Shampoo & Conditioner Training

All About Shampoo & Conditioner

Colour Safe | Vegan | Refill Program | No SLS or Parabens | No Synthetic Fragrance

Natural easy, long hair. Colour coordinate your style with

your signature scent.

At Routine, we believe that your scent is like a fingerprint, and how you choose to smell tells a story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour nature. To produce kinder to the earth, mindfully sourced packaging and products in our neighbourhood home of Canadian Rockies. To fall in love with how YOU smell.

And most honestly, to bring the joy, fun and wild back into the modern bathroom. Because Routine was built on friendship, and we want you to be best friends with your routine.

Giddyup! Xo, Co-Founders & Sisters

@routinecream | routinecream.com | hello@routinecream

About

Made in Calgary

Owned by sisters Neige & Pippa

Life-changing formulas

No synthetic fragrance

Only clean, wholesome ingredients

Local, Canadian suppliers

% of sales donated

Tested on friends, never animals

Millions of plastic deodorant sticks diverted from landfill

Sweet, spicy & delightful. CAT

SEXY SADIE

LADY

Smooth, sweet & soft.

THE CURATOR

Botanic, aromatic & savvy.

DIRTY HIPSTER NO.4

Earthy, deep & laidback.

THE CLASS

Warm, grounding & divine.

*A collaboration with @theclass

JOHNNY'S

CASH

Woodsy, fresh & classic.

The Details.

KEY INGREDIENTS FUNCTION

Hydrolyzed Adansonia

Digitata Seed (Baobab) Protein

Vegetable Based Keratin

Anti-aging protein from the Baobab Tree provides superior damage recovery, intense protection from UV stress & heat.

Mimics the functional ratios of amino acids in human hair and is more sustainable than animal-driven keratin. Increases hair strength, elasticity & helps protect hair from environmental stressors. Reduces static and frizz and increases shine.

Hydrolyzed Quinoa

Creates a protective scaffolding around hair strands to maintain vibrant, concentrated colour. Enhances shine, style, and body for healthier looking hair.

SIGNATURE SCENTS FROM PURE BOTANIC OILS

Shampoo

SEXY SADIE - Ylang Ylang, Sweet Orange, Vanilla & Cinnamon.

Shampoo Shampoo Conditioner

CAT LADY - Coconut, Pineapple, Vanilla & Cocoa.

THE CURATOR - Eucalyptus, Geranium, Black Spruce & Cocoa.

DIRTY HIPSTER No.4 - Patchouli, Mint & Cocoa.

THE CLASS - Orris, Tonka, Jasmine & Amyris.

JOHNNY'S CASH - Cedarwood, Pine, Bergamot & Patchouli.

MADE WILD IN THE WEST.

In the Canadian Rockies, our custom bottles are crafted by local makers, filled at our friendly neighbourhood lab, then shipped from Routine HQ, all within a 5km radius.

There's simply nobody else making bottles like these, so close to home! Any bottles that don't pass quality control get ground up and put into new bottles, so nothing gets wasted. Every bottle is made of BPA-free, food-grade plastic that is 100% curbside recyclable.

All natural ingredients, better for Mother Nature. Tested on human friends, never animal friends.

THE SCIENCE BEHIND THE NATURE OF LOCKS THAT GROW AS QUICKLY AS WILDFLOWERS

Our shampoos use purposeful ingredients chosen for their clarifying properties starting at the root, so the hair strands are unimpeded in growth. Vegetable Based Keratin & Baobab Seed Protein create protective scaffolding around individual hair strands while providing superior protection from UV stress, pollution & heat. Nettle combats hair loss while Melissa Leaf has antimicrobial and scalp balancing properties.

Our conditioners are also packed with hard working ingredients. Hydrolyzed Quinoa, Castor Seed Oil & Sunflower Oil are chosen for their strengthening properties. These ingredients are essential for detangling and sealing split ends to avoid breakage so hair can heal, grow and begin its gorgeous healthy journey!

IN

Q1: Name the 3 main active ingredients in Routine haircare.