A single thread can carry an entire story, whether in embroidery or in a carpet—guided with quiet intention, shaped with gentle imagination, and revealed in a beauty that endures. This is a shared craft of balance, care, and vision, where the artisan’s hands patiently turn simple fibres into rich, threedimensional landscapes.
Royal Thai collaborated with artist Manoela Grigorova of Mojo & Muse to create Botánica. Her deep devotion to the expressive potential of thread, and her thoughtful, handcrafted process, are at the core of this collection. Through her careful attention to intricate details, layered textures, and varied materials, each canvas gains a resonant depth that both honors and reflects the precise, sculptural nature of carpet making.
Together, we have sought to bring the intimacy and elegance of fine embroidery to larger textiles for the hospitality world. By bringing these two cherished traditions together, we hope to encourage you to look again—with openness and quiet curiosity—at what you know about how carpets and embroidered artwork are created. Within every piece lies more time, care, and devotion than you might expect—and an invitation to be moved by the stories that unfold beneath your feet and before your eyes.
A BLOOMED CONSTELLATION
COMMISSIONED ARTWORK, 2025 | 30.5 x 30.5 x 1.5CM
An explosion of maximalist texture, A Bloomed Constellation (pictured right), allows the spontaneous flow of a celestial alcohol ink wash to dictate where the needle lands. Winding pathways of gold and lilac yarns snake across the canvas, alongside intricate running, straight, and bullion stitches that form magnificent floral structures. The 'Golden Thread', clusters of gold and ochre French knots serve as an added detail weaving through the rich composition, while new and salvaged glass beads gather like stardust across the surface.
The background image is an alcohol ink artwork, typically used as the base for embroidery, commissioned by Royal Thai in 2025 from Mojo & Muse.
THE MET RUG
Recoloured and subtly refined after its debut at the Met, this rug is thoughtfully crafted from a premium blend of wool and silken fibres. Alternating cut and loop stipples thoughtfully mirror the structural contrast between raised French knots and flat satin stitching. In doing so, they carefully interpret the varied stitch weights of hand embroidery, shaping them into a rich, sculptural depth that quietly unfolds with every step taken across its surface.
HAND TUFTED
Axminster, pictured right
THE PROCESS & SUSTAINABILITY
"Fascinated by life's contradictions, my work balances the intuitive and the methodical. Working with fibre is a slow, meditative process that demands complete presence, allowing me to transform emotion into art with every single stitch. This mindset also drives my passion for sustainability, leading me to limit excess waste by weaving pre-loved and upcycled elements throughout my pieces."
—Manoela Grigorova
THE CARPET
This design seamlessly merges standard wool with resilient semi-worsted fibres, utilizing a balanced mix of loop-tufting techniques and stria to recall the deconstructed florals found in fine embroidery. Together, these elements capture the meditative quality of needle painting—the classic long-and-short-stitch method used to create painterly, seamless shifts in colour.
DH089917R001
HAND TUFTED RUG
FX091477R003
AXMINSTER
H326/20K K324/18J
F322/34E
F321/33E
B323/35K
B321/31K
E330/21C
B331/22A
C333/26B
SUSPENDED BLOSSOM
COMMISSIONED ARTWORK, 2025 | 30 x 40 x 1.5CM
Against a soft background of flowing alcohol ink that guides the composition's direction, intricate layers of straight, running, and bullion stitches emerge like weightless, blooming flowers. Grigorova’s signature golden thread - a metaphorical "vine of life" woven through subtle clusters of ochre French knots, acts as another feature connecting the botanical forms. Fan-like thread bursts shape elegant petals, accented by a rich mix of new and salvaged glass beads that balance the airy, negative space of the canvas.
DH093342R001
HAND TUFTED
AXMINSTER | KX090177R002
KX090177R002
AXMINSTER
Mirroring the permanent lock of an embroidery stitch, every Axminster yarn is woven entirely through to the carpet backing. The result is a high-performance foundation of unparalleled durability, structural stability, and pattern clarity that keeps Botánica's vibrant, intricate details flawless under heavy foot traffic.
SAMPLE
KX090177R002
Standard Royal Thai Axminster Sample 12" x 12"
| EX090180R001
AXMINSTER
Pictured above is DH089917R001 being produced. The background image is an alcohol ink artwork, typically used as the base for embroidery, commissioned by Royal Thai in 2025 from Mojo & Muse.
TUFTED
SAMPLE
EH090184R001
Royal Thai Hand Tufted
Sample 12" x 12"
HAND TUFTED
KH090183R001
Crafted from 100% pure wool, this design artfully layers subtle heathered cuts and loops over a plush, solid cut pile. The result is a dense, richly textured surface that channels the organic depth of alcohol ink and the quiet dimensionality of raised beading.
HAND TUFTED | KH090179R001
This design is a masterclass in hand tufting, revealing new layers of structural detail from every angle. It showcases the artisan’s skill, demanding a meticulous, disciplined hand to interlace multi-tonal heathering with dense, precisely clustered stipple loops. By transitioning between these techniques, the tufter creates tactile rhythm in the premium wool and semi-worsted blend, turning a fluid, winding pattern into a feat of textile engineering.
AXMINSTER TILE | FU091477R001
MEET MANOELA
London-based mixed media and hand-embroidery artist Manoela Grigorova is an emerging talent who creates intuitive, layered abstract works. Exploring bold colour, rich texture, and life's contradictions, her visual language fuses spontaneous fluid ink with the slow, methodical rhythm of hand embroidery and beadwork. Influenced by Surrealism, Pointillism, and Abstract Expressionism, Grigorova translates the natural world into wondrous abstract landscapes, drawing from florals, corals, fungi, and microscopic structures. Dedicated to sustainability, she incorporates salvaged materials, honoring previous makers while blending craft, fine art, and environmental storytelling. Exhibited across the UK, her pieces are held in private collections worldwide. Through her work, she elevates fibre art into the contemporary landscape, demonstrating that embroidery and beading are not just surface adornment, but the primary medium with which she expresses her vision.
Grigorova’s fascination with texture began during her childhood in Bulgaria, surrounded by folklore, vibrant textiles, tapestries, and ornate rugs. Moving to London following the fall of Communism, she studied Art, Fashion Design, and Photography, but left the fashion industry for a more meaningful path. Creating became her ultimate sanctuary, particularly during 2020, allowing her to process emotions through the meditative act of stitching. This collaboration with Royal Thai represents a profound return to her childhood roots, scaling her intricate art into a new dimension. Grigorova’s signature aesthetic is a fundamental, tactile invitation - a deliciously touch-worthy experience designed to spark curiosity and joy. —
“This collaboration with Royal Thai has been a fullcircle journey for me. My earliest childhood memories come from the tapestries and rugs hung on walls like art in a gallery, and both grandmas weaving, sewing, rugmaking, sparking a lifelong fascination with textures and textiles. This collection brings that history into the present, drawing inspiration from natural, botanical forms whilst celebrating texture on a grand scale."
INDEX - Hand Tufted
Rug Size 10' x 12'
Rug Size 7'2"' x 6'11"
Rug Size 12' x 15'
All commissioned artwork and alcohol inks featured in this brochure are the exclusive property of Royal Thai; to commission a custom original or purchase existing pieces, contact Mojo & Muse directly via her website at mojoandmuse.co.uk
