The Forge Apr 20 Analytics Report

Monthly analytics report for The Forge - ADC’s online portal supporting joint professional military education and training.

Produced by the Future Learning Innovation Hub

M ON T H

A p ri l From

01.04.2020 To

30.04.2020

Total users:

User

New users:

3697 ďƒĄ16.7%

2876 (91.3% of total) 2057

55.6%

4

(2min 35sec)

Total page views:

Average session duration:

(1m

Sessions by A 0.14%

10352

16

Top pages: Views: /Home Page /JMAP Lite /Military Revolution /Online Learning

Top channels:

1841 879 492 400

2min 37sec Mar: 9min 56sec Feb: 11min 24sec Jan: 2min 03sec Dec: 2min 06sec

4.1%

6 Not set 8

Organic search (34.3%)

26.2%

34.3%

Direct (33.4%) Social (26.2%)

33.4%

2.5%

Referral (5.4%)

0.63%

Other (0.7%)

Most viewed

Articles published this month:

4

366 views

252 views

Understanding the Women, Peace and Security Agenda

Joint Warfighting - The Impact of Assumption and Bias

Lyndsay Freeman

Dougal Robertson

1

231 v

Clash of Cul The Digger L of the First A Imperial Forc Luke J. Graham

2

3

rs by device:

Sessions by country:

1494

147

5

40.4%

2

3.98%

min 58sec)

3

8

(2min 17sec)

9

10

4 6

Australian city:

6

1 7

0.41%

12

Total% Users New Users Sessions

0.68%

7

4 13

13

5 1

2

10.9% 0.6%

0.36% 28.7% 29.8%

14.6%

3

6.9% 0.09%

21

1

58.74% 2177 1958 3100

2

14.71% 545 512 661

3

4.34% 161 143 232

4

2.97% 110 91 158

5

2.08% 77 68 138

6

1.73% 64 62 100

7

1.32% 49 44 58

8

1.11% 41 40 42

9

0.76% 28 27 36

10

0.67% 25 24 30

submissions:

views

ltures: Legend Australian ce

3

160 views

119 views

The Thinking Combat Brigade: A Dominant and Prestigious Force

Kill them with kindness Emotional intelligence as a leadership enabler

Callum Muntz

Liz Daly

4

5

Articles in tracker awaiting publication:

6

KEY OBSERVATIONS:

ACTIONS:

• April continued The Forge’s successful 2020 eclipsing the statistics for March. 3697 users hit the site compared to 3167 in March.

• TBA

• Despite improved visitation, the session duration metric settled back down to be 2min 37sec for April.

• 55.6% of users accessed the site via a desktop or laptop, this result is most likely due to the COVID-19 isolation scenario.

• Furthermore, the ‘Not Set’ DRN locality metric fell to 8th in the ‘city’ rankings highlighting that more users than ever are accessing the site via an open system and browser (to the overall benefit of The Forge).

• Canberra took top spot in the city rankings displacing Sydney.

• Internationally, Pakistan jumped into the Top 10 for the first time of countries accessing the site.

• For the second month in a row, four (4) articles were published to The Forge resultant of improved governance around submission tracking and editing.

• Lyndsay Freeman’s article Understanding the Women, Peace and Security Agenda - garnered 366 views in April making it the single most viewed author submission since November 2019.