ROYD Q2 Newsletter

INSIGHT

QUARTERLY INSIGHT INTO ALL THINGS ROYD

IN THIS ISSUE Q1 IN REVIEW New Starters TRACER on the BBC 450pc Starter Kit now available

WAREHOUSE ROYD Distribution Centre update

POINT OF SALE Achieve effective point of sale

Q2

2022

ISSUE 2 2021

WHAT’S BEEN HAPPENING NEW STARTERS GEORGIA RUST Coming on board as a Junior Graphic Designer, Georgia Rust is the latest addition to the marketing team who will be utilising her skills to support our marketing efforts. Look out for more on Georgia and the many high-quality marketing materials she will be supporting with.

DAVID ALLSOPP We are very pleased to welcome David Allsopp to the sales team. David has joined as the new Key Account Manager for our ‘Central North’ region. Customer care and support has always been a big part of the service our sales team offer distributors and we are sure this will only increase as David joins the ROYD team with many years of experience and industry knowledge. We look forward to David getting out to all the new and existing distributors in his region and making acquaintances soon.

CHERYL DELANEY Joining as a HR Officer, we are very pleased to welcome Cheryl to the team. Human resources is so pivotal to our workforce and to this end, Cheryl will be supporting with a broad range of duties to ensure we continue strengthening, supporting and reinforcing our team.

STUART ATKINS Another new starter for ROYD, Stuart joins the team as our new Research and Development manager. With a rich background in engineering, design, and manufacturing, we look forward to him bringing a wealth of knowledge to the company and helping us to continue improving and developing market leading products, both old and new!

TRACER FEATURED ON BBC’S INTERIOR DESIGN SHOW If you have you been watching the latest series of BBC’s Interior

Design Show with Alan Carr, you may have spotted our very own TRACER Deep Hole Pencil on the show!

Phil, a carpenter, was involved in the makeover projects on the

The reality TV competition pits 10 interior designers against each

show which required building bespoke furniture with the help of the

other for a chance to win a life changing contract. Each week the

TRACER Deep Hole Pencil.

talented designers are set a new challenge to test their designing abilities in commercial spaces, from shops to restaurants and salons.

Phil said “They are great! I love the fact you can sharpen the

Tune in to BBC1 on Wednesday at 9pm and keep your eyes

pencil without having to take the holder off my belt.”

peeled!

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OPTIMAXX 450 PIECE STARTER KIT Stock up on the latest addition to the Optimaxx range – the Optimaxx 450 Piece Starter Kit. Containing a selection of the most common screw sizes, this kit is ideal for all tradespeople and DIYers who are new to Optimaxx wood screws. Featuring a robust sliding lid for easy access to the screws. Plus, removable, and reconfigurable compartments that can be reused even after the screws are used up, providing an all-round convenient solution to storing your wood screws.

The kit contains 450 Optimaxx wood screws with seven popular sizes, including: Size (mm)

Qty

3.5 x 16

100

3.5 x 20

100

4.0 x 25

80

4.0 x 30

70

4.0 x 40

40

5.0 x 50

30

5.0 x 70

30

AVAILABLE NOW!

COMING SOON!

SEE YOU THERE!

TRACER MINI MARKERS

NMBS EXHIBITION

permanent marker – the TRACER Mini Marker.

2022 NMBS Exhibition in April. The NMBS Exhibition is the

Coming soon to the TRACER range is the latest

We are very pleased to announce we will be attending the biggest trading event in the builder’s merchant industry,

Designed for everyday convenient marking, the

providing a range of exclusive offers and discounts to take

Mini Marker is a smaller alternative to our current

advantage of.

Permanent Marker but is just as perfect for all your marking needs. The smaller size allows you to easily

The NMBS Exhibition is taking place from

carry and pack away, plus with a lanyard hook the

6th-7th April at the

marker can be attached to your keyring to ensure

Coventry Building Society Arena.

it is always accessible. Available in black low odour ink, the Mini Marker is the perfect addition to your marking collection.

Don’t miss out! We can’t wait to see you there.

Contact your account manager to learn more!

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

03

HIGHLIGHTS WAREHOUSE

Towards the end of 2021 we announced the launch of our new 16,000 square feet distribution centre in Braintree, Essex. After what was a very turbulent 18 months with stock, storage, space, and transportation shortages hitting us, we are very proud to have successfully opened our very own distribution centre.

Since opening in September 2021, 12,000 orders have been served, with 11,810 (98.42%) of those being delivered on time in full. With 1,200 pallets been shipped out since September, an additional 4,100 pallets are currently held at the centre.

Opening this facility allows us to massively increase the quality of delivery and support for our customers and to drastically increase the volume of stock we can hold in view of being able to hold to our commitment of next day delivery for all orders placed before 3pm.

SCAN HERE TO WATCH THE BUILD: youtu.be/CQoavJvyMUA

To this end, we have put together a video showing the full installation from start to finish to create awareness of our own ROYD Distribution Centre.

MARKETING UPDATES ROYD CATALOGUE To add to our wealth of marketing material, we are very pleased to announce that the ROYD catalogue is now available online with hard copies coming soon. The catalogue is designed to attract and inform distributors and their potential customers about our extensive range of high-quality products made for the construction industry.

We hope this brochure will become beneficial to all our distributors and assist with satisfying the needs for their potential customers.

Contact your account manager today to learn more!

04

SCAN HERE FOR THE ROYD CATALOGUE: roydtoolgroup.com/catalogue

MARKETING UPDATES VIRAL VIDEOS

Content marketing involves the promotion of products and services

Consequently, going

on social media platforms through a variety of content types, such

viral has allowed

as photos and videos. The goal of content marketing is to achieve

us to demonstrate

a high level of exposure and ultimately increase brand awareness,

product benefits to

which can sometimes lead to achieving viral content. To this end,

an extremely wide

we are very pleased to have recently achieved viral videos on our

audience worldwide

SMART and TRACER Facebook channel.

and has massively boosted our brand

‘Going viral’ means a piece of content has become rapidly popular

exposure which we

on social media platforms by end users reacting and sharing the

continue to reap the

content. Though it’s easy technically, virality is nevertheless more

benefits of.

challenging today due to the competition brands are up against.

12.5M REACH 8M VIDEO VIEWS 7,300 TOTAL ENGAGEMENT

4.2M REACH 2.6M VIDEO VIEWS 1,100 TOTAL ENGAGEMENT

NEW WEBSITES

NEW COMPANY VIDEOS

user-friendly websites for SMART and Optimaxx. Since the release

Scopic to produce new company videos for SMART and Optimaxx

of SMART and Optimaxx, both brands have massively grown and

to ultimately increase our brand awareness.

We are extremely excited to announce the release of our fresh,

As part of our marketing efforts, we have recently worked with

developed, with many of the UK’s largest trade multi-channel retailers supplying both ranges. With this in mind, we thought it was

The videos dive into the history of SMART and Optimaxx and

timely to reflect our achievements and ambitions by modernising

discuss the story of how the two brands began and evolved into

our websites.

one of the fastest growing brands in the industry. Plus, the videos provide an insight into product development, marketing support

SMART-TOOLGROUP.COM

and what we offer to our distributors.

OPTIMAXX.CO.UK Scopic is a professional production company who specialise in producing premium, high-quality content for the construction industry.

KEEP YOUR EYES PEELED FOR THE RELEASE OF THESE NEW VIDEOS!

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

05

EFFECTIVE POINT OF SALE

HOW TO ACHIEVE EFFECTIVE POINT OF SALE

Are you looking for an effective way to boost your sales? Your point-of-sale area could be the perfect solution.

Point of sale (POS) is more than just an area to process transactions.

To accompany the counter displays, we also have a range of

It’s an advantage to help you improve profit. This is because

product promotion stickers, window stickers, A3 posters and

POS displays are well suited to showcase products, promotions,

outdoor vinyl banners available to further increase brand awareness

and deals. As a result, not only does this increase the sales of a

and increase your sales.

particular product, but it can also increase overall spend too.

We have invested heavily in developing our brands to become One of the most effective POS displays are trade counter displays

well recognised, with products that are self-explanatory and have

as they save a lot of space, which is ideal for small merchants

wide appeal. By incorporating eye-catching graphics and product

with a lack a space. Plus, this location almost always guarantees a

benefits onto all counter displays, our displays are the perfect way

customer will encounter the product during their shop and therefore

to utilise your point-of-sale areas and to engage your customer’s

encourages the customer to make impulse buys as they are already

attention.

committed to making a purchase.

It’s important to keep counters fresh with new products to achieve While it might sound easy to throw a few impulse items at the

successful countertop sales. So, be sure to freshen up your trade

checkout, creating a great POS display takes a lot of consideration,

counter with ROYD brands!

planning, and an eye for detail. With that said, we have developed an extensive range of ROYD counter displays to ensure our products remain easily available to your customers, whilst keeping your point-of-sale area eye-catching. Including the popular TRACER compact counter display unit containing the Deep Hole Pencil, Double Tipped Marker Pen and 120mm Lead set.

Along with the 48 x Black TRACER Permanent Marker counter display designed specifically to maximise your at-the-counter up sells. Plus, the latest Optimaxx Wallbite screws is available in a robust countertop display unit of 48, containing 12 of each size/finish.

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Contact your rep today to learn more.

DECKING SEASON

DECKING SEASON

Spring has (finally) arrived which means decking season is well underway for many tradespeople and DIYers alike. So, be sure to meet your customer demands and needs by stocking up on the industry’s fastest growing wood screw brand – Optimaxx.

Optimaxx is recognised as the highest performing range of wood screws in the market. By incorporating all the best features that have been developed over many decades, Optimaxx products are designed to outperform established leading brands and has ultimately become the preferred choice for merchants and their customers. With an assortment of wood screws available in the collection, Optimaxx have developed a range of top-quality decking screws to better serve customers who are active in decking developments.

OPTIMAXX STAINLESS STEEL DECKING SCREWS

OPTIMAXX DECKING SCREWS

The newest addition to the Optimaxx range is the

To add to the top-quality range are the Optimaxx

stainless steel decking screws. Offering maximum

Extreme Performance Decking Screws. Similarly,

performance in composite, timber and hardwood

these decking screws provide a range of

decking, these screws offer a range of

unique benefits to provide the ultimate

excellent application benefits.

performance in timber and hardwood decking.

Made from A2-304 stainless steel, these screws are rust resistant to ensure the completed deck stands the

The screw includes a consistent self-

test of time. With an arrow shaped point, these screws provide a fast

drill slash point which gives you an immediate start into all timber,

start without pre-drilling whilst minimising the risk of splintering.

including hardwood. Above this self-drill point is a sharp serrated saw-tooth formation of six threads which enables a fast penetration

With serrations on the lower thread, this enables a quick and safe

without a pilot hole, even when working close to the edge.

fastening. Along with a non-threaded shank to allow two materials to be pulled tightly together while the upper thread locks the deck

With a reduced diameter head, the Optimaxx decking screws will

board securely. Plus, the cylindrical head is designed for fixing into

always fit perfectly within the grooves, consequently preventing

the groove of the deck board, ensuring a secure fit.

damage to the profile. On the underside of the screw head are 12 slots cut directly into it, providing effective countersinking without

Available in 200-piece tubs, these are a great addition to your

the need to counterbore. This unique feature also helps to eliminate

decking range.

damage to the surface being worked on.

Complete with a unique Maxxtect coating, Optimaxx decking screws offer a lifetime guarantee against corrosion. Available in 500-piece tubs, these decking screws will provide the perfect finish and longevity in decking.

Stock up on one of the most popular ranges of decking screws today! Plenty of stock is available and we are ready to take your orders.

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

07

BAND OF BUILDER’S PROJECT SUPPORTS BAND OF BUILDERS Band of Builders is a national construction charity who provide support to members of the UK construction industry who are battling an illness or injury. Since 2016, Band of Builders have delivered life enhancing projects to help fellow tradespeople through renovations or repairs that make life changing improvements.

The charity is supported by volunteer tradespeople and backed by major names within the construction industry, and we are pleased to be part of their 22nd project to help transform Howard’s home to meet his needs.

HOWARD’S STORY In April 2020, Howard Holden, a Lancashire dad-of-two, suffered unexplained heart failure in his sleep which sadly left him with severe brain damage due to lack of oxygen to his brain.

After being put in a medically induced coma for two weeks, Howard has since had to relearn everything, from walking and talking to eating, 60 miles away from his home at a residential brain injury unit in Leeds.

For this reason, Band of Builders will undertake a three-week project to build an extension at Howard’s home, along with installing a new fence around the garden to ensure it is safe and enjoyable for Howard and his needs. More than 40 volunteer builders across the UK will be involved in the transformation of Howard’s home.

The 55-year-old is currently undergoing a staged return home and is at the point of being able to visit and stay for weekends. But his wife and daughters are hoping this will become a permanent stage soon.

Howard has worked in the construction industry for most of his working life, spending 14 years as a plasterer before retraining as a building surveyor at the age of 50. However, Howard’s current conditions mean he now suffers from severe fatigue, mobility issues and other brain injury symptoms such as confusion and short-term memory loss.

08

HOW WILL WE BE SUPPORTING BAND OF BUILDERS? Billy Thomasson, volunteer project lead for the project to help

We are pleased to be supporting Howard’s project with a supply of

Howard, said:

Optimaxx Extreme Performance Wood Screws. This donation will

“

Howard and his family have been through something no family should have to go through, and it’s safe to say every single one of us wants to do what we can to get him back where he belongs.

assist the 40 volunteer tradespeople with the build of the Howard’s extension and garden fence that will ultimately provide Howard with a safe and pleasant home that meets his needs.

The work we’re carrying out will create a safe environment for Howard to come back to and allow him to enjoy his garden safely with his family. We’ve had applications from volunteers pouring in, but we always need more, so if anyone wants to help in any way, from getting involved with the work to helping with accommodation for our volunteers or feeding and watering them, it’s all greatly appreciated and helps us do what we do.

”

sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

09

NEW & UPCOMING PRODUCTS AVAILABLE NOW

The latest addition to the Optimaxx range – the Optimaxx 450

450PC STARTER PACK

Piece Starter Kit. Containing a selection of the most common screw sizes, this kit is ideal for all tradespeople and DIYers who are new to Optimaxx wood screws. Featuring a robust sliding lid for easy access to the screws.

Plus, removable, and reconfigurable compartments that can be reused even after the screws are used up, providing an all-round convenient solution to storing your wood screws.

AVAILABLE NOW

Now available is the Mitre Angle Measuring Tool. For perfect

MITRE ANGLE TOOL

measuring and marking on a wide range of three-dimensional work piece. Suitable for timber and pipework, this tool is designed to greatly simplify the measuring and marking of a whole range of dimensions, as well as offering a number of additional features.

COMING SOON MINI MARKER

Designed for everyday convenient marking, the Mini Marker is a smaller alternative to our current Permanent Marker but is just as perfect for all your marking needs.

• 1-2mm Bullet point marker • Quick drying ink • Lanyard compatible for convenient marking Available in 100PC Tub

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LOOKING FOR DISTRIBUTORS TO JOIN US ON THE JOURNEY OF BRITAIN’S FASTEST GROWING HIGH PERFORMANCE WOOD SCREW BRAND! ADD THE 655 STOCK CENTRE STAND AND INCREASE YOUR SALES This ultra compact yet impactful 665mm display stand profile covers the full range of Optimaxx Extreme Performance Wood screw MaxxTub sizes.

YOU R ACC KEY O MA UN CRE NAGER T ATE WI THA A PRO LL T F FOR WORKS ILE Y

OU!

INCREASE YOUR SALES WITH THE 1000 STOCK CENTRE STAND The 1m wide high-impact display stand provides a platform for this comprehensive profile of Optimaxx Extreme Performance Wood screws. Includes MaxxTubs, Boxes and Assortment Cases.

SPEAK TO YOUR KEY ACCOUNTS MANAGER TODAY TO PLACE AN ORDER sales@roydtoolgroup.com | 01245 216540 | www.roydtoolgroup.com

11

Q2

2022

Saxon House 23 Springfield Lyons Approach Springfield Chelmsford CM2 5LB

Call: 01245 216 540 Email: sales@roydtoolgroup.com Web: www.roydtoolgroup.com

APR 2022