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Darwinian DESIGN How to

appeal

in the overcrowded media ?

1nf0 Graphic Mentors


Darwinian DESIGN:

follow the cycles.

Darwinian cycles in visual observations. Evolutionary principles in Life (Business) cycles. Semiotics, the language of the fittest for survival. Survival by

APPEAL .


The way our Brain processes Visual Input. the different steps.

1

We first detect the colours and then ... is anything moving?


2

... @ what distance ?

flight or fight ?


3

is the Environment threatening ?


4

Is the Environment supportive to me? Can I meet the challenges ? Are people supportive people ? Any Cooperative networks ?


6

‌ any mate for mating around ?


7

time for play and ‌ testing !


8 is the place right for nesting‌ a habitat for you ?


‌ yes we can ! first search for a match by checking on : eyes. face. body language. 9


10 we still look for values ... hoping to find happiness.


11 in the end it remains a never ending struggle .


12

I wish, I hope, I try to ...

any observation cycle is similar to all evolutionary Life cycles.

restart ?


Evolutionary principles in Life cycles. First is to know ‘ where in the cycle ‘ you are. it concerns: me and you and the customer. the Business processes. the Products. the Corporations and Brands. all Societies.


the Evolutionary Life cycle.

?


the Evolutionary Life cycle.

you enter new territory, you jump, you try to grasp the environment, you map the risks, threats and opportunities. you prepare roadmaps this process applies to species, individuals, products, corporations, brands, organisations, societies.


the Evolutionary Life cycle. We look for matching partners, synergies, complementary products and services. We forge cooperations to create to opportunities. We experiment to learn. We make strategic choices.

co

this process applies to species, individuals, products, corporations, brands, organisations, societies.


the Evolutionary Life cycle. After all it is the execution that counts ! Value creation and fostering. Contemplation. We get caught up in Competition. We start questioning, hesitation,

... in for a change?

this process applies to species, products, corporations, brands, organisations, societies.


Darwinian cycles in visual observations. Evolutionary principles in Life (Business) cycles.

Semiotics , the language of the fittest for survival. ~ Survival by APPEAL .


Semiotics , the language of the fittest for survival. Survival by APPEAL . the lessons in

Darwinian DESIGN.

recommended reading: http://www.scribd.com/doc/217714528/Semiotics-Signs-of-Life-Part-2

by Romy Louise Liz

1nf0 Graphic Mentors 速

Design for appeal semiotics 2  

design, semiotics, media, advertising, info graphics, business management