December 2018

Florida

December 2018

ROOFING A Publication of the FRSA – Florida’s Association of Roofing Professionals

FRSA PAC in Action! Midterm Election Results Hurricane Michael, Residential Roofing and the Florida Building Code A Better Method to Mount Solar Panels Driving Sales with LinkedIn Establishing Customer Communications After Hurricane Michael.

See Before Photo, page 3.

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TABLE OF CONTENTS December 2018

Florida

ROOFING Available Online at www.floridaroof.com/florida-roofing-magazine/

FRSA-Florida Roofing Magazine Contacts:

Hurricane Michael Before Photo

For advertising inquiries, contact: Heidi Ellsworth at: heidi@floridaroof.com (800) 767-3772 ext. 127 All feedback including Letters to the Editor and reprint permission requests (please include your full name, city and state) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157 Florida Roofing Magazine, PO Box 4850 Winter Park, FL 32793-4850

33 | After Hurricane Michael Florida Recovers Once More

View media kit at: www.floridaroof.com/ florida-roofing-magazine/

6 | FRSA PAC in Action! Midterm Election Results

#RoofingProtects

18 | Hurricane Michael, Residential Roofing and the Florida Building Code A preliminary look at how different roofing systems performed during Hurricane Michael raises more questions than answers.

On the iPad

22 | A Better Method to Mount Solar Panels The Double Down solar panel mounting system eliminates roof penetrations.

In doing so, it solves a number of issues with solar panel installations. www.is.gd/iroofing

24 | Driving Sales with LinkedIn 27 | Establishing Customer Communications Measuring business-to-customer communications efforts will help you understand what is working – and what isn't – and how to get more from your communications.

Any material submitted for publication in Florida Roofing becomes the property of the publication. Statements of fact and opinion are the responsibility of the author(s) alone and do not imply an opinion or endorsement on the part of the officers or the membership of FRSA. No part of this publication may be reproduced or transmitted in any form or by any means, without permission from the publisher.

Florida Roofing (VOL. 3, NO. 12), December 2018, (ISSN 0191-4618) is published monthly by FRSA, 7071 University Boulevard, Winter Park, FL 32792. Periodicals Postage paid at Orlando, FL. POSTMASTER: Please send address corrections (form 3579) to Florida Roofing, PO Box 4850, Winter Park, FL 32793-4850.

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PRESIDENT’S COLUMN Bruce Manson

A Man of Integrity Benjamin "Ben" K. Smith September 4, 1939 to January 4, 2015

golf outing. He was a sportsman, including downhill skiing It is not often you and he took us on run into someone trips to Colorado's who has a downhome, simple honesty Beaver Creek with Dick Seaman's son, about them. Well, Richard.

Ben Smith was Ben was an asset one-in-a-million. to Manson Roofing's I first met Ben heritage and to the when I went to the industry as a whole.

FiberTite office in He is sorely missed in Sarasota. I asked to FRSA President Bruce Manson these crazy times, not speak to the owner, Manson Roofing Inc. Dick Seaman, and was only for his integrity but for his plain goodness and honesty. surprised to learn By the way, we installed the FiberTite roof on that Mr. Seaman had that mausoleum over 30 years ago and it is still passed away. I asked there. No one has complained of a leak yet – ha ha. to speak with a manager to become approved for installing the FiberTite membrane. Mr. Smith came Best regards! out to talk with me and was very polite but, at the same time, quite firmly let me know that the company did not need additional contractors to install their systems.

Bruce Manson I kept going back and Mr. Smith kept turning FRSA President me down. One of those visits, he said "I'll bet you bruce.manson@mansonroofing.com 'dollars to donuts' (one of Ben's favorite sayings) you don't want to work with FiberTite because it's not only expensive, but it takes a lot of special equipment." He told me he had no jobs to bid and if I wanted to sell his product I would need to bring a job to him. It so happened that I was building a mausoleum at a cemetery and was able to choose the roofing. I called Mr. Smith's bluff by buying the equipment that was needed and ordering the FiberTite material for the job. He sold me the material for a dollar per square foot.

After the first job, I kept bringing FiberTite a lot of work and a solid relationship developed with Ben. He had a world of experience with the Seaman Corp: from building port o mods for the military in Africa and the Middle East to pond liners for large oil containment projects.

Ben was a great asset for the roofing industry and for Manson Roofing. He was involved in FRSA and sponsored the children's programs at our Convention. His salesmanship, quality inspections and technical support helped build our business.

Ben loved pocket ball and was a national champion. He was also a golfer and took me on my first

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FRSA LEGISLATIVE COUNSEL Cam Fentriss

FRSA PAC in Action! Midterm Election Results The midterm elections that just concluded produced enormous numbers of voters with turnout that looked so much more like a presidential election. Overall, and more often than not, the results were very close to 50-50. What does that tell us? I think it may say that we are not just divided, but adamantly divided. Put another way, those who are divided are not exercising their right to free speech from the couch — they are going to the polls.

Although people seem to pay the most attention to national politics, it is true that state and local politics are actually the foundation of anything that happens at the national level. Not only that but, as you all know well, state and local politics have a very profound impact on your business. Sometimes the impact is even bigger than what is coming from the federal government. So we do, and will continue to, pay attention to politics in Florida.

How did FRSA do with our PAC support during this last round? Very well. Here is some detail.

We knew the Governor’s race would be very close (far too close to call), so we carefully supported both sides with more emphasis on the Republican ticket.

If you ask why we would do that and not just take a stand, the answer is practical, not philosophical. The governor in Florida selects those persons who serve on the Construction Industry Licensing Board and on the Florida Building Commission. Both of those entities are extremely important to your livelihood, and you will not be well served if we play politics.

We strongly supported the winner of the Florida Attorney General race, Republican Ashley Moody. Some of you will recall, she was kind enough to come speak to us at our Convention. She was an exceptional candidate with an outstanding record that unquestionably qualifies her to be Florida’s Attorney General. This post is important to us because this office tackles fraud, theft, price gouging, and other issues important to us.

Florida’s Cabinet, composed of the Governor, Chief Financial Officer and Attorney General was all Republican before these elections and it remains all Republican. We do have an interest in all of these Cabinet agencies. In addition to the Governor and Attorney General as described above, we care greatly about the post of Chief Financial Officer won by Jimmy Patronis, Republican, who had been appointed to this post some months earlier to replace Jeff Atwater, who had been elected in 2016. It is the CFO’s office that governs insurance, including our most important subject of workers’ compensation insurance.

There are two functions under the Agriculture Commissioner’s office that are of interest to us: energy 6

FLORIDA ROOFING | December 2018

and consumer protection. At this writing, this race may not yet be decided, with votes too close to call. The competition is between Matt Caldwell, Republican and Nikki Fried, Democrat.

The Florida Senate maintains its strong Republican majority with about 58% (one seat remains undecided at this writing). This is down by about five points from the 2016 elections, but the Florida Senate has always been a fairly moderate body.

In any event, we do expect the change in leadership to produce some better results for our issues, and nothing happened in the elections to disturb that.

Most important about the Florida Senate is that Senator Keith Perry, Republican and roofing contractor from Gainesville, won his re-election bid. All the races were tight this year and his was no exception. He won by 1.16 percentage points. This is not a statement about his worth, it is the impact of across-the-board, very strong pushing by Democrats. So a big congratulations to Keith Perry — we are so glad to have him coming back to Florida’s Capital!

The Florida House also maintains its strong Republican majority, but the Democrats did pick up some seats (at least seven from 2016 and two remain undecided at this writing).

How did we do with our FRSA PAC contributions?

Very well. We generally give to a mix of Republicans and Democrats. We give to individual candidates and we do some party contributions. We try to keep the balance of our contributions close to the balance of power between Republicans and Democrats. Our role is to support candidates that will strengthen and preserve the roofing industry.

With that in mind, a summary of the success of our contributions is that every candidate we supported won, and our party contributions serve as good representation from the roofing industry to help us preserve our licensing and codes that make Florida well above average for roofing in this country.

Thank you to all FRSA members and others who help to support the FRSA PAC. Your contributions make it possible to protect the integrity of the roofing industry by participating in electing the best candidates in Florida.

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Industry Updates ABC Supply Co. Inc. Acquires the Assets of CSC Home & Hardware

Building products distributor ABC Supply Co. Inc. has acquired the assets of CSC Home & Hardware, a distributor of drywall, roofing and hardware products.

The acquisition adds a new market for ABC Supply, allowing the company to build relationships with the area’s contractors and to provide the products and support they need for their businesses.

“CSC Home & Hardware associates share our same values and commitment to contractors, so we couldn’t be more pleased to have them join our family,” said Tom Kuchan, Vice President of ABC Supply’s Northeast Region. “Contractors will continue to have the personalized assistance they need at every step of their projects.” For more information, visit www.abcsupply.com.

Heidi J. Ellsworth and Karen L. Edwards Author a Second Marketing Book for Roofing Contractors

Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors, the pair have teamed up again to publish the next book in the series, Building a Marketing Plan for Roofing Contractors.

The book serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline and other useful tools.

“I think one of the biggest things I took away is the importance of having a plan,” stated Lynne Marie H. Rosado, Marketing Director of Houston-based R. B. Hash Roofing and Waterproofing. “I was able to work towards the items I felt were most important for R. B. Hash this year, which included re-branding with a new logo and launching a new website. These things take time and you want to do it right the first time, so having a plan with marketing items to focus

on this year helped us prevent wasted time and money.”

Both books can be purchased on Amazon or the NRCA bookstore. Ellsworth and Edwards are also available to speak to contractor audiences as part of training and educational programs. For more information, visit their RoofersCoffeeShop.com Directory.

Ellsworth and Edwards have worked together in roofing-oriented companies since 2006. They now collaborate on sales and marketing consulting, focused on the construction field and, specifically, roofing. Both are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC respectively. Ellsworth consults for National Roofing Contractors Association and also has contributed a marketing column in Western Roofing Magazine since 2014.

Edwards writes for numerous roofing publications, while also leading Roofing Technology Think Tank (RT3) communications and member engagement. They both also work with several industry manufacturers, service providers and roofing contractors throughout the country.

DowDuPont Taps Leaders of New Companies

Holding company DowDuPont – comprised of The Dow Chemical Company (Midland, Michigan) and DuPont (Wilmington, Delaware), which merged last year – recently announced its senior leaders for the upcoming separation of its divisions into three companies.

DowDuPont announced the company names and separation parameters, which include: ■■ The Materials Science division, which will be called Dow, retaining the Dow diamond as its brand; ■■ The Specialty Products division, which will be the new DuPont; and ■■ The Agriculture division, which the company says reflects its purpose of “enriching the lives of those who produce and consume, will be called Corteva Agriscience."

“Our selection of these company names is a major milestone in the process of creating three strong, independent companies: each name reflects the unique strengths and value proposition of the company it will represent,” said Ed Breen, Chief Executive Officer of DowDuPont.

“As we move forward, a critical part of our work will be to build and strengthen the global corporate brands that express the commitment we are making to our customers, employees, investors and all of our stakeholders, to grow value through innovation.

The senior leaders of DuPont include: ■■ Marc Doyle, currently Chief Operating Officer of the Specialty Products Division, will be Chief Executive www.floridaroof.com | FLORIDA ROOFING

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Officer;

“Between Hero Flights, Honor Flights and roof donations for wounded vets, TAMKO has a long history of ■■ Jeanmarie Desmond, currently head of Finance for supporting our heroes,” said TAMKO President and CEO the Specialty Products Division and Co-Controller of David Humphreys.

“And we appreciate what veterans bring DowDuPont, will be Executive Vice President and Chief to the job — more than 15 percent of our employees have Financial Officer; and a military background. When we heard about the Patriot ■■ Erik Hoover, currently head of Legal for the Specialty PAWS organization, we knew that we wanted to find a way Products Division, Chief Compliance Officer for DuPont to support them in the important work that they’re doing for and Assistant Secretary for DowDuPont, will be Senior veterans.”

Vice President and General Counsel.

The firm previously announced that Jim Fitterling will become Chief Executive Officer, Howard Ungerleider will become President and Chief Financial Officer, and Amy Wilson will become General Counsel of Dow upon completion of the Materials Science Division's separation from DowDuPont, which is expected to occur by April 1, 2019.

The Boards of Directors of the three future companies are expected to be finalized and announced by the end of this month.

TAMKO Donates Roof For Veterans Service Dog Project

Patriot PAWS Service Dogs, a Texas-based nonprofit that trains and provides service dogs to disabled American veterans at no cost, will open a new guest home to accommodate traveling veterans from across the country while they are paired with a new service dog — all thanks to generous donations from a group of manufacturers and contractors, including The Dallas Builders Association and TAMKO Building Products, Inc. The new Patriot PAWS guest home is scheduled to be completed in late 2018. The two-bedroom, two-bathroom home is ADA compliant and can host veterans as they go through the two-week process of being paired with a service dog. Veterans live and train with their dogs at the guest house, before being sent home with their new furry caregivers. Both the service dogs and use of the guest home are provided at no cost to the veterans.

“Although Patriot PAWS is located in Texas, their impact is felt nationwide, and we are proud to have members who generously help when called upon,” said Sheena Beaver, Education Director and Executive Administrator for the Dallas Builders Association. “Without TAMKO’s donation, this project would have been financially burdensome and this beacon of hope would still be just a dream.”

This is the first Patriot PAWS project for TAMKO, but support for veterans is a longtime focus of the Missouribased building products manufacturer, which donated the roof system for the new facility.

10

FLORIDA ROOFING | December 2018

PAC-CLAD Metal Roof Products Receive ICC-ES Code Compliance Verification

Four of Petersen’s PAC-CLAD metal standing seam roof systems are included in a new ICC Evaluation Service report. The ICC-ES Evaluation Report, ESR-4173 provides independent verification that Snap-Clad, Tite-Loc, Tite-Loc Plus and PAC-150 180° double-lock standing seam roof panels meet the fire classification and wind uplift resistance requirements of the International Building Code (IBC), International Residential Code (IRC), California Building Code (CBC) and California Residential Code (CRC).

ICC-ES Evaluation Reports are used by building officials, architects and contractors as a basis for specifying or approving PAC-CLAD metal standing seam roof systems in construction projects that conform to the IBC, IRC, CBC and CRC. The report proves that ICC-ES thoroughly examined Petersen’s PAC-CLAD roof panels to ensure the products are code-compliant.

“The ICC-ES report provides specifiers, architects and contractors with a broader scope of projects they can specify or bid utilizing Petersen’s PAC-CLAD standing seam roof panels,” said Josh Jacobi, National Manager, Technical Services for Petersen. “With the opening of the PAC-CLAD facility in Phoenix and our desire to increase our presence in the Western United States, the ICC-ES Evaluation Report is critical to securing architectural specification of our roof panels in California and other Western states. Without this report, the amount of projects we could pursue would have been dramatically limited, which, in turn, would have limited our growth in this region of the United States.”

An ICC-ES Evaluation Report provides information about which code requirements or acceptance criteria were used to evaluate the product, how the product should be installed to meet the requirements, how to identify the product, and more. The reports are intended to safeguard the built environment and make the building official’s job easier when approving products for installation.

ICC-ES evaluates building products per various code requirements through ICC-ES Acceptance Criteria and code-referenced consensus standards. Evaluations address performance characteristics such as structural, seismic and fire resistance. Holding an ICC-ES Evaluation Report proves a manufacturer’s building product or system has undergone a rigorous technical and manufacturing quality evaluation that is conducted by ICC-ES staff.

Continued on page 13

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Industry Updates, continued from page 10

RICOWI Deployment of Teams to Hurricane Michael Areas

automotive, building automation, electrical distribution and electronic The RICOWI (Roofing Industry Committee on Weather materials. Throughout his Issues, Inc.) Board of Directors deployed four teams to career Richard has worked investigate the damage to roofs from Hurricane Michael for top companies such as in the Panama City area. This will be the sixth hurricane Johnson Controls, General team deployment. The Wind Investigation Program (WIP) teams arrived in Panama City to begin their research in late Electric, Cooper Power Systems and Honeywell.

October. Team members for the hurricane wind investiga“We are excited to have tions include wind engineers, roofing material specialists, Richard on board,” says insurance analysts, structural engineers, and consulTony Mallinger, President tants. A report will be generated and available online at of Metal-Era, Inc. “Richard www.ricowi.com. brings a wealth of expeThe WIP mission exists to investigate the field perforrience in working with mance of roof assemblies after major wind storm events, customers to identify factually describe roof assembly performance and modes of damage, and formally report results of investigations and needs, and when we look to the future we know that our ability to deliver new and innovative products will be critical damage modes for substantiated wind speeds. to ensure our customers' success. Richard has the ideal This program places experts in the field who have the required product knowledge and program training to ensure background and experience to lead Metal-Era’s efforts in this area.” that sound, scientific and unbiased reporting occurs. As a result, buildings will be safer, property losses will be reAkzoNobel Acquires Malaysia Paint Company duced, and the industry will meet future challenges with Global coatings firm AkzoNobel (Amsterdam) announced clear insight. The reports generated by RICOWI investigation teams are utilized to help educate; to improve products, that it has acquired Colourland Paints, based in Johor, Malaysia. The company says that the acquisition strengthinstallation techniques and safety; and to reduce overall roofing and insurance costs for the industry. The results will ens its business in Asia and enhances its global portfolio with a local brand, allowing the company to provide an imalso provide a valuable resource to FEMA and state emerproved customer experience through an expanded product gency management agencies.

RICOWI chairman David Balistreri stated, "RICOWI vol- offering and distribution network.

"As a leading global paints and coatings company, we are unteers will provide factual information on the roof damage, proud to add the well-established brands and expertise of based on wind speed and other data. Clearly, this informaColourland Paints to our business," said AkzoNobel CEO tion will improve roofing structures, and greatly help the Thierry Vanlancker. community in the long term.”

"We are looking forward to unlocking the value it will Prior to Hurricane Michael, RICOWI conducted five of bring as we accelerate our Winning Together: 15 by 20 the most comprehensive roofing investigations of hurristrategy and increase our footprint in this fast-growing cane-stricken areas including Hurricanes Charley (August region."

2004), Ivan (September 2004), Katrina (August 2005) and Ike (September 2008), and a smaller investigation for Boral Roofing Launches New Website Hurricane Irma (October 2017). All research reports are Boral Roofing LLC, a national leader in durable and available online at www.ricowi.com. energy-efficient new and retrofit roofing systems, is pleased Richard Hein Joins Metal-Era as VP of Marketing to introduce a new website featuring all four of its core product lines as well as roofing components. Developed for Metal-Era, Inc., North America’s leader in commerease of use, the site showcases a number of key features cial roof edge and roof ventilation solutions, is pleased designed to engage and inform key audiences in both the to announce the appointment of Richard L. Hein as Vice residential and commercial real estate sectors who are President of Marketing. Richard joined Metal-Era in October and will lead Metal-Era’s strategic marketing activ- involved in both new and retrofit design as well as construction projects. ities including brand development, product management, “This website is the culmination of an effort to consolproduct development and all promotional activities. idate all key Boral Roofing systems under one intuitive, Richard comes to Metal-Era with more than 20 years easy-to-use online platform designed specifically for our of product strategy, product management and product valued customers across the USA and Canada,” says Ann marketing experience. He most recently led global product Iten, Director of Marketing for Boral Roofing. “Now contracmanagement for Adient, the world’s leading automotive tors, builders, architects, remodelers and homeowners alike seating supplier. He has extensive experience developing are able to explore all Boral Roofing options, colors, and and implementing product strategies and has a proven profiles in one place with greater ease.” track record of success across multiple industries including The new Boral Roofing website contains complete clay, www.floridaroof.com | FLORIDA ROOFING

13

concrete, steel and composite product lines, as well as roofing system components, in one online tool. With simple navigation as its cornerstone, the site includes a comprehensive product selector that allows visitors to explore all material options as well as an unparalleled range of available colors and profiles; an inspiration page, featuring a robust selection of photography, showcasing real-world applications of all product types across varied architectural styles and structures; product literature, technical information and architect-specific resources; a dynamic blog featuring roofing thought leadership and current news items; and a "where to buy" search tool connecting site users directly with the contact information for professional retailers in their regions.

Canadian Investment Firm Acquires Tecta America

The Altas Partners investment firm announced it has acquired Tecta America Corp., subject to approvals. The Toronto-based firm said in a press release it has signed a definitive agreement to acquire Tecta from ONCAP. Tecta America was No. 2 on Roofing Contractor's 2018 Top 100 Roofing Contractors list with reported revenue of $500 million. The company has more than 3,000 employees operating at more than 60 locations in the U.S. “We are thrilled to partner with Altas as we continue to execute on our growth opportunities — both organically and through select acquisitions,” said Mark Santacrose, President and CEO, Tecta America. “Furthermore, we’re excited to leverage the firm’s support and expertise as we continue to focus on delivering best-in-class service to our customers and being the employer of choice in the roofing industry. We greatly value the support and commitment ONCAP provided throughout its ownership, as well as its confidence in our people and our future.”

Tecta formed in 2000 when the heads of nine roofing-contractor companies, considered leaders in their markets, joined together with a simple purpose: pull together the best contractors, share and learn best practices from one another, and provide a national footprint that allows the company to offer more services.

“We’re proud of everything we accomplished together with Tecta America,” said Edmund Kim, Principal, ONCAP. “During our ownership period, we worked closely with Tecta management to enhance the company’s acquisition capabilities and strengthen operating performance. We wish the Tecta America team all the best as they continue to execute on their proven growth strategy.”

Dixie Roofing Visits Chicago as Winner of Cubs & Cruise Chicago Weekend Sweepstakes

A.C.T. Metal Deck Supply welcomed Jacob Finstad of Dixie Roofing and his family as the Grand Prize Winner of the Cubs & Cruise Chicago Weekend Sweepstakes.

Jacob and family watched the Chicago Cubs battle the St. Louis Cardinals during the last series of the regular season. They got a pleasant surprise when Tom Ricketts, owner of the Chicago Cubs, was at the host hotel where A.C.T. 14

FLORIDA ROOFING | December 2018

Metal Deck Supply greeted the family. Mr. Ricketts was informed of the sweepstakes and was kind enough to chat and take a picture with the family.

After the game that evening, the Finstad family cruised on Lake Michigan aboard the Spirit of Chicago which included dinner, a DJ and breathtaking views of the city from their window table.

“We had a blast,” says Jacob. “Thank you, A.C.T. Metal Deck Supply for everything!”

The Grand Prize also included roundtrip airfare to Chicago, transportation, and hotel accommodations at the brand new Hotel Zachary directly across from historic Wrigley Field.

FRM

97th Annual Convention & Expo

Gaylord Palms Resort and Convention Center Kissimmee, FL

Honoring Our Heritage July 17-19, 2019

FRSA LEGAL COUNSEL Cotney Construction Law, LLP

What Stinks? Protecting Against Fume Claims Trent Cotney, FRSA General Counsel any and all claims, damages, Occasionally, roofing contractors are faced with claims actions, proceedings, and made by tenants or owners based on the inhalation of toxic complaints, including attorfumes from the application of roofing materials. The first ney’s fees and costs, arising out thing any contractor should do is check their general liabilof or relating to fumes, odors, ity policy to determine if it has coverage for these types of and/or the indoor air quality. claims. Often, general liability policies exclude coverage for The Customer’s duty under this pollution under the Total Pollution Exclusion Endorsement provision is limited to a total of (CG 21 49, CG 21 55 and CG 21 65). Fumes are normally ONE MILLION AND NO/100 included in this pollution exclusion, leaving roofing contrac($1,000,000) DOLLARS for all tors to defend and settle claims related to fume inhalation damages, including costs and without coverage, thereby requiring the contractor to not attorney’s fees per occurrence only pay out-of-pocket for his counsel, but for payment/ for any single claim or suit. settlement of the claim if and when it occurs. But it is not just The parties also agree that fumes, dust and diesel may be considered pollutants under an this provision satisfies the insurance policy. See Devcon Int’l Corp. v. Reliance Ins. Co., requirements of Florida Statute §725.06 so that the indem609 F.3d 214 (3d Cir. 2010). During the renewal period for nification provisions are valid and binding upon Customer. general liability, which is usually May of each year, I encourage every roofing contractor to examine their policy and While no contract provision is fool-proof, provisions such verify coverage for pollution-type claims. as these may assist a roofing contractor in defending against Contractually, a roofing contractor may be able to address personal injury type claims arising from fume inhalation. some of the issues with inhaling fumes. These types of proviFRM sions would only provide protection to the roofer from claims Author’s note: The information contained in this article is for made directly by its customer and not claims by a third party general educational information only. This information does not such as a tenant. constitute legal advice, is not intended to constitute legal advice, Roofing Contractor disclaims all claims, liability and nor should it be relied upon as legal advice for your specific factual damages for the inhalation of fumes, pollutants or odors pattern or situation. arising out of or relating to the performance of roofing work Trent Cotney is an advocate for the roofing industry, on the project. Customer shall be responsible for indoor air General Counsel of FRSA and a Florida Bar Board Certified quality during the work and shall hold Roofing Contractor Construction Lawyer. For more information, contact the author at harmless, indemnify and defend Roofing Contractor from 866.303.5868 or go to www.cotneycl.com.

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FLORIDA ROOFING | December 2018

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Perspective: Hurricane Michael, Residential Roofing and the Florida Building Code Michael J. Silvers, CPRC, Silver Systems Inc. and FRSA Director of Technical Services Observing damage after a major catastrophe can be challenging. The people that have been impacted by the event have every right to view your presence with suspicion.

Typical and very appropriate questions are similar to: "Who are you and what do you want?" And, "Why are you taking pictures? The Florida Roofing what? Can you fix my roof for me? If not then why are you here?" My response usually goes something like this: "No, I’m sorry, I can’t fix your roof for you, and I’m so sorry your having to go through this. Many of our members are already here repairing and replacing damaged roofs. You can find a list of our members on our website at floridaroof.com or at the Disaster Contractors Network website. Our association works hard to improve roof coverings in general, and in particular, how the Florida Building Code relates to them. By looking closely at what worked and what didn’t work we can learn how to improve them and future versions of the code. The improvements we’ve made in the past are clearly helping, but we still have work to do."

Somewhere in this exchange, you hope that a level of trust is established. Usually, once folks understand that you have a sincere interest in improving how our buildings perform, they are not only helpful but also quite interested. There is some solace in knowing that their loss may eventually help others avoid a similar fate.

We can best serve those who have been impacted, and those who may be impacted in the future, by sharing what we have observed. With each trip to Florida’s Panhandle to observe the damage caused by Hurricane Michael, it has become clearer that there are more questions than definitive answers. With this in mind, I’ll try to share some preliminary thoughts.

The most obvious question is, of course, did one type of roof covering perform substantially better than others? All roof types had serious failures and spectacular successes.

One house with laminated asphalt shingles was almost completely tarped (see picture 3, page 19). Many others were damaged and partially tarped. The age of the damaged shingle roofs were within the age range of the one-year-old and twelve-year-old shingles that performed well just across the street. The differences in performance may have been caused by unknown wind variations, which looked unlikely, or it could be manufacturing or installation differences. An observer who was able to get access to Mexico Beach, where there was widespread devastation, mentioned a house there which had obviously been recently roofed. He reported that there wasn’t a shingle or hip or ridge cap missing. Structures with older shingles often did not do as well. Whether this was from roof age, older pre-FBC manufacturing techniques or misapplication is hard to discern (see picture 4, page 19).

Metal Roof Systems

Metal roof coverings overall did very well. This was most apparent on newer buildings and others that had been recently reroofed (see picture 5, page 20). Except for some hip, ridge and gable or rake damage, partial failures were relatively rare. However, there were failures where it seemed that entire roof sections failed, often with the deck still attached. Many good examples of completely undamaged metal roof coverings appeared to be true standing seam systems with concealed fasteners combined with edge details

Asphalt Shingle Systems

Let’s start with the most predominant residential roof covering, asphalt shingles. During an inspection of a typical subdivision located with a large body of water on the windward side, we were able to observe many different roofs.

While we were looking at some windborne debris damage and some hip and ridge issues on a residence, I noticed that the house next door, which was also located directly on the water, had a relatively new laminated shingle roof with no visible damage. We were told it had been replaced within the last year (see picture 1). Next door to this house a couple was picking up debris. Their house also had laminated shingles that, according to them, were approximately 12 years old and that they were happy to report had been inspected and also had no visible damage (see picture 2). Just across the street several of their neighbors were not as fortunate.

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FLORIDA ROOFING | December 2018

1

2

3 that incorporate folding the panels around a metal edge at the perimeters. Fastened corrugated panels with lower profiles also did well. Some of the failures did involve panels with higher profile ribs that are usually secured with screws at the eave. Often these screws are placed so low that they miss the substantial part of the sheathing and are installed too near the edge. There were also a substantial number of failures observed where panels were placed over existing shingles and both roof coverings and the deck was blown off as a roof sandwich (see picture 6, page 20). I’ll go into a more detail on that later.

Concrete and Clay Roof Tile Systems

Concrete and clay roof tile are fairly rare in the portion of the Panhandle where our observations were made. However, there were a number of houses and similar type buildings that did have tile roofs. One house in the same neighborhood as the shingle roofs I discussed earlier was at least 20 years old and had no damage at all (see picture 7, page 21). Some other buildings had partial hip and ridge failures; it was apparent the application methods were prior to the enhancements implemented for those details. Some other installation oversights were noted at the hip and ridge details,

4 even on some newer installations.

I did not observe any residential structures with low slope roof damage. As with tile, that is most likely due to their rarity. It is also hard to see the damage other than perimeter edge.

So the answer to the first question, "Did one type of roof covering do substantially better than others?" In my opinion, no. Considering these extraordinarily severe conditions, all types of roof coverings did well when properly applied in accordance with the Florida Building Code. Some structural failures were observed on houses that appear to have been built during the period where the Florida Building Code was in force, but possibly not fully complied with (see picture 8, page 21).

Is it Time to Require Roof Covering Removal?

The next question is "Did the Florida Building Code help and, if so, in what ways?" Several code requirements are clearly helping. As I stated earlier, there were a large number of sheathing failures observed. When examining the debris closely, it was apparent that the exposed sheathing nails – exposed on the underside – were clearly not ring shank nails. When the Florida Building Codes nailing and re-nailing

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6 requirements for roof sheathing are complied with, they work. It may be time to reconsider the weakest link in these requirements by making roof covering removal mandatory and thereby re-nailed, if previous compliance with nailing or re-nailing requirements cannot be confirmed. This would be a major change and would increase cost in the short term.

The code currently allows for two roof coverings before removal down to the deck is required. Unless the building is demolished by choice, the cost of removal will eventually have to be incurred. Ignoring the clear benefits of re-nailing the sheathing risks making everything else we do to protect the building during a high-wind event nearly irrelevant. If the sheathing comes off, the structural damage that occurs afterwards is almost always catastrophic. In the meantime, contractors and building departments should do everything possible to make sure the decks are being properly nailed.

We should also explain to our customers how important this is. This and opening protection are, in my opinion, the most important wind-resistance improvements we can make to an existing building.

Another code requirement that has helped is mandated secondary water barriers. Many of these were obvious on homes where the primary roof covering had failed. Selfadhering membranes applied directly to the sheathing did exceptionally well. Once the nailing or re-nailing requirements are confirmed, these applications should provide a long term barrier that can be reused by applying a nailable underlayment over them prior to reroofing. The industry

7

We have everything else

8 should try to eliminate reported bonding of shingles to the self-adhering membrane. This condition can make sheathing replacement necessary which is, of course, expensive and disruptive.

Many other enhancements made in the manufacturing and the installations of primary roof coverings are also returning dividends. With so much attention being focused on secondary water barriers, improvements made in the primary roof covering installation seemed to be overlooked.

Insurers should consider extending discounts for better primary roof coverings. Most roofing contractors will tell you that there is no substitute for a higher quality primary roof covering.

We are making progress by applying what we learn to making well thought out enhancements in materials, application and common sense changes to the building code. FRSA will continue to observe and report our findings to our members. We will also continue to apply what we learn to further our goal of a clear, consistent, teachable and enforceable building code for not only our members but, most importantly, for the fellow citizens of our state.

FRM Mike Silvers, CPRC, is FRSA Director of Technical Services.

Mike is an FRSA Past President, Life Member, Campanella Award Recipient, and a Florida-licensed certified roofing contractor who brings over 40 years of industry knowledge and experience to FRSA’s team. Mike is available to FRSA members who have codes or technical questions and can be reached at 800-767-3772 ext.

169 or by email at silvers@floridaroof.com.

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21

A Better Method to Mount Solar Panels FRSA Staff The Sunshine State offers a great climate to take advantage of renewable solar power. Converting the plentifully available sunshine into electricity by installing photovoltaic (PV) solar panels on the roof of a home or commercial building continues to gain momentum in Florida. But it hasn’t been all sunny skies. The conventional method of fastening solar panels to a roof by penetrating the roof deck has been enough to cause hesitation for people who would otherwise adopt the technology.

“For property owners in Florida, the biggest obstacle to mounting solar panels is putting holes in the roof,” FRSA contractor Tim Graboski notes. As solar panels have increased in popularity, Tim has recognized the objections expressed by these property owners.

Penetrating a roof is time consuming, prone to cause roof leaks and – leak or not – often invalidates a roof manufacturer’s warranty. Additionally, mounting systems that include roof penetrations may not last nearly as long as the solar panels that they secure to the roof.

Seeing these issues and the increased industry involvement in solar power, Tim leveraged his experience developing another roof mount product, Top Notch, to engineer the Double Down solar panel mounting system.

Both products use foam adhesive instead of roof penetrations. For the Double Down system, the foam adhesive secures the base of the panel mount system to the roof.

The integrated mount promises to save installation time, eliminate the need for roof penetrations and to preserve

manufacturer roof system warranties. Its simple, solid construction also promises to last the life of the solar panels.

Eliminating the Roof Penetration

To meet code, conventional systems have required penetrating the roof deck to secure the solar mounting system to the structure. "Most of the solar contractors are just setting it in a silicone or urethane adhesive," Tim notes, "and then each pedestal has two lag bolts that are supposed to go into a structural member."

Above: Conventional solar mounting systems are designed to require roof penetration using two lag bolts (red circle). Below: The Double Down system uses foam adhesive instead of penetrating the roof.

So lar Pa ne l

M ou nt

The Double Down Solar Mounting System

Pedestal

R M oof ou nt 22

FLORIDA ROOFING | December 2018

Recognizing future maintenance issues caused by these penetrations, some building jurisdictions are requiring homeowners – as part of the permitting process – to complete a document acknowledging the implications of penetrating the roof.

For commercial projects with a warranty, keeping that warranty intact can be even more cumbersome. Tim says that solar contractors typically have to have a manufacturer-authorized roofing contractor – maybe the original installer – come out and seal each of the roof penetrations.

That's if the solar contractor understands the roof warranty process and is willing to incur the additional expense

of hiring the roofing contractor, otherwise warranties are likely being voided without the owner realizing it, yet.

Saving Time, Now and Later

For solar installers, removing the need for roof penetrations also means speeding up installation time.

Contractors have reported saving more than fifty percent in installation time using the system. Solar contractor Suncool Energy Company of Boca Raton, for instance, reported that an install that would have taken two-and-ahalf days was completed in a single day.

For homeowners, the benefits are possibly more difficult to appreciate (though no less real), since using the Double Down system means avoiding issues that may otherwise arise. Graboski notes that homeowners are investing in "a 25-to-30 year system but the [conventional] mounting system wasn't designed to have that kind of longevity." Unfortunately, homeowners who are faced with the cost of remounting solar panels 10 or 15 years later – because the mounts are no longer viable – may belatedly appreciate a better-designed system.

FRM Graboski's company, Ridged Systems, has received a Florida Product Approval for the Double Down mounting system that includes the high velocity hurricane zone and serves as an equivalent to a Miami-Dade NOA.

A solar panel installation using the Double Down mount system

Tim Graboski is an FRSA member licensed roofing contractor and owner of Graboski Roofing in Deerfield Beach. For more information about the Double Down system, visit www.ddmount.net or contact Tim at tim@graboskiroofing.com.

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23

Are You Driving Sales with LinkedIn?

By Heidi J. Ellsworth, HJE Consulting When looking at social media, many are confused about which platform is best for business. Should they look at Facebook, Twitter, Instagram or LinkedIn? What is the difference? Each platform offers something different for promoting your business and reaching out to new and current customers. Although Facebook is very popular, it is not always the best platform for commercial B2B opportunities. I am finding that LinkedIn is a very good vehicle for commercial roofing contractors.

As your profile takes shape, do not be afraid to ask for recommendations from employers, fellow employees, industry friends, or customers. Strong recommendations will help fill out your profile and lend it validity.

Connect

Once your profile is ready, it is time to connect.

LinkedIn makes it easy to find the professionals you are interested in meeting, but it is best to start with who you know. Before prospecting, take the time to connect with Why LinkedIn? people you already know. Pull your contact list, search As a business professional, it is important to have a them out and ask to connect. It is easier to build your netLinkedIn profile; as a sales or marketing professional, it is work with people you know. critical. LinkedIn is the best way to share your professional As your network grows, you can begin prospecting. For story, connect with potential customers and share import- sales professionals, be sure to check out Sales Navigator. ant content and marketing information to build a business This tool helps you find the right people and track their or personal brand. activity. If they are someone you are trying to get to know, According to LinkedIn (https://press.linkedin.com/ it is always better to understand what they like first. about-linkedin), LinkedIn has more than 467 million memAnother way to connect is by joining groups. By searchbers in over 200 countries and territories. Professionals ing for groups within your industry, you can chat with are signing up to join LinkedIn at a rate of more than two other professionals and meet new prospects. Most groups new members per second and there are more than 40 are by invitation and you must be approved. That is not a million students and recent college graduates on LinkedIn. problem because most groups want more members who can bring relevant and interesting perspectives. You may They are LinkedIn’s fastest-growing demographic. This is also start your own group. It is not hard and if the topic is how young professionals are going to find each other and look for career opportunities. Many of these young people itriguing, you will draw new connections to your group. will be going into purchasing, facility management and construction management. They will be looking to build Posts their network and are hungry for information to help their Posting articles on LinkedIn is an excellent way to career. LinkedIn will be one of the top spots they use to brand and inspire other professionals to connect. Keeping pursue these goals. Roofing contractors need to be sure in mind the growth of college students and young profesthat not only the company but their sales, marketing and sionals using LinkedIn, they will be doing research to find business development professionals are positioned to be subject matter experts. If they are new to purchasing or found. facility management and need to know more about roofing, they will look to their LinkedIn network for mentors or Profile experts.

Building a good personal profile is the first step. Don’t By publishing compelling articles explaining the fundado it half way. Take the time to upload personal pictures, mentals of roofing or starting discussions on the different company imagery and job photos. When a profile does types of roofing systems, people are more likely to reach not have a photo, it does not inspire confidence. Be sure out to you with questions. Once a discussion begins, the the photos are professional and high resolution. LinkedIn relationship can begin to grow and the potential for a sales provides good guidelines on uploading and specifications opportunity becomes a reality. for the resolution. Also, be sure the photo is current.

Be sure to stream your other media to LinkedIn. The Again, this is important in creating brand and trust while company blog, personal blog, Twitter or Facebook posts networking. can all be shared on LinkedIn. If the content is profesThere is a strong trend towards using video. If you have sional, it is a great way to get added exposure by simply good quality video, be sure to include it. It can be uploaded clicking a button. The more content that you post on or linked to your YouTube channel. Either way, be sure LinkedIn the better but it should be educational, informait is professional and answers questions. You may want tive and, if possible, inspiring. to include webinars you were in, podcasts or even media interviews. This type of material will make a difference in Business Development how potential professionals choose to connect with you.

As a company, it is important to keep the company page Continued on page 26 24

FLORIDA ROOFING | December 2018

AFTER HURRICANE MICHAEL, EAGLEVIEW WAS THERE.

EagleView brought imagery and property information to emergency responders and community leaders following Hurricane Michael. As Florida continues recovery efforts, our precise roof measurements can help you be there, too.

“With EagleView, we have been able to help hundreds of people get quotes for their insurance very quickly.

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New Royster Contracting Metal-Over-Metal Retrofit Roof Project Over the past 15 years, Royster Contracting, LLC of Fort Walton Beach, Florida has completed several metal-over-metal retrofit projects using Roof Hugger, LLC (in Lutz) sub-framing products. Skip Royster, Owner, started his general contracting firm in 1977 to focus on building construction mostly in the Florida Panhandle. His company has a strong reputation of building quality conventional and metal construction projects using metal buildings, metal roofing and walls and retrofit roof systems.

Royster’s newest retrofit project was for the U.S. Air Force on a 7,800 square foot building located at Hurlburt Field AFB. This Air Force base is very familiar with retrofit roofing projects stretching back more than 25 years, as many of the U.S. Department of Defense military bases are as well. The existing building was a metal building constructed some years ago that needed a new metal roof.

In lieu of removing and replacing the existing metal roof, the Base Facility Construction department elected a metal-over-metal retrofit where a new metal roof is installed over new structural sub-framing that attaches directly to the existing roof’s support system, without removing the existing metal roof. While doing this, the Base knew that it was possible to engineer the new retrofit system in accordance with current wind uplift design for the area. In this case, the system was designed to meet a minimal category 5 hurricane with 157 mph winds. With the recent catastrophic Hurricane Michael damage at nearby Tyndall Air Force Base and elsewhere on the Florida Panhandle, this project just 82 miles away suffered no damage, even with Michael’s documented peak wind speed of 155 mph.

Roof Hugger provided 2,700 lineal feet of their standard Model “C”, manufactured to fit over 12inch on center “PBR” rib panel roofs. Central States Manufacturing of Lowell, Arkansas furnished their 24” wide “Central Seam Plus” trapezoidal, 24-gauge standing seam roof in “Brite” white. The General Contractor for the

project was CCI Mechanical, LLC of Shalimar.

In addition to hardening the building with the increase in wind uplift resistance, the Base chose to include 3-inches of fiberglass insulation between the existing roof and bottom of the new metal roof. Hardening of building roofs is very common on metal-over-metal retrofit roofs in the coastal states. As such, many older buildings that were engineered for a 90-to-100 mph wind speed must be upgraded to minimum code requirements that are currently at 120 mph inland and 130 mph for coastal areas.

Some parts of Florida and Texas have requirements of 155 mph or greater. U.S. Government facilities typically specify criteria that exceed locally adopted codes.

FRM

LinkedIn, continued from page 24

up-to-date and engaging. Take the time to upload case studies, employee news, press releases and articles. The company page is a place for research and it should be as informative and engaging as your website.

Once you have the company page, develop a group. A group can be industry experts that you want to network with, other companies that the company partners with or professionals from your local community. In fact, it is important to work at creating local networks where you can build business partners. If you are a residential contractor this may be the opportunity to connect with builders, HVAC professionals or window installers. By building a referral program between trades, you all gain business.

Think about forming an invite-only group of the different 26

FLORIDA ROOFING | December 2018

trades people and help each other develop new business.

Human Resource offices have been using LinkedIn for years. It is one of the top means of recruiting new talent in business today. It is a great way to look for talent for your company or to find out what other companies are doing with their recruiting program.

LinkedIn is a networking, prospecting and recruiting tool that will only continue to gain in popularity. It is also an excellent means of staying in touch with other professionals as they move throughout the industry. For a business, this is a tool that needs to be part of the overall sales and marketing plan. For individuals, it is a must for your professional and personal brand.

FRM

Establishing Customer Communications Lee Rust, Owner, Florida Corporate Finance Among the more important communications for any company are its communications with its customers. Those communications can take many direct and indirect forms. For instance, print and other media advertising is an indirect form of customer communication. You place an ad where it is likely to be seen by the intended audience, hope they will respond, and then attempt to determine if the ad was cost effective.

A letter to all of your current customers advising them of a new product or service is a direct form of customer communication. Also, sending such a letter to individual prospective customers broadens its reach and usually its effect on sales.

Start today to compile a list of all the methods you now use to communicate with your customers as well as those which are available but not currently used. Divide that list into direct and indirect categories and add notes as to how effective each method may be and what each may cost. Then refine that list over time as you try various forms of customer communication and measure their effect on sales, customer retention, new customer generation, and customer awareness of your company and its products or services. That list can also be used to allocate advertising and other marketing expenses to those techniques that are the most cost effective.

What many company managers do not consider is that customer communications should, wherever possible, facilitate dialogue in both directions. Giving your customers the ability to communicate easily with your company is one of the most important forms of contact with that important constituency. You might use a company website as one method of communicating with your current and prospective customers.

That web site, however, should also be interactive and allow your customers to send questions, comments, complaints, or suggestions back to appropriate people at your company.

Other forms of communications from your customers back to your company include telephone conversations with your customer service representatives, comment cards sent with ordered products, or follow-up calls after a product has been received or a service provided. It’s not good enough that you think you know how your customers feel about your company. You should know exactly what they think. You can’t do that if they don’t tell you, and they aren’t likely to tell you if they don’t have an easy and convenient method of doing so.

In addition, for all communications from your customers, be sure they are answered promptly and appropriately.

Having a customer complaint or suggestion go unanswered is one of the worst mistakes you can make with customer communications.

In regards to measuring the effect of your various forms of communication with your customers, your service representatives or salespeople should always ask – when contacted by a new customer – how and where they heard about your company. You should then keep records of those responses and use that data to direct your customer communications toward the most effective methods.

You should also measure the frequency and extent of your customer communications. Every member of your sales group should submit weekly customer call reports. You will not only know which of your salespeople are working the hardest but can also measure their closing rate or revenue generation. Lots of salespeople can make lots of sales calls but not generate much revenue. To prevent that, all of your salespeople should clearly understand the difference between presenting a product or service and asking for the order.

Periodic call reports are even more important for independent sales representatives. Because most of these sales agencies carry multiple lines, you should know how often and to whom your products or services are presented. Again, you can then measure closing rates and compare the efficiency of your sales reps based on their communications with potential customers. I’ve often heard that independent sales agents use their independence to resist compiling and sending sales call reports. In my experience, however, if those agents will not send call reports, you probably have the wrong representatives.

In addition, as one part of their customer communications, your sales group – whether employees or agents – should maintain an up-to-date, computer based list of all customer and prospect contact information. The salespeople should be able to enter a new name in the list or change the contact information with computer access from any location. In addition to name, address, and phone number, that list should also include email addresses.

For many companies, a particularly effective method of customer communications is a monthly newsletter sent by email. I have long found this to be a particularly effective method of reminding my past and prospective clients of my services. Although the broadcast email software I use is no longer available, there are several programs that can be explored with a “broadcast email software” Internet search.

By the way, sending any customer communication without having it addressed to a specific person by name is a big mistake. A letter addressed to “occupant” or to “the President” or to only the company name will be discarded, and the postage, paper, and time spent on the letter will all be wasted.

An emailed newsletter that is not individually addressed to a person by name is spam, and we all know what happens to that.

Customer memories are short. Don’t let your customers or prospects forget that your company is active, interested in addressing their needs, and sensitive to their feelings about your products or services. Communicate with your customers frequently and consistently.

FRM Lee Rust, owner of Florida Corporate Finance, specializes in Mergers & Acquisitions, Corporate Sales, Strategic Planning, Financing and Operations Audits. He can be reached by phone at 407-841-5676 or by email at hleerust@att.net. www.floridaroof.com | FLORIDA ROOFING

27

OSHA Reverses Policy on Drug Testing, Incentive Programs Travis Rhoden, Workplace Safety Advisor OSHA has changed course in its view of employers’ post-incident drug testing programs and injury ratebased incentive programs. In a Memorandum to Regional Administrators and State Designees published October 11, the Agency now says most of these types of programs do not run afoul of the anti-retaliation provisions of the injury and illness recordkeeping regulation at §1904.35(b) (1)(iv).

This is a huge shift in policy guidance from that published when the Agency issued the final rule in May 2016 requiring employers to electronically submit injury and illness records. As part of that rulemaking, OSHA added a provision that employers not have any barriers for employees to report injuries or illnesses. The rule also said that employers could not discriminate or punish employees for being injured.

While the rule itself didn’t address drug testing or incentive programs, policy guidance published along with it indicated that most post-incident drug testing programs would be in violation. The same thing was said about incentive programs that were tied to injury rates.

But now, OSHA says that many employers who implement safety incentive programs or conduct post-incident drug testing do so to promote workplace safety and health. In addition, the Agency says evidence that the employer consistently enforces legitimate work rules (whether or not an injury or illness is reported) would demonstrate that the employer is serious about creating a culture of safety, not just the appearance of reducing rates. Thus, action taken under a safety incentive program or post-incident drug testing policy would only violate §1904.35(b)(1)(iv) if the employer took the action to penalize an employee for reporting a work-related injury or illness rather than for the legitimate purpose of promoting workplace safety and health.

In the new policy, OSHA says that incentive programs can be an important tool to promote workplace safety and health. One type of incentive program rewards workers for reporting near-misses or hazards, and encourages involvement in a safety and health management system.

“Positive action taken under this type of program,” the Agency says, “is always permissible under §1904.35(b)(1) (iv).”

OSHA describes another type of incentive program that is rate-based and focuses on reducing the number of reported injuries and illnesses. These programs typically reward employees with a prize or bonus at the end of an injury-free month or evaluate managers based on their work unit’s lack of injuries. The Agency says these rate-based incentive programs are also permissible under §1904.35(b)(1)(iv) “as long as they are not implemented in 28

FLORIDA ROOFING | December 2018

a manner that discourages reporting.”

So, if an employer takes a negative action against an employee under a rate-based incentive program, such as withholding a prize or bonus because of a reported injury, OSHA would not cite the employer under §1904.35(b)(1) (iv) as long as the employer has implemented adequate precautions to ensure that employees feel free to report an injury or illness.

What Would be “Adequate Precaution?"

OSHA says that a statement that employees are encouraged to report and will not face retaliation for reporting may not, by itself, be adequate to ensure that employees actually feel free to report, particularly when the consequence for reporting will be a lost opportunity to receive a substantial reward. However, an employer could avoid any inadvertent deterrent effects of a ratebased incentive program by taking positive steps to create a workplace culture that emphasizes safety, not just rates.

For example, the Agency says that any inadvertent deterrent effect of a rate-based incentive program on employee reporting would likely be counterbalanced if the employer also implements elements such as: ■■ An incentive program that rewards employees for identifying unsafe conditions in the workplace; ■■ A training program for all employees to reinforce reporting rights and responsibilities and emphasizes the employer’s non-retaliation policy; ■■ A mechanism for accurately evaluating employees’ willingness to report injuries and illnesses.

In addition, OSHA says that most instances of workplace drug testing are permissible under §1904.35(b)(1) (iv). Examples of permissible drug testing include: ■■ Random drug testing.

■■ Drug testing unrelated to the reporting of a work-related injury or illness.

■■ Drug testing under a state workers’ compensation law.

■■ Drug testing under other federal law, such as a U.S. Department of Transportation rule.

■■ Drug testing to evaluate the root cause of a workplace incident that harmed or could have harmed employees. If the employer chooses to use drug testing to investigate the incident, the employer should test all employees whose conduct could have contributed to the incident, not just employees who reported injuries.

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Roofing Alliance President Issues Challenge to Roofing Industry: Adopt 165 Ronald McDonald House Roofs to Help Families Stay Together Bennett Judson, NRCA, Executive Director, The Roofing Industry Alliance for Progress, Vice President, NRCA Meeting Services

NRCA’s Roofing Alliance President Rod Petrick has issued a challenge to all Roofing Alliance and NRCA members: to adopt the remaining 53 roofs of the 165 stand-alone Ronald McDonald Houses throughout the U.S.. Petrick’s goal of inspecting, repairing, maintaining and replacing these roofs is within reach and will impact families with sick children across the country by keeping them together when they need it most. Numerous roofing professionals have already risen to the challenge by adopting 112 of the roofs.

At 166 members strong, the Roofing Alliance serves as the foundation for the National Roofing Contractors Association (NRCA) and is a dedicated forum of roofing contractors, manufacturers, distributors, service providers and industry professionals who promote and fund the advancement of roofing through research, education, technology and philanthropic initiatives to help the roofing industry and their greater communities.

In April of 2017, the Roofing Alliance began working with Ronald McDonald House Charities (RMHC) by supporting their efforts to help families with critically ill children stay together and near the hospitals providing them medical care. Ronald McDonald Houses provide private sleeping rooms, meals, and opportunities for families to interact as they go through difficult times.

Through sponsorship funds and the adoption of the roofs of the 165 stand-alone Ronald McDonald Houses in the U.S., the Roofing Alliance has brought together roofing professionals and companies who donate their time and talents to provide regular roof system inspections, maintenance, repairs and replacements.

“This fall we have been reaching out to our Roofing Alliance and NRCA members to collect data, so we can help the Ronald McDonald Houses with their roof replacement plans,” said Petrick, owner of Ridgeworth Roofing, Frankfort, Illinois. “We’re asking our contractors

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to inspect the roofs and report back to us on the condition of the roof, the roofing system currently in place, the estimated life expectancy, anticipated and actual work to be done, and the dollar value of the in-kind labor and materials provided or available. Once we receive the information, we enter it into our database and establish a baseline of roof conditions, so we can begin helping RMHC develop roof maintenance and replacement plans.”

Alliance members take pride in knowing that their work truly makes a difference. Petrick put his words into action this summer when his company, along with Bennett & Brosseau Roofing of Romeoville, Illinois, collaborated on steep-slope repairs, the reroof of a four-story flat roof section and a skylight restoration at the Ronald McDonald House near Loyola University Medical Center in Maywood, Illinois. “During the experience, I found out that a member of my crew utilized a Ronald McDonald House when his child was sick; this really hit home for us,” Petrick added.

Another Roofing Alliance and NRCA member, Charles Antis, CEO and founder of Antis Roofing and Waterproofing in Irvine, California, was the member who initially brought the RMHC initiative to the Roofing Alliance’s attention. He is proud of Petrick’s continued work and mission to make the initiative such a success.

“Rod envisions comfortable and dry Ronald McDonald Houses available for families with sick children across

this country,” Antis states. “We want to be sure that we get roofing companies connected to all 165 Houses. It is an amazing opportunity for the roofing industry to give back on such a large scale.”

Susan E. Kenny, development director for the Orange County (California) Ronald McDonald House, worked with Antis Roofing and Waterproofing to repair the roof on her location. Kenny said if Antis would not have made the roof repairs, the organization would have never known there was something wrong; she’s very grateful for their work. “What started as a simple conversation about how we could work together to support our Orange County families soon developed into a national partnership to support RMHC families across the country,” Kenny added. “I love how Charles and his team think big! It’s not just about our neighbors; it’s about what they can do to make our world a better place. The engagement of the Roofing Alliance at all levels has created incredible momentum.”

To learn more, visit www.roofingindustryalliance.net or contact Bennett Judson, the Roofing Alliance’s executive director, at bjudson@nrca.net.

About the Roofing Alliance

The Roofing Alliance is committed to shaping the industry’s future by funding education, research, scholarships and philanthropic initiatives, all for the purpose of securing the industry’s future excellence. Comprised

www.floridaroof.com | FLORIDA ROOFING

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Penn Marshall penn@allpointstile.com 162 E. Broadway Street Oviedo, FL 32765 www.allpointstile.com 407-366-2521 407-497-4555 (cell)

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of 166 members representing extraordinary leaders from the contracting, manufacturing, distribution and service provider communities, the Roofing Alliance has committed $13 million to enhance the performance and long-term viability of the industry and allocated more than $5 million to fund 45 research, education, technical and philanthropic programs and projects.

Serving as the foundation of the NRCA, Roofing Alliance members are focused on giving back and supporting high-quality educational programs and ensuring timely and forward-thinking industry responses to major economic and technological issues. For more information about Roofing Alliance initiatives, visit www.roofingindustryalliance.net.

About Ronald McDonald House Charities

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Ronald McDonald House Charities (RMHC), is a non-profit, 501 (c) (3) corporation that creates, finds, and supports programs that directly improve the health and well-being of children and their families. Through its global network of over 275 Chapters in more than 64 countries and regions, and its three core programs: the Ronald McDonald House, the Ronald McDonald Family Room and the Ronald McDonald Care Mobile, RMHC helps families with sick children stay together and close to the medical care their child needs at leading hospitals worldwide. RMHC programs not only provide access to quality health care, they enable family-centered care ensuring families are fully supported and actively involved in their children’s care. For more information, visit rmhc.org. Follow RMHC on Twitter, Facebook, Instagram and LinkedIn. FRM Bennett Judson is Executive Director of The Roofing Industry Alliance for Progress (Alliance) and Vice President of meeting services for NRCA. As Executive Director for The Alliance, she oversees the day to day operations of The Alliance and its programs/projects. As Vice President of NRCA’s meeting services section, she coordinates NRCA’s smaller meetings and NRCA’s Convention events held in conjunction with the International Roofing Expo. She holds a Bachelor’s degree in Business Management from Roosevelt University.

After Hurricane Michael, Florida Recovers Once More Piers Dormeyer, Vice President of Sales, EagleView With estimated damages of $8 billion or more, the aftermath of Hurricane Michael might feel like déjà vu for Floridians on the Gulf Coast.

This October, the Florida Panhandle saw its first-ever Category 4 hurricane, with sustained winds of 155 miles per hour. Those winds felled massive trees, destroyed critical infrastructure elements, and demolished entire homes and businesses. The properties that survived have damage that could take months to repair.

The storm arrived only 13 months after Hurricane Irma tore through the state. In Florida alone, Irma’s effects resulted in $50 billion in property damage to homes and businesses.

Hurricanes and tropical storms are not an uncommon occurrence in Florida. When disaster strikes, local agencies and businesses know how to spring into action, and the state’s roofers are no exception.

Wes Ennis, owner of Gulf Coast Roofing in Panama City, has seen many of these storms. But Hurricane Michael, says Ennis, was unlike any other storm he had experienced.

“This one was different in the strength, how quickly it got so strong and the mess it left behind,” Ennis says. “We ended up safely evacuating at the last minute and dodged the storm. When we returned, the amount of destruction was way more than what was being captured on TV. Every building was damaged or destroyed mile after mile. Very large trees were snapped in half and lying all over the ground and across the roads.”

Ennis’s own home was not immune to the storm’s effects. A tree crashed through his children’s bedroom ceiling. He and his family went without plumbing for one week and without electricity for two weeks. Yet he says he feels fortunate compared to those who saw far worse damage.

Local government agencies coordinated their responses to keep the community safe.

According to Ennis, “It was obvious they had a plan and were well prepared to respond.”

Panama City residents, he says, also helped each other in the storm’s aftermath by removing trees and debris from the roads and offering free water, meals, and other emergency services.

Ennis and Gulf Coast Roofing have played a role in recovery efforts. Technology solutions, such as EagleView roof measurement reports, have helped the team bid faster and reach more property owners in need.

“With EagleView, we have been able to help hundreds of people get quotes for their insurance very quickly,” Ennis explains. “This, of course, has led to lots of happy customers we would not otherwise have had the time to get to.”

Ennis hopes that Florida will not again see the same level of destruction that Michael and Irma caused. He’s also optimistic about what the recovery means for Florida residents.

“We will rebuild better than before,” Ennis says.

FRM Piers Dormeyer is Vice President, Sales at EagleView. He is a graduate of the College of Engineering at the University of Florida. He actively supports both the National Roofing Contractors Association and the Roofing Industry Alliance for Progress in the United States and the National Federation of Roofing Contractors in the United Kingdom.

www.floridaroof.com | FLORIDA ROOFING

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Giving Back

FRSA Members Giving Back to the Community

Saint Raphel Roofing Inc.

Jorge Albinagorta and the crew from Saint Raphel Roofing Inc. in Fort Myers have been generously giving back for the last four years and note that it is an incredible feeling. "We are involved with our local Habitat for Humanity Chapter as well as other organizations that we help to provide lower cost labor rates as well as free work when needed," stated Albinagorta.

"In 2015 we went to Rwamagana, Rwanda, to build a school for Youth for Christ. Below is a picture of the building we built including, of course, the roof and the pictures

Below that is a photo from this year of the building been used with 300 plus kids getting their education."

"In 2016 we went to Arua, Uganda on the border with South Sudan, close to the Congo, to build a medical facility in the Rhino camp for the civil war refugees for Refuges International."

"In 2017 we went to Rwamagana, Rwanda, to build another school for Youth for Christ. This year, we went to Kayonza, Rwanda to build a Church and boys/girls dormitories for one of the Africa New Life school complexes." www.floridaroof.com | FLORIDA ROOFING

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Venture Construction Group of Florida and Habitat for Humanity Partnership

Venture Construction Group of Florida (VCGFL) has partnered with Habitat for Humanity South Palm Beach County and launched a series of pro-bono construction and roofing projects for South Florida residents in need. VCGFL provided a new roof to one of Habitat’s very first clients to kick off National Volunteer Month.

“At Venture, we are committed to giving back and empowering others. We are dedicated to consistently building relationships with amazing nonprofits like Habitat for Humanity to support all the work that they do in our communities,” says Stephen Shanton, President and CEO of VCGFL. Local Delray Beach resident and Habitat recipient Ruth Jayes has come a long way since beginning her first partnership with Habitat for Humanity in the 1980s.

Over 30 years ago, Jayes was in a violent relationship and living in an Aid to Victims of Domestic Violence (AVDA) shelter before moving on and qualifying for her first home with Habitat for Humanity. Being accepted into Habitat’s Homeowner Partnership Program changed her life and the life of her daughter. After establishing her independence, she went on to obtain an Associate’s degree, then a Bachelor’s degree, then a Master’s degree in Business.

Jayes had a successful career with a Health Insurance Claims Company in Deerfield Beach. She instilled the value of education into her family. Ruth’s daughter went on to earn her Doctorate in Education from Nova Southeastern University. Now retired with health issues, Jayes recently experienced severe damage to her roof from Hurricane Irma.

“If a roof is not in good condition in Florida, insurance typically doesn’t extend the policy. It’s imperative to get frequent property inspections not only to keep your policy intact, but also to prevent future leaks that deteriorate your property,” says Shanton.

Habitat for Humanity of South Palm Beach County partners with families in need to build affordable homes together. Each Habitat partner family is required to invest a minimum of 400 sweat equity hours of their own labor into the construction of homes before being eligible to purchase their home utilizing a 30 year, no-profit, no-interest loan. The homeowners’ monthly mortgage payments are used to build more Habitat houses. Habitat relies upon financial contributions from generous donors, both individual and corporate as well as upon volunteers.

Jacksonville Veteran Gets New Roof

88-year-old Wilson Bailie lives in the Hillcrest area.

Bailie has limited mobility and, in addition to his roof needing to be replaced, his backyard was overgrown, and he was receiving warnings from the city.

The Fraternal Order of Police teamed up with Southern Coast Roofing to spruce his house up. The program called "Housetops for Heroes" provides free roofs for retired 36

FLORIDA ROOFING | December 2018

Some good Samaritans with the Fraternal Order of Police spent their day making sure a Jacksonville veteran will be safe and secure with a new roof on his home.

public safety members and veterans who can't fix their own homes.

Bailie's father was in the Jacksonville Police Department in the from the 1930s until the 1950s. Bailie joined the Army in 1948 and retired in 1969. The 88-year-old has served overseas six times, saying he's enjoyed every minute of it.

He now has a new roof thanks to Southern Coast Roofing.

GAF Announces Hurricane Michael Disaster Assistance Efforts

GAF, the largest roofing and waterproofing manufacturer in North America, has made a commitment of $1 million in total assistance to support Hurricane Michael recovery efforts. GAF’s support comes in the form of direct relief, a $250,000 donation to Team Rubicon, and in-kind donations of roofing materials to multiple relief organizations.

GAF’s support of Team Rubicon will help its team of skilled veteran volunteers to continue assisting the most vulnerable communities affected by the storm. Team Rubicon is actively working to help survivors of Hurricane Michael gain access to their homes, clear the damage, and begin the recovery process.

As communities look to rebuild, GAF has also committed to donating enough roofing shingles to replace the roofs of more than 200 homes in the hardest hit communities. The product will be distributed through various partners, including Good360, a global leader in product philanthropy and purposeful giving. Good360 works with recovery agencies, local recovery groups, and vetted nonprofits to make sure donated products have maximum impact by making them available at the right place and at the right time.

In addition to its financial and product donations, GAF delivered relief items - food, water, diapers, pet food, etc. to centers located at customer sites in the hardest hit parts of Florida. These centers were established by these customers to assist their employees and communities recover from the storm.

FRM Have a story to share? Please send information and high­ resolution photos to Lisa Pate at lisapate@floridaroof.com.

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Wallace Fulton, III President, Collis Roofing Inc. Wallace is a member of FRSA’s Convention and Governmental Affairs Committees, and serves on the Board of Directors.

How did you get started in the roofing industry?

My father was a roofing contractor, so I had no choice! I’d ride with him in the summers and holidays when school was out, then in middle school he put me on the roof. You could do that back then. In Alabama. I guess? In college I’d run a crew in the summer and I worked in the office after class during the school year. All the while swearing I would be a $tock broker!

What’s your favorite part of the job?

Competition. In a friendly way. Competing with my cohorts for sales or competing against other contractors to win bids. It’s legalized gambling!

What’s the most unusual roofing project that you’ve been a part of?

How about unusually hard? Re-roofing the Birmingham International Airport – Air Side Terminal. We could only dump off one end. It was one quarter of a mile from one end to the other and it was slightly curved. The end got lost from vision in the gradual curve. We power-broomed the loose BUR gravel and shoveled into wheel barrows. So, my job all day was to push a wheel barrow full of gravel, that weighed more than my skinny 15 year old frame did, one quarter mile, with heat waves dancing in the distance, to the end you could not see, just to dump it and enjoy an empty load on the quarter-mile hike back. And tell yourself each trip was shorter than the one before. If you could do the last one, you can do the next one.

38

FLORIDA ROOFING | December 2018

What do you consider a waste of time?

Dwelling in the past. Whether an incident an hour ago or years ago, it does not accomplish anything. Accept it, learn from it. Learn to avoid it if it was a negative; recognize how to do it again if it was a positive. Move on, live life.

What’s your favorite vacation?

What’s that? That’s for government workers, right? At this point in my life, it is about spending time with my two kids who are my center and quickly growing into adults. And, getting back home where the heart still holds a special place after all these twenty years.

What is your dream job?

Right now, I’m living it. But I hope the last chapter has rolling hills, no neighbors, and the only lip I get says “moo."

If you could spend time with three people (living or not), who would they be and why?

I have seen some profound thought provoking answers to questions like this, but I guess I am just simple: My mother who I did not have a good relationship with when she passed. My grandfather, Wallace Sevier Fulton Senior who was the most genuine person I ever knew and taught me every virtue of what being a good person is, and my old dog, Erik, who was the best friend a boy could have. I miss them all dearly.

How long have you been involved with FRSA? Sadly, not until the last several years. I wish I had been led to it a lot sooner. But if I am lucky, I still have quite a few years left.

FRM