Shampoo & Conditioner Training

All About Shampoo & Conditioner

Colour Safe | Vegan | Refill Program | No SLS or Parabens | No Synthetic Fragrance

Natural easy, long hair.

Colour coordinate your style with your signature scent.

At Routine, we believe that your scent is like a fingerprint, and how you choose to smell tells a story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour nature. To produce kinder to the earth, mindfully sourced packaging and products in our neighbourhood home of Canadian Rockies. To fall in love with how YOU smell.

And most honestly, to bring the joy, fun and wild back into the modern bathroom. Because Routine was built on friendship, and we want you to be best friends with your routine.

Giddyup! Xo, Co-Founders & Sisters

@routinecream | routinecream.com | hello@routinecream

About Made in Calgary Owned by sisters Neige & Pippa Life-changing formulas No synthetic fragrance Only clean, wholesome ingredients Local, Canadian suppliers % of sales donated Tested on friends, never animals Millions of plastic deodorant sticks diverted from landfill

SEXY SADIE

CAT LADY

THE CURATOR

DIRTY HIPSTER NO.4

THE CLASS

JOHNNY'S CASH

Sweet, spicy & delightful.

Smooth, sweet & soft.

Botanic, aromatic & savvy.

Earthy, deep & laidback.

Warm, grounding & divine.

Woodsy, fresh & classic.

*A collaboration with @theclass

The Details.

KEY INGREDIENTS

FUNCTION

IN

Hydrolyzed Adansonia Digitata Seed (Baobab) Protein

Anti-aging protein from the Baobab Tree provides superior damage recovery, intense protection from UV stress & heat.

Shampoo

Vegetable Based Keratin

Mimics the functional ratios of amino acids in human hair and is more sustainable than animal-driven keratin. Increases hair strength, elasticity & helps protect hair from environmental stressors. Reduces static and frizz and increases shine.

Shampoo

Hydrolyzed Quinoa

Creates a protective scaffolding around hair strands to maintain vibrant, concentrated colour. Enhances shine, style, and body for healthier looking hair.

Shampoo Conditioner

MADE WILD IN THE WEST. In the Canadian Rockies, our custom bottles are crafted by local makers, filled at our friendly neighbourhood lab, then shipped from Routine HQ, all within a 5km radius.

There's simply nobody else making bottles like these, so close to home! Any bottles that don't pass quality control get ground up and put into new bottles, so nothing gets wasted. Every bottle is made of BPA-free, food-grade plastic that is 100% curbside recyclable.

All natural ingredients, better for Mother Nature.

Tested on human friends, never animal friends.

SIGNATURE SCENTS FROM PURE BOTANIC OILS SEXY SADIE - Ylang Ylang, Sweet Orange, Vanilla & Cinnamon.

CAT LADY - Coconut, Pineapple, Vanilla & Cocoa.

THE CURATOR - Eucalyptus, Geranium, Black Spruce & Cocoa.

DIRTY HIPSTER No.4 - Patchouli, Mint & Cocoa.

THE CLASS - Orris, Tonka, Jasmine & Amyris.

JOHNNY'S CASH - Cedarwood, Pine, Bergamot & Patchouli.

THE SCIENCE BEHIND THE NATURE OF LOCKS THAT GROW AS QUICKLY AS WILDFLOWERS Our shampoos use purposeful ingredients chosen for their clarifying properties starting at the root, so the hair strands are unimpeded in growth. Vegetable Based Keratin & Baobab Seed Protein create protective scaffolding around individual hair strands while providing superior protection from UV stress, pollution & heat. Nettle combats hair loss while Melissa Leaf has antimicrobial and scalp balancing properties.

Our conditioners are also packed with hard working ingredients. Hydrolyzed Quinoa, Castor Seed Oil & Sunflower Oil are chosen for their strengthening properties. These ingredients are essential for detangling and sealing split ends to avoid breakage so hair can heal, grow and begin its gorgeous healthy journey!

Q1: Name the 3 main active ingredients in Routine haircare.

Q2: Are the Shampoos and Conditioners vegan?

Q3: Where are the custom flask bottles made?

quiz

Q4: What makes Routine Shampoo promote hair growth?

Q5: What function does Nettle provide in the Shampoo?

Q6: What function does Hydrolized Quinoa provide in the Conditioner?

Q7: Is it best to use the Shampoo and Conditioner together, for optimal results?

Let's do this.

A1: Baobab Seed Protein, Vegetable-Based Keratin, Hydrolized Quinoa A2: Yes! A3: In Calgary, AB - 5km away from Routine HQ. A4: Clarifying ingredients cleanse from the root, so the hair is unimpeded in growth.

A5: Combats hair loss.

A6: Strengthens hair.

A7: Yes! Routine Shampoo & Conditioner were formulated to be used as a pair (but feel free to mix and match the scents).

@routinecream | routinecream.com | hello@routinecream.com