Roger Erickson | 10 East 73rd Street

R O G E R

ERICKS O N /

1 0 E A S T 7 3 RD S T R E E T

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

R O G E R

ERI CK S O N

Recognized as one of the TOP TWO BROKERS in Manhattan and one of the TOP THREE in the nation by the Wall Street Journal, Roger Erickson has over 25 years’ experience and has sold billions of dollars of apartments and townhouses in the luxury Manhattan real estate market. He is consistently recognized as one of the Top Agents in America by Sales Volume.

Roger creates stellar opportunities for his clients and is known for his ability to successfully work with both celebrities and business leaders, domestic and foreign buyers and sellers, and has participated in countless recordsetting transactions in both the uptown and downtown neighborhoods. He has sold fabled penthouses on Fifth Avenue and Central Park West, as well as many of the city’s mansions and largest residences. Roger recently sold one of Park Avenue’s most expensive prewar apartments and is also active in new condominium developments having put one of the first apartments into contract in 220 Central Park South. Literally working all segments of the market from river to river, uptown and downtown, Roger knows the LICENSED ASSOCIATE REAL ESTATE BROKER

Manhattan market inside and out.

As one of Manhattan’s top brokers, Roger is regularly featured in the press

575 Madison Avenue, NY, NY 10022

and on television. He has appeared on the CBS News television show

Office: 212.303.5353

“Living Large” and NBC’s “Open House NYC.” He was also interviewed by

Mobile: 917.558.4477

CNN’s radio show, “Money.” He has appeared on the cover of the Real Deal

roger.erickson@elliman.com

and the New York Observer, and has been written up in the New York Times and Architectural Digest. He was featured in the Top 20 Brokers in New York Magazine’s cover story, Real Estate’s New Power Brokers. Previously, Roger was featured in another cover story by the same publication, The Most Powerful Real Estate Brokers in New York.

Top 20 Brokers In New York Magazine’s Cover Story

With his association with Douglas Elliman Real Estate and its alliance with Knight Frank, Roger combines his exceptional talent with the world’s leading residential brokerage firms and able to assist buyers and sellers worldwide.

/ Recognized as one of the Top Agents In America

by Sales Volume

Prior to becoming a broker, Roger worked at CBS for 10 years in both

/

of f.a.c.e.s., a charitable organization whose mission is to find a cure for

One of NYC’s Top Individual Brokers, The Real Deal June 2019

the television and music divisions. He is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. He is on the Board of Directors of the Lavelle School for the Blind and an active supporter epilepsy and seizures. Roger is a member and guest speaker for the Real Estate Board of New York. He is also a member of the University Club. He is married, lives on the Upper Westside of Manhattan, and has a son and twin daughters.

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

R O G E R

ERI CK S O N

over

260 25+ $2bn closed transactions

years in real estate

approximate value of real estate sold

25+ YEARS NAMED TOP 100 BROKERS IN AMERICA

Top 2 Brokers in America

Top 20 Brokers

F E AT U R E D I N

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

SSEELLEECCTTEEDD T TRRAANNSSAACCTT II O ON N SS SELECTED TRANSACTIONS

Co n d o

Co nd o

Co - O p e ra t i ve

Co- Operative

To w n h o u s e

Townhouse

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

5 7 5 M a d i s o n A v e n u e , N e w Yo r k , N Y 1 0 0 2 2

212.303.5353�jrogererickson.elliman.com

F E AT UR ED

LI S TI NGS

SOLD / # 7 M O S T E X P E N S I V E R E S I D E N T I A L P R O P E R T Y I N M A N H AT TA N I N 2 0 1 7 1 4 5 C E N T R A L PA R K W E S T - S O U T H TO W E R P E N T H O U S E $45,000,000

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

n o t ab l e

TOWNHOUSES J. ROGER ERICKSON / Featured Listings

1 5 E A S T 6 4 T H S T R E E T, $ 5 0 , 0 0 0 , 0 0 0

/ To w n h o u s e s

sold twice 157 EAST 70TH, $28,000,000

7 S U T TO N S Q U A R E , $ 3 2 , 5 0 0 , 0 0 0

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

To w n h o u s e s / Featured Listings / J. ROGER ERICKSON

C A R LTO N H O U S E M A N S I O N , 2 1 E A S T 6 1 S T S T R E E T, $ 2 7 , 0 0 0 , 0 0 0

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON / Featured Listings

1 1 E A S T 8 2 N D S T R E E T, $ 2 9 , 5 0 0 , 0 0 0

3 4 E A S T 6 2 N D S T R E E T, $ 1 9 , 7 5 0 , 0 0 0

/ To w n h o u s e s

1 3 2 E A S T 6 2 N D S T R E E T, $ 1 4 , 0 0 0 , 0 0 0

3 7 E A S T 6 8 T H S T R E E T, $ 2 6 , 7 7 7 , 0 0 1

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

T R A N S ACTI O N H I S TO RY / CLOSED TRANSACTIONS

$50,000,000

57 West 69th Street

516 East 87th Street (sold 2x)

7 Sutton Square

$32,500,000

6 E. 69th Street (sold 2x)

42 East 74th Street

11 East 82nd Street

$29,500,000

112 East 70th Street

161 East 73rd Street (sold 2x)

157 E. 70th Street (sold 2x)

$28,000,000

69 E. 91st Street (sold 2x)

42 East 75th Street

21 East 61st Street

$27,496,000

130 East 71st Street

226 East 32nd Street

37 East 68th Street

$26,777,001

169 East 80th Street

10 Sniffen

39 East 67th Street

$22,500,000

150 East 81st Street

111 East 73rd Street

12 West 83rd Street

$22,000,000

130 East 64th Street

121 Washington Place

21 West 10th Street

$21,000,000

161 East 64th Street

122 East 73rd Street

34 East 62nd Street

$19,750,000

57 East 66th Street

140 East 19th Street

26 East 73rd Street, TH

$18,000,000

247 East 71st Street (sold 2x)

15 East 64th Street

114 East 70th Street

$15,900,000

16 East 93rd Street

161 E. 82nd Street (sold 2x)

162 East 92nd Street

$15,400,000

164 East 70th Street (sold 2x)

174-176 East 72nd Street

327 West 84th Street

249 East 49th Street

34 East 74th Street

$15,000,000

133 East 91st Street

249 East 71st Street

177 E. 71st Street (sold 2x)

$14,750,000

327 West 84th Street

249 East 78th Street

132 East 62nd Street

$14,000,000

172 East 64th Street

256 E. 49th Street (sold 2x)

165 East 70th Street

$13,500,000

58 East 91st Street

327 E. 18th Street (sold 2x)

18 East 69th Street

$13,250,000

322 East 18th Street

327 East 50th Street

41 West 74th Street

$12,500,000

19 East 37th Street (sold 2x)

39 East 67th Street

54 E. 92nd Street (sold 2x)

$11,000,000

437 East 87th Street

49 East 68th Street

124 E. 70th Street (sold 2x)

$9,710,000

318 East 69th Street (sold 2x)

5 Worth Street

177 East 71st Street

525 East 85th Street

57 East 74th Street

134 East 71st Street

50 Sutton Place, South Apt 21G

9 E. 64th Street (sold 2x)

125 East 62nd Street

52 East 72nd Street, Floor 15

126 East 65th Street

10 Bedford Street

/

15 East 64th Street

/

Apartment Address

Featured Listings

Apartment Address

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON

Apartment Address

To w n h o u s e s

To w n h o u s e s

n o t ab l e J. ROGER ERICKSON

CONDOS & CO-OPS

5 5 C E N T R A L PA R K W E S T, P H

/ Featured Listings

8 2 0 PA R K AV E N U E , P H

/

32 EAS T

Condos & Co-Ops

64TH STREET

10W PENTHOUSE

8 1 0 F I F T H AV E N U E , 1 0 T H F LO O R

4 7 0 PA R K AV E N U E , P H A

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

Condos & Co-Ops / Featured Listings J. ROGER ERICKSON

/

2 2 0 C E N T R A L PA R K S O U T H , 5 4 / 5 5 A

1 1 E A S T 6 8 T H S T R E E T, P E N T H O U S E , $ 3 4 , 4 5 0 , 0 0 0

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

1 S U T TO N P L A C E , 7 A J. ROGER ERICKSON

8 30

PARK AVENUE

/ Featured Listings

11/ 12B

4 3 2 PA R K AV E N U E , P H 9 1 A B

DUPLEX

/ Condos & Co-Ops

8 3 8 F I F T H AV E N U E , 9 T H F LO O R

2 E A S T 8 8 T H S T R E E T, 1 1 T H F LO O R

1 1 1 W E S T 5 7 T H S T R E E T, P H 7 4

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

9B & P H15 A 7 4 0 PA R K AV E N U E , 4 / 5 C

7 7 8 PA R K AV E N U E , 1 7 T H F LO O R

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

Condos & Co-Ops / Featured Listings

F IF TH AVE N U E

/

83 4

J. ROGER ERICKSON

S T E I N W AY TO W E R , 1 1 1 W E S T 5 7 T H S T R E E T, P H 6 1 / 6 2 - $ 5 7 , 0 0 0 , 0 0 0

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

M A RK ETI NG /

P U B LI C

RELATI O NS /

AD V ERTI S I NG

M AR K ETI NG PLAN O VE RVI E W / MARKETING WILL BE FOCUSED TO REACH THE RIGHT BUYERS AND ACHIEVE THE HIGHEST POSSIBLE PRICE.

1 . H O S T A S P E C I A L E V E N T TO G E N E R AT E AT T E N T I O N A N D P R E S S

Partnering with a major designer or company to host an event is an effective tool to gain additional press and aggrandize the property.

J. ROGER ERICKSON

2 . L E V E R A G E B E S T- I N - C L A S S M A R K E T I N G T O O L S

For buyers to consider this a very special property, it needs to be marketed that way. The photography, floorplan and property brochures will highlight and elevate the property in the eyes of buyers.

/ Marketing

3. NETWORK WITH A-LIST BROKERS WORLDWIDE

Residential brokers are largely unaware that the property is available. Roger has built excellent relationships with residential brokers across Manhattan, the U.S. and even abroad. He is in regular communication with brokers in London, Dubai, and Beijing and will reach out directly to those who are most likely to have the buyer for this property.

4 . L A U N C H D I G I TA L C A M PA I G N W I T H E X T E N S I V E R E A C H

Targeted digital campaigns coupled with Elliman’s award-winning website will ensure the property is seen first.

5. KNIGHT FRANK

Elliman’s relationship with Knight Frank allows us to market significant properties in over 58 countries and reach a database of over 700 billionaires.

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

DOUGLAS ELLIMAN’S EXCLUSIVE BENEFITS Upon launch, 10 East 73rd Street will be prominently featured on Elliman.com homepage carousel for two weeks. There were over 9.9M visits to elliman.com in 2018, making the homepage carousel one of the most coveted pieces of digital real estate.

WEB EXPOSURE

Elliman listings are seen first.

95%

of all home buyers search online

730,000 3.6M+ average visitors per month

page views per month

R E TA I L D I S P L AY C O V E R A G E

Opportunity to showcase the listings in DE’s 980 Madison Avenue “retail gallery” window with high traffic, highprofile clientele.

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON

collaboration with one of the best search engine optimization (SEO) firms in the world, we work to ensure that

/ Marketing

Douglas Elliman has the broadest exposure on the web. We place your property in front of its buyer. In

PROMOTION VIA SOCIAL MEDIA /

SOCIAL MEDIA

10 East 73rd Street will be promoted on Douglas Elliman’s Facebook and Instagram pages, capitalizing on our powerful following which was over 33.8 Million impressions in 2018.

Strategic paid social media advertising options are also available to cast a wider net and target buyers who are specifically looking for NYC luxury real estate.

Douglas Elliman Social Media is dedicated to targeting the right buyer, driving traffic and creating engaging content across platforms to produce measurable results.

We currently have more than 320,000 dedicated followers on social media, and our posts achieved 500K engagements and 40 million impressions in 2018.** J. ROGER ERICKSON / Marketing EAL ESTATE.

EQUAL HOUSING OPPORTUNITY.

RANKED

#

3

TOP 30 REAL ESTATE BROKERAGES ON SOCIAL MEDIA*

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

EEM A I L MAIL MMAARR K G KE ET TI IN NG / TA R G E T E D E M A I L C A M PA I G N S D I S T R I B U T E D TO O U R VA S T C L I E N T Targeted email campaigns distributed to our vast client D ATA B A S E D R I V E Q U A L I F I E D B U Y E R S T O Y O U R P R O P E R T Y.

J. ROGER ERICKSON

/ Marketing

database drive qualified buyers to your property.

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

VIRTUAL VIRTUAL TOUR TOUR /

A virtual tour, complete with professional narration,

A V I R T U A L TO U R , C O M P L E T E W I T H P R O F E S S I O N A L N A R R AT I O N , beDcreated toOshowcase W I L L B E C R Ewill AT E TO SH W C A S Ethe T Hnuances E N U Aof N your C E S home.

OF YOUR HOME.

J. ROGER ERICKSON / Marketing W Yr O , NYY 11 0000222 2/ 2 1 22 .1320.33. 0 5 33 5. 5 3 3/ 5J3R O Gj Er Ro EgReI Cr eK rS iOcNk. sE oL LnI .Me Al lNi .m C Oa M 5 7 5 M a5d7 i5s oM nA DAI SvOeNn Au Ve E, N UNEe, wN EYo k ,R K N n.com

© 2019 Douglas Elliman Real Estate.

Eq u a l H o u s i n g O p p o r t u n i t y.

IMPACTFUL PA P HI M OT OC GT R FAU P LH Y

PHOTOGRAPHY /

Expert real estate photographers will be commissioned to shoot high resolution images of the apartment and outside shots of the building. These photographs will highlight the appearance of your property at its best.

The photos willreal be used in photographers every type of marketing material, but most importantly they will be displayed on Expert estate will be commissioned to shoot high resolution images

J. ROGER ERICKSON

/ Marketing

the Elliman website. of the apartment and outside shots of the building. These photographs will highlight the appearance of your property at its best. The photos will be used in every type of marketing material, but most importantly they will be displayed on the Elliman website.

5 7 5 M a d i s o n A v e n u e , N e w Yo r k , N Y 1 0 0 2 2

212.303.5353 jrogererickson.elliman.com

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

© 2019 Douglas Elliman Real Estate.

Eq u a l H o u s i n g O p p o r t u n i t y.

PROPERTY BROCHURES & DIRECT MAILINGS

PROPERTY BROCHURES /

Douglas Elliman’s design team will produce exquisitely designed print and digital high-end custom brochures that will highlight the property. Our collateral materials are beautifully, artfully narrated and gorgeously produced to appear to target buyers and showcase the property’s exceptional features. These will be distributed to a high-profile luxury market via DE offices, top Manhattan agents as well as all agents with relevant luxury property listings.

Customized mail pieces will also be created for a direct mail campaign to exclusive and targeted buildings and zip

Exquisitely designed print and digital brochures will highlight the property. Our collateral codes throughout New York City. materials are beautifully, artfully narrated and gorgeously produced to appear to target buyers.

J. ROGER ERICKSON / Marketing 575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

OPEN HOUSES & SPECIAL EVENTS

OPEN HOUSES & SPECIAL EVENTS /

Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community. We will host a catered broker preview for the top agents who represent buyers and sellers who are interested in Manhattan and more specifically, this high end and type of property. This will be a very special opportunity to showcase the property to the brokerage before showing it publicly.

J. ROGER ERICKSON

/ Marketing

Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community.

Open House 432 Park Avenue Sunday, August 29th | 12:00 PM – 1:30 PM

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

5 7 5 M a d i s o n A v e n u e , N e w Yo r k , N Y 1 0 0 2 2

212.303.5353 jrogererickson.elliman.com

D O U G L A S E L L I M A N P U B L I C R E L AT I O N S /

DOUGLAS ELLIMAN PUBLIC RELATIONS DOUGLASELLIMAN ELLIMANPUBLIC PUBLICRELATIONS RELATIONS DOUGLAS

B YBYT THE H E NUMBERS NUMBERS

BY THE THE NUMBERS NUMBERS BY

A N AT I O N A L B R O K E R A G E C O M PA R I S O N O F P R E S S M E N T I O N S , CONSUMER REACH AND AD VALUE Year over year

A National Brokerage Comparison of Press Mentions, NationalBrokerage BrokerageComparison ComparisonofofPress PressMentions, Mentions, AANational Consumer Reach and Ad Value in 2018, Douglas Elliman saw an Reach almost 75and percent Consumer Reach and Adincrease Valuein it number of press Consumer Ad Value

mentions,

with a potential reach of over 21 billion people, and an equivalent advertising value of almost $200 million.

Year over year in 2018, Douglas Elliman saw#EllimanInTheNews an almost 75 percent increase in its number of press mentions, Yearover overyear yearinin2018, 2018,Douglas DouglasElliman Ellimansaw sawananalmost almost 75percent percentincrease increaseininitsitsnumber numberofofpress press mentions, Year with a potential reach of over 21 billion people, and an 75 equivalent advertising value of almost $200mentions, million. with a potential reach of over 21 billion people, and an equivalent advertising value of almost $200million. million. with a potential reach of over 21 billion people, and an equivalent advertising value of almost $200 J. ROGER ERICKSON

#EllimanInTheNews #EllimanInTheNews #EllimanInTheNews

Total Reach TotalReach Reach Total Total potential reach of all

TOTAL REACH rida Competitor Benchmark rida Competitor Benchmark ida –––Competitor Benchmark REAL ESTATE FIRM

REESTATE AL E STAT E FIRM REAL ESTATE FIRM REAL FIRM

Total potential reach Total potential of of allall articles that reach mentioned articles thatmentioned mentioned Total potential reach articles that the real estate firm. the real estate firm. the estate firm. ofreal all articles that mentioned the R.E. firm.

Total Articles TotalArticles Articles Total Total number of online

TOTA L Aof RTICL ES Total number of online Total number online press articles that mentioned press articles that mentioned press articles that mentioned Total number of online the real estate firm. the real estate firm. the real estate firm. press articles that mentioned the R.E. firm.

Total Ad Value TotalAd AdValue Value Total Total ad value equivalent

TOTA Lvalue A Dequivalent VAthat LUE Total ad Total value equivalent of alladnews content of news content that firm. ad value equivalent ofTotal allall news content mentioned the realthat estate mentioned the real estate firm. mentioned real estate firm. of all newsthe content that mentioned the R.E. firm.

/

22,053 22,053 22,053 22, 053

$196.5M $196.5M $196.5M $196.

5M

13,112 13, 112 13,112 13,112

$68.1M $68. 1M $68.1M $68.1M

33, 867 33,867 33,867 33,867

$110.

8M $110.8M $110.8M $110.8M

Public Relations

21.2B 21.2B 21.2B 2 1 . 2B

© 2019DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY. © 2019DOUGLAS ELLIMAN ESTATE.EQUAL EQUAL HOUSING OPPORTUNITY. © 2019DOUGLAS ELLIMAN REALREAL ESTATE. HOUSING OPPORTUNITY.

341 341 341

Total Articles TotalArticles Articles Total

Total number of online press articles that Total number online press articles that Total number of of online press articles that mentioned Compass. mentioned Compass. mentioned Compass.

7.4B 7 . 4B 7.4B 7.4B

169M 169M 169M

Total Reach TotalReach Reach Total

$1.6M $1.6M $1.6M

Total Ad Value TotalAd AdValue Value Total

Total Potential Reach of all articles that Total Potential Reach articles that Total Potential Reach of of allall articles that mentioned Compass. mentioned Compass. mentioned Compass.

111.9B 1 . 9B 11.9B 11.9B

The Total Ad Value equivalent of all news The Total Ad Value equivalent news The Total Ad Value equivalent of of allall news content that mentioned Compass. content that mentioned Compass. content that mentioned Compass.

By The Numbers – Editorial - January 1, 2018 – December 31, 2018 The Numbers – Editorial - January 2018– December – December 31, 2018 ByBy The Numbers – Editorial - January 1,1, 2018 31, 2018

elliman.com elliman.com elliman.com 575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

POWER OF THE PRESS /

Public Relations is one of the most valuable and trusted brand building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.

21.2 BILLION +

total number of online press articles that mentioned Douglas Elliman.

That is almost 423 articles per work week, or 60 articles a day.

$196.5 MILLION

total ad value equivalent of all news content that mentioned Douglas Elliman.

2018 Data provided by Meltwater.

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON

22,000+

/ Public Relations

total potential reach of all articles that mentioned Douglas Elliman.

IN THE NEWS

J. ROGER ERICKSON

Los Angeles Business Journal

American Luxury

Luxury Listing NYC

Architectural Digest

Luxury Listings NYC

Bangkok Post

Mansion Global

Behind The Hedges

Market Watch

Bisnow

Markets Insider

Blau Journal

money.cnn.com

Business Insider

Morningstar

Business Insider (Markets Insider)

MSN Money

Business Insider España

My San Antonio

CityBizList

New York Post

CityReality

News Time

cityroom.com

nyrej.com

CNBC

Observer

Connecticut Post

OFF THE MRKT

Cottages & Gardens

PR Newswire

Crossroads Today

PROFILE NYC

Curbed

PUBLICATION

Curbed Hamptons

Quest Magazine

Curbed New York

Real Estate Weekly

Curbed NY

Realtor.com

Daily News

Seeking Alpha

Dezeen

South Florida Business Journal

Editor At Large

The Architect’s Newspaper

Financial Times

The Jewish Voice

Forbes

The New York Times

Fox 5 New York

The Real Deal

Galerie Magazine

The Wall Street Journal

GQ UK

Trulia Blog

Haute Residence

TVA Nouvelles

High Rise Life

Wall Street Journal

Honey Homes

Washington Business Journal

issuu.com

WRAL

KDHamptons

Yahoo! Finance

/

6sqft

Public Relations

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

D O U G L A S E L L I M A N P U B L I C R E L AT I O N S P L A N / 10 EAST 73RD STREET

In support of the marketing and sale of 10 East 73rd Street, the following is a suggested public relations plan.

The various press, social media, photoshoot and event opportunities below will be pitched by Douglas Elliman’s Public Relations Department for possible exposure. We have strong and ongoing relations with both national and international outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit.

We present this plan with the recognition that we can only submit the property to the media, not guarantee coverage, as it is ultimately up to the editor to make the final decision. However, with Elliman’s strong and wellestablished press relations along with our strategic alliance with London-based Knight Frank Residential, the

THE EXCLUSIVE

Douglas Elliman’s strategy would be to obtain the agreement for an exclusive with Mansion Global, a premier digital publication owned by Dow Jones, with an impressive international reach of 2.3M+ monthly unique users.

MANSIONGLOBAL.COM This feature would include a description of the home, high-res images of the property and quotes from the listing agent. The listing price and home amenities will be mentioned. For this feature, either the seller or listing agent must be willing to be named and/or interviewed.

Mansion Global is a premier digital destination connecting the world’s affluent real estate buyers with prestige properties across the globe through relevant, timely listings and compelling content. 400,000 unique visitors

P R O P E R T Y F E AT U R E S

Douglas Elliman’s strategy would be to obtain the agreement for an exclusive with Mansion Global, a premier digital publication owned by Dow Jones, with an impressive international reach of 2.3M+ monthly unique users.

• 6sqft

• Galerie

•

The New York Times

•

ALEXA in New York Post

• Guardian

•

The Sunday Times

•

Apartment Therapy

•

Harper’s Bazaar

•

The Wall Street Journal

•

Architectural Digest

•

Haute Living

•

Elle Décor

•

Billionaire Magazine

• Realtor.com

•

Financial Times

•

•

Haute Residence

• Forbes

Robb Report

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON

Our plan reflects these possible opportunities:

/ Public Relations

chance of 10 East 73rd Street receiving media attention is significant.

•

Brick Underground

•

House Beautiful

•

Real Estate Weekly

•

Broker Pulse

•

Lux Exposé

•

Town & Country

•

Business Insider

• Luxatic

•

Unique Homes

•

CBS Living Large

•

Luxury Daily

• Variety

• Curbed

•

NBC Open House

• Veranda

• Departures

•

New York Cottages & Gardens

• DuJour

•

New York Post

• Dwell

• Pursuitist

I N T E R N AT I O N A L E X P O S U R E

Through our strategic alliance with London-based Knight Frank Residential, we work closely with their in-house PR team covering 60 countries and 6 continents. As a result, 10 East 73rd Street will be displayed on Knight Frank’s J. ROGER ERICKSON

website and be shared with their database of over 700+ ultra-high net worth clientele.

SOCIAL MEDIA

Douglas Elliman’s Public Relations Department has established relationships with top-tier social media accounts and influencers. Through these relationships, we are able to put 10 East 73rd Street for photoshoot and listing feature opportunities, in exchange for appropriate tagging and listing credit.

/ Public Relations

EDITORIAL PHOTO & VIDEO SHOOTS

Douglas Elliman’s Public Relations Department works directly with creative directors and photographers from high-profile fashion and lifestyle publications to provide beautiful listings as backdrop for editorial photoshoots.

Through this relationship, we are able to put 10 East 73rd Street forward for these types of opportunities. In exchange for the location, the listing is credited within the publication.

EVENTS

With the consent of both seller and agent, Douglas Elliman’s Public Relations offers high-end luxury brands and individuals the opportunity to hold events at our listings. Through established and on-going relationships, we are constantly working with top-tier fashion and lifestyle companies to put together both intimate and high-level activations. Not only does this opportunity bring potential buyers to the space physically, but it allows for preevent coverage, real-time event coverage (via social media) and post-event coverage.

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

PROPOSED ADVERTISING /

FEBRUARY

GOOGLE DISPLAY

GOOGLE DISPLAY

Target people in-market for residential real estate,

Target people in-market for residential real estate,

people purchasing a home/moving and avid investors

people purchasing a home/moving and avid investors

within the top 10% average household income in

within the top 10% average household income in

New York metro area. Network of websites include

New York metro area. Network of websites include

nytimes.com; wsj.com; forbes.com; bloomberg.com;

nytimes.com; wsj.com; forbes.com; bloomberg.com;

washingtonpost.com; newyorker.com; timeout.com/

washingtonpost.com; newyorker.com; timeout.com/

newyork; nymag.com; marketwatch.com; and ft.com.

newyork; nymag.com; marketwatch.com; and ft.com.

30-day campaign : $500

30-day campaign : $500

WSJ.COM/RealEstate

WSJ.COM/RealEstate

Wall Street Journal online real estate - featured listing

Wall Street Journal online real estate - featured listing

offers additional listing exposure and the opportunity

offers additional listing exposure and the opportunity

to reach a global audience of 38,350,000+ unique

to reach a global audience of 38,350,000+ unique

visitors per month. *includes bonus listing feature

visitors per month. *includes bonus listing feature

on mansionglobal.com, a premier digital destination

on mansionglobal.com, a premier digital destination

connecting the world’s affluent real estate buyers with

connecting the world’s affluent real estate buyers with

prestige properties across the globe through relevant,

prestige properties across the globe through relevant,

timely listings and compelling content. 2,087,000

timely listings and compelling content. 2,087,000

monthly unique visitors.

monthly unique visitors.

30-day campaign : $50

30-day campaign : $50

MANSIONGLOBAL.COM: Home Page Carousel

EQ. MAGAZINE: MONTHLY E-NEWSLETTER

Mansion Global is a premier digital destination

EQ focuses its unique lens on the trends, personalities,

connecting the world’s affluent real estate buyers with

brands and creative process that drive real estate,

prestige properties across the globe through relevant,

luxury, fashion, art and culture through innovative

timely listings and compelling content.

content that entertains, informs and inspires our

Monthly visitors: 400,000 2.5% share of voice, inclusion up to 5 properties (100,000 impressions)

readers.

NY POST

THE HOLLYWOOD REPORTER: Feb. 5 “The Oscars Iss.”

Renowned tradition of bold, irresistible coverage,

The Hollywood Reporter is read by the most powerful

reaching an affluent, influentialaudiences daily.

people in the entertainment industry and the most

Weekend circulation: 390,645 Full Page ad: $3,000/weekend*

Email subscribers: 50,000, audience HHI: $750K “Where to Live” property ad: $3,000

influential consumers who follow it—those who shape desire, set trends and ultimately drive culture—providing an unmatched level of access and influence.

NYC subscriber circulation: 24,020 Full Page: $1,904 (New York City subscribers)

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON

JANUARY

/ Advertising

10 EAST 73RD STREET

PROPOSED ADVERTISING /

APRIL

GOOGLE DISPLAY

GOOGLE DISPLAY

Target people in-market for residential real estate,

Target people in-market for residential real estate,

people purchasing a home/moving and avid investors

people purchasing a home/moving and avid investors

within the top 10% average household income in

within the top 10% average household income in

New York metro area. Network of websites include

New York metro area. Network of websites include

nytimes.com; wsj.com; forbes.com; bloomberg.com;

nytimes.com; wsj.com; forbes.com; bloomberg.com;

washingtonpost.com; newyorker.com; timeout.com/

washingtonpost.com; newyorker.com; timeout.com/

newyork; nymag.com; marketwatch.com; and ft.com.

newyork; nymag.com; marketwatch.com; and ft.com.

30-day campaign : $500

30-day campaign : $500

WSJ.COM/RealEstate

WSJ.COM/RealEstate

Wall Street Journal online real estate - featured listing

Wall Street Journal online real estate - featured listing

offers additional listing exposure and the opportunity

offers additional listing exposure and the opportunity

to reach a global audience of 38,350,000+ unique

to reach a global audience of 38,350,000+ unique

visitors per month. *includes bonus listing feature

visitors per month. *includes bonus listing feature

on mansionglobal.com, a premier digital destination

on mansionglobal.com, a premier digital destination

connecting the world’s affluent real estate buyers with

connecting the world’s affluent real estate buyers with

prestige properties across the globe through relevant,

prestige properties across the globe through relevant,

timely listings and compelling content. 2,087,000

timely listings and compelling content. 2,087,000

monthly unique visitors.

monthly unique visitors.

30-day campaign : $50

30-day campaign : $50

PRIVATE AIR – NEW YORK MAGAZINE: Spring

ARCHITECTURAL DIGEST

Sent to sophisticated subscribers and distributed in

AD is a vibrant monthly celebration of international

private jet terminals, aboard helicopter charters, and

design talents, innovative homes and products,

in luxury car rentals – this beautiful publication reaches

inspiring decorating ideas, culture, and travel.

a uniquely high-end, affluent audience.

Tristate Airports/Charters/Luxury Car Rentals:Circ. 31,300 Full Page ad: $1,466.25

Manhattan subscriber circulation: 16,000 Full Page ad: $2,040 (Manhattan subscriber issue)

FINANCIAL TIMES: House & Homes

AVENUE MAGAZINE: March/April “Design” Issue

AD is a vibrant monthly celebration of international

Avenue connects with the world’s most influential,

design talents, innovative homes and products,

affluent audience, whether they are in their New York

inspiring decorating ideas, culture, and travel.

residences or in one of their seasonal retreats.

Circulation: 40,000

International Distribution: 270,000 Property Gallery Box ad: $435

Full Page ad: $4,287

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON

MARCH

/ Advertising

10 EAST 73RD STREET

PROPOSED ADVERTISING /

JUNE

GOOGLE DISPLAY

GOOGLE DISPLAY

Target people in-market for residential real estate,

Target people in-market for residential real estate,

people purchasing a home/moving and avid investors

people purchasing a home/moving and avid investors

within the top 10% average household income in

within the top 10% average household income in

New York metro area. Network of websites include

New York metro area. Network of websites include

nytimes.com; wsj.com; forbes.com; bloomberg.com;

nytimes.com; wsj.com; forbes.com; bloomberg.com;

washingtonpost.com; newyorker.com; timeout.com/

washingtonpost.com; newyorker.com; timeout.com/

newyork; nymag.com; marketwatch.com; and ft.com.

newyork; nymag.com; marketwatch.com; and ft.com.

30-day campaign : $500

30-day campaign : $500

WSJ.COM/RealEstate

WSJ.COM/RealEstate

Wall Street Journal online real estate - featured listing

Wall Street Journal online real estate - featured listing

offers additional listing exposure and the opportunity

offers additional listing exposure and the opportunity

to reach a global audience of 38,350,000+ unique

to reach a global audience of 38,350,000+ unique

visitors per month. *includes bonus listing feature

visitors per month. *includes bonus listing feature

on mansionglobal.com, a premier digital destination

on mansionglobal.com, a premier digital destination

connecting the world’s affluent real estate buyers with

connecting the world’s affluent real estate buyers with

prestige properties across the globe through relevant,

prestige properties across the globe through relevant,

timely listings and compelling content. 2,087,000

timely listings and compelling content. 2,087,000

monthly unique visitors.

monthly unique visitors.

30-day campaign : $50

30-day campaign : $50

HAMPTONS MAGAZINE: “Memorial Day” Issue

FORBES MAGAZINE: “Self Made Women” Issue

From Memorial Day to Labor Day, this weekly

From Memorial Day to Labor Day, this weekly

celebrates affluent, influential and powerful beachfront

celebrates affluent, influential and powerful beachfront

communities of Long Island’s East End.

communities of Long Island’s East End.

Distribution: 40,000 Full Page ad: $3,250

NYC subscriber circulation: 24,020 Full Page: $1,904 (New York City subscribers)

NEW YORK TIMES NEWSPAPER

WALL STREET JOURNAL

World-class journalism with a Sunday Real Estate

Indispensable resource covering US/world news,

section read by the most influential audiences.

finance, art, culture, lifestyle and sports with Friday’s

NY metro, LI, Westchester, CT, NJ circulation: 401,313 3x5 display ad: $3,500

Mansion section read by ambitious people everywhere.

NY metro, LI, Westchester, CT, NJ circulation: 401,313 2x7 display ad - $1,275

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M

J. ROGER ERICKSON

M AY

/ Advertising

10 EAST 73RD STREET

R O G E R

ERI CK S O N /

LICENSED ASSOCIATE REAL ESTATE BROKER 575 Madison Avenue, NY, NY 10022 Office: 212.303.5353 Mobile: 917.558.4477

575 M A D I S O N AV E N U E , N E W YO R K , N Y 10 022 / 212.303.5353 / J R O G E R E R I C K S O N . E L L I M A N .CO M