Work that Works
Selected Works of Roshni Vasudevan 2020–2021
MA PORTFOLIO GRAPHIC DESIGN
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PROJECT 01/08 FOR A BETTER FUTURE
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Work that Works
Selected Works of Roshni Vasudevan 2020–2021
MA PORTFOLIO GRAPHIC DESIGN
R O S H N I VA S U D E VA N | M A
P O R T F O L I O | W O R K T H AT W O R K S
COPYRIGHT© 2021 BY ROSHNI VASUDEVAN All rights reserved. No part of the publication may be reproduced, stored, in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without expressed written permission f rom Roshni Vasudevan.
Why does the work, work?
My portfolio showcases work that solves problems, and drives positive change in the world 5
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UNTAPPED LOCAL TRAVEL
ELEVATE WOMEN IN TYPE
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LIGHTS, CAMERA, ACTION
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05 06 07 08 BEAUTY OF THE FLORA
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HOW IT WORKS
Solving issues related to sustainability, social justice, innovation, diversity is a step forward in the right direction COURSE Type Systems INSTRUCTOR John Nettleton SEMESTER Spring 2021 DELIVERABLE A Visual System OBJECTIVE The prompt for this project was to create campaign materials for a design conference with a cohesive visual system that enhances its theme and concept. Required deliverables included: a promotional poster, website, app, schedule, and conference signage. APPROACH I chose to redesign and expand on conference materials for the Changemakers in Action conference. My design concept is based on the topic and theme of the conference. I used keywords that would be addressed in the conference and combined them with a step effect concept to convey that one step at a time in the right direction will lead to a better future.
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For A Better Future 01 Better Future TO REDESIGN A VISUAL SYSTEM FOR AN ACTUAL CONFERENCE TO ENHANCE ITS THEME AND CONCEPT
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To promote authenticity and exposure to local experiences a place has to offer through travel COURSE Visual Systems INSTRUCTOR Sandra Isla SEMESTER Spring 2021 DELIVERABLE A Visual System OBJECTIVE The prompt for this project was to explore an existing problem in our world and come up with solutions to counter the situation using human-centered design. Through this process, I created a brand from concept to completion by developing the visual look and feel, heart and mission, as well as brand deliverables that demonstrated how we could create better solutions for our chosen topic through design. APPROACH I based my project on encouraging people to experience “the uncommon element” while traveling. I created a visual system based on “unconventional” and “adventurous” keywords to help people explore and discover what locals know about their cities and show support for the local businesses locals love.
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Untapped Local Travel 02 Untapped Travel TO DESIGN A VISUAL SYSTEM FOR AN EXISTING PROBLEM AND FIND SOLUTIONS USING HUMAN CENTERED DESIGN
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SURPRISE ME! “Yes, Surprise me!” Option Where the consumer take a survey and f ills all the details about their interests, budgets and any specif ic needs etc. Once they are through they are on a lookout for a package.
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LET’S EXPLORE “Let’s explore”. Where the consumer who is not accustomed to spontanous and surprise travel. So they choose a place they wish to visit and are led to a quirky fun fact about a city they have chosen to travel to and will have an itinerary with a combination of the usual travel spots along with a few unexpected hole in the wall surprises so they do not get overwhelmed and yet are comfortable.
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Showcasing talented women typographers and their amazing work through a unique and fun approach to the world COURSE Digital Design Studio INSTRUCTOR Phil Hamlett SEMESTER Spring 2021 DELIVERABLE A Visual System OBJECTIVE The prompt for this project was to create a platform to elevate and showcase a community of practitioners who have not been historically well represented in the design profession. I chose to create a platform for women typographers.
APPROACH I have created an online gallery called “SHE TYPES”, an online gallery that also retails their work on jewelry, clothing, wall posters, etc. I decided to use type as a key element in a minimal, f resh and bold way for a stronger visual impact. The overall presentation is equivalent to the gallery style so that the audience can easily browse through the works of different artists.
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Elevating Women in Type 03 Women in Type TO CREATE A PLATFORM WITH THE PURPOSE OF ELEVATING A COMMUNITY OF PRACTITIONERS
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PROJECT 04 /08 LIGHTS CAMERA ACTION
HOW IT WORKS
By focusing on the fun and playful side of SONY to make the brand more approachable and relatable COURSE Type Systems INSTRUCTOR John Nettleton SEMESTER Spring 2021 DELIVERABLE Annual Report OBJECTIVE The prompt for this project was to choose a company in a f ield we are interested in and select an annual report to redesign. Charts, graphs, and tables of information are required to practice information design skills. APPROACH Sony is known for its technology and innovative designs. However, they didn’t have a good visual identity in their report and lacked consistency. I started with developing its visual language and aimed to make it look more high-end, relatable, and approachable.
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Lights Camera Action 04 Lights TO REDESIGN A EXISTING ANNUAL REPORT TO MATCH THE COMPANY’S VISUAL SYSTEM
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By capturing the spirit of the tulips through a perfect balance of pictures and text while keeping the book informative and effective COURSE Type Composition INSTRUCTOR John Nettleton SEMESTER Fall 2020 DELIVERABLE Coffee Table Book OBJECTIVE The prompt for this project was to redesign an already existing coffee table book. The project required the designer to lay it out with a new direction. By understanding the connection between pictures and typeface, the project nurtures a designer’s skill of flexibility within typography APPROACH I decided to design a book about tulips and tulip care. I designed it to be visually interesting to engage the audience easily and provide some professional knowledge about different varieties of tulips. To give freshness to this book, I played with the placement of typeface and pictures and wanted it to be dynamic and playful.
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Beauty of the Flora 05 Floral Beauty TO REDESIGN A COFFEE TABLE BOOK WITH A MORE COHESIVE CONNECTION BETWEEN TYPE AND PHOTOGRAPHS
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PROJECT 06/08 A DREAM COME TRUE
HOW IT WORKS
By creating an illusion using smoke and the text to match the title of the movie as well the theme of the movie. COURSE Type Experiments INSTRUCTOR David Hake SEMESTER Fall 2021 DELIVERABLE 3 Posters and 1 Trailer OBJECTIVE The prompt of this project was to explore typographic form in a new way— the dream state — which lead to unexpected results. The final deliverables are three movie posters and a movie trailer. APPROACH I experimented with many different techniques like using different liquids, papers, bubbles, shadows, light projection, and even smoke. After several weeks of exploring different ideas, I felt smoke interacting with type matched the style of the movie I wanted to portray — NOW YOU SEE ME.
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A Dream Come True 06 A Dream State TO DESIGN A SERIES OF MOVIE POSTERS AND A MOVIE TRAILER TO RESEMBLE A DREAM STATE LIKE VISION.
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P R O J E C T 0 7/ 0 8 WORLD WIDE WEB
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By creating a one-stop destination for all the ACT account management needs with a modern and clean look COURSE User Experience Design INSTRUCTOR Ryan Medeiros SEMESTER Fall 2020 DELIVERABLE A Mobile Application OBJECTIVE The prompt for this project was to design an intuitive user interface of an existing mobile application and to learn to evaluate the usability of interactive products. APPROACH I decided to redesign the mobile application of ACT Fibernet, which is an internet-providing service. I took an approach to redesign the existing app to a more modern and cleaner look. I added features to make the app a one-stop destination to the ACT account management needs.
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World Wide Web 07 World TO REDESIGN AN EXISTING APP FOR BETTER FUNCTIONALITY AND BETTER HUMAN CENTERED DESIGN
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PROJECT 08/08 PR I NTS T EXTU R ES COLORS
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Developing and executing two unique ideas by breaking boundaries and interpreting the norms in my terms COURSE Fashion Design SCHOOL Nanyang Academy of Fine Arts, Singapore Sheff ield Hallam University, United Kingdom DELIVERABLE Fashion Collection OBJECTIVE Interpreting the world through fashion. To create clothing collections based on my travel inspirations f rom around the world, while showcasing my versatility and fashion sense for menswear and womenswear through a range of ideas.
APPROACH I designed two unique clothing collections. While one adapts the world of Vatican City through menswear in a more eccentric manner and consists of neutral colors, my second collections portray the emotion of Indian truck art in a vibrant and quirky lens in a bright and colorful palette.
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Prints Textures Colors 08 Prints Colors TO DESIGN AND EXECUTE TWO COMPLETE FASHION COLLECTIONS WITH PRINTS AND COLORS
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TO MY FAMILY Thank you, mom and dad, for always supporting me and encouraging me to pursue my dreams. I could have not done this without your constant support and endless love. Thank you, Varun, for always being there for me. Thank you Swadhin, for sharing laughs and tears with me throughout this journey and being my pillar of support. Thank you, Chetan, for believing in me. I am truly blessed to have you as my family.
Thank You
TO MY INSTRUCTORS
TO MY FRIENDS
Thank you, Mary Scott, Hunter Wimmer, Phil Hamlett,
Mia, Nimisha, and all my classmates. Thank you for
John Nettleton, David Hake, Sandra Isla, Ryan Medeiros,
always providing me with constructive feedback on
Amy Broadbent, and Tracy Merchant. Thank you for
my work and inspiring me with your work to develop
encouraging me, guiding me, and inspiring me in the
new ideas. Thank you for always being there in these
learning process of graphic design. Your experiences,
difficult times of virtual classes. You’ve made the
stories, patience, and dedication have helped me grow
past two years nothing but memorable and eventful.
as a designer and be a better human being.
COLOPHON CONTACT Roshni Vasudevan vasudevanrosh@gmail.com www.roshniv.com SCHOOL Academy of Art University School of Graphic Design and Digital Media MAJOR MA, Graphic Design INSTRUCTOR Mary Scott BOOK TITLE Work that Works FONTS Montserrat Lust Didone IMAGES Roshni Vasudevan Unsplash Pexels PRINTING Blurb.com STOCK Mohawk Superf ine 100lb Uncoated text
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