SWOT

STRENGTHS

More cargo space Quick charging Longer driving range More extensive charging network

Eco conscious

Powerful engine Driving modes tailored to personality Bold design

WEAKNESSES

Autopilot feature not as developed as competitors’ Break from traditional Ford styling Less universally appealing than Tesla’s sleek and simple style Some loyal mustang enthusiasts are upset about new brand image

OPPORTUNITIES

Diversity in electric car options Global recognition Leverage global brand recognition to expand into foreign markets Diversify the Mach-E model line-up

THREATS

Broad variety of other EV options Increased prices of raw materials Competitors’ pre-exsisting market share Competitors’ pre-exsiting app ecosystem Competitors’ pre-exsiting service professionals experience