
2 minute read
Royal LePage public relations
Keeping a finger on the pulse of the Canadian real estate market
Trusted real estate insight
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Time and time again we’ve heard: “Is this a good time to sell? or “Is this a good time to buy?” With a question of this magnitude touching so many Canadian consumers, it demands informed consideration and guidance. At Royal LePage, the role of public relations is to facilitate the information share between our brokers and agents with potential clients and consumers. So whether you are a first-time homebuyer, selling a condo in downtown Vancouver or purchasing a cottage for the family in the Kawarthas, Royal LePage develops the resources to help educate and advise on whatever the purchase may be.
So how does public relations facilitate this information flow? Drawing from a specialized pool of regional brokers and agents, Royal LePage public relations produces meaningful and timely reports, releases and advisor surveys, which provide a platform for our real estate experts to showcase their extensive knowledge. Whether it’s reaching existing clients, potential clients or your neighbour next door, public relations aims to continuously reach new audiences through radio, newspaper, television and online sources to ensure the Royal LePage brand remains the trusted source for real estate expertise.
Royal LePage: The go-to resource for the Canadian perspective with a uniquely preserved Canadian perspective; government agencies, tourism boards and financial institutions have also continuously looked to Royal LePage as the trusted voice of Canadian real estate. Appearing in various trade publications, referenced in relocation transactions and sourced in economic summit presentations, Royal LePage has positioned itself as a key player in all things real estate. Our oldest report – The Royal LePage House Price Survey has built a legacy for itself reaching as far back as 1974, providing information for more than 250 neighbourhoods from coast to coast. Released each quarter, the House Price Survey connects Canadian brokers and agents with information pertinent to the purchase, sale or rental of a property. The success of the House Price Survey report continues as we expand the regions it encompasses – an ever evolving report – it’s now become a Canadian staple in the real estate industry.
Public Relations Geared For You
All of our releases and reports are housed online for you to access and information ranges from the First Time Homebuyer to Advisor survey reports on timely real estate topics. When news sources depend on accurate real estate information, they turn to Royal LePage to provide knowledgeable and trustworthy industry advice that consumers want to learn more about.
With established media relationships across Canada, the public relations team works to generate visibility, build credibility, influence mind-share and reinforce the brand; and we can do all these things simultaneously while supporting you increasing sales! With such a vast media landscape in Canada and beyond, the public relations team at Royal LePage is dedicated to ensuring we remain a big part of the real estate conversation.