SMART Global Distributor Support

M U LT I -T O O L B L A D E S

DISTRIBUTOR

SUPPORT

SMARTTOOLGLOBAL.COM

SMART TOOL GROUP Around 15 years ago there was a massive global market shift in the multi-tool accessory space, SMART was born out of this. Founded in New Zealand in 2008, followed by offices in the UK in 2010, mainland Europe in 2019 and Scandinavia in 2020, SMART is now a truly global brand supplying some of the largest trade and DIY retailers in the world.

Where almost every other supplier in the market has a range of multi-tool blades and accessories to complement their power tools, SMART comes from the other way, focusing solely on the blades and accessories, being specialists with the best and most comprehensive ranges.

SMART are proud to have become the only manufacturer of open-back universal fitment multi-tool blades in the UK and Europe, ensuring unrivalled quality and operational flexibility. SMART’s mission is to be best in class in every aspect of product, point of sale, packaging and marketing with a vision of becoming the number one global supplier of multi-tool blades and accessories.

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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DISTRIBUTOR BENEFITS Whilst the SMART brand and product range is geared towards trade and DIY users, when it comes to our distributor customers the focus is very clear: steadfast support and an unwavering commitment to grow your business.

From Iceland to New Zealand and everywhere in between, the level of support and benefits as a distributor are exactly the same. Increasing your multi-tool blade and accessory sales has never been so effortless.

Sell through guarantee Proactive marketing activity driving demand

Delivery in full, on time, every time

Advice from industry experts Sale or return on all products

Fast delivery on over 200 products Large strategically located stock availability Over 98% delivered on time, in full 02

DISTRIBUTOR SUPPORT

Marketing campaigns and support Benefit from regular marketing campaigns

Fast, no hassle customer service Regional sales offices

Access to product media libraries Region specific marketing

Instant telephone support

Effective point of sale

No hassle process

High-impact product packaging Products delivered display ready Wide range of display options

OUR AIM IS TO MAKE OUR PRODUCT RANGES MORE AVAILABLE AND ACCESSIBLE, PARTNERING WITH LIKE-MINDED DISTRIBUTORS GLOBALLY

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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DISTRIBUTOR SUPPORT Taking a proactive approach to supporting our customers, we’ve made huge amounts of resources available to you to make stocking our brands completely effortless.

Ranging from marketing videos and images to product training, everything you need is readily available.

We listen carefully, communicate clearly, respond promptly and keep our promises.

We say what we mean with integrity and honesty in you and your customers very best interest and appreciate that prompt responses are essential to supporting you fully.

Custom Marketing Leaflet and poster design

Product Training Trade demos and breakfast mornings

Marketing Libraries Photos, videos and more

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OUR PROMISE TO YOU FOR AN EFFORTLESS BUSINESS RELATIONSHIP

DISTRIBUTOR SUPPORT

Customer Service Telephone and email support

Store Locator Proudly featured on our store locator maps

Replacement Guarantee No hassle product replacement guarantee

Should you require further assistance, our regional sales offices are ready to help via telephone and email 8am – 5pm Monday to Friday.

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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PROACTIVE MARKETING At SMART we approach marketing a little differently to others in the industry, whereby not simply using it to attract new customers for ourselves, but a truly fundamental part of our business and huge driving force behind our sales-through guarantee and commitment to grow your business.

Over many years and still today we invest massively into growing the SMART brand awareness and end-user demand globally. As a SMART distributor you immediately and directly benefit from this historic and continual investment, something that has been proven time and time again.

Having products on shelves is only the beginning of the journey, we don’t rely solely on any reseller to promote SMART products and build our brand for us, we take full responsibility.

With a core marketing team based in the UK, and marketing coordinators situated within regional offices our marketing support is consistent, proactive and tailored to specific regions, markets and languages.

23.8

SOCIAL MEDIA ACTIVITY 2021

10.14

MILLION

MILLION

Tradespeople reached

Tradespeople engaged

Our marketing team have embraced social media and other digital channels, whilst also working with many of the top digital media and print publishers in the industry. It’s through these means we ensure our brands are never-not-promoted and end-user demand is generated every single day.

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DISTRIBUTOR SUPPORT

THE MARKETING TEAM

12.48 MILLION

45K

15

Total video views

Trade following

Active influencers

THE SMART MARKETING TEAM IS JUST AS LARGE AS THE SALES TEAM, WHICH IS A REAL TESTAMENT TO THE EMPHASIS WE PLACE ON IT AND THE AMOUNT OF WORK DONE BEHIND THE SCENES TO SUPPORT YOU

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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SMART DISPLAYS ARE FREE OF CHARGE WITH QUALIFYING STOCK ORDERS

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DISTRIBUTOR SUPPORT

DISPLAYS AND POINT OF SALE Such comprehensive ranges of product within the SMART brand demand attractive, well organised and high-impact retail display and point of sale options. Tailored specifically for the product profiles in question, your in-store display is guaranteed to look great and sell well.

Depending on the number of product lines in your profile, the space available and the positioning in-store, there are a range of permanent and semi-permanent display options available. Most SMART products are pre-packed in ‘retail-ready’ countertop display units, ensuring they’re displayed neatly right out of the box, and making the process from delivery to on-the-shelf quick and easy. In addition, all products have been developed with high-impact packaging that both captures attention and clearly communicates the product features, effectively selling itself.

SMART displays are always offered free of charge along with a sufficient stock order and having worked with hundreds of businesses to install in-store displays and profiles, our sales team are able to offer expert advice, working with you to create the perfect solution.

XS

S

M

L

1+ LINES

8+ LINES

12+ LINES

20+ LINES

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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OPERATIONAL CAPACITY From humble beginnings excellent stock availability and fast delivery has always been core to SMART’s offering, knowing the importance of this to the day-to-day operation of your business.

Over recent years SMART have invested massively into increasing operational capacity to ensure service levels never falter, even with a growing global customer base and product ranges.

In 2022, our operational capacity and service levels are at an alltime high. We’re pleased to offer fast delivery on over 200 products due to a large stockholding in strategic locations across the world, enabling us to deliver on full, in time with a success rate over 98%.

Delivery in full, on time, every time Fast delivery on over 200 products Large strategically located stock availability Over 98% delivered on time, in full

UK WAREHOUSE DEVELOPMENT VIDEO

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DISTRIBUTOR SUPPORT

We are committed to ensuring you never lose potential business due to supply chain disruptions.

To strengthen this commitment we hold 3 months of safety stock in our regional distribution centres for key product lines ensuring a high inventory service level.

Furthermore, we make use of real time data analytics and machine learning algorithms to compute the optimum supply chain inventory levels. It allows us to respond quickly to changes in buying behaviours which is communicated to our suppliers. Our systems also trigger automated alerts letting us know when changes occur, so our demand planners can adjust the inventory plan accordingly.

With such robust operational capacity we’re exceedingly confident of upholding our core offering of excellent stock availability and fast delivery both in present and future.

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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INNOVATION Innovation has always been at the core of our business, having developed completely new to the market multi-tool blades and accessories for various weird and wonderful scenarios over many years. Our ongoing investment towards innovation and customer-led product range development has driven our growth across power tool accessory markets.

Product Development Process

Idea generation End-user lead product ideas and solutions

Prototyping 3D printed prototypes Pre-production samples

Commercial viability Ensure the product is profitable for us and our customers Ensure the product is affordable

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DISTRIBUTOR SUPPORT

Post-launch feedback Ongoing feedback loop Identify product improvements

Product launch Marketing-backed product launch

Production Product mass-production Packaging and POS design

IT’S THE COMMITMENT TO INNOVATION THAT ENABLES US TO OFFER THE MOST COMPREHENSIVE, UNIQUE, HIGH PERFORMING AND IN MANY CASES PIONEERING RANGES OF PRODUCTS IN THE MARKET

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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SUSTAINABILITY In 2021 we launched our ‘Zero100’ campaign to have 0% single-use plastics across our product ranges and for all remaining packaging to be 100% recyclable by 2023.

Such a drive will ensure SMART introduces zero-single use plastics into the supply chain, significantly reducing ours and our customers carbon footprint. Changes to our product packaging also allow us to realise large increases in storage and logistical efficiency for the entire supply chain with product volume reductions of up to 67%.

CO2

Zero Single Use Plastic Inner and outer packaging free of single use plastic and tape

Reduced Carbon 37.16

Significantly reduced

Zero single use plastics into the supply chain

carbon footprint

Tons Eliminated Eliminated 37.16 + tons of single use plastic per year

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DISTRIBUTOR SUPPORT

Clean Supplier We are clean and burden-free supplier

Improved Logistics Improved distribution and storage efficiency due to more compact design

100% Recyclable All SMART packaging is 100% recyclable

As well as the significant changes already in motion, SMART has also set the target of being Carbon Neutral by 2025. Whilst the Zero100 campaign will eliminate single-use plastics and ensure all packaging is recyclable, contributing massively towards our Carbon Neutral target, it is the logistical efficiencies gained through packaging volume reduction which makes an even larger contribution.

Furthermore, SMART plan to reduce carbon emissions through electric vehicle fleets, both in-house and with our logistics partners. Then engaging with an appropriate Carbon Offsetting initiative to continue to monitor, reduce and offset our environmental impact and to become a sustainable and Carbon Neutral organisation. smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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PRODUCT PACKAGING

Suitable materials Fitment type Descriptive product title Special feature badge Blade feature icons Blade image & amount in pack Colour coded series & product code Blade width (single blade type packs)

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DISTRIBUTOR SUPPORT

FEATURE HIGHLIGHTS

Fitment type Compatibility list Blade description QR code - full product details Suitable materials with text Blade feature icons with text Packaging environmental information Easy open tear strip

smarttoolglobal.com | 01245 216540 | sales@roydtoolgroup.com

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M U LT I -T O O L B L A D E S

SMART Tool Group Global

SMART Tool Group EU b.v

SMART Tool Group SC AB

SMART Tool Group NZ Ltd

UK – Head office

Europe

Scandinavia

Australasia

Saxon House, 23 Springfield

Oud Camp 22,

Gjuterigatan 6,

3 Mohuia Crescent,

Lyons Approach, Springfield,

Maasland 3155DL,

34131 Ljungby,

Porirua 5240,

Chelmsford, CM2 5LB

Nederland

Sverige

New Zealand

+44 (0)1245 216 540

+31 (0) 88 697 2580

+46 (0) 866 96 777

+64 (0) 4 282 0479

sales@roydtoolgroup.com

sales.eu@smart-toolgroup.com

sales.sc@smart-toolgroup.com

sales.nz@smart-toolgroup.com