Ron Santos - I'm not a Graphic Designer

Creative

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ARIN Apple&Eve Randy Ortiz Zeal Cosmetics Command FIDA ZGroup Better Future Foundation Sheena Paradox Manila Fashion Festival FINO Leatherware Bomberg Maserati Mundipharma

A visual communication process using the combination of typography, photography and illustration. Graphic design creates and combines symbols, images and text to visually represent ideas and messages. Creating visual compositions using typography, visual arts and page layout techniques for Online Digital collaterals, Logo Design, Advertorial/Thematic Ads and Newsletter layouts.

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LOOKBOO

A collection of photographs compiled for a clothing line or brand showing the latest fashion for the season, giving viewers an idea of the whole look. Considered to be like portfolios that presents a visual product line rather than the actual samples of one’s work history. A selection of photos, sketches, and swatches with layouts based on the brands visual guideline and branding.

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RonXSantos ARIN Randy Ortiz TAYAO

OK COVER

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Manila Fashion Festival

ARIN Egalite The Haze Edsa Shangrila Better Future Foundation Mundipharma

Unifying a vision by managing the overall visual appearance of an Editorial, Ad/Video Campaign, and Promotional materials to communicate visually, stimulate moods, contrasts features, and psychologically appeal to the target audience. Art direction is about the visual elements that translates desired moods, messages, concepts, and underdeveloped ideas into imagery, solidifying the vision of the collective imagination between various inputs.

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The art of making images using traditional or digital art, sometimes using both to enhance elucidating concepts by providing a visual representation through drawing or painting.

Illustrations are the interpretation and visual explanation of a text, concept or process. It intendeds to clarify complicated objects that are difficult to describe through writing.

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Traditional Mixed Media Digital Drawing Fashion

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Alingawngaw ng Pag-Alala Haraya Ave Sinistra

The art of applying design aesthetics to clothing. Fashion Design is the attempt to make clothes which are functional yet aesthetically pleasing but also considers wearability. But with the influence of cultural and social attitudes, Fashion Design evolved from basic-everydaywear to a range of unconventional styles and unusual garments presenting new concepts to the targeted market.

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HARAYA RonXSantos

The Collection

01 Haraya

Look of Style Awards

02 RonXSantos 2014

Mood Board

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Look of Style Awards

With “Maria Clara” as LOSA 2014’s given theme, the collection is about recreating the Filipiniana and translating it into street wear. It reflects our country’s tradition but reconstructed and redesigned to fit with today’s trends. It is inspired by the minimalist and architectural aesthetics: lines, figures, and silhouettes.

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Runway / Sketches

There are elements taken from our country’s national attire Barong Tagalog and Filipiniana, like the pina silk fabric and butterfly sleeves. But this collection also appreciates the rich culture of Mindanao with the T’nalak treatment of the Tiboli tribe. Infused together to create a bold statement.

05 Haraya

Look of Style Awards

The fabrics used in this collection like organza and chiffon, and Pina silk are see-through, which embody the transparency that can be found in the Barong Tagalog and Filipiniana. The colors red, black, and white represent the T’nalak. Other fabrics used are Charmeuse and Empress silk.

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The Collection

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Look of Style Awards

BAHANDI A Cultural Ball featuring Mindanao's intricate designs in arts and culture Photography | ©Jowe Posadas Models | Angel Porras, Noe Petel, Sai Lasquite 08 HMUA | Trisha Jimenez RonXSantos 2014

Behind the Scenes

The 2014 LOOK of Style Awards was held November 12, 2014 at Buddha-Bar Makati.

A runway show was presented for the apparel category which features creation of 10 Aspiring young designers through out the Philippines. Each finalist in the apparel and accessories categories were tasked to create pieces inspired by “Maria Clara.”

Wearable clothes which utilize local and sustainable materials and techniques and reflect the new generation’s take on the Philippines’ national attire, were presented before a panel of designers, British Council officers, and LOOK Magazine editors during a prejudging.

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Look of Style Awards

10 RonXSantos 2014

The Lookbook

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Look of Style Awards

HARAYA The Lookbook photography Joseph Yzrael Agra, Mj de Castro model Jehza Huelar hair & makeup Betsy T. Arcena

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Look One

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Look of Style Awards

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Look Two

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Look of Style Awards

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Look Two

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Look of Style Awards

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Look Three

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Look of Style Awards

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Look Four

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Look of Style Awards

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Look Five

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Look of Style Awards

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The Collection

In the novel Noli me Tangere, Jose Rizal described María Clara as the most beautiful and widely celebrated lady in the town of San Diego. She was the epitome of virtue, “demure and self-effacing” and endowed with beauty, grace and charm, and promoted by Rizal as the “ideal image”of a Filipino woman who deserves to be placed on the “pedestal of male honour.”

Its been more than a hundred years, yet a lot still regard Maria Clara as the true standard of a real Filipino woman.

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Look of Style Awards

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RonXSantos – Look of Style Awards 2014

AVE SINISTRA PARADOX by RonXSantos Graduation Collection 2014 photography Augustine Paredes model Begai Guanzon

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