INSIGHT ROYDTOOLGROUP.COM
QUARTER ONE | JAN - MAR | 2024
ROYD CHARITY DAYS PAGE 2 SMART LAUNCHES CORPORATE VIDEO PAGE 4 TRACER ENTERS THE US PAGE 7 OPTIMAXX LAUNCH NEW VIDEO SERIES PAGE 8 SMART LAUNCHES PLASTIC-FREE PACKAGING PAGE 10
PRODUCTS OF THE QUARTER •
TRACER – NEW LEAD PACKS
•
OPTIMAXX – MAXXTUBS
•
SMART – MADE IN BRITAIN (SPECIAL EDITION) EIGHT PIECE SET
ROYD ROYD NEWS ROYD Charity Days
As part of our Culture Team, we have doubled down on our commitment to community support, from volunteer days to donating to local food banks.
Over the previous quarter, we have actively supported a number of charities and causes, and our collective efforts allowed us to raise a total of £262.45 for these esteemed charities. This achievement stands as a testament to our team’s compassion, solidarity, and eagerness to make a meaningful impact in the lives of others.
Money Raised: £86.45 £67
£67 £42
Macmillan Cancer Care
Breast Cancer Care
Prostate Cancer Awareness
Poppy Appeal
TOTAL RAISED:
£262.45
2
WHAT’S NEW AT ROYD
D Warehouse and Operational Updates
Outstanding 2023 OTIF Results At ROYD, customer satisfaction stands as our top priority. Our relentless commitment to enhancement and superior service delivery remains unwavering. We’re thrilled to announce that in 2023, ROYD UK’s fulfilment and service soared to astronomical heights, consistently maintaining an impressive performance with every month achieving a remarkable 98% or above in OTIF (on time in full) deliveries, showcasing our dedication to excellence.
New OneLake Implementation In our previous quarter, our focus has been on streamlining the consolidation of databases across ROYD’s global operations in the UK, EU, and US. As part of this initiative, we’ve successfully implemented Microsoft OneLake application. The primary objective behind this effort
Moreover, the secondary advantage
is to centralise our databases across
lies in the future-ready capability to
all our organisational branches in the
integrate with third-party applications,
EU, USA, and UK. One of the pivotal
extracting data directly from the lake
advantages is the elimination of the
without reliance on original sources.
need to access multiple applications for
This level of adaptability empowers us
data retrieval. Everything now converges
with increased flexibility in deploying
into the ‘lake,’ facilitating seamless
innovative solutions moving forward.
data analysis through tools like Excel and Power BI, enabling us to generate comprehensive reports.
sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com
3
MARK
MARKETING NEW
SMART release their latest corporate video
We’re thrilled to unveil our latest SMART corporate video, a captivating showcase spotlighting our latest Made in Britain multi-tool range. This video marks an exciting opportunity to reveal our newest collection whilst granting viewers an exclusive insight into the meticulous production process behind our innovative blades crafted entirely in Britain.
Scan here to watch the video:
Influencer of the Quarter Scan for Alex’s Instagram
His collaboration with our marketing team has been nothing short of transformative, notably contributing
Meet Alex Burman from Errioc Carpentry!
to the production of the Optimaxx ‘Built By’ series. In addition, Alex’s
errioc_carpentryltd
Scan for Alex’s TikTok
expertise has been instrumental in Alex, a skilled carpenter from Wales, boasts an impressive following of 26.4k on Instagram and 10.1k on TikTok.
curating exceptional content that not only showcases our three brands, but effectively promotes our latest product launches and creatively communicates our new sustainable packaging.
4
MARKETING UPDATES
errioc_carpentry
KETIN
WS
International Hardware Fair 2024
We are very pleased to announce we will be attending the International Hardware Fair Cologne in March 2024. This exhibition allows exhibitors from
Our agenda includes an influencer
We’re eager to present our latest
over 50 countries to showcase their
meet-up, where we will engage with
developments and innovations, and
innovations and trends in the hard
influencers from the UK, Netherlands,
we’re looking forward to connecting
goods industry. From tools to joining
and Germany. Plus, we are committed
with industry peers and enthusiasts.
technology, the exhibition is the
to fostering connections with our
largest worldwide with 1400 suppliers
global network.
presenting their innovations. This show marks a pivotal moment, offering an
As such, we will be engaging with both
exceptional platform to showcase
new and existing contacts from regions
the latest product developments an
where our presence is prominent,
advancement across our three brands.
including the US, Canada, Australia, New Zealand, UK and many other EU
Additionally, alongside our exhibition
countries. This is a fantastic opportunity
presence, we are excited to host various
to strengthen our relationships and
meetups with key contacts.
collaborations with stakeholders across the globe.
We hope you can join us at this extraordinary event!
sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com
5
TRAC NEWS AND UPDATES
TRACER Launches Plastic-Free Packaging In 2021 we announced our ambitious
We’re thrilled to offer this eco-
Zero100 packaging campaign which
friendly packaging, providing builder
meant by the end of 2023, our
merchants and their customers with the
packaging will contain zero single-use
opportunity to make a positive choice
plastics and will be 100% recyclable.
for the planet without compromising on
To this end, we’re excited to introduce
quality or convenience.
the long-awaited arrival of our latest TRACER plastic-free packaging! This new packaging marks a significant stride in our ongoing efforts to reduce environmental impact and promote eco-conscious practises. Embracing a greener future, this packaging solution maintains our product’s quality whilst minimising our environmental footprint.
TRACER Lead Pack Available Now Expanding our TRACER marking range, we’re delighted to introduce the latest replacement leads. Available in red, white and graphite,
This latest assortment of replacement
these leads are designed specifically for
leads not only ensures continued
the TRACER deep hole pencil and are
performance but also offers an extended
suitable for a range of materials including
range of marking options suitable for a
wood, plastic, tile, and metal.
wide array of materials and applications.
The replacements leads are available in packs of 12, providing an ample supply for all marking needs. 12 x 2B graphite 6 x 2B red and 6 x 2B white
Contact your rep today to explore these exciting options!
6
TRACER UPDATES
CER TRACER Enters the US Specialising in innovative, versatile,
Looking ahead, we are gearing up
and durable construction marking
for an exciting line up of exhibitions
products and accessories, TRACER
across the United States throughout
has firmly established its presence
2024, further solidifying our presence
in the American market through its
and engaging with a range of industry
recent launch. TRACER’s US launch
professionals and consumers. Starting
was a testament to its commitment to
with the House-Hasson Dealer Marker
offering cutting-edge solutions to trade
in Nashville, scheduled for 26th-27th
professionals and DIY enthusiasts alike.
January.
This significant expansion was marked by our active participation at the recent
Following this, we will be exhibiting at
STAFDA exhibition at the end of 2023 at
the National Hardware Show in Las
San Antonio in Texas.
Vegas from 26th-28th March. This stands as a pinnacle event where we
The STAFDA exhibition provided an
aim to deliver the TRACER range and
invaluable opportunity to not only unveil
build the TRACER brand to a large home
TRACER’s offerings to a fresh audience,
improvement industry.
but it also served as an invaluable learn ground, offering first hand insights into
As the year progresses, TRACER’s
the dynamic US market. The show’s
presence at the International
success was evident not only in the
Woodworking Fair in Atlanta from
positive reception but by STAFDA
6th-9th August will signify our
themselves as they highlighted our
dedication to catering the woodworking
presence and contribution at the show.
industry. Closing the year with a triumphant return to STAFDA in
Beyond unveiling TRACER to a new
Nashville from 10th-12 November,
audience, this pivotal event also served
we intend to culminate our series
as an invaluable opportunity for us
of exhibitions by reinforcing our
to receive a first-hand insight of the
relationships with industry partners
dynamic US market landscape. This
and reaffirming our commitment to
show was a big success and a great
excellence.w
opportunity to not only showcase TRACER to a new audience, but also
This year holds an exciting phase for
get some first-hand knowledge of the
TRACER as we continue to expand and
US market. The team had a chance
evolve the brand, promising innovation,
to interact directly with US based
quality, and an unwavering commitment
tradespeople. After the show, TRACER
to delivering professional marking tools
were also highlighted by STAFDA
and accessories to consumers globally.
themselves.
Keep an eye out for TRACER at these upcoming 2024 events!
sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com
7
OPTIM NEWS AND UPDATES
Optimaxx launch new video series
Last year our marketing team worked on an exciting collaboration with Tom Cardy, a professional Mountain Bike Rider, to develop and film the ‘To the Maxx’ video series. We are excited to announce the launch of this series, now available on the Optimaxx YouTube channel. To the Maxx is a captivating series that showcases Tom’s incredible skills and expertise while putting our screws to the ultimate test in a unique way. Through this series, viewers will get an exclusive behind the scenes look at Tom’s work as he pushes the limits by creating the ultimate stunt ramps, made possible with Optimaxx Extreme Performance Wood Screws.
8
OPTIMAXX UPDATES
MAXX Scan here to watch the series
sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com
9
SMAR 100%
PLASTIC FREE PACKAGING
NEWS AND UPDATES SMART Launches Plastic-Free Packaging We’re thrilled to announce the long-awaited SMART plastic-free packaging is now available! This significant milestone aligns perfectly with our Zero100 packaging campaign, where we set ambitious targets to eliminate single-use plastics by the end of 2023.
10
SMART UPDATES
RT Our latest packaging represents a monumental leap forward in our
ongoing commitment to reducing
environmental impact and advocating
eco-conscious practises. Embracing a sustainable trajectory, this packaging solution not only upholds the exceptional quality of our products but also significantly diminishes our ecological footprint. We couldn’t be more thrilled to introduce our 100% recyclable packaging option, extending an opportunity to builder merchants and their customers to opt for an ecofriendly choice without compromising on the superior quality or convenient they’ve come to expect from our brand.
Contact your REP today to learn more!
sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com
11
Leading Markets Through Innovation
ROYD UK Saxon House, 23 Springfield Lyons Approach, Springfield, Chelmsford, CM2 5LB, UK
ROYD US LLC 31435 Stephenson Hwy Madison Heights, MI 48071 United States
ROYD EU BV Oud Camp 22, 3155 Maasland, Nederland.
T: +44 (0) 1245 216 540 E: sales@roydtoolgroup.com
T: +1 248 228 5063 E: sales.US@roydtoolgroup.com
T: +31 88 6972 567 E: sales.eu@roydtoolgroup.com
roydtoolgroup.com tracer-tools.com | smart-toolgroup.com | optimaxx.co.uk