Top Projects

PORTFOLIO

About me

Working e xperience in

every industry

across the globe

06

17+

35+

Continents from which

Industries for which

Branding Projects

clients had been served

I have designed

around the world

SOME OF THE CLIENTS I WORKED WITH

and many more

Advertising, marketing

ActiveMind

Media ActiveMind is a B2B digital publishing company that caters to associations worldwide in digital advertising.

P R OJ E C T L I N K

ACTIVEMIND

Creating a world of opportunities WORK DONE Branding, interaction, Visual Design OVERVIEW The visual identity needed to reflect the creativity, passion along with playfulness in a fresh and smart look. The identity should be trustworthy as well as simple and adorable. The symbol we created is a visual tale of creative tension, the sheer magnitude of possible solution.

We sought inspiration in the most prominent chapters of history of numbers (108). The logo icon is made up of 4 layers of dots totally 108. The outer most layers are missing dots indicating room to grow.

ACTIVEMIND

Significance of 108 The logo icon is made up of 108 dots arranged in 4 layers. When not accompanied by a marketing design, it should always have 108 dots spread across 4 layers with the inner-most layer without any dots missing.

ACTIVEMIND

Bringing ideas to life Variations of how the logo is used in marketing materials and the whole range of colors.

ACTIVEMIND

Powering into the future END NOTE A brand thats created out of ‘classic elements’ - earth, air, water and fire; believed to reflect the simplest essential parts and principles of which anything consists or upon which the constitution and fundamental powers of anything are based.

Most frequently, classical elements refer to ancient beliefs inspired by natural observation of the phases of matter; with the classical elements: earth is equivalent to solid, water is equivalent to liquid, air is eqivalent to gas and fire is equivalent to plasma. Fire is the only element that will purify the earth without getting itself contaminated, while others get contaminated in the process and hence the inner most layer.

PROJECT LINK

AIRLINES, SOFTWARE

RapidTurn A B2B product aimed to reduce and optimize turn time. A complete digital Transformation from on-blocks to off-blocks ... AND BEYOND P R OJ EC T L I N K

RAPID turn

Creating a world of opportunities WORK DONE Research, Branding, interaction, UX and UI THE PROBLEM Ground operations can be compared to a battlefield where multiple teams from Catering, Fuelling, Baggage handling, Gate management and Cabin cleaning are fighting relentlessly to ensure flights go on time…every time!

THE SOLUTION A digital solution to help airlines, ground handlers, and airports efficiently manage turn time via a common, shared, and secure platform that enables optimization of Ground Ops’ processes, manpower, and equipment

RAPID turn

The why THE NORTH STAR

10% reduction in turnaround time can translate to 8% increase in airplane utilization and 2% reduction in operational costs

FOR IMPROVEMENT

FOR THE COMPANY

Capture & measure ground crew performance on turn tasks

Real-time visibility to reduce turnaround delays

FOR NETWORK

FOR THE TEAM

Oversight across network to avoid knock-off delays and surprises

Rich Analytics at your finger-tips to improve quality of service

RAPID turn

Rapid in action How the software is used by various stakeholders across the system

Capture & measure

ground crew performance

Automated data

capture

Mobile fallback

mechanism

RAPID turn

Making data work The key factor was the use of data to predict and help the crew take action proactively as supposed to being reactive.

Real-time visibility

even at granular level

Predictive task flows to

help plan better

Across the

network view

RAPID

turn

Powering into the future

HELP

FIND

THE

RIGHT

I N F O R M AT I O N

Everyone is looking for the right information at the right time to make their task easy, time-saving and precise.

ACTIONABLE

I N F O R M AT I O N

Analytics that can predict and reduce delays, improves operational efficiency inturn increase quality of service delivery

IMPROVE

TURNAROND

TIMES

By optimizing and improving the turn time, the airlines were able to imporve their customer service and increase profits

PROJECT

LINK

HEALTHCARE

Wellness

Healthcare A product company that focuses on DIY healthcare help with the use of AI and profile mapping

PROJECT LINK

WELLNESS HEALTHCARE

Everyone together... helping each other WORK DONE Research, Branding, interaction, UX and UI OVERVIEW Wellness healthcare is personalized mental support, for everyone. A mental health digital platform dedicated for people who want to grow out of depression. Allows people to be more resilient by getting to know each other better and acting on it daily to that they can talk and grow naturally.

The brand identity was inspired through the organic shapes, people and nature elements, that reminds to care, be calm, explore personal emotions and have a chance to find ourselves. The colours chosen are associated to courage; impact; honesty and collaboration, also connected to people emotions and needs.​​​

LET’S KEEP THE CONVERSATION GOING

The lines are an indication for any long conversation and to to keep going. The lines also indicate that there will always be someone to support THE SPARKLE FROM THE HEART THAT CARES

The icon is designed in a way to convey the there is goodness in caring and every little emotion comes from the heart

AND THE APOSTROPHE FOR EVERYTHING IMPORTANT

The apostrophe, or the comma to value every conversation and to give importance to every word spoken because talking helps, saves and it matters

Good

vibes

only

Everyone

together...

helping

each other...

Expressions

W E L L N E S S H E A LT H C A R E

Website design Problem

There is a lot of apps out there with simple solutions that cater to mental health and connecting to doctors Approach

Motion of colors and focus on whats important and understand the user’s path SOLUTION

Keeping the user in the center and understanding them better and giving various ways to narrow down what they are looking for

Welcome to

W E L L N E S S H E A LT H C A R E

Welcome screens Understamding the mood of the user to cater a better experience once they get on to the home page

IN THE PAST 2 WEEKS

IN THE PAST 2 WEEKS

Did you find it difficut to maintain personal relations with people in your life

Did you face noticable difficulty in completing day-to-day tasks?

Strongly

Disagree

Strongly

Disagree

Somewhat

Disagree

Neutral

Skip

Somewhat

Agree

Strongly

Agree

Next

Somewhat

Disagree

Back

Neutral

Somewhat

Agree

Strongly

Agree

Take me home

W E L L N E S S H E A LT H C A R E Stories that inspire

Elements +

SHORT MESSAGES

Byte size snackable content that leads to an action from doctors and other people going through the same struggle

+

+

+

Good morning

Rohan

10 ways to deal with depression at workplace TIPS

How Dr.Preena helped her patients to deal with situations

10 ways to deal with depression at workplace

INSPIRING

WELCOME MESSAGE

What’s new

Self help

See more

INTRODUCING POSTPAY

INTRODUCING POSTPAY

Consult now,

Pay later!

Tasks Consult now,

Pay later!

and call to action for help

Wellness tips

Need help?

Keep calm and be better

Yoga 12 Videos

Wellness categories

Fitness 08 Videos

CATEGORIES

Categorizing one’s problems would give way to understanding one’s issue and also lead into content that is relevant to them.

Depression

Anxiety

Eating

Trauma

See all categories

Anxiety

Eating

CURATED LISTS

Specially picked out videos, articles or activities for users to follow in sequence without having to search for related content, reducing anxiety

TIPS

WELLNESS

H E A LT H C A R E

Solution with emotions

E

l

e

g

a

n

c

e

Personal

Movement

Details

Simple

with colors

Helping hand...

IMPACT

Younique

by eveyone

USE

BOLD

TO

E M OT I O N S

COLORFUL

EVOKING

OF

S H OW

C O L O R S

G R OW T H

P A T T E R N S

E M OT I O N S

CALM easy

END

NOTE

The goal when we started the journey was to create a solution that would help people with anxiety and other Informative

mental issues to self realize and use it as a self healing FOCUSED

process. The key was to have our expert doctors and P R O G R E S S I V E

ACT I O N S

psychologists on standby to help the users out at any point Typography

of time.

thats clear AaBb123

iIl1

Clear

The test results showed that version 1 was helpul to a great extend and with well directed content and use of shapes,

colorful

color and motion helped the user to focus more and navigate to areas that they helped them.

Shapes

Patterns

and faces

Reactive

Dynamic

SUBTLE,

AND

ALIVE

PROJECT

LINK

AND

DY N A M I C

N A V I G A T I O N

P OW E R F U L ,

ACCESSIBLE

P S Y C H O L O G I C A L

FASHION, SKIN CARE

NISHKA Start-up focusing on skin care using Indian ayurvedic ingredients.

PROJECT LINK

NISHka

Modern + Ethinic WORK DONE

Research, Branding, Website OVERVIEW

Create a brand identity that is unisex and exotic.

Nishka is a skincare brand that caters to young ladies, however, the brand would venture into male skincare solutions as well.

The visual identity should reflect sensuality, smoothness, elegance and richness. The identity should reflect the ethnic Indian background as the ingredieants used are blends are ayurvedic.

NISHKA

Concept The main concept is based on the feeling of Indian, being it a smooth, classy and ethnic. An in-depth research was done on the ideology and culture, within the possibilities available, the styles, techniques and culture are reproduced so that the sensory goal could be achieved.

NISHka

Ideology The logo composition is made up of bold caps with a cursive wave connecting typography, inspired from the simplicity of the Indian culture. The Logo is followed by a period to make it stronger and unique. It makes the logotype stay together and make it one entity. The idea was to make the logo stay and the change the world around it.

NISHka

E L E G A N T

beauty secrets

RAPID turn

The future of beauty is... going back to our roots END NOTE The idea was to create a very simple and elegant solution with a lot of ethnic and organic shapes and color.

The brand immediately found acceptance among the target audience and was able to go through the emotions that the creator wanted.

P R OJ EC T L I N K

C O N S U LTA N C Y, I T, S O F T WA R E

TSI An aviation focussed technology company since 1986. Pioneered several products driving airline reservations at Fortune 500 companies.

PROJECT LINK

Move forward,

together

TS I

Traditions and values in a modern outlook WORK DONE

Branding, interaction, Visual Design, Website OVERVIEW

A company that has been around for 30+ years, wanting to move forward into the digital space at the speed of light.

Being in the travel and hospitality sector, the company wanted something thats mordern but also deep rooted in traditions and culture. The rebranding exercise is to bring their services and product teams under one umbrella.

TS I

Inspiration Traditional kolam artists make closed looped infinite organic shapes that can usually be completed from start to end in one motion

TSI

What the icon means Flight landing trajectory

Flight take-off trajectory

TSI

Colors Taking inspiration from nature

TSI

TSI

Moving forward, even at the heart...

END NOTE Bringing this brand to life was a lot of fun as there were so much inspiration taken from the nature to the local practices which are articulated in a very modern and simplistic manner.

The identity was used a competition to chime in creativity and see other perpectives. Today this resides among the top players in the travel and hospitality industry MNCs.

PROJECT LINK

HEALTHCARE, B2B

ZEPNUR

HEALTH A tech platform that assists small to mid-sized medical and dental facilities efficiently procure and manage their equipment and consumables.

P R OJ E C T L I N K

ZEPNUR HEALTH

Ecosystem connecting doctors to healthcare brands WORK DONE Research, Product design, UI and UX design OVERVIEW ZEPNURhealth is a tech platform that assists healthcare practitioners efficiently procure and manage their equipment and consumables. Our core focus are doctors, who are the center of decision making for all medical industries

The USP’s of the brand are its disruptive features in the domain of Doctor Group Purchase and Virtual Medical Representative.

1/5

Top quality dental products Request Quote

Easing medical equipment purchase,

so you can take care of your

patients with ease Home

Explore

Wishlists

Categories

Profile

Z E P N U R H E A LT H

Creating scalable digital health solutions for the global doctor

before redesign Poor navigation

Content placed

all over the site

without structure

the redesign Specialities

Articles

Services

Search for medical equipments

Contact

Log in

Sign up free

1/5

Pregna Eloira Intrauterine Device Request Quote

Search which is basic

Too many elements with

little to less purpose

Easing medical equipment purchase,

so you can take care of your patients with ease Equipment procurement simplified

Enjoy bigger discounts on our Group Deals

Inventory Management reduce OPEX

Medical equipment procurement made simple and easy

Buy it along with others and you get more discounts

Increace your cost efficiency by 10%-20% right away

A re you a vendor?

Sell with Zepnur Health from today!

Join the community

Know more

Product Spotlight New Arrivals

Dental

Hospitals

Labs

Surgery

Gnatus | Spotlight

CureMedicals | NEW ARRIVAL

T hermocoagulator

S-300 Dental

Chair

20% off on group sale

Selling proposition placed

too low in the page with no

clear next actions

Allengers | Spotlight

MPM Libra-1

Monitor

20% off on group sale

Vatech | NEW ARRIVAL

EzSensor Classic RVG

30% off Subscribe now

25% off

on group sale

Now, setting up a clinic is as simple

Z E P N U R H E A LT H

What was addressed Purchase

Not reaching doctors

No ‘exclusive’ deals for doctors as a group to negotiate pricing

High cost and poor after sales service

at decision making time or free time or learning time Problems FACED BY

DOCTORS

Practice

No free, simple, mobile based closed patient management system

VENDORS

Inability to track patients referred to third parties, therefore losing revenue

CME No solution for continuing

medical education (CME)

No collaborative opportunities for

publishing research papers

Low percentage

yield Waste of large resources on team of medical reps

Lead management Unable to verify leads and make first contact to assess lead score

ZEPNUR HEALTH implified product section

S

The elements

Product Spotlight New Arrivals

Dental

Labs

Hospitals

Surgery

Allengers | Spotlight

Gnatus | Spotlight

CureMedicals | NEW ARRIVAL

MPM Libra-1

Monitor

S-300 Dental

Chair

Thermocoagulator

20% off on group sale

20% off on group sale

Vatech | NEW ARRIVAL

EzRay Air Plus X-Ray

EzSensor Classic RVG

by Vatech

30% off

ndia

I

25% off

on group sale

Subscribe now

chedule a demo

Request estimate cost

S

₹ 108,500 2 OFF

11

Product Name

by Company

ERS

to avail GROUP DEAL

orders | 4 slots left

Serviceability : Pan India

Free Installation & Free Shipping

Canada

Estimated Price

₹

108,500

2 OFF

12

ERS

Share to your friends

orders | 3 slots left

Help

2020 Top Marketing Tips for Healthcare...

Intuitive prompts

Products

Top 4 Dental Chairs Brands

Help

Licenses and Permits Required to Open...

Awesome Dr.Rajesh! o you want to be part of the group deal programme we are running?

D

W

Search for medical equipments

Confident Dental Airotor Air Compressor 0.75 HP

by Confident

hat is the group deal? e look for more people interested for this product

W

Dental

Confident Dental Airotor Air Compressor 0.75 HP

by Confident

e run this till the end of this March 2021

W

More the people, upto 25% in discounts

Dental

Confident Dental Airotor Air Compressor 0.75 HP

ou can opt out of it, anytime you want

Y

by Confident

Dental

If discounts don’t apply, we refund your deposit

how me more results

1.535 results

S

Power ful search

I’ll wait for Group deal

I’ll pay full price

Product Name Detail line of the product can go here

Home

Explore

W

ishlists

Categories

Profile

by Company

implified navigation

S

Canada

Group buy details here

1d

Cards with a purpose

How-to’s

Medical Equipment for a Hospital Set up...

Z E P N U R H E A LT H

Simplifying healthcare END NOTE

By streamlining online efforts, employing a team of trained biomedical engineers, and maintaining strong relationships with industry leaders, ZEPNURhealth is able to offer a comprehensive tech solution that can help medical facilities curb their expenses and manage their equipment and purchases.

Certified Doctors, providing key insights into market trends and consumer preferences. A strong global network that spans across Australia, Middle East and India, professionals with over 15 years of industry experience, in providing costeffective and innovative solutions, to keep up with the changing market

PROJECT LINK

PHONE

+91 842 862 2714

EMAIL

rohan.sherin@gmail.com

www.rohanjacobjoseph.com