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★ CHRISTMAS SPECIAL ★

THE

JOURNAL ROSATO© STUDIO & AGENCY

WHERE THE COMUNICATION BECOMES ART

05 - 06 A REFLECTION 07 - 10 THE NIGHT THAT STOPS THE CALENDAR 11 - 12 THE MAGIC THAT CHANGES 13 - 16 CHRISTMAS MOVIES 17 - 18 EMOTIONAL SOUNDTRACK 19 - 20 RESET 21 - 26 NEW YEAR: DESIGNING HOPE

INDICE

03 - 04 BETWEEN BORROWED LIGHTS AND OUR OWN EMOTIONS

General Director and Creative Direction: Pabla Pastene.

Editorial Direction: Carlos Muñoz.

Graphic Design: Felipe Salazar.

Editorial Design & Layout: Javiera Villagra

Contributors and Authors: Joaquín Hernández,

Javiera Valderrama, Maximiliano León

contacto@rosatostudioagency.com www.rosatostudioagency.com @rosatostudioagency Rosato Studio & Agency

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BETWEEN

BORROWED LIGHTS AND OUR OWN EMOTIONS E

very December, that soft and festive light returns, one that also reveals

exhaustion and complexity. It is the month in which illusion and fatigue intertwine, and the perfect images on our screens contrast with our real, intimate, and imperfect lives.

This Christmas Special, which is essentially a year-end special, is born from the desire to reclaim the freedom to live these days with authenticity, without scripts or impossible expectations. Here, we embrace the season as it arrives: with its blend of tenderness, nostalgia, vertigo, and hope.

This journal is a gentle refuge — not to dictate how the closing of a cycle should feel, but to open a space for pause and recognition. Christmas is the frame; the real picture is this living, trembling end of the year, where desire, exhaustion, and gratitude all have a place.

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This project, which in its beginnings was barely a spark at ROSATO, takes shape in  these pages thanks to a team that believed, walked alongside it, and left a piece of  their heart in every detail. We want to thank those who made this issue possible and, especially, thank you—for your time, your curiosity, and your presence

Without you, these words would have nowhere to go.

Pabla Pastene

Founder & Creative Director

Rosato Studio & Agency — Where communication becomes art.

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Luz de un Moai doble,

el abrazo es fuego y ancla,

vuelo sin orilla.

(F.S.A)

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NIGHT THAT STOPPED THE CALENDAR

THE

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About that night that once stopped time, and about how love learns to stay even when certain presences are no longer here.

ecember doesn’t arrive all at once. It settles. The air changes, afternoons stretch longer, and something in the body begins to slow down, even though routine continues as usual. Uncalled-for gestures return: stored lights, songs that come back, tables imagined before being set. It’s not Christmas yet, but it already feels close. Life goes on with its pending tasks and exhaustion, yet a silent waiting takes hold. As if something important were about to happen, even though we don’t yet know what. December has that way of announcing without saying.

Not so long ago, that waiting had a clear name. Christmas was not just another date. It was the date. The year could be long and tiring, but that night would arrive anyway. And when it did, the calendar stopped. Not for many hours—just enough. A short dinner was enough to suspend everything. During that moment, nothing else mattered.

The house knew it before we did. It arranged itself differently: furniture opened, plates used only that night, glasses carefully kept. Everything moved with a special delicacy, as if Christmas asked to be treated differently. As children, that pause felt eternal. Not because it lasted longer, but because time became soft. Adults spoke more slowly, no one looked at the clock. Christmas asked for no explanations. It only asked for presence.

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The table was full. Full of people and certainties. Everyone took their place without thinking. Laughter appeared easily, stories repeated themselves, and the order seemed unchangeable, as if it would last forever. There was someone who organized the night with gentle authority, holding the rhythm, making sure everything happened without hurry. It wasn’t just order—it was care. A quiet way of saying stay, it’s not over yet.

The first different Christmas doesn’t arrive loudly. It doesn’t warn you. It arrives in silence. Everything is where it should be: the table set, the plates served, traditions intact. And yet, something doesn’t fit. There is a discomfort hard to explain, as if the scene were complete and incomplete at the same time. The chair is there. The person is not.

That emptiness isn’t filled with noise or with the repetition of ritual. It settles quietly. A new kind of grief appears: not the grief of memory, but of the present. The instinct to glance sideways, waiting for someone who will no longer arrive.

Conversation continues, food is served, laughter appears—sometimes even with relief. And yet, something fades. The chair doesn’t remain empty forever.

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Someone else sits there. Life goes on. And that hurts in a strange way. Everyone notices. No one says it. The emptiness is shared in silence, spread across brief glances and pauses that last a second longer than usual. Absence stops being a blow and becomes a different kind of presence. One that doesn’t interrupt, but accompanies.

With time, you don’t learn to forget. You learn to stay. To sit at the table again. To accept that what changes is not love, but its form. Going on is not replacing or closing everything. Going on is trying again, even without knowing exactly how. That’s why these dates are also an invitation: to care for those who are still here, to not take presences for granted. Because there is always a first time when someone is missing. And then, the only thing that remains is what was shared.

For my grandfather, Nelson Hernández.

Because some absences don’t leave,

they only change their place.

Joaquín Hernández

Contributing writer at Rosato.

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MAGIC THAT CHANGES

THE

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s time goes by, the magic of Christmas changes. When we are children, December is a magical month by nature and without effort. The lights are stars fallen from the sky, the songs announce that something incredible is coming, and every tradition (decorating the tree, leaving a glass of milk with cookies, or writing the gift letter) builds a direct bridge to the impossible. We believe in figures and letters that travel the world faster than light, and in small, inexplicable miracles. The waiting itself is a whole universe: the night of the 24th races by, and the morning of the 25th shines with an unrepeatable glow.

Childhood Christmas lives in wonder. Feelings prevail over reason. There is no need to understand anything because everything is vast, bright, and perfect in its own mystery.

Once adulthood arrives, something changes. That celebration is still there, but it happens through us. Last-minute shopping appears, along with commitments, absences that become more visible, and tight budgets so no one is left out. The question is no longer “What will I receive?” but turns into the concern of “What can I give?” Magic no longer arrives on its own; we must build it piece by piece.

Even so, adult Christmas brings its own truth. Although it shines differently than when we were children, the gift becomes a tender gesture, dinner shared with family is a balm for the heart, and traditions turn into a refuge. We discover that nostalgia also gives light, and remembering the excitement of childhood is a way to keep it alive.

Christmas is a transition between believing and creating. A celebration that evolves with us, but never stops seeking its own glow.

Javiera Valderrama

Contributing Writer at Rosato.

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CHRIST MOVI

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TMAS IES

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Romantic

Comedies 2.

1. Love actually (2003) Amazon Prime 2. The Holiday (2006) Netflix 3. The Family Man (2000) Amazon Prime 4. The Family Stone (2005) Netflix

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7. 5.

10. 9.

Movies For the whole

FAMILY

5. El jóven manos de tijera (1990) Disney+ 6. Home Alone (1990) Disney+ 7. Grinch (2000) Amazon Prime 8. La navidad de Charlie Brown (1965) Apple TV+ 9. Milagro en la calle 34 (1947) Diseny+ 10. Elf (2003) Amazon Prime

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Emotional

Soundtrack

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Have Yourself a Merry Little Christmas – Mel Tormé – 1944

Let It Snow! Let It Snow! Let It Snow! – Frank Sinatra – 1957

Jingle Bell Rock – Bobby Helms – 1957

Rockin’ Around the Christmas Tree – Brenda Lee – 1958

Santa Claus Is Coming to Town – Ella Fitzgerald – 1960

Christmas Time Is Here – A Charlie Brown Christmas – 1965

Last Christmas – Wham! – 1984

ll I Want for Christmas Is You – Mariah Carey – 1994

Baby, It’s Cold Outside – Zoey Deschanel (Elf) – 2003 Mistletoe – Justin Bieber – 2011

Playlist curated by Maximiliano León

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RES 19

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SET 20

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NE Yea

Designin

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ng hope

After a facial paralysis forced my resignation, today I write from a place of calm. Why rituals—from mood boards to the Entel Tower—are biologically urgent.

remember the exact date: early June 2025. Winter in Santiago felt harsher than usual, or perhaps it was simply the inner cold of someone who had been running for too long in the wrong direction..

My body decided to stop before my will did. It was not a strategic decision, but a blunt удар. A peripheral facial paralysis arrived to tell me, with silent violence, that the pace I was keeping was consuming me. I resigned from my former job dragging along a burnout I had dangerously normalized, with the bitter certainty of having given everything and received very little in return.

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I could label 2025 as a fractured year. Yet, when I take stock, I realize it has been the year of greatest learning in my adult life. Sometimes identity is not reaffirmed by adding achievements, but by subtracting what no longer belongs. I learned, with painful clarity, what I do not want to be and what I will never allow again in my life. And in that empty space left by saying “no,” an urgent need to reconnect with myself has begun to grow.

Today I write these lines from a completely different place, with another job, different conditions, and the feeling that I truly have a life. It is from this new calm that I understand the urgency of rituals.

The Courage of Shared Rituals.

We live in what philosopher Byung-Chul Han calls the “burnout society,” where time becomes a smooth, scentless flow without pauses. In his essay The Disappearance of Rituals, Han warns us that “rituals are to time what things are to space.”

Without these symbolic closures, life is reduced to mere occupational survival. My paralysis was precisely that: the physical consequence of living in a time without rites.

That is why, at this year’s end, I strongly reclaim the spiritual technology of closing cycles. A longing that this year returns to its most iconic stage: the comeback of the celebration at the Entel Tower. After a long absence, Santiago will once again gather on the Alameda—not only for the spectacle, but for the urgency of a shared ritual. There is something deeply moving in that tradition: thousands of people vibrating with a single purpose, eating grapes or sharing superstitions on the asphalt.

It is a unique moment where barriers dissolve.

We embrace strangers with disarming sincerity, wishing the best to someone we may never see again. That fleeting connection proves that, despite everything, we need that injection of collective hope in order to keep inhabiting the city.

The Architecture of the Invisible .

That same hope is what we bring into the intimate realm when we create mood boards or write intentions, because we are, in fact, practicing emotional architecture.

When we put the life we want down on paper, we force our brains to leave “reaction mode” and enter “creation mode.”

Joan Didion once wrote that “character is the willingness to accept responsibility for one’s own life.”

New Year’s rituals are our ultimate way of accepting that responsibility: we stop being victims of circumstances and become editors of our own narrative.

If 2025 taught me anything, it is that when the body stops you by force, the only thing that saves you is having a clear purpose.

Today, I wish you the audacity to edit your own lives.

Happy New Year — and above all, happy new life.

Carlos Muñoz Silva

Editorial Director, Rosato.

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Journal XMAS (English)