ROYD Q2 Newsletter 2024

Page 1

• TRACER – NEW MARKING AND MEASURING PRODUCTS

• OPTIMAXX – NEW IMPACT BIT TWIN PACKS

• SMART – NEW DRYWALL BLADE AND FABRIC CUTTING BLADE

QUARTER TWO | APR - JUN | 2024 INSIGHT
ROYDTOOLGROUP.COM
THE
DIGITAL 2024 ROYD CATALOGUE PAGE 2 TRACER WEBSITE REVAMP PAGE 4 NEW TRACER PRODUCTS PAGE 6 OPTIMAXX IMPACT BIT TWIN PACKS PAGE 8 NEW SMART TRADE BLADES PAGE 10
PRODUCTS OF
QUARTER

ROYD ROYD NEWS

Introducing the Digital 2024 ROYD Catalogue

Our 2024 ROYD product catalogue is now available, brimming with our newest offerings and innovations. Dive into the pages of this comprehensive guide to explore our diverse range of solutions, from cutting-edge technology to award-winning innovations.

NEW STARTER

We are pleased to introduce you to our newest team member, Duncan Stuart Gray.

Duncan joins ROYD as a Warehouse Operative where he will be assisting our warehouse team to ensure we continue to deliver the quality of service we able to offer to all our customers going forward.

Scan here to view the digital copy:

WHAT’S NEW AT ROYD 2
Duncan Stuart Gray Warehouse Operative

ROYD

SMART & TRACER Attend Eisenwarenmesse International Trade Fair

The ROYD team recently concluded a highly successful few days representing SMART and TRACER at the recent Eisenwarenmesse International Trade Fair in Cologne. With 38,000 trade visitors from 133 countries, including key international partners in attendance, this exhibition provided an exceptional platform to spotlight the unparalleled offerings of our brands.

Our TRACER stand showcased our wide product range, from our construction markers to precision measuring tools. Plus, our newest products were on display, offering attendees sneak peaks at our latest innovations and offering an exclusive glimpse into the future of our offerings.

Simultaneously, our SMART stand captivated visitors with its latest innovations, including the Made in the Britain range and our newest additions to the SMART Trade range.

Our marketing team were also in attendance where they hosted a get together for a group of our committed influencers.

The exhibition served as a testament to our unwavering dedication to excellence, showcasing the superior quality and innovation that define our brands and sets us apart as leaders in the market.

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com 3

MARKETING MARKETING NEWS

TRACER Website Revamp

As our TRACER range continues to grow, we have decided up update the TRACER website and introduce a new homepage that presents our range seamlessly. We have divided our range into three categories: Construction Markers, Measuring Tools, and Marking Sets. This is to ultimately make the navigation side of things easier, especially when trying to find specific products within the range.

The homepage will be regularly updated to ensure you can stay up to date with the TRACER range.

As the TRACER range expands, we’re thrilled to announce the launch of our updated website, designer to streamline your experience and showcase our products seamlessly.

Influencer of the Quarter

Meet

Sam is a builder based in Kent with over 35 years of experience in the building industry. We have recognised Sam for his commitment to regularly produce engaging content and for his loyalty to our brands.

Introducing a brand-new homepage, we’ve organised our range into three distinct categories: Construction Markers, Measuring Tools, and Marking Sets. This restructuring aims to simplify navigation, making it effortless to locate specific products within our diverse range.

Our commitment to keeping you informed is reflected in our regular homepage updates, ensuring you’re always in the loop with the latest additions to the TRACER range.

Explore our website today to discover our latest product offerings

MARKETING UPDATES 4
Sam Edwards, our Influencer of the Quarter!
Scan for Sam’s Instagram m.edwards.builders

A Behind the Scenes Look at Crafting SMART Made in Britain

At SMART, we take immense pride in offering a diverse range of high-performance multi-tool blades, boasting one of the most comprehensive collections of multi-tool accessories globally. At the core of our mission lies a dedication to product innovation and unwavering quality. To further our commitment, we are thrilled to introduce the world’s first and only Made in Britain range of multi-tool blades.

Our Made in Britain multi-tool blades are crafted entirely within the United Kingdom, ensuring the highest quality products that not only support local businesses but also adhere to environmentally sustainable practices.

The blades are manufactured to the highest standards, crafted using only the finest high-grade materials and advanced manufacturing techniques. This ensures a durable and reliable blade that not only delivers exceptional results but can also endure the rigors of construction environments.

Scan here to watch the Made in Britain production journey

Another important element of the range is the new plastic-free packaging that we developed as part of our Zero100 programme. Now more than ever we are committed to grow in a sustainable way and reduce our impact on the environment. As a result, we developed the Zero100 programme and set ambitious goals to achieve by 2025, including becoming carbon neutral.

Sourcing packaging and raw materials locally for the Made in Britain product range significantly reduces shipping and logistics throughout the supply chain, leading to increased efficiency and a reduced carbon footprint for SMART. To offer an insight into our commitment to quality and sustainability, we’ve created a video unveiling the production process of our Made in Britain blades.

Explore the intricacies of manufacturing and join us in our journey towards a more sustainable future. to strengthen our relationships and collaborations with stakeholders across the globe.

We’re eager to present our latest developments and innovations, and we’re looking forward to connecting with industry peers and enthusiasts.

MARKETING NEWS
sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com 5

NEWS AND UPDATES

TRACER Unveils Newest Additions to Product Range

We are excited to expand our TRACER product range and introduce our latest innovations. Available soon to the range are the latest TRACER measuring and marking tools - Carpenter Square, Speed Square and Combination Square, Laser Measure, and the Long Nib Marker.

TRACER Carpenter Square

The TRACER Carpenter Square is a robust but lightweight aluminium body featuring clear laser etched markings that are resistant to wear and tear. Along with two sets of angle lines for internal and external pivot points, and precise 0-90° angle marking. The lower 250mm/10” ruler allows for measuring and marking along the inner edge of the square, while the upper 300mm/12” ruler allows for measuring and marking along the outer edge of the square.

TRACER Speed Square

Crafted with durability and functionality in mind, the TRACER Speed Square is a robust, yet lightweight tool made from aluminium. Its designed facilitates simple 0-90° marking through pivoting and marking along the long edge, ensuring precision in every task.

Equipped with both horizontal and vertical rulers, the Speed Square offers versatility in measurements and markings. The horizontal ruler enables quick measurements or markings from the inside edge, while the vertical ruler facilitates measurements or markings from the T-section of the square.

The square incorporates durability and precision with its robust yet lightweight aluminium construction, complemented by laser-etched markings resistant to wear and tear. This tool features two sets of angle lines for both internal and external pivot points, facilitating accurate measurements and marking. Designed with versatility in mind, the square features a lower 250/10” ruler for precise measurements along its inner edge, while the upper 300mm/12” ruler enhances functionality, enabling seamless marking and measuring tasks.

Available in both metric and imperial options, this square caters to diverse preferences and needs, making it a reliable companion for professionals and DIY enthusiasts alike.

Available in 12”/300mm, 7”/175mm and 4.5”/100mm options.

The 12”/300mm and 7”/175mm options, the Speed Square features metric and hip and valley rafter scales for roofing purposes.

Moreover the 12”/300mm square features pre-calculated hip and valley scales for rafter marking in degrees, alongside a unique 1/3 rafter scribe guide.

Additionally, the 4.5”/100mm square includes unique quick reference marking guides for 22.5°, 30°, 45°, and 67.5°.

Stay tuned as these innovative products arrive in our range this quarter. To find out more or to place an order, please contact your local rep.

TRACER UPDATES 6
TRACER

TRACER

TRACER Combination Square

Introducing the Combination Square, ideal for quick and easy measuring and marking tasks. Designed with convenience in mind, it comes equipped with an integrated spirit level and scribe tool for added functionality.

Featuring both metric and imperial scales, as well as horizontal and vertical precision marking capabilities, the Combination Square ensures versatility in every project.

TRACER Laser Measure

Additionally, we are pleased to introduce our first laser measure tool to the range. This is a 100m (328ft) laser distance measurer with high-visibility green beam and multiple measuring functions, including angle, distance, volume and more.

TRACER Long Nib Marker

Finally, introducing the TRACER Long Nib Marker – the ultimate solution for permanent construction marking needs. Crafted to precision, this marker pen is designed for deep hole marking, reaching depths of up to 40mm (1.5”) effortlessly.

Achieve precise 45° and 90° angle marking effortlessly using the diagonal and horizontal edges, while the easily adjustable slide mechanism guarantees repeatable marking accuracy.

Crafted from robust yet lightweight aluminium, this tool offers durability without compromising on portability. Available in 150mm (6”) and 300mm (12” options, the Combination Square caters to a wide range of needs, making it an essential addition to any toolbox.

Equipped with built-in memory, our laser measurer can effortlessly store data for each measuring session, ensuring convenience and efficiency. Plus, users have the flexibility to switch between metric and imperial scales, catering to individual preferences and project requirements.

Ideal for a wide range of construction projects, the Long Nib Marker is suitable for marking wood, plastic, tile, and metal with accuracy and durability. For added convenience and accessibility, each marker comes complete with the TRACER site holster, ensuring it’s always within reach whenever and wherever you need it.

New TRACER Display Stand Options

Alongside the introduction of our new products, we’re excited to announce the expansion of our display offerings with our latest deep hole pencil and replacement lead displays.

Coming soon to the range is the ACDU4, a compact counter display unit containing 20 x deep hole pencils and 10 x replacement leads.

Similarly, we will also be releasing the TRACER Loose Display

Unit containing 20 x deep hole pencils and 10 x replacement leads without packaging – an excellent ecofriendly alternative.

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com 7

OPTIMAXX INTRODUCE IMPACT BIT TWIN PACKS

Coming soon to the Optimaxx range are the Impact Bit Packs, now available in a convenient twin pack format.

Designed for use with impact wrenches and drivers, these extreme performance bits use only the highest grades of steel and cutting-edge innovation to absorb torque peaks effectively. This significantly reduces instances of ‘cam-out’ and minimises the risk of damage to both the screw and the bit, ensuring the ultimate performance with every use.

Thanks to advance heat treatment, Optimaxx Impact Torsion Bits boast an extra-long working life that surpasses that of standard screwdriver bits by up to 10 times.

To find out more or to place your order, please contact your local rep.

OPTIMAXX UPDATES 8
OPTIMAXX
NEWS AND UPDATES

OPTIMAXX

Scan here see the Impact Bits in action!

9
sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

SMART INTRODUCE NEW TRADE SERIES BLADES

SMART has recently expanded its Trade Series range with two exciting new additions – the Drywall Blade and the Fabric Cutting Blade.

Designed specifically for drywall applications, the 70mm Drywall Blade delivers exceptional cutting performance in various scenarios. Its coarse teeth enable fast, precise, and clean plunge cutting, trimming, and chasing, while the unique sideward facing teeth provide extra versatility and cutting angles for detailed or difficult cuts. With piercing tips that ensure a clean cutting start and push/pull cut capabilities for detailed cuts, especially in tight circular cuts, this blade redefines efficiency for professionals.

SMART

SMART UPDATES 10
NEWS AND
UPDATES
the Drywall
in action:
See
blade

SMART

Meanwhile, the Fabric Cutting Blade is a useful tool for cutting, trimming, and slicing fabric materials, including vinyl, carpet and roofing felt. Offering remarkable versatility with its dualfunction push and pull blade edges, it becomes an invaluable tool for cutting soft materials like vinyl and rubber. Its 24mm wide pull cutter blade allows operators to cut through overlapping materials without background contact, ensuring clean and precise cuts every time. Contact

With these new additions to the Trade Series range, SMART continues to innovate and provide high-quality solutions tailored to the needs of professionals across various industries.

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com 11
your local rep today to place your order!
tracer-tools.com | smart-toolgroup.com | optimaxx.co.uk ROYD UK Saxon House, 23 Springfield Lyons Approach, Springfield, Chelmsford, CM2 5LB, UK T: +44 (0) 1245 216 540 E: sales@roydtoolgroup.com ROYD US LLC 31435 Stephenson Hwy Madison Heights, MI 48071 United States T: +1 248 228 5063 E: sales.US@roydtoolgroup.com ROYD EU BV Oud Camp 22, 3155 Maasland, Nederland. T: +31 88 6972 567 E: sales.eu@roydtoolgroup.com roydtoolgroup.com
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