ROYD Q1 Newsletter 2024

INSIGHT ROYDTOOLGROUP.COM

QUARTER ONE | JAN - MAR | 2024

ROYD CHARITY DAYS PAGE 2 SMART LAUNCHES CORPORATE VIDEO PAGE 4 TRACER ENTERS THE US PAGE 7 OPTIMAXX LAUNCH NEW VIDEO SERIES PAGE 8 SMART LAUNCHES PLASTIC-FREE PACKAGING PAGE 10

PRODUCTS OF THE QUARTER •

TRACER – NEW LEAD PACKS

•

OPTIMAXX – MAXXTUBS

•

SMART – MADE IN BRITAIN (SPECIAL EDITION) EIGHT PIECE SET

ROYD ROYD NEWS ROYD Charity Days

As part of our Culture Team, we have doubled down on our commitment to community support, from volunteer days to donating to local food banks.

Over the previous quarter, we have actively supported a number of charities and causes, and our collective efforts allowed us to raise a total of £262.45 for these esteemed charities. This achievement stands as a testament to our team’s compassion, solidarity, and eagerness to make a meaningful impact in the lives of others.

Money Raised: £86.45 £67

£67 £42

Macmillan Cancer Care

Breast Cancer Care

Prostate Cancer Awareness

Poppy Appeal

TOTAL RAISED:

£262.45

2

WHAT’S NEW AT ROYD

D Warehouse and Operational Updates

Outstanding 2023 OTIF Results At ROYD, customer satisfaction stands as our top priority. Our relentless commitment to enhancement and superior service delivery remains unwavering. We’re thrilled to announce that in 2023, ROYD UK’s fulfilment and service soared to astronomical heights, consistently maintaining an impressive performance with every month achieving a remarkable 98% or above in OTIF (on time in full) deliveries, showcasing our dedication to excellence.

New OneLake Implementation In our previous quarter, our focus has been on streamlining the consolidation of databases across ROYD’s global operations in the UK, EU, and US. As part of this initiative, we’ve successfully implemented Microsoft OneLake application.

The primary objective behind this effort

Moreover, the secondary advantage

is to centralise our databases across

lies in the future-ready capability to

all our organisational branches in the

integrate with third-party applications,

EU, USA, and UK. One of the pivotal

extracting data directly from the lake

advantages is the elimination of the

without reliance on original sources.

need to access multiple applications for

This level of adaptability empowers us

data retrieval. Everything now converges

with increased flexibility in deploying

into the ‘lake,’ facilitating seamless

innovative solutions moving forward.

data analysis through tools like Excel and Power BI, enabling us to generate comprehensive reports.

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

3

MARK

MARKETING NEW

SMART release their latest corporate video

We’re thrilled to unveil our latest SMART corporate video, a captivating showcase spotlighting our latest Made in Britain multi-tool range. This video marks an exciting opportunity to reveal our newest collection whilst granting viewers an exclusive insight into the meticulous production process behind our innovative blades crafted entirely in Britain.

Scan here to watch the video:

Influencer of the Quarter Scan for Alex’s Instagram

His collaboration with our marketing team has been nothing short of transformative, notably contributing

Meet Alex Burman from Errioc Carpentry!

to the production of the Optimaxx ‘Built By’ series. In addition, Alex’s

errioc_carpentryltd

Scan for Alex’s TikTok

expertise has been instrumental in Alex, a skilled carpenter from Wales, boasts an impressive following of 26.4k on Instagram and 10.1k on TikTok.

curating exceptional content that not only showcases our three brands, but effectively promotes our latest product launches and creatively communicates our new sustainable packaging.

4

MARKETING UPDATES

errioc_carpentry

KETIN

WS

International Hardware Fair 2024

We are very pleased to announce we will be attending the International Hardware Fair Cologne in March 2024.

This exhibition allows exhibitors from

Our agenda includes an influencer

We’re eager to present our latest

over 50 countries to showcase their

meet-up, where we will engage with

developments and innovations, and

innovations and trends in the hard

influencers from the UK, Netherlands,

we’re looking forward to connecting

goods industry. From tools to joining

and Germany. Plus, we are committed

with industry peers and enthusiasts.

technology, the exhibition is the

to fostering connections with our

largest worldwide with 1400 suppliers

global network.

presenting their innovations. This show marks a pivotal moment, offering an

As such, we will be engaging with both

exceptional platform to showcase

new and existing contacts from regions

the latest product developments an

where our presence is prominent,

advancement across our three brands.

including the US, Canada, Australia, New Zealand, UK and many other EU

Additionally, alongside our exhibition

countries. This is a fantastic opportunity

presence, we are excited to host various

to strengthen our relationships and

meetups with key contacts.

collaborations with stakeholders across the globe.

We hope you can join us at this extraordinary event!

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

5

TRAC NEWS AND UPDATES

TRACER Launches Plastic-Free Packaging In 2021 we announced our ambitious

We’re thrilled to offer this eco-

Zero100 packaging campaign which

friendly packaging, providing builder

meant by the end of 2023, our

merchants and their customers with the

packaging will contain zero single-use

opportunity to make a positive choice

plastics and will be 100% recyclable.

for the planet without compromising on

To this end, we’re excited to introduce

quality or convenience.

the long-awaited arrival of our latest TRACER plastic-free packaging!

This new packaging marks a significant stride in our ongoing efforts to reduce environmental impact and promote eco-conscious practises. Embracing a greener future, this packaging solution maintains our product’s quality whilst minimising our environmental footprint.

TRACER Lead Pack Available Now Expanding our TRACER marking range, we’re delighted to introduce the latest replacement leads.

Available in red, white and graphite,

This latest assortment of replacement

these leads are designed specifically for

leads not only ensures continued

the TRACER deep hole pencil and are

performance but also offers an extended

suitable for a range of materials including

range of marking options suitable for a

wood, plastic, tile, and metal.

wide array of materials and applications.

The replacements leads are available in packs of 12, providing an ample supply for all marking needs.

12 x 2B graphite 6 x 2B red and 6 x 2B white

Contact your rep today to explore these exciting options!

6

TRACER UPDATES

CER TRACER Enters the US Specialising in innovative, versatile,

Looking ahead, we are gearing up

and durable construction marking

for an exciting line up of exhibitions

products and accessories, TRACER

across the United States throughout

has firmly established its presence

2024, further solidifying our presence

in the American market through its

and engaging with a range of industry

recent launch. TRACER’s US launch

professionals and consumers. Starting

was a testament to its commitment to

with the House-Hasson Dealer Marker

offering cutting-edge solutions to trade

in Nashville, scheduled for 26th-27th

professionals and DIY enthusiasts alike.

January.

This significant expansion was marked by our active participation at the recent

Following this, we will be exhibiting at

STAFDA exhibition at the end of 2023 at

the National Hardware Show in Las

San Antonio in Texas.

Vegas from 26th-28th March. This stands as a pinnacle event where we

The STAFDA exhibition provided an

aim to deliver the TRACER range and

invaluable opportunity to not only unveil

build the TRACER brand to a large home

TRACER’s offerings to a fresh audience,

improvement industry.

but it also served as an invaluable learn ground, offering first hand insights into

As the year progresses, TRACER’s

the dynamic US market. The show’s

presence at the International

success was evident not only in the

Woodworking Fair in Atlanta from

positive reception but by STAFDA

6th-9th August will signify our

themselves as they highlighted our

dedication to catering the woodworking

presence and contribution at the show.

industry. Closing the year with a triumphant return to STAFDA in

Beyond unveiling TRACER to a new

Nashville from 10th-12 November,

audience, this pivotal event also served

we intend to culminate our series

as an invaluable opportunity for us

of exhibitions by reinforcing our

to receive a first-hand insight of the

relationships with industry partners

dynamic US market landscape. This

and reaffirming our commitment to

show was a big success and a great

excellence.w

opportunity to not only showcase TRACER to a new audience, but also

This year holds an exciting phase for

get some first-hand knowledge of the

TRACER as we continue to expand and

US market. The team had a chance

evolve the brand, promising innovation,

to interact directly with US based

quality, and an unwavering commitment

tradespeople. After the show, TRACER

to delivering professional marking tools

were also highlighted by STAFDA

and accessories to consumers globally.

themselves.

Keep an eye out for TRACER at these upcoming 2024 events!

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

7

OPTIM NEWS AND UPDATES

Optimaxx launch new video series

Last year our marketing team worked on an exciting collaboration with Tom Cardy, a professional Mountain Bike Rider, to develop and film the ‘To the Maxx’ video series. We are excited to announce the launch of this series, now available on the Optimaxx YouTube channel.

To the Maxx is a captivating series that showcases Tom’s incredible skills and expertise while putting our screws to the ultimate test in a unique way.

Through this series, viewers will get an exclusive behind the scenes look at Tom’s work as he pushes the limits by creating the ultimate stunt ramps, made possible with Optimaxx Extreme Performance Wood Screws.

8

OPTIMAXX UPDATES

MAXX Scan here to watch the series

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

9

SMAR 100%

PLASTIC FREE PACKAGING

NEWS AND UPDATES SMART Launches Plastic-Free Packaging We’re thrilled to announce the long-awaited SMART plastic-free packaging is now available! This significant milestone aligns perfectly with our Zero100 packaging campaign, where we set ambitious targets to eliminate single-use plastics by the end of 2023.

10

SMART UPDATES

RT Our latest packaging represents a monumental leap forward in our

ongoing commitment to reducing

environmental impact and advocating

eco-conscious practises. Embracing a sustainable trajectory, this packaging solution not only upholds the exceptional quality of our products but also significantly diminishes our ecological footprint.

We couldn’t be more thrilled to introduce our 100% recyclable packaging option, extending an opportunity to builder merchants and their customers to opt for an ecofriendly choice without compromising on the superior quality or convenient they’ve come to expect from our brand.

Contact your REP today to learn more!

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

11

Leading Markets Through Innovation

ROYD UK Saxon House, 23 Springfield Lyons Approach, Springfield, Chelmsford, CM2 5LB, UK

ROYD US LLC 31435 Stephenson Hwy Madison Heights, MI 48071 United States

ROYD EU BV Oud Camp 22, 3155 Maasland, Nederland.

T: +44 (0) 1245 216 540 E: sales@roydtoolgroup.com

T: +1 248 228 5063 E: sales.US@roydtoolgroup.com

T: +31 88 6972 567 E: sales.eu@roydtoolgroup.com

roydtoolgroup.com tracer-tools.com | smart-toolgroup.com | optimaxx.co.uk