gastro & gusto
DINING OUT
FOODIE OF INFLUENCE Blogger helps restaurants survive hard times by LIESEL SCHMIDT
60
March-April 2021
TALLAHASSEEMAGA ZINE.COM
S
ocial media influencer. We’ve all heard those three words before, but not everyone really knows what they mean. How does one achieve such status? What function does an influencer serve? It’s all rather vague. Some social media influencers seem to serve no purpose other than fanning the flames of their own egos, but there are those who do just what their title implies: They influence things. Jennifer Leale’s presence on social media has done a great deal for the
community — specifically, Tallahassee’s restaurant scene. An avid blogger since the advent of the blogosphere in the early 2000s, her first foray into blogging was dedicated to fashion. Successful in generating a following, she felt herself grow beyond the confines of her subject and sold the blog, determined to start a new one that would incorporate all of the facets of her life, including her passion for cooking. Cheekily called Fab Fatale, the blog gained national attention and attracted the attention of major photography by ALICIA OSBORNE
