
1 minute read
ZION
from 2023 Portfolio
Coffee, Juice &Books
Objective
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Inclusive of retail logo and brand development, programming, and schematic/conceptual development. Also including preliminary floor plan, elevations, materials & furnishings, application of brand story.
Why 2708 Main St Santa Monica, CA 90405
2708 Main St. Santa Monica, CA 90405 offers approximately 4,427 square feet of an open concept retail space The sunny weather of Santa Monica makes Zion's new venue a great tourist oriented location with a walkable area to both the beach and nearby major retailers and small businesses

Concept


Zion Coffee, Juice & Books provides an atmosphere like no other within the Santa Monica south beach plaza. While everything is so fast pased, Zion allows their guests to enjoy time away from reality With a futuristic but yet a vintage esk west coast aesthetic, Zion delivers comfort, relaxation, and a great spot for tourists and locals to sit back, and enjoy a variety of Zion's attributes towards the Santa Monica Society.












Why the Bunny Branding
The rabbit symbolizes fertility, luck, and creativity. Rabbits also symbolize compassion and intuition. The rabbit is a popular symbol in many cultures around the world Often associated with springtime and new beginnings, these happy critters are a reminder that life is full of possibility


Zion is a specific, historically important location the name refers to both a hill in the city of Jerusalem and to the city itself but it's also used in a general way to mean "holy place." With this retail store and restaurant being named Zion is in its own way foreshadowing the feelings of rejuvenation and sanctuary.









