Bringing people together to eliminate drowning and empower communities to be safe around water.
Strategic Framework 2024-2030
OUR PURPOSE
Eliminate drowning. A water-loving nation free from drowning.
OUR VISION
WE BELIEVE
Drowning is preventable.
Being able to swim is a human right.
Having the skills to enjoy the water safely is essential.
Access to safe places to swim contributes to happy, healthy, connected communities.
OUR VALUES
COMPASSION
We value fairness, kindness, mutual respect and acting with empathy.
COURAGE
We value quiet determination, bold decisions, and doing the right thing above all else.
COLLABORATION
We value partnerships with impact, creating positive change, and solving problems with partners.
COMMUNITY
We value building and supporting communities with shared values, common purpose and deep commitments to diversity, equity, and inclusion.
POSITIONING STATEMENT
Bringing people together to eliminate drowning and empower communities to be safe around water.
OUR STRATEGIC PILLARS
SUCCEEDING TOGETHER ELIMINATING DROWNING STRENGTHENING SAFETY EMPOWERING COMMUNITIES
Leadership
OUR STRATEGIC PILLARS
Research
Partnerships
Purpose
ELIMINATING DROWNING
EMPOWERING COMMUNITIES
People
Impact
SUCCEEDING TOGETHER
STRENGTHENING SAFETY
Swimming
Systems
Advice
Access Advocacy Education
ELIMINATING DROWNING
Provide leadership, advocacy, and research to national, state, and community approaches to drowning prevention and water safety.
KEY OBJECTIVES
Drive success of the Australian Water Safety Strategy 2030
Leadership Research Partnerships
Lead innovative efforts to address drowning prevention and water safety challenges
Facilitate coalitions and community-level action
Expand innovative approaches to data for decision-making
Generate evidence that informs policy and practice
Create and translate research insights to influence policy and action
Build partnerships to expand our impact
Contribute energy and expertise to global drowning prevention efforts
Facilitate and support drowning prevention in the Indo-pacific region
Leadership
KEY OBJECTIVES
Drive success of the Australian Water Safety Strategy 2030
Lead innovative efforts to address drowning prevention and water safety challenges
Facilitate coalitions and community-level action
Research
KEY OBJECTIVES
Expand innovative approaches to data for decision-making
Generate evidence that informs policy and practice
Create and translate research insights to influence policy and action
Partnerships
KEY OBJECTIVES
Build partnerships to expand our impact
Contribute energy and expertise to global drowning prevention efforts
Facilitate and support drowning prevention in the Indo-pacific region
EMPOWERING COMMUNITIES
Developing individual and community resilience through advocacy, training, and education with an emphasis on ensuring no-one misses out.
Ensure no child or adult misses out on learning to swim and survive
Champion access to safe places to swim
Raise awareness, and change attitudes and behaviours
Deliver innovative and evidence-informed training and education
Build individual and community resilience through education
Foster leadership and safety skills across the aquatic workforce
Foster an ecosystem that teaches foundation swimming and water safety skills
Promote accessibility and inclusion of diverse groups and populations
Foster youth lifesaving leadership development
Advocacy
KEY OBJECTIVES
Ensure no child or adult misses out on learning to swim and survive
Champion access to safe places to swim
Raise awareness, and change attitudes and behaviours
Education
KEY OBJECTIVES
Deliver innovative and customer-focused training and education
Build individual and community resilience through education
Foster leadership and safety skills across the aquatic workforce
Swimming
KEY OBJECTIVES
Foster an ecosystem that teaches foundation swimming and water safety skills
Promote accessibility and inclusion of diverse groups and populations
Foster youth lifesaving leadership development
STRENGTHENING SAFETY
Championing safety in all aquatic environments through collaboration, partnerships, risk management, and designing safety systems.
Systems
KEY OBJECTIVES
Create coalitions to enhance safety and build solutions
Co-design evidence-informed guidelines
Develop and implement frameworks for safety and risk management
Advice Access
Use data and evidence to advance risk management
Employ initiatives to reduce risk in aquatic environments
Provide risk advice to policy makers, managers and landowners
Champion the benefits and sustainability of aquatic venues
Advocate for safe recreational access to inland waterways
Develop innovative supervision and safety systems
Systems
KEY OBJECTIVES
Create coalitions to enhance safety and build solutions
Co-design evidence-informed guidelines
Develop and implement frameworks for safety and risk management
Advice
KEY OBJECTIVES
Use data and evidence to advance risk management
Employ initiatives to reduce risk in aquatic environments
Provide risk advice to policy makers, managers and landowners
Access
KEY OBJECTIVES
Champion the benefits and sustainability of aquatic venues
Advocate for safe recreational access to inland waterways
Develop innovative supervision and safety systems
SUCCEEDING TOGETHER
Striving
for consistent brand, united voice, an aligned workforce and membership, and agile and impactful social enterprises.
KEY OBJECTIVES
Strengthen alignment to our identity and purpose
Purpose People Impacts
Create opportunities to communicate with purpose and impact
Partner to extend our impact and reach into communities
Foster an aligned, cohesive, and connected network
Invest in the capabilities of our volunteers, staff and members
Create pathways for community leadership
Create value, efficiencies, and alignment for impact
Align advocacy, commercial and fundraising plans
Address environmental, social, governance, sustainability
Purpose
KEY OBJECTIVES
Strengthen alignment to our identity and purpose
Create opportunities to communicate with purpose and impact
Partner to extend our impact and reach into communities
People
KEY OBJECTIVES
Foster an aligned, cohesive, and connected network
Invest in the capabilities of our volunteers, staff and members
Create pathways for community leadership
Impacts
KEY OBJECTIVES
Create value, efficiencies, and alignment for impact
Align advocacy, commercial and fundraising plans
Address environmental, social, governance, sustainability
Quantifiable and sustained reductions in drowning.
ROYAL LIFE SAVING MEASURES ITS SUCCESS
Support for drowning prevention by Government and the Australian community.
Funds applied to our vision of a water-loving nation free from drowning.
Kids who can swim before leaving primary school.
Adoption of swimming, water safety and lifesaving programs.
Teenagers doing the bronze medallion.
Investment in public swimming pools.
Awareness for water safety in and around rivers and lakes.
Impacts across our network, among members and stakeholders.
Adoption of Royal Life Saving positions, publications, research and data.
Issue awareness and attribution in the media.
