What Is AR and What Is Its Potential?

WHAT IS AR AND WHAT IS ITS

Potential?

Roman Semiokhin, serial investor and entrepreneur.

What Is

AR AND WHAT IS ITS P O T E N T I A L? Augmented reality (AR) relies on sound, digital visual elements and other sensory stimuli – delivered to audiences via innovative technology – to present an enhanced version of real-world situations. AR is increasingly popular among companies involved in business applications and mobile computing in particular.

Against the backdrop of increased data collection and analysis, one of the primary objectives of AR is to highlight features of the real world, increasing understanding of these features to achieve smart and accessible insights

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Roman Semiokhin

that can be applied to real-world situations. For instance, big data helps to inform business leadership decisions, providing valuable insights into consumer spending habits, etc.

AR is a very valuable tool for a variety of different industries today and an

increasingly

common

tool

AR is a very valuable tool for a variety of different industries today and an increasingly common tool in everyday life.

in

everyday life. Perhaps its most famous application was in the ‘Pokemon Go’ game, which took the world by storm in 2016. Although in its early days AR was something that required specialised equipment to use, advancements in smartphone technology – in particular smartphone cameras – have developed at such a pace that AR has entered the mainstream, becoming the perfect venue for gaming, marketing and shopping.

Roman Semiokhin

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ROMAN SEMIOKHIN To discover how AR is transforming the betting and gaming industries, visit the blog of Roman Semiokhin.