0% single-use plastics across our product ranges and for all remaining packaging to be 100% recyclable by the end of 2023.

Test the Power of the Rapid Wood Blade Range

Engineered for the Tradesman

SMART is a trusted and leading brand in

The Trade Series contains a wide

the market, specialising in high quality

range of high-quality multi-tool blades

multi-tool blades and accessories to fit

and accessories designed to equip

popular brands of oscillating multi-tool.

trade users with an accessory for all

With a comprehensive range of award-

requirements. With innovation at the

winning, versatile, and affordable blades,

core of our business, our range has

SMART provides an unbeatable solution

grown and advanced to now include

for both merchants and trade users.

some of the top innovations available on the market today.

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SMART UPDATES

RT

RAPID WOOD BLADE 2X FASTER The award-winning Rapid Wood Blade has been specifically designed for extremely fast and precise cuts in timber and plastic.

Providing full depth cuts up to 67mm, the Rapid Wood Blade optimises the quality of the cut with 2x faster cutting technology and has proudly become one of the fastest wood blades on the market.

The design features a unique SMARTCUT dual tooth design which provides faster, neater, and deeper cuts without the directional pull of a standard wood blade, therefore increasing the accuracy of the cut. This is particularly useful in scenarios that involve confined spaces which traditionally would be a struggle with standard hand tools.

The Rapid Wood Blades are available in 32mm and 63mm wide in the standard 51mm blade depth. Along with a Deep Cut Rapid Wood Blade providing extra-long deep cuts of up to 67mm in timber, hardwood, and plastic.

Test the power of the Rapid Wood Blade range.

Available in quantities of 1, 3 and 10 as well as in 2-piece and 6-piece blade sets.

Scan to see the 63mm blade in action

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

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Leading Markets Through Innovation

ROYD Saxon House, 23 Springfield Lyons Approach, Springfield, Chelmsford, CM2 5LB, UK

ROYD EU BV Oud Camp 22, 3155 Maasland, Nederland.

T: +44 (0) 1245 216 540 E: sales@roydtoolgroup.com

T: +31 88 6972 567

roydtoolgroup.com tracer-tools.com smart-toolgroup.com optimaxx.co.uk