AI-powered solutions drive new business

By Nick Durrant, Bluegrass Digital CEO

AI can solve three important business challenges; it can automate business processes, gain insight through data analytics and help businesses engage with customers and employees.

The majority of people across the globe already use an AI-powered device or service without even realising it. There are voice assistants like Siri, chatbots that talk to customers on websites and Netflix provides personalised recommendations. These are but a few examples of AIdriven apps that we interact with daily, without realising their complexity and ingenuity.

Some of the more common AI applications today include smart home and entertainment, security and surveillance, automated customer support, personalised shopping experience, AI-enabled healthcare and social media.

The mobile app market is thriving with more than five billion unique mobile users globally. It is therefore no surprise that mobile development is one of the key areas of expansion for AI. Mobile app development has found unprecedented user personalisation and tailoring possibilities with AI. By using advanced data analytics, AI enables businesses to gather crucial user information to offer highly contextualised and unique brand interactions. This ultimately increases customer experience and boosts engagement.

Chatbots are software apps that use AI and natural language processing to understand customers. They guide them to their desired outcome with as little effort as possible. This is why chatbots have become the norm in online customer services, providing a 24/7 service and instantly resolving customer issues.

This is another common mobile application for AI, a highly complex technology that collects data for AI solutions. It merges AI components like speech, image recognition, natural language processing and machine learning, and based on the information collected from each interaction, it uses sophisticated algorithms to continuously improve the user experience. Chatbots and virtual assistants are currently the most prevalent applications for AI in mobile development, but others include photo editing and storing, language learning and content curation.

Nick Durrant, Bluegrass Digital CEO

AI also has a significant impact on web development and the applications are very similar to those used in mobile apps including chatbots, voice-based searches that improve the user experience. With increased customer intelligence coupled with machine learning, these AI technologies can enhance the user experience with access to relevant products and services through the website. Personalisation is the key to a positive user experience. With real-time understanding of customer interactions, web designers can use AI algorithms to improve the user experience on the web and can change the design to better match user preferences. AI and data analytics deliver insights into user behaviour and preferences. This helps brands increase engagement through highly personalised websites. Website layouts that will most likely attract and engage visitors can easily be identified by using layout exploration engines to create analytics-based suggestions.

Businesses can derive massive value from

incorporating AI solutions into their mobile apps and websites, regardless of the industry. As AI advances, there is a growing commercialisation and adoption across all industries. The businesses that adopt this trend first are going to leave their competitors behind. 

Bluegrass Digital is a leading provider of digital solutions for business. We simplify tech. We help you architect and build digital products and services, ensuring you transform and succeed in a digital world. With over 20 years of engineering experience and proven track record, Bluegrass Digital offers expert knowledge and its unique offering that is centred on service delivery excellence.