1 minute read
ASH LUX
The pendant light that honours the memory of an ash tree and promotes reforestation efforts.
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01. Material Selection
Ash wood is a durable and abundant material that captures carbon emissions from the air, making it a renewable and sustainable material.
02. Steam Bending
The Ash Lux is manufactured using steam bending. This process minimizes waste, reduces energy consumption and lowers environmental impact.
03. Circular Design
The Ash Lux is designed to be easily disassembled, meaning its components can be re purposed and recycled. This minimizes waste and extends the products lifespan.
04. Social Contribution
10% of profits goes towards planting saplings such as Oak, Beech and Scots Pine to combat the loss of ash trees due to ash dieback.
Storyboard
Storyboard
A middle-aged couple have wandered down to their local woodland, Kingswood in Kent, to admire the beautiful ash trees and landscapes.
A middle-aged couple ventures into their local woodland, Kingswood in Kent, to admire the beautiful ash trees and landscapes.
I proudly showcase the poster I designed for the Ash Lux pendant light. Inspired by nature, this captivating piece features ash wood elegantly steam bent into the form of an ash tree’s seed pod. Using my skills in Adobe InDesign, I was able to capture the essence of the product’s craftsmanship and its seamless integrations with the natural world.
John and Sarah often go on walks into their local woodland, Kingswood, which is filled with ash trees as old as 200 years.
After the outbreak of ash dieback, the majority of ash trees have been cut down due to the fungus infection.
Later, they purchase the Ash Lux online as they want to contribute to helping manage UK woodlands from ash dieback.
They assemble the light together at home and feel hopeful for the next generation of ash trees yet to come.
Years later, they go back to see all the ash trees have been cut down due to the epidemic ash dieback.
Years later, they go back to see all the ash trees have been cut down due to the epidemic ash dieback.
Later they see the Ash Lux advertised online and purchase it.
Later they see the Ash Lux advertised online, and purchase it. They assemble the pendant light and feel hopeful for the future of ash trees. 10% of the profits go towards managing their local woodland, planting new trees for reforestation.
They assemble the pendant light and feel hopeful for the future of ash trees. 10% of the profits go towards managing their local woodland, planting new trees for reforestation.
