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SITUATIE DATA DRIVEN MARKETING 
 IN PODIUMSECTOR

Competenties
 & aanpak

Tijd & ’handjes’

Budget

Kennis & tools

Automation

Samenwerking


PILOT: DATA DRIVEN CAMPAGNES


REFERRALS

STRENGTHEN RELATIONSHIP

ONLINE BEHAVIOR AFTER VISIT EXPERIENCE VISIT

RELEVANCY

PURCHASE

PRE VISIT EXPERIENCE

FUNNEL


STRENGTHEN RELATIONSHIP

REFERRALS

Hot Potato Mail more often (right) Highlight One Last Minute

First for good SEA Traffic via referral sites

ONLINE BEHAVIOR

AFTER VISIT EXPERIENCE Aftervisit Visit Aftervisit Buy

RELEVANCY PODIUM
 BEZOEK

Bundles Top Tip Stay With Me

NETA Model What others looked for AANKOOP

PRE VISIT EXPERIENCE Previsit Buy Previsit Extra
 Day by Day

FUNNEL Abandoned cart Simply Sell Don't forget


PAGEVIEW REMINDER Remind visitors of your website

RESPONSE

X 4,2

Controlegroep Actiegroep

3%

13%

totaal: 300 emails


MICRO CAMPAIGN TO SUGGEST A BUNDLE Urge people to buy multiple events at once

2,4 X

MORE MULTIEVENT BUYERS

Controlegroep Actiegroep

0,8%

1,8%

Koninklijke Schouwburg, pilotfase april 2016


ALGORITHM BASED RECOMMENDATION Individual recommendation about ‘next event to attent’

RESPONSE

X 1,2

Controlegroep Actiegroep

0,12%

0,15%

Conversie op …


CRUISE CONTROL


CRUISE
 CONTROL Automated campaigning

POWERED BY MICOMPANY

FUNDED BY VSBFONDS


MÉÉR DAN EEN TOOL: SAMEN DATA DRIVEN ACTIVATIE

Nieuwe campagnes komen beschikbaar voor theaters

BRAINSTORMS MIcompany, Peppered, theaters

INNOVATIE

Pilots resulteren in campagnes


• Kans om de cultuursector naar topniveau 
 marketing te brengen • Het “Bol.com-niveau” zonder de benodigde resources • Uniek in de wereld

Presentatie Cruise Control