T Y P E S T YLE S primary
Gotham Thin
The correct use of fonts can influence the tone and
gotham thin
appearance of all materials. Rollins has chosen the font family Gotham to portray the image of the College. Gotham should
Gotham Light
be the primary font used for headlines, body copy, and
gotham light
captions.
Gotham Book gotham book
HEADLINE S
Gotham Medium gotham medium
Gotham Bold gotham bo l d
Gotham Black
body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. body copy. Body copy should be set in Gotham Book with little or no kerning.
photo captions. photo captions. photo captions. photo captions.
gotham BLACK
Photo captions should be set in Gotham Book Italic.
*Rollins staff can acquire the Gotham font by contacting marketingcommunications@rollins.edu. Outside designers and vendors can purchase the font through www.typography.com.
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