Royal Insignia- Design Language

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D E S I G N

L A N G U A G E 2 0 1 4

Moodboard c

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MODERN FORM. TRADITIONAL DETAILING. A ROYAL INSIGNIA design is a delicate balance between the modern and the traditional. It is a blend between the minimalistic and sleek lines of modern form with the intricate detailing of traditional objects of vertu. A ROYAL INSIGNIA design courageously meshes both these elements together, and melts the differences between them both so that their combination seems like a natural pairing.

CURIOUS. A ROYAL INSIGNIA design is one that incites curiosity. It is a product whose aesthetic draws the viewers in. A product whose design hides details that reveals itself slowly when the gaze caresses its every corner. It hints of a lifestyle full of mystery and luxury, a lifestyle that one can only begin to understand when they hold a ROYAL INSIGNIA product.

RESPECT. INTIMIDATION. A ROYAL INSIGNIA design commands respect. Its opulence intimidates and excites. Its luxury is not in the overt display of precious material but in the degree of thought and detail that goes into each design. A ROYAL INSIGNIA design demands appreciation. Its beauty unfolds in stages; first in its naked representation, and then to those who gets it.

Colour Board c

C: 80 M:70 Y:52 K:50

Pantone Black 7 C C:38 M:35 Y:33 K:92

Cool Grey 1 C C:0 M:2 Y:7 K:9

871 C C:44 M:46 Y:78 K:19

Pantone 187C C:7 M:100 Y:82 K:26

Pantone 569 C:90 M:9 Y:60 K:15

Pantone 143C C:0 M:25 Y:78 K:5

Pantone 299C C:85 M:21 Y:0 K:0

Pantone 2582C C:48 M:80 Y:0 K:0

Pantone 5845C C:0 M:4 Y:37 K:30

Pantone 2582C C:0 M:32 Y:64 K:7

Pantone 2995C C:83 M:1 Y:0 K:0

Pantone 2746C C:100 M:98 Y:0 K:0

Pantone 1225C C:2 M:21 Y:87 K:0

Pantone 2746C C:4 M:53 Y:100 K:8

Pantone 305C C:54 M:0 Y:6 K:0

Material Composition c

METAL

RECONSTRUCTED ROCK CRYSTAL

Rose gold, Silver, Yellow gold, Rhodium plating IP plating - Red, Blue, Black

Available in Pink, Black, white & Red

LEATHER

Shagreen Antique brass

Brass

Rose gold

Purple

Rose gold 2

Gold 1 Signature Leather

Silver

Gun metal black

Copper

Gold 2

Blue

Material Composition c

MOTHER OF PEARL

White

SEMI-PRECIOUS STONE

Faceted

Standard carving Cabochon Black

Rough

Carved

Square cut

PEARLS

Cultured pearls

Product Categories c

CATEGORIES

DESK Photoframes Letter opener, Magnifying glass, Paperweight, Trays, Ashtrays Clocks

( Desk & Mantle, <6â&#x20AC;? height.)

Containers & Case

( eg. Pencil holders, Namecard case, Trinket, Tissue, Jewellery, Cufflink, Watch )

Bookends Whiskey Set Game Set Perfume Bottles Candle Holder

TABLE Centerpieces

( eg. Vases, large fruit bowls.)

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