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Concept Life happens in micro moments, that we all overlook. The working moments The chilling moments The moments we remember When we eat a bag of chips while watching our favourite show. When life happens so fast and life changes so quickly that we can hardly breath.
Our concept is simple. DStv feels those moments and provides escapism, self-actualization, togetherness, anytime. Anywhere.
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Themes
Escapism
Exploration
Self-Actualization
Togetherness
Fun
Freedom
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The Moments The moments chosen can be of anything, from the ordinary, to the extraordinary, as long as the moments are in the heat of the moment. Moments we all share alike, and can relate to. These moments are also chosen in context with the particular channel or genre or audience it appeals to.
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VIDEO REFERENCES.
Meet me at Star Bucks
Google Shopping Moments
Meet me at Starbucks is references for it’s spontaneity and fast paced intercutting and culturing relevant moments. Google Shopping Moments, is references for it’s Digital Zoom and it’s freeze frames that create that perfect moment.
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Creative
Digital Image Zoom
Spontaneous Intercutting
Creative tools that could be incorporated is the Digital Zoom, where we zoom from moment to moment, & the typography overlay, which illustrates poetic wordplay from these moment to moment.