Issuu

★ SPECIAL ANNIVERSARY ★

THE

JOURNAL ROSATO© STUDIO & AGENCY

WHERE THE COMUNICATION BECOMES ART

11 - 18 AUTHENTICITY AS THE NEW LUXURY 19 - 26 EVERYTHING THAT MAKES US HUMAN 27 - 44 THE PIECES WE STILL CANNOT SEE 45 - 50 HEARTBEATS OFFLINE 51 - 52 THE MEMORY OF HANDS 53 - 64 SPECIAL ANNIVERSARY 65 - 66 ROSATO VOICES

INDICE

03 - 10 DARING TO FEEL, DARING TO BE HUMANS

General Director and Creative Direction::Pabla Pastene.

Graphic Design: Felipe Salazar.

Editorial Design & Layout: Javiera Villagra.

Contributors and Authors: Sofía Díaz Lavalovich, María Paz Vega, Joaquín Hernández,

Javiera Valderrama, Renata Ibacache.

contacto@rosatostudioagency.com www.rosatostudioagency.com @rosatostudioagency Rosato Studio & Agency

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Daring to feel,

DARING to be

humans 04

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WHEN THE WORDS DON’T FLOW

or the first time, the words did not come easily.

And, strangely enough, I don’t mean that as something negative. When I began writing this edition, I thought I would be talking about love. About that strange and powerful energy that appears when something or someone manages to awaken us, give us back our desire to live, and make us see life through different eyes. I thought about the way love transforms us, how it makes us more vulnerable, more courageous, and, in some ways, a little more human.

But as I moved through these pages, a word appeared that had not been part of the original plan: goodbye. An ending. An abrupt interruption. And then I understood that perhaps I could not write this edition pretending that life happens in an orderly way, that chapters end when we decide they should, or that stories always have the perfect ending. Life does not work that way.

Sometimes something arrives, transforms us, teaches us, gives us back a part of ourselves we thought had fallen asleep—and then it leaves. And that does not mean it was a mistake. Perhaps, precisely there, was the meaning of this edition.

Because throughout these pages, we have spoken about authenticity, imperfection, memory, vulnerability, the pieces we still cannot see, and all those movements in life whose meaning we can only understand much later. We have spoken about the need to look again, to let go, to make mistakes, to begin again, and to accept that we cannot always know where a story is taking us.

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REMAINS WHEN EVERYTHING WHAT

CHANGES W

e have also spoken about artificial intelligence. About algorithms capable of learning styles, reproducing patterns, generating images, and writing texts. About an extraordinary technology that can make our lives easier, but that also forces us to ask ourselves what remains exclusively ours when a machine can imitate so many of the ways in which we create.

Perhaps the answer is simpler than we think: what remains is what we have lived. What remains is experience. What remains is what we have felt.

A machine can process millions of experiences, but it cannot have lived ours. It cannot know what that encounter that changed us meant, the loss that forced us to rebuild ourselves, the conversation we still remember years later, or that moment when we decided to take a risk without any certainty of what would come next. It can imitate the outcome, but it cannot walk the path. And it is precisely that path that makes us authentic. As one of the texts in this edition suggests, our lived experience is something no technology can walk in our place.

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THE INTELLIGENCE

FEELING

o feel also means making mistakes. It means exposing ourselves to the

possibility that something might hurt, not having all the answers, changing our minds, regretting, asking for forgiveness, and starting again. Error is not necessarily the absence of perfection; many times, it is the inevitable consequence of having dared to live. As we have written throughout these pages, imperfection is not a flaw, but one of the deepest manifestations of what it means to be human.

Perhaps that is why today we need to talk a little less about artificial intelligence and a little more about emotional intelligence. We need to remember that no technology can replace the embrace that comes when words are no longer enough, the gaze of someone who truly knows us, or the feeling of belonging to a community. The deepest human connections are born precisely from our ability to show our vulnerability, to share our fragilities, and to accept that living alongside one another also means friction, differences, mistakes, and the willingness to meet somewhere in the middle.

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TO LOVE IS ALSO TO DARE And that love, even when it hurts, remains one of the deepest ways of being alive.

We do not always know what will happen when we choose to open ourselves. We do not know how long a story will last, what consequences a decision will have, or whether what we imagine will eventually become reality. But perhaps it is better to have tried. To have felt. To have loved. To have been there. Rather than spending our whole lives wondering what might have happened.

Because there are experiences that do not remain in the way we expected them to and yet leave something within us. A new perspective, a lesson, a wound, a different way of looking at the world. Some people stay, while others become part of our story from a distance. Some dreams come true, while others change shape. Some doors close without us yet understanding which others are beginning to open. And perhaps that, too, is part of learning how to live.

Rainer Maria Rilke wrote that love consists in “two solitudes protecting, touching and greeting each other.” I like to think that love should not necessarily be measured by how long a story lasts, but also by what we are capable of feeling while we are living it. Love should never become a mistake simply because a story did not end the way we imagined it would. There is something profoundly courageous about choosing to feel even when we know there is a possibility of losing.

And perhaps that is one of the greatest contradictions of being human: we know we can get hurt, and yet we choose to move closer. We know nothing is permanent, and yet we build. We know people can leave, and yet we let them in. We know dreams can change, and yet we dare to pursue them. Perhaps it is not about living without fear, but about not allowing fear to make our decisions for us.

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THE PIECES WE STILL CANNOT SEE

oday, as I write these final lines, I also think about Rosato.

A year ago, we began building this space with a very simple conviction: that communication could be more than a tool. It could become a form of expression, creation, and connection. A way of looking at the world and transforming what we see into something that can be shared with others.

Where communication becomes art.

One year later, we are still here. Perhaps bigger. More aware. With more stories, more lessons, more mistakes, and also more certainties. But deeply faithful to our essence: creating from curiosity, looking from different places, and daring to do things in a way that truly feels like our own.

This Journal is part of that, too. It is a celebration of what we have built, but above all, of what we are still building. Of the people who have passed through Rosato, of those who have written, created, thought, designed, and left a part of themselves on these pages. Of the ideas we have not yet fully understood, the conversations that remain open, and all those pieces we still cannot see.

CONTINUING TO CHOOSE WHAT IS HUMAN And perhaps it is also a celebration of the words that took a little longer to arrive this time.

Because if there is one thing I learned while writing this edition, it is that we do not always need to have the answer. Not everything needs to be perfect, immediate, or definitive. Some things simply need to be lived in order to be understood. There are stories whose meaning appears long after they have ended, and experiences that, even if they do not stay forever, can forever transform the way we look at life.

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That is why, on Rosato’s first anniversary, I want to celebrate precisely that: our ability to continue being human. To feel, to create, to make mistakes, to begin again, to love, and to allow ourselves to be surprised by what we do not yet know.

Because in a world that can automate more and more things, perhaps our greatest form of resistance is to continue truly living.

To keep looking into each other’s eyes. To keep creating with our hands. To keep asking questions. To keep building community. To keep allowing ourselves to feel. And, above all, to keep daring to live stories we do not know how will end.

Thank you for being part of Rosato’s first year.

Thank you for reading, creating, questioning, and feeling.

And thank you for reminding us that, although a machine may learn to write our words, there is still something it will never be able to live for us: our own story.

With love,

Pabla Pastene

Founder & Creative Director

Rosato Studio & Agency — Where communication becomes art.

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STUDIO & AGENCY

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AUTHENTICITY

AS THE

NEW

LUXURY

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e open TikTok and, before we have even gotten out of bed, we have already seen a “get ready with me”, the outfit someone chose to wear to class, and a haul featuring clothes that appear over and over again. In just a few minutes, different routines show up on the screen until they begin to blend together.

It’s never been easier to find references, and it’s never been easier to repeat them.

All of a sudden, a style that seemed unattainable enters our routine and a coat that had been stored away for years catches our attention again. The trends do not take long to find us, and as soon as they appear, we begin to imagine how to incorporate them into our own lives.

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When nothing has time

to last T

rends have always come and gone. They have gone from person to person until they are worn out, and then, sometime later, they reappear in a different form. But what has changed is not the cycle, it’s the speed at which it unfolds. Before, an idea could emerge from a collection, appear in a magazine months later, and eventually be transformed on the streets. Along that journey, there was time to observe, make it your own, or simply let it pass.

Now this journey is shorter than ever. An outfit can appear in an influencer’s morning video and be replicated that same day across multiple accounts. Soon it receives a name, becomes a recognizable style, and begins to circulate alongside almostunbreakable rules that tell you how to wear it and what to pair it with.

Sometimes, when we finally learn to recognize a trend, we can already see the beginning of the next one.

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Perhaps the past was not more authentic, nor is the present less creative. Social media has expanded the way we look at things, it has brought designers closer to us, revived archival pieces, and opened styles that previously circulated in more exclusive spaces.

But in the middle of this array of options, a contradiction emerges. The more access we have to different images, the easier it is to find multiple versions of the same idea. Not necessarily because they all want to look the same, but because we often search in the same places. When does a reference stop inspiring us and begin deciding for us?

For a long time, being authentic seemed to be about doing something completely new and different, almost as if originality depended on not resembling anything that came before. However, it is now difficult to imagine an identity built entirely outside of influence. We choose based on what we see, on nostalgia, on the future, and on whatever manages to stay with us.

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THE

short time between

SEEING and

WANTING 15

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ashion has always worked this way because it never starts completely from scratch. It revisits silhouettes, returns to other eras, transforms pieces that already existed, and it lets itself be shaped by the trends of the moment.

So, what seems to have changed is not the way it returns to what already exists, but how little time it takes for an idea to go from novelty to formula.

In fast fashion, there is almost no time between seeing an image and beginning to replicate it. What appears on screen one morning can appear in stores soon after and end up in multiple wardrobes. It barely manages to feel new before it feels familiar. And when the same idea shows up over and over again, it is difficult to know if it truly represents us or if we like it, or if we simply learned to desire it by seeing it often.

In the face of the pace that seeks to automate more and more processes, haute couture seems to inhabit a sense of timelessness and preserve everything that still requires hands, mistakes, and time. Maybe that’s where its resistance lies, in remembering that not every process can be sped up or automated.

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What we still make

our own S

omething about this resistance also lived in Iris Apfel. Her style seemed far

removed from any mold, her colors, jewelry, and textures were pieces not necessarily meant to go together, but under her gaze, everything took on a new life, even though nothing was completely novel.

Her authenticity did not necessarily lie in escaping influences or being outside of them, but in choosing what deserves to stay, what can be transformed, and what can simply pass by.

And in an age where algorithms know what we look at, what we save, and even what we might want later, authenticity could be found less in searching for something completely new and more in leaving room for the unexpected.

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Maybe that’s where luxury begins to take a different form, one that is closer to the freedom of choice even when everything seems to come as a suggestion.

Tomorrow we will open TikTok again before we get up. New routines will appear, new names for already known things, and new ways to wear what we had not even thought to buy yesterday. We will keep looking, because that is how we discover and learn.

That is why perhaps authenticity is not in ending the search, but in the luxury of recognizing what stays with us when we turn our phones off. In the small space between what is shown to us and what we choose to make our own. Because there is still something that no algorithm can completely decide for us.

Sofía Díaz Lavalovich

Contributing Writer at Rosato.

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Everything that makes us

HUMAN

Have you ever truly felt?

t might seem like a broad question in an era of automation, where everything seems to be Artificial Intelligence (AI) and every experience becomes nothing more than a forgotten frequency. But if you stop to reflect on that question, you will find a fact that cannot be sidelined: feeling is the only thing that makes us human.

In the present day, the world revolves around AI, social media algorithms, and automation that promises life will be quicker, more efficient, and, above all, easier. Amid this pace, emotions are left behind, along with the authenticity found in the simpler things in life.

But what are emotions? They are the sensations that make us human, and the one thing that machines have not been able to replicate. They follow you when you’re sad, happy or euphoric. When a teardrop falls down your cheek, when a line appears every time you smile, or when your chest hurts from laughing so hard. Every feeling is represented by a distinctive sensory stimulus that can never be taken away.

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We still belong to that innate human activity, feeling deeply.

And it is precisely there, in that ability to feel, where imperfection resides as well. Not because feeling makes us weak, but because it allows us to do something far more intense: to be vulnerable. To make mistakes, to doubt, then regret and start all over again. That is why errors do not stem from the absence of perfection; they are an inevitable consequence of feeling.

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Human

(im)perfection If error is born out of feeling, then imperfection cannot be understood as a flaw. It is, perhaps, one of the most profound manifestations of humanity. Without it, there would be no learning, no regret, or even the opportunity to change. The stories that have touched and shaped many lives would not exist either, since none of them were written from perfection, but rather from imperfection.

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Today, we live in an age where human beings are constantly in pursuit of perfection. Social media presents meticulously constructed lives, where success seems immediate, and the cracks and reality lie below filters and impossible standards. This has contributed to our fear of making mistakes, as if falling were not a part of living, and being wrong or failing were not natural consequences of existing.

Mistakes make us human. These imperfections make every story, moment, and life truly authentic. And maybe, just maybe, perfection was never humankind’s ambition. Maybe our true nature resides in our ability to feel, make mistakes, and find meaning in every moment. You are what you are right now thanks to what you learned from every one of your mistakes.

“What doesn’t kill you makes you stronger”.

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Let’s be

analog cameras Have you ever tried to recall the best day of your life?,

he curious thing is, when you do, you rarely remember the date, the exact time, the weather, or the color of the clothes you were wearing. The first thing that comes to mind is the emotion you felt, the way your heart was beating, the comfort of that hug, and the sound of your laughter. Human memory has never been merely a perfect archive, it has always been a collection of emotions.

And maybe that is where the biggest difference between remembering and storing lies. AI preserves data, human beings reconstruct moments. Every memory changes as time passes, it transforms and shifts depending on what we feel when we reminisce. Not because human memory is defective, but because it was not created to archive reality exactly, it was made to give it a new meaning as we remember.

Perhaps that is why analog cameras continue to evoke a feeling that newer technology cannot decipher. For that reason, these cameras keep us company even in the simplest of moments, in experiences, trips, or dates, retaining instances full of pleasure and joy, and awakening those celestial nuances that connect with the emotionality of feeling.

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When the photograph is taken, the analog camera keeps the imperfections, because it does not try to erase what digital perfection intends to destroy. When light filters in accidentally, when it defocuses abruptly, or when the image is blurry, these are perfect mistakes and traces of the instant that we wish to capture but can never be replicated in the same way.

Human beings leave their mark, just like that photographic device. Every experience or situation leaves an invisible mark that time can never completely erase. Perhaps that’s why we chase the idea of immortalizing every moment, when forgetting is, in part, a form of remembering.

Being an analog camera does not mean rejecting perfection; it is learning to live those experiences with the imperfections of the moment, embracing nostalgia and accepting the mistakes that do not deserve to be corrected. It means understanding that the cracks also tell a story and that there are memories with beauty that is born precisely from imperfection.

Therefore, photographs carry so much nostalgia. Looking back at them, they awaken that feeling that makes us so human.

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Everything that makes us

human A

fter all, we are the sum of every emotion we have felt, every loss, all the

people we have loved and the ones we had to let go. We are the scars that leave a mark on our bodies, the tears that roll down our cheeks, and the smiles that show up when we need them most. We are memories and imperfections that preserve a piece of every experience we have lived.

So, have you ever felt, truly? Perhaps you do every time you choose to live, despite knowing that doing so implies making mistakes. And perhaps that is the only answer that really matters: that feeling was never a weakness. It was always the indisputable proof that we are still human.

María Paz Vega

Contributing Writer at Rosato.

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The Pieces We Still

CANNO’T SEE

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here are moments when life seems to work against us. Moments when, after moving toward a place for years, something forces us to step back. A door closes, an opportunity vanishes, someone leaves, or that dream that seemed to be getting closer becomes distant again. And we, who have learned to measure life by how far we've come, immediately read that movement as defeat. I lost. It didn't work out. It's over. Maybe it wasn't meant for me. There is a particular cruelty in that last phrase, because we often say it about things we once loved deeply: dreams that stayed with us for years, places we imagined reaching, versions of ourselves we built so many times in our heads that we almost miss them, even though they never existed. And yet, in the middle of a loss, it is impossible to know whether we are witnessing the end of something or merely one part of a story we still don't understand.

Because there comes a moment when trying hurts too much, and so we let go. Not always because we stopped wanting it, but because life seems to have given us enough reasons to believe we should. We move forward, we learn other paths, we meet other people, and we build new plans on the ruins of the ones that didn't work. And maybe that too was part of the way. Maybe one of the hardest things to understand is that not every setback is pulling us away from where we want to arrive. Some are simply changing our trajectory to get us there in a way we still cannot imagine.

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When we can only see the move in

FRONT OF US

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t's hard for us to understand because we can only look at life from where we're standing. We see the door that closed, but not the ones that don't exist yet. We see the person who left, but not the people we will meet because of the paths that absence forces us to walk. We see the opportunity we lost, but not what we will learn trying to rebuild ourselves after it. While we think we're wasting time, maybe time is doing exactly its job: moving pieces we don't yet know about, preparing conversations that haven't happened yet, bringing us closer to people who still have no face, and above all, shaping a version of us that isn't ready yet.

Maybe that's why some dreams disappear for years. We put them away somewhere, we stop mentioning them, and we end up convincing ourselves they belonged to another version of our life. But every so often, something strange happens: what we had buried under phrases like "it wasn't for me" or "you have to know when to give up" comes back. Maybe not in the same shape. Maybe not where we were looking for it. Maybe when we had already stopped waiting for it. And then we discover something that was impossible to know before: the dream may look like it did back then, but we are no longer the same.

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SOME DREAMS we reach too

SOON

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aybe that was the point all along. There are dreams that arrive too early, or maybe it's us who arrive too soon for them. We want something with all our strength, and we confuse wanting it with being ready to hold it. We believe that because we can imagine a life, we already know how to live it, or that because an opportunity appeared before us, we necessarily have the tools to make the most of it. But wanting isn't always the same as being ready. Sometimes we still need to make mistakes, to lose, to learn, to know our limits, to rebuild our confidence, and to discover who we are when things don't turn out the way we expected.

Maybe life doesn't pull us away from certain places to tell us we don't belong there. Maybe sometimes we simply need time. Not time to wait, but time to grow, change, , and become someone capable of holding what we once only knew how to want. There are things we probably would have wasted had they arrived when we asked for them. Opportunities we wouldn't have known how to seize, relationships we wouldn't have known how to care for, responsibilities we weren't yet ready for. Not because we were less, but because we still had living left to do.

And living also means losing. It means being wrong when we were convinced we were right, watching others move forward while we feel we're falling behind, and starting over when we thought that stage was already behind us. There are lessons that rarely appear when everything works out. There are parts of ourselves we only get to know when the plan fails and we no longer have a map to follow. That's perhaps why some defeats are also part of the dream. Not as a test designed to punish us, nor as a convenient explanation for any kind of pain. There are losses that are simply losses, people who won't come back, and paths we won't walk again. But there are other stories whose meaning changes as time passes. Setbacks that, years later, look like detours. Endings that ended up becoming beginnings.

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LETTING GO

Can also be a way of moving forward

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ecause we see chapters. Life seems to work with the whole book. Maybe that's why one of the hardest things we have to learn is how to let go without turning that gesture into a final goodbye. Letting go of a person, a project, an opportunity, or even a dream, and being able to say: I wanted this, I did what I could, but it's no longer mine to decide when it should happen. And to keep going. Not staying to wait in front of a closed door. Not turning a pending dream into the place from which we watch the years go by. Keep walking, because letting go doesn't always mean giving up; sometimes it means accepting that there are things whose timing we cannot impose.

We were taught to chase, to insist, to get back up, and never to give up. But we were rarely taught that there is also courage in knowing when to stop pushing a door. There are moments when insisting stops being perseverance and starts becoming fear of accepting that we no longer have control. Maybe growing up also means understanding that we can deeply want something and still let it go. Not because it stopped mattering to us, but because our life cannot stay frozen waiting for it to happen.

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TRUTING

without giving up our part

hat's where a different kind of trust appears. Not the naive trust of believing

that everything we lost will come back, because no one can promise us that, but the trust of knowing that our story keeps moving forward even when we don't understand, today, where it's heading. Some will call it fate. Others will call it God. Others will speak of coincidence, or simply of time. Maybe we'll never know what name it has. But we have all, at some point, looked back and discovered connections that, while they were happening, were impossible to recognize: that job we didn't get led us somewhere else, that relationship that ended changed the way we love, the opportunity we lost forced us to develop something we would never have learned if everything had gone well.

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Then we understand that arriving at the right moment doesn't always mean arriving early. Sometimes it means arriving after having lost, after having been wrong, after starting from zero, even after having given up the idea of arriving at all. That's why, if today you feel you lost something you truly wanted, maybe you still don't have enough distance to know what that loss means within your story. Maybe it's an ending. But it could also be time. And there's a huge difference between the two: an ending invites us to say goodbye; time invites us to get ready.

We don't know if that opportunity will come back. But we can decide who we want to be if it ever knocks on our door again. We can learn what we were missing, correct what made us fall, recognize our mistakes without turning them into our identity, work quietly, and keep growing even when no one guarantees us a second chance. Because trusting life doesn't mean sitting down and waiting for fate to solve what we didn't want to face. It's up to us to grow, to prepare, to learn, to try when it's time, to accept when it doesn't work out, and to keep building ourselves even when we still don't know where all of it will take us.

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Preparing for what

HAS NOT

YET ARRIVED

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here are defeats that seem to take years from us, and later we discover they were giving us experience. There are paths that seem to take us farther away, and much later we understand why we needed to walk them. There are dreams we believe we've lost, and maybe they're simply waiting to meet us a little further ahead. Not the same.

Not intact. More aware, more prepared, different.

Because if life really has a return trip prepared for us, it would be a shame to go back to the same place being exactly the same person who had to leave it. That's why not everything is lost when something doesn't work out. As long as we keep growing, our story keeps moving. We may be far today from the place we once imagined being. Others may have gotten what we're still trying to understand. We may have had to start over while those who started alongside us seem miles ahead. But life isn't a race with a single route or a correct age to arrive at each place. Some people find early what they were prepared for, and some need to go through unexpected paths to understand what they were really looking for. And maybe some dreams need us to stop looking at them for a while. To let them rest while we live other things, get to know other places, change our minds, make mistakes, and discover new parts of ourselves. Because the dream may stay the same, but to reach it we needed to become someone different.

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RETURNING,

BUT AS SOMEONE

ELSE

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f life ever places you in front of what you wanted so much again, I hope it doesn't find the same person who had to let it go. I hope it finds everything you built afterward. Everything you learned when you thought you were falling behind. Everything you changed when no one was watching. Everything you became while life seemed to be taking you somewhere else. Maybe then you'll understand why it didn't happen before. Maybe you'll discover that you weren't being kept away from your dream, but prepared for it. That you hadn't arrived late. You had arrived ahead of time. And if it doesn't come back, may all that growth not have been in vain either. Because maybe the purpose was never to return to the same place, but to become someone capable of recognizing a better place when it appeared. That, too, can be life's unexpected turn: spending years believing we're trying to recover something, and discovering that, in truth, we were preparing for something we hadn't even imagined.

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The

PIECES that

end up making us who we are

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ife has a strange way of moving pieces. Sometimes it uses encounters, and other times, farewells. Sometimes it pushes us forward, and other times, even when we cannot understand it, it makes us move back several squares. We look at the board and think we're losing because we can only see the move that just happened. But there are still moves left. There are still people who haven't arrived, doors that haven't even been built yet, conversations that will change decisions, opportunities that today would be impossible, and versions of ourselves that still need to live a little more.

That's why maybe we shouldn't rush to call defeat something whose meaning we still don't know. We may really have lost. That thing may never come back. But it could also happen that, while we're trying to accept that our dream is over, life is moving every piece needed to put us in front of it again. Not when we wanted it. Not in the way we had imagined. But when we can finally hold what we once only knew how to want.

Maybe that's what trusting means: to keep walking even when we still cannot see where the road leads. To do our part, grow, change, learn, improve, and then accept that there are moves that aren't ours to decide. To leave them in the hands of life, of fate, of God, or of whatever name each of us chooses to give to what we cannot control. And maybe there's something even more important there. Because all those pieces that moved — the defeats, the encounters, the wrong decisions, the people we loved, what we lost, the places we had to leave, and the times we started over — didn't just take us somewhere. They shaped us into someone. They built a way of seeing, feeling, reacting, creating, and understanding the world that is ours alone. A combination of experiences that cannot be repeated exactly in anyone else.

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In a time when artificial intelligence can learn styles, reproduce patterns, generate images, write texts, and even imitate many of the ways human beings express ourselves, maybe our true value lies precisely in what it cannot copy: having lived our own story.

A machine can process millions of other people's experiences, but it cannot have been present in the moment that changed us, cannot feel what it meant to lose what we wanted, cannot carry the decisions that brought us here. It can imitate the outcome, but not walk the path. And it is that path that makes us authentic. Not our isolated victories, nor our titles, nor the perfect version we try to show the world, but the unrepeatable sum of everything that happened to us and what we decided to do with it.

Every fall changes the way we get back up. Every loss changes the way we value what remains. Every pending dream leaves a mark. Every unexpected turn adds a piece that no technology, however advanced, can live in our place.

Maybe some dreams aren't lost. Maybe they simply need time for all the pieces to fall into place. And while that happens, those same pieces are also building something no algorithm can replace:

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a life that only we have lived, and, for that very reason, a version of ourselves that no one else can be.

Joaquin Hernández

Contributing Writer at Rosato.

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Heartbeats offli

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ine I

do not remember exactly when I first heard about Artificial Intelligence. In my mind, it was a robot designed to talk to us and lighten the weight of life. I never imagined it would become a technological revolution that, to be honest, gave me— and still gives me—a kind of vertigo that feels a lot like fear.

Today, that invisible intelligence is everywhere. Names like ChatGPT, Claude, or Gemini breathe through our daily lives; they have become necessities for work, for automating complex tasks, drafting emails, and even simulating the echo of a conversation. And although there are still people who go about their lives unaware of its existence, this phenomenon has already taken deep root in our world.

This further complicates our society: one that feeds us the idea of individualism, of setting boundaries and doing everything by and for ourselves. And we fall into those patterns when we seek refuge in apps forged from binary code.

Generative AI does not take days to respond. It knows nothing of cruel silences or sudden abandonment. On the contrary, it answers instantly, like an immediate reflex following our very first word. From that immediacy comes the mirage: the illusion that it keeps us company, that it “talks” to us, and that perhaps it could fill the void in our social lives.

Why go to a therapist if a machine can offer me flawless answers? Why struggle to find the words to describe what I feel if AI can write a poem for me? What is the point of capturing light through photography if the web can paint entire worlds in seconds?

Many of us have drowned in these questions. Some will answer with a resounding “yes,” searching for shortcuts to elude human discomfort. Others will cling to resistance. But what truly matters is allowing doubt to make us uncomfortable. Can a machine of perfect calculations replace the blood, touch, and warmth of real life?

The consensus becomes clear when we accept that AI is a brilliant tool for devouring long tasks in the blink of an eye. However, there is a boundary its cables will never be able to cross: creating community. Human beings are social creatures. To evolve and grow, we must intertwine our roots, and that can only happen through vulnerability, emotions, and shared learning.

To build that mutual learning, the first act of courage is vulnerability. The deepest human connections are born in the very moment we decide to share our fragilities. We intertwine with one another when fear of the unknown leaves us paralyzed, or when joy becomes a fire too great to keep within a single chest. An algorithm, by its very nature, is invulnerable. It does not fall ill, become exhausted, or question the world around it.

Having nothing to lose, it is impossible for it to experience empathy. It may articulate a mathematically perfect message of comfort, but it will never know what it feels like to desperately need to be held.

From that same vulnerability springs something technology rejects: friction. The heartbeat of any artificial intelligence seeks “zero friction”. Its purpose is to provide answers without delay, eliminate the margin of error, and crown absolute efficiency. Yet sharing the same ground with others means clashing, learning to bend our pride and give way, swallowing hard to ask for forgiveness, and weaving consensus from broken threads. That discomfort that screens promise to remove from our lives is what strengthens our social fabric.

To love and to coexist is not a perfect act. It is something built every day. It is trial and error, like a beautiful disaster.

In our eagerness for immediacy, we have begun to confuse the volume of data with wisdom. A modern machine can devour, in seconds, all the literature ever written about human suffering and return flawless advice supported by statistics.

Real wisdom, the kind that comforts and transforms, is born from lived experience. It requires the intuition to decipher a broken gaze and understand the emotional nuances that linger in the air, things that could never fit into a database. Wisdom is the exclusive privilege of a being with scars, memory, and an inner world.

This entire complex and imperfect scenario finds meaning in a space that no software can simulate: the physical plane.

Building community means inhabiting a shared space and honoring our oldest rituals. It means melting into a tight embrace when language is no longer enough. It means crying on someone else's shoulder and laughing until your stomach hurts, and you can barely breathe. Technology may imitate constant companionship through the cold glass of a phone, but when the world falls apart and life truly becomes heavy, binary code will never be able to hold our hand.

The mirage of digital connection has seduced us with the promise of a life without risk and without the discomfort of showing our fragility. But we must wake up and return technology to its rightful place: as a bridge and a tool, but never as a destination.

Its greatest gift is automating the monotonous to give us the only resource it cannot manufacture: time. A time that we must urgently reclaim to lift our eyes from our screens, to look one another in the eye again, and to continue building the only refuge that will truly keep us safe.

Writer Margaret Atwood has devoted her work to imagining possible futures and asking what happens when our own creations begin to transform the way we live. The challenge of this era is remembering that no artificial intelligence can replace what is born from our capacity to feel.

Algorithms calculate and process, but it is human beings who experience the miracle of existing together.

Javiera Valderrama

Contributing Writer at Rosato.

The memory of hands If the sun is sunifying

And the moon lives moonifying

Why not humanify myself?

-Solifican12, Milo J

How long has it been since you last cooked with a recipe your grandmother shared with you? Recovering that gesture, that memory and that patience become a refuge in the coldness of the Second Industrial Revolution. This is where crafts come in, the art of creating with our hands, completing our humanity, forcing us to learn and to teach. An act of disruption in a world that left shoeshiners and simple questions behind long ago. Relearning to stop, to practice and to fail becomes the greatest act of resistance and reconnection.

Renata Ibacache

Contributing Writer at Rosato.

SPEC

ANNIVE 53

CIAL

ERSARY 54

THE TENDERNESS OF

LOOKING BACK AT

WHERE IT ALL

BEGAN 55

n this edition, we look with tenderness at the mark Rosato has left during its first year of existence. We see the faces of the people who left their words on our pages, gather the stories of those who stayed, and treasure the memory of those who chose another path. Anniversaries always contain a constellation of emotions, and today we know with certainty how and where to express them.

Rosato Studio & Agency understands art in all its expressions and nuances: in words that contain worlds, in people, and in the creation of a unique and profound space where reflection becomes a habit and where communication transforms into art. A project guided by the values of creativity, authenticity, and freedom—fundamental pillars that drive every story and conceptual proposal.

A REFUGE for Collective Creation

E T

hroughout its journey, the project has accompanied and nurtured professionals from diverse fields, from designers and journalists to engineers, becoming what writer Javiera Valderrama describes as “the best school I could have had.” It does not simply teach; it accompanies, encourages, and discovers potential and hidden themes deep within people’s hearts. It strips the profession of ego, transforming it into pure empathy, and establishing itself as a refuge for human collaboration and collective creation.

It treasures its memories, builds deep connections, and approaches every project with care, sensitivity, and a global perspective. The interviews bring together artists from diverse disciplines: Alicia Rinsche, who embraces patience through embroidery and considers creating a fundamental need; Pedro López, who values imperfections and finds refuge in painting; and Montse, who makes music her fundamental language. Creators united by the same visceral impulse: to express what perhaps never had another way of being said, whether through paintings, words, or objects.

The choice to embrace

calm

elebrating one year means bearing witness to the possibility of sustaining a

deeper perspective. It means twelve months of choosing calm amid the noise, transforming abstract ideas into tangible pages, and discovering that sensitivity has a living community behind it. Celebrating this first anniversary means looking back at the path we have traveled and recognizing that Rosato is no longer a solitary desire, but a territory inhabited by voices, stories, and perspectives that now celebrate having found a place together.

Throughout its journey, Rosato has explored subjects as varied as the value of cinema or the gym as a way of releasing a repressed inner world. This versatility is not accidental: it has meaning, direction, and purpose. Every word and topic is selected, reflected upon, explored in depth, and connected to a defined editorial line. Emotions are treasured so they can become art and words crafted with precision to touch the reader’s most sensitive places

Observing the Everyday as a Visceral Act

With a defined editorial line, emotions are treasured and transformed into art, crafted into words precisely designed to touch the reader's heartstrings.

Every article is born from the conviction that the everyday deserves to be observed, questioning the logic that surrounds us as a society, whether it is the value of sitting silently yet accompanied in a theater, or the way different women manage to build their own personal brands. Research responds to something much deeper than accumulating information: it seeks to understand a context in order to embrace it and make it more sensitive. We always choose an approach that responds to a visceral question, far from the euphoric and fleeting noise of trends.

Behind this entire journey is a mind that decided to listen to itself: Pabla Pastene, founder and creative director of the project. Looking back, life has revealed a clear purpose: to share the pink she carried within her and weave together her passions for fashion, art, and writing. More than a venture, Rosato is a call to listen to ourselves, understand ourselves, and find what truly makes us happy; a space where ideas can breathe, people can become more human, and words can fly.

The Dialogue and

SPACE as a WORK of ART

nterviewing has become one of our greatest certainties: looking someone in the eyes, slowing down, and paying attention can turn any experience into art. Dialogues and reflections with creative minds such as Pietro Terzini, with his unmistakable way of intertwining pop culture, contemporary art, and the power of language through phrases and irony; the visual sensitivity of the illustrator; the photographer’s perspective; as well as conversations with figures such as Antonello Grimaldi from the Pinacoteca Ambrosiana and gallerist Glauco Cavaciuti, have allowed us to bring universal thoughts and reflections on the value of heritage and collecting into our space.

Walking through art galleries, moving silently through their corridors, and speaking with artists among paintings and sculptures allows us to bring that living atmosphere directly onto the pages. Spaces such as Galería Patricia Ready and Galería Aninat have opened windows into other universes, transforming visual records and impressions into an intimate and reflective experience for every reader.

Throughout the year, the pages have been filled with profound humanity, making the reader part of each story, evoking nostalgia for a home that will not return, love for what is yet to come, and the sweet sadness of what has already been. In this way, readers were able to discover photographer Fernanda Leiva and explore La Escala gallery without ever having set foot in Valparaíso.

The Depth of the

Journals

The publications are the result of constant and rigorous work, created honestly and thoughtfully for every reader. Each month, we highlight the worlds of art, cinema, fashion, theater, and music through unmissable events, demonstrating a genuine commitment to discovering, highlighting, and understanding the artistic landscape around us. A world in constant motion deserves eyes that know how to pause and appreciate, capable of looking deeper into the everyday events that complete and enrich us.

The Journals, in particular, stand out as a format that is both more digestible and deeper: they do not simply connect texts, but connect perspectives, thoughts, people, and experiences. They move beyond reading and resonate with individual experience, allowing for a slow and meaningful consumption of content that feels like a refuge. Reading them means making a pact with calm, allowing the clock to move without guilt, and letting certain phrases remain alive in readers’ minds for weeks.

CONTINUING

TO BLOOM Rosato understands its exterior as a transparent reflection of its interior. That is why, every day, it strengthens its words through actions, making sure that every single word matters.

With this unusual perspective, it knows how to close and open cycles while exploring universal themes for which there never seem to be enough words: the beginning of a new year, Christmas, or love. Topics that contain deep emotions, anecdotes, and reflections—both simple and complex—that words attempt to approach with subtlety and truth.

Rosato is, ultimately, an invitation to look more closely and a constant reminder that sensitivity will always find a way to bloom. Happy first year.

Pabla Pastene

Founder & Creative Director

ROSATO© STUD

ROSA

VOIC 65

DIO & AGENCY

SATO

CES

WHERE THE COMUNICATION BECOMES ART

SANTIAGO

MILANO