211 CPW 3J - Roger Erickson

ROGER

ERICKSO N

211 CENTRAL PARK WEST, APT 3J Contemporary and Masterful Design Meets Coveted New York Living.

J. ROGER ERICKSON

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ABOUT

Recognized as one of the Top Two Brokers in Manhattan and one of the Top Three in the Nation by the Wall Street Journal, Roger Erickson has over 25 years’ experience and has sold billions of dollars of apartments and townhouses in the luxury Manhattan real estate market. He is consistently recognized as one of the Top Agents in America by Sales Volume.

J. ROGER ERICKSON LICENSED ASSOCIATE REAL ESTATE BROKER 575 MADISON AVENUE NEW YORK, NY 10022 OFFICE: 212.303.5353 MOBILE: 917.558.4477 ROGER.ERICKSON@ELLIMAN.COM JROGERERICKSON.ELLIMAN.COM

Roger creates stellar opportunities for his clients and is known for his ability to successfully work with both celebrities and business leaders, domestic and foreign buyers and sellers, and has participated in countless record-setting transactions in both the uptown and downtown neighborhoods. He has sold fabled penthouses on Fifth Avenue and Central Park West, as well as many of the city’s mansions and largest residences. Roger recently sold one of Park Avenue’s most expensive prewar apartments and is also active in new condominium developments having put one of the first apartments into contract in 220 Central Park South.

Literally working all segments of the market from river to river, uptown and downtown, Roger knows the Manhattan market inside and out.

As one of Manhattan’s top brokers, Roger is regularly featured in the press and on television. He has appeared on the CBS News television show “Living Large” and NBC’s “Open House NYC.” He was also interviewed by CNN’s radio show, “Money.” He has appeared on the cover of the Real Deal and the New York Observer, and has been written up in the New York Times and Architectural Digest. He was featured in the Top 20 Brokers in New York Magazine’s cover story, Real Estate’s New Power Brokers. Previously, Roger was featured in another cover story by the same publication, The Most Powerful Real Estate Brokers in New York.

With his association with Douglas Elliman Real Estate and its alliance with Knight Frank, Roger combines his exceptional talent with the world’s leading residential brokerage firms and able to assist buyers and sellers worldwide.

Top 20 Brokers in New York Magazine’s cover story.

Recognized as one of the Top Agents in America by Sales Volume.

One of New York City’s Top Individual Brokers by The Real Deal in June 2019.

Prior to becoming a broker, Roger worked at CBS for 10 years in both the television and music divisions. He is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. He is on the Board of Directors of the Lavelle School for the Blind and an active supporter of f.a.c.e.s., a charitable organization whose mission is to find a cure for epilepsy and seizures. Roger is a member and guest speaker for the Real Estate Board of New York. He is also a member of the University Club. He is married, lives on the Upper Westside of Manhattan, and has a son and twin daughters.

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575 MADISON AVENUE - NE W YORK

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ABOUT

350+ 25+ CLOSED TRANSACTIONS

$5BN

over

J. ROGER ERICKSON

YEARS IN REAL ESTATE

APPROXIMATE VALUE OF REAL ESTATE SOLD

25+ YEARS NAMED TOP 100 BROKERS IN AMERICA

F E AT U R E D I N . . .

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JROGERERICKSON.ELLIMAN.COM

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575 MADISON AVENUE - NE W YORK

FEATURED TRANSACTIONS Uptown Condominium & Cooperative Collection Notable Condominium & Cooperative Collection Transaction History

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

#7 Most Expensive Residential Property in Manhattan in 2017 145 CENTRAL PARK WEST - SOUTH TOWER PENTHOUSE / $45,000,000

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JROGERERICKSON.ELLIMAN.COM

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

NOTA BLE UPTO W N CO NDO S & C O -O PS

4 7 0 PA R K AV E N U E , P H A

8 2 0 PA R K AV E N U E , P H

32

EAST 64TH S TR EET 8 1 0 F I F T H AV E N U E , 1 0 T H F LO O R

PENTHOUSE

5 5 C E N T R A L PA R K W E S T, P H

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

2 2 0 C E N T R A L PA R K S O U T H , 5 4 / 5 5 A

1 1 E A S T 6 8 T H S T R E E T, P E N T H O U S E , $ 3 4 , 4 5 0 , 0 0 0

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

8 3 8 F I F T H AV E N U E , 9 T H F LO O R

1 S U T TO N P L A C E , 7 A

2 E A S T 8 8 T H S T R E E T, 1 1 T H F LO O R

1 1 1 W E S T 5 7 T H S T R E E T, P H 7 4

4 3 2 PA R K AV E N U E , P H 9 1 A B

8 3 0 PA R K AV E N U E , 1 1 / 1 2 B D U P L E X

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

S T E I N W AY TO W E R , 1 1 1 W E S T 5 7 T H S T R E E T, P H 6 1 / 6 2 - $ 5 7 , 0 0 0 , 0 0 0

834

F IF TH AVE N U E 9B & PH15A

7 4 0 PA R K AV E N U E , 4 / 5 C

7 7 8 PA R K AV E N U E , 1 7 T H F LO O R

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

NOTA BLE CO ND O S & C O -O P S S ALES

1 0 1 0 F I F T H AV E N U E , 1 0 B

E L D O R A D O, 3 0 0 C E N T R A L PA R K W E S T, 2 7 D

7 7 0 PA R K AV E N U E 1 2 - 3 C

25 COLUMBUS CIRCLE, 75CE & 44C

1 S U T TO N P L A C E S O U T H , 7 A & 1 2 B

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

T H E R E S I D E N C E S AT T H E P I E R R E

1 BEEKMAN PLACE, MASIONETTE

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

TR A N S AC T I O N H IS T ORY CLOSED SALES

515 EAST 79TH STREET, 29C

$1,250,000 3/23/15

200 EAST 66TH STREET, C0602

$2,031,408 12/14/12

21 WEST 10TH STREET

$21,000,000 3/16/15

936 FIFTH AVENUE, 6A

$2,800,000 10/23/12

31 EAST 12TH STREET. 5C

$15,400,000 11/16/18

200 EAST 61ST STREET, 39A

$1,250,000 10/10/12

1035 FIFTH AVENUE, 5E

$2,300,000 10/10/14

240 EAST 47TH STREET, 30C

$1,700,000 9/13/12

177 EAST 71ST STREET

$14,750,000 9/8/14

781 FIFTH AVENUE TOWER 31

$8,000,000 9/12/12

133 EAST 91ST

$5,275,000 8/12/14

740 PARK AVENUE, 4/5C

$19,250,000 8/31/12

2 EAST 88TH STREET, 11FL

$20,500,000 7/13/14

126 EAST 35TH STREET, 1

$3,100,000 8/09/12

500 PARK AVENUE, 35A

$8,200,000 5/13/14

32 EAST 64TH STREET, 10W

$21,000,000 4/12/17

784 PARK AVENUE, 4A

$4,600,000 4/21/14

1010 5TH AVENUE, 12B

$10,700,000 7/18/12

200 EAST 79TH STREET, 14B

$5,695,000 4/04/14

795 FIFTH AVENUE, 2101/2104

$19,400,000 7/16/12

30 EAST 71ST STREET, 4B

$9,000,000 3/24/14

146 CENTRAL PARK WEST, 12G

$5,200,000 7/12/12

1150 FIFTH AVENUE, 7B

$1,825,000 2/20/14

953 FIFTH AVENUE, 11/12

$9,950,000 6/26/12

830 PARK AVENUE, 10/11B

$8,000,000 1/31/14

250 EAST 53RD STREET, 1404

$2,750,000 6/19/12

610 PARK AVENUE, 5A

$6,000,000 1/15/14

1 SUTTON PLACE SOUTH, 12B

$3,000,000 6/18/12

1 BEEKMAN PL, MAISONETTE

$8,000,000 12/9/13

1 CENTRAL PARK WEST, 25C

$5,500,000 5/31/12

778 PARK AVENUE, 17FL

$18,000,000 12/9/13

123 THIRD AVENUE, PH15A

$3,864,358 5/24/12

114 EAST 70TH STREET

$15,900,000 11/7/13

30 EAST 71ST STREET, 6B

$8,500,000 5/22/12

4 EAST 70TH STREET, 9C/10A

$9,700,000 10/15/13

625 PARK AVENUE, 9A

$17,250,000 5/16/12

55 CENTRAL PARK WEST, 17D

$7,500,000 10/9/13

7 HUBERT STREET, 10A

$6,850,000 5/2/12

820 PARK AVENUE, PH

$4,750,000 10/9/13

125 EAST 62ND STREET

$9,300,000 4/25/12

169 EAST 80TH STREET

$7,000,000 8/12/13

502 PARK AVENUE, 16G

$5,000,000 4/4/12

200 EAST 66TH STREET, C18/01 $2,242,950 5/13/13

7 HUBERT STREET, 10A

$6,675,000 3/28/12

830 PARK AVENUE, 10/11B

$8,300,000 4/11/13

1 CENTRAL PARK WEST, 30A

$10,600,000 3/14/12

181 EAST 90TH STREET, PH

$8,100,000 4/10/13

18 EAST 69TH

$13,250,000 3/5/12

160 EAST 72ND STREET, 11FL

$8,500,000 3/22/13

225 CENTRAL PARK WEST, 1502 $1,675,000 2/16/12

115 CENTRAL PARK WEST, 20H

$1,850,000 1/10/13

109 GREENE STREET, PHA

965 FIFTH AVENUE, 14/15C

$3,350,000 12/26/12

179 EAST 79TH STREET, 16/17AB $3,050,000 2/2/12

1 CENTRAL PARK SOUTH, 503

$8,200,000 12/17/12

50 SUTTON PLACE SOUTH, 21G $2,600,000 2/1/12

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JROGERERICKSON.ELLIMAN.COM

$4,755,000 2/3/12

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

TR A N S AC T I O N H IS T ORY CLOSED SALES

50 GRAMERCY PARK NORTH, 9B $7,000,000 11/30/11

132 EAST 62ND STREET

$14,000,000 5/20/10

1 EAST 62ND STREET, 3AB

$5,900,000 11/21/11

327 WEST 84TH STREET

$5,900,000 5/19/10

162 EAST 92ND STREET

$15,400,000 7/21/11

205 EAST 78TH STREET, PHT

$525,000

900 PARK AVE, 27BC

$4,350,000 6/2/11

80 COLUMBUS CIRCLE, 69A

$6,275,000 4/28/10

990 FIFTH AVENUE, 6/7

$15,000,000 6/2/11

834 FIFTH AVENUE, 15A

$12,500,000 3/31/10

770 PARK AVENUE, 12/13C

$4,700,000 4/25/11

929 PARK AVENUE, PHA

$1,100,000 3/31/10

791 PARK AVENUE, 5B

$9,750,000 3/1/11

150 CENTRAL PARK SOUTH, 2001 $4,600,000 3/15/10

360 EAST 72ND STREET, A203

$360,000

110 CENTRAL PARK SOUTH, 18 BC

$6,500,000 12/1/09

45 EAST 66TH STREET, 6W

$7,000,000 2/16/11

1080 MADISON AVENUE, PH

$5,850,000 11/24/09

41 WEST 74TH STREET

$12,500,000 2/7/11

838 FIFTH AVENUE, 9FL

$22,500,000 11/24/09

130 EAST 71ST STREET

$7,000,000 2/1/11

1020 PARK AVENUE, 4C

$1,950,000 11/2/09

140 EAST 63RD STREET, 13C

$3,425,000 1/6/11

11 EAST 82ND STREET

$24,450,000 10/16/09

40 EAST 66TH STREET, 4B

$6,550,000 12/16/10

965 FIFTH AVENUE, 8C

$2,250,000 10/1/09

247 EAST 71ST STREET (SOLD X2)

$6,354,000 11/30/10

25 MINETTA LANE, 2G

$635,000

510 PARK AVENUE, 14A

$11,000,000 10/22/10

1111 PARK AVENUE, 2E

$2,225,000 9/10/09

303 EAST 57TH STREET, 36G

$1,525,000 10/11/10

160 RIVERSIDE DRIVE, 7A

$3,020,000 9/1/09

30 EAST 65TH STREET, 15A

$1,500,000 9/29/10

165 EAST 70TH STREET

$13,500,000 8/18/09

52 EAST 72ND STREET, 15FL

$3,250,000 8/3/10

25 EAST 77TH STREET, 1502

$12,750,000 4/27/09

200 EAST 58TH STREET, 15C

$515,000

7/21/10

47 EAST 67TH, 4

$1,475,000 3/09/09

200 EAST 58TH STREET, 15C

$515,000

7/21/10

450 WEST 17TH STREET, 2206

$1,605,000 2/6/09

167 EAST 61ST STREET, 38A/PHA

$1,650,000 7/15/10

450 WEST 17TH STREET, 2306

$1,615,000 2/6/09

2 EAST 88TH STREET, 11FL

$22,000,000 6/28/10

40 EAST 66TH STREET, 4B

$6,750,000 12/03/08

845 UN PLAZA, 44B

$4,200,000 6/15/10

147 WAVERLY PLACE, 11

$6,618,625 11/24/08

2 HORATIO STREET, 6S

$870,000

176 PERRY STREET, 10S/8/9/10

$21,000,000 11/18/08

47 EAST 67TH, 4

$1,425,000 6/08/10

140 FIFTH AVENUE, 5A

$1,175,000 10/28/08

225 CENTRAL PARK WEST, 601

$3,800,000 6/04/10

2109 BROADWAY, 1570

$32,500,000 9/24/08

126 EAST 65TH STREET

$8,500,000 5/26/10

7 SUTTON SQUARE

$124,000,000 9/03/08

15 EAST 26TH STREET, 14B

$5,320,356 5/21/10

15 CENTRAL PARK WEST, 36B

$10,900,000 8/13/08

2/25/11

6/15/10

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4/29/10

9/30/09

575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

TR A N S AC T I O N H IS T ORY CLOSED SALES

150 WEST 56TH STREET, 65/66

$1,914,310 8/05/08

834 FIFTH AVENUE, 9B

$27, 700,000 5/22/07

101 WARREN STREET, 11E

$575,000

80 COLUMBUS CIRCLE, 69A

$6,275,000 4/28/10

166 WEST 76TH STREET, 3F

$7,950,000 6/23/08

834 FIFTH AVENUE, 15A

$12,500,000 3/31/10

12 WEST 83RD STREET

$22,000,000 5/28/08

7 HUBERT STREET, 8A

$6,450,000 5/10/07

775 PARK AVENUE, 6/7C

$5,700,000 5/8/08

225 CENTRAL PARK WEST, 1702

$2,950,000 4/25/07

4 EAST 62ND STREET, PH3

$7,000,000 5/5/08

226 EAST 32ND STREET

$1,600,000 3/28/07

136 EAST 79TH STREET, 10B

$7,473,955 4/28/08

130 EAST 67TH STREET, 6/7B

$4,750,000 3/15/07

15 CENTRAL PARK WES , 36B

$9,550,000 3/16/08

20 GREENE STREET, 6A

$6,250,000 12/20/06

10 GRACIE SQUARE, 4A

$24,480,000 1/28/08

42 EAST 75TH STREET

$1,625,000 12/19/06

25 COLUMBUS CIRCLE, 75CE

$4,825,000 12/19/07

610 PARK AVENUE, 9E

$6,500,000 11/30/06

15 CENTRAL PARK WEST, 15K

$4,211,482 12/17/07

4 WEST 21ST STREET, 12C

$1,375,000 9/28/06

15 CENTRAL PARK WEST, 15L

$995,000

4 WEST 21ST STREET, 16A

$2,050,000 9/28/06

190 EAST 72ND STREET, 14A

$1,105,000 12/12/07

151 EAST 58TH STREET, PH50

$23,000,000 8/24/06

190 EAST 72ND STREET, 14B

$5,500,000 11/30/07

39 NORTH MOORE, PH6A

$4,300,000 7/21/06

156 EAST 79TH STREET. PHAB

$7,970,000 11/20/07

327 WEST 84TH STREET

$4,950,000 7/19/06

784 PARK AVENUE, 20A

$5,500,000 11/19/07

57 WEST 69TH STREET

$8,500,000 7/11/06

5 RIVERSIDE DRIVE, 20AB

$3,500,000 9/26/07

35 SUTTON PLACE, 19D

$4,750,000 7/10/06

10 WEST 66TH, 10FE

$7,890,000 9/24/07

150 EAST 81ST STREET

$6,880,000 7/10/06

140 EAST 63RD STREET, PH3

$6,300,000 9/19/07

188 EAST 78TH STREET, 23B

$4,700,000 6/29/06

52 EAST 72ND STREET, PH

$7,650,000 9/10/07

177 EAST 71ST STREET

$9,500,000 6/27/06

34 EAST 74TH STREET

$15,000,000 9/05/07

230 WEST 56TH STREET, PHA

$4,925,000 6/21/06

220 RIVERSIDE BOULEVARD, 31A

$3,650,000 8/27/07

115 CENTRAL PARK WEST, 19EF

$25,000,000 6/7/06

50 SUTTON PLACE, PHB

$2,900,000 8/27/07

475 PARK AVENUE, 6D

$1,200,000 5/23/06

502 PARK AVENUE, 18C

$4,350,000 7/24/07

296 WEST 92ND STREET

$5,200,000 5/22/06

38 EAST 85TH STREET, PHA

$5,200,000 7/19/07

110 CENTRAL PARK SOUTH, 14A

$4,628,820 5/17/06

26 EAST 73RD STREET, TH

$18,000,000 7/02/07

25 COLUMBUS CIRCLE, 75CE

$12,500,000 3/09/06

54 EAST 92ND STREET

$11,000,000 6/25/07

25 COLUMBUS CIRCLE, 74C

$12,500,000 2/21/06

$1,950,000 6/04/07

1185 PARK AVENUE, 9B

$3,300,000 11/10/05

(SOLD X2)

1020 PARK AVENUE, 4C

7/15/08

12/12/07

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575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

TR A N S AC T I O N H IS T ORY CLOSED SALES

48 WEST 88TH STREET, TH

$6,225,000 10/28/05

172 EAST 64TH STREET

$4,800,000 2/12/02

27 GREAT JONES STREET, 3W

$2,100,000 10/25/05

50 SUTTON PLACE SOUTH, 21G

$2,600,000 2/01/02

130 EAST 67TH STREET, 6/7B

$4,000,000 10/12/05

69 EAST 91ST STREET

$7,000,000 10/22/01

10 BEDFORD STREET

$2,450,000 10/06/05

318 EAST 69TH STREET (SOLD X2) $3,090,000 9/21/01

911 PARK AVENUE, 12A

$7,257,000 9/21/05

16 EAST 93RD STREET

$6,000,000 05/20/01

4 EAST 70TH STREET, 9/10A

$5,750,000 9/08/05

437 EAST 87TH STREET

$3,900,000 10/02/00

200 WEST 24TH STREET, 5A

$1,680,000 8/25/05

16 EAST 93RD STREET

$6,000,000 5/20/01

525 EAST 89TH STREET, 3KL

$1,935,000 8/23/05

437 EAST 87TH STREET

$3,900,000 10/02/00

200 WEST 24TH STREET, 5B

$1,159,031 6/06/05

124 EAST 70TH STREET

$9,710,000 9/27/00

285 LAFAYETTE STREET, 2B

$3,400,000 11/29/04

516 EAST 87TH STREET

322 EAST 18TH STREET

$4,100,000 6/21/04

525 EAST 85TH STREET

$2,910,000 5/12/00

52 EAST 72ND STREET, 15FL

$2,550,000 4/23/04

164 EAST 70TH STREET

$6,000,000 2/28/00

58 EAST 91ST STREET

$4,700,000 3/05/04

57 EAST 66TH STREET

$6,500,000 1/7/00

161 EAST 64TH STREET

$6,580,000 11/18/03

6 EAST 69TH STREET

$7,940,000 1/5/99

112 EAST 70TH STREET

$7,300,000 10/23/03

161 EAST 73RD STREET

19 EAST 37TH STREET

$3,950,000 10/16/03

37 EAST 68TH STREET

$26,777,001 6/10/96

$9,400,000 6/21/02

42 EAST 74TH STREET

$2,350,000 5/2/96

(SOLD X2)

134 EAST 71ST STREET

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(SOLD X2)

(SOLD X2) (SOLD X2)

(SOLD X2)

(SOLD X2) (SOLD X2)

JROGERERICKSON.ELLIMAN.COM

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$2,350,000 8/21/00

$1,825,000 6/26/97

575 MADISON AVENUE - NE W YORK

J. ROGER ERICKSON

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FEATURED TRANSAC TIONS

SELECTED TRANSACTIONS

FRE Q U ENCY MA P Co n d o

Co - Op e rati ve

5 7 5 M a d i s o n A v e n u e , N e w Yo r k , N Y 1 0 0 2 2

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Townhous e

212.303.5353�jrogererickson.elliman.com

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575 MADISON AVENUE - NE W YORK

Eq u a l H o u s i n g O p p o r t u n i t y.

MARKETING Douglas Elliman’s Exclusive Benefits Promotion Via Social Media Email Marketing Virtual Tour Impactful Photography Property Brochures & Direct Mailings 360º Advertising Plan

J. ROGER ERICKSON

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MARKETING

DOU G LAS E LLI MAN’ S E X C L US I V E B E NE FI TS OUR SCALE IS OUR STRENGTH With over 7,000 agents and more than 100 offices in key markets across the country, we have the reach and resources to promote your property from coast to coast.

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ONE OF THE LARGEST Independent Residential Real Estate Brokerages in the U.S.

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R E TA I L D I S P L AY COV E R AG E Opportunity to showcase 211 Central Park West, Apt 3J in DE’s 980 Madison Avenue “retail gallery” window with high traffic, high-profile clientele.

I N T E R N AT I O N A L E X P O S U R E Through our strategic alliance with London-based Knight Frank Residential, we work closely with their in-house PR team covering 61 countries and 6 continents. As a result, 211 Central Park West, Apt 3J will be displayed on Knight Frank’s website and be shared with their database of over 700+ ultra-high net worth clientele.

A L E A D I N G S I T E T H AT C A P T U R E S B U Y E R T R A F F I C Visually stunning and optimized for search, Elliman.com attracts online seachers to your property while syndicating your listing to Wall Street Journal, Zillow, Realtor.com and other sites where buyers browse.

90%

of all home buyers search online

2.4M Page Views Per Month

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1.2M

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MARKETING

PROMO T I ON VIA S OC I AL MED I A Douglas Elliman Social Media is dedicated to targeting the right buyer, driving traffic and creating engaging content across platforms to produce measurable results. We currently have more than 500,00 dedicated followers on social media, and our posts achieved 50 million+ impressions in 2020.** Douglas Elliman’s Public Relations Department has established relationships with top-tier social media accounts and influencers.

Through these relationships, we are able to put 211 Central Park West, Apt 3J forward for listing feature opportunities, in exchange for appropriate tagging and listing credit.

I N STAG R A M

FAC E B O O K

(Across all of our profiles)

(Across all of our profiles)

Followers: 230K

Followers: 105K

Engagements: 692K

Engagements: 150K

Impressions: 11.2M

Impressions: 23.6M

LINKEDIN

TWITTER

Followers: 56K

Followers: 28K

Engagements: 70K

Engagements: 40K

Impressions: 1M

Impressions: 5.2M

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E M A I L

M A RK ETI NG

Targeted email campaigns distributed to Elliman and Roger’s combined vast client database drive qualified buyers to your property.

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VIRTUAL TOU R A virtual tour, complete with professional narration, will be created to showcase the unique opportunity of owning 211 Central Park West, Apt 3J.

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IMPAC T F UL PHO T O G R A PHY Expert real estate photographers will be commissioned to shoot high resolution images of the apartment and outside shots of the building. These photographs will highlight the appearance of your property at its best. The photos will be used in every type of marketing material, but most importantly they will be displayed on the Elliman website.

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PROP E RT Y B RO CH U RES & DIR E C T MAI LI NG S Douglas Elliman’s design team will produce exquisitely designed print and digital high-end custom brochures that will highlight the property. Our collateral materials are beautifully, artfully narrated and gorgeously produced to appear to target buyers and showcase the property’s exceptional features. These will be distributed to a high-profile luxury market via DE offices, top Manhattan agents as well as all agents with relevant luxury property listings.

Customized mail pieces will also be created for a direct mail campaign to exclusive and targeted buildings and zip codes throughout New York City.

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3 6 0 °

A D V ERTI S I NG

PLAN

Century-long relationships with key media partners make us experts at placing your property in all the right outlets.

D I G I TA L : G O O G L E Target people in-market for residential real estate, people purchasing a home/moving and avid investors within the top 10% average household income in New York City DMA. Network of websites include nytimes.com, wsj.com, forbes.com, bloomberg.com, washingtonpost.com, newyorker.com, timeout.com/newyork, nymag.com, marketwatch.com, nj.com and ft.com.

• Reach: Approx. 150,000 • Timing: 1-month run • Run Date: To be determined • Ad Creative: Display ad showcasing a listing photo, listing address and description

S O C I A L M E D I A : FAC E B O O K A N D I N STAG R A M Targeted ad campaign reaching users in-market for real estate within New York City 15-mile radius.

• Reach: Estimate 30,00 • Timing: 1-month run • Run Date: To be determined • Ad Creative: Carousel ad showcasing listing photos, headline and photo descriptions

D I G I TA L : W S J . CO M / R E A L E STAT E + M A N S I O N G LO B A L . CO M Wall Street Journal featured listing offers additional listing exposure and the opportunity to reach a global audience of 38,350,000+ unique visitors per month. Includes bonus listing feature on mansionglobal.com, a premier digital destination connecting the world’s affluent real estate buyers with prestige properties across the globe through relevant, timely listings and compelling content.

• Reach: 38,350,000 • Timing: 1-month run • Run Date: To be determined • Ad Creative: WSJ.com and mansionglobal.com feature listing appears in the top rotation of a listing search matching the listing’s criteria

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D I G I TA L : M A N S I O N G LO B A L : H O M E PAG E C A R O U S E L Mansion Global is a premier digital destination connecting the world’s affluent real estate buyers with prestige properties across the globe through relevant, timely listings and compelling content.

• Reach: 2.5% share of voice / 100,000 impressions • Timing: 1-month run • Run Date: To be determined • Ad Creative: Featured listing on Mansion Global homepage

P R I N T: N E W Y O R K P O S T W E E K E N D Renowned tradition of bold, irresistible coverage, reaching affluent, influential audiences daily.

• Circulation: 390,645 • Timing: 1-day • Run Date: To be determined • Reservation Deadline: Subject to availability • Ad Creative: Full page showcasing listing photos, description and agent name/contact

P R I N T: W A L L S T R E E T J O U R N A L M A N S I O N Indispensable resource covering US/world news, finance, art, culture, lifestyle and sports with Friday’s Mansion section read by ambitious people everywhere.

• Circulation: 86,495 NY Metro, LI, Westchester, CT, Northern NJ distribution • Timing: 1-day • Run Date: To be determined • Reservation Deadline: Subject to availability • Ad Creative: Full page showcasing listing photos, description and agent name/contact

P R I N T: A R C H I T E C T U R A L D I G E S T S E P T E M B E R I S S U E AD is a vibrant monthly celebration of international design talents, innovative homes and products, inspiring decorating ideas, culture, and travel.

• Manhattan Circulation: 16,000 Manhattan • Timing: 1-month shelf-life • Run Date: August 10th • Reservation Deadline: May 27 • Ad Creative: Full page showcasing listing photos, description and agent names/contact

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P R I N T: P R I VAT E A I R N E W Y O R K M A G A Z I N E J U N E I S S U E Sent to sophisticated subscribers and distributed in private jet terminals, aboard helicopter charters, and in luxury car rentals—this beautiful publication reaches a uniquely high-end, affluent audience.

• Circulation: 31,300 Tristate Airports/Charters/Luxury Car Rentals • Timing: 3-month shelf-life (June-August) • Run Date: June 22 • Reservation Deadline: May 3 • Ad Creative: Full page showcasing listing photos, description and agent names/contact

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PUBLIC RELATIONS Power of the Press In the News Douglas Elliman Public Relations Plan

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PUBLIC REL ATIONS & ADVERTISING

PO W E R

O F

T H E

PRE S S

Year over year in 2020, Douglas Elliman more than doubled its potential reach of over 53 billion people and equivalent advertising value of over $498 million. #EllimanInTheNews

$53.9 BILLION Total potential reach of all articles that mentioned Douglas Elliman.

15,700+ Total number of online press articles that mentioned Douglas Elliman.

That is almost 423 articles per work week, or 60 articles a day.

$498 MILLION Total ad value equivalent of all news content that mentioned Douglas Elliman.

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T H E

NE W S

6sqft

Financial Times

OFF THE MRKT

American Luxury

Forbes

PR Newswire

Architectural Digest

Fox 5 New York

PROFILE NYC

Bangkok Post

Galerie Magazine

PUBLICATION

Behind The Hedges

GQ UK

Quest Magazine

Bisnow

Haute Residence

Real Estate Weekly

Blau Journal

High Rise Life

Realtor.com

Business Insider

Honey Homes

Seeking Alpha

Business Insider (Markets Insider)

issuu.com

South Florida Business Journal

Business Insider España

KDHamptons

The Architect’s Newspaper

CityBizList

Los Angeles Business Journal

The Jewish Voice

CityReality

Luxury Listing NYC

The New York Times

cityroom.com

Luxury Listings NYC

The Real Deal

CNBC

Mansion Global

The Wall Street Journal

Connecticut Post

Market Watch

Trulia Blog

Cottages & Gardens

Markets Insider

TVA Nouvelles

Crossroads Today

money.cnn.com

Wall Street Journal

Curbed

Morningstar

Washington Business Journal

Curbed Hamptons

MSN Money

WRAL

Curbed New York

My San Antonio

Yahoo! Finance

Curbed NY

New York Post

Daily News

News Time

Dezeen

nyrej.com

Editor At Large

Observer

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PU BL I C

R ELATI O NS

PL A N

In support of the marketing and sale of 211 Central Park West, Apt 3J, the following is a suggested public relations plan. The various press, social media, photoshoot and event opportunities below will be pitched by Douglas Elliman’s Public Relations Department for possible exposure. We have strong and ongoing relations with both national and international outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit.

We present this plan with the recognition that we can only submit the property to the media, not guarantee coverage, as it is ultimately up to the editor to make the final decision. However, with Elliman’s strong and well-established press relations along with our strategic alliance with London-based Knight Frank Residential, the chance of 211 Central Park West, Apt 3J receiving media attention is significant.

THE EXCLUSIVE - NEW YORK POST Douglas Elliman’s strategy would be to obtain the agreement for an exclusive with the New York Post, one of the city’s top sources for news, entertainment, lifestyle, real estate, culture and more. We would specifically target Jennifer Gould Keil’s “Gimme Shelter” column, one of the paper’s most-read features.

If accepted, this exclusive placement would include a description of the home, high-res images of the property and ideally quotes from both the homeowner and listing agent if possible, but not necessary. The listing price and home amenities will be mentioned.

EDITORIAL AND VIDEO SHOOTS Douglas Elliman’s Public Relations Department works directly with creative directors and photographers from high-profile fashion and lifestyle publications to provide beautiful listings as backdrop for editorial photoshoots. Through this relationship, we are able to put 211 Central Park West, Apt 3J forward for these types of opportunities. In exchange for the location, the listing is credited within the publication. This will only be revisited once social distancing rules are lifted.

P R O P E RTY F E AT U R E S We will begin outreach to a variety of publications such as the below for property feature coverage. This pitch will highlight the most note-worthy qualities of the residence and location.

• 6sqft

• Elle Décor

• New York Cottages & Gardens

• ALEXA in New York Post

• Financial Times

• New York Post

• Apartment Therapy

• Forbes

• Real Estate Weekly

• BrickUnderground

• Haute Living

• Realtor.com

• Business Insider

• Haute Residence

• Robb Report

• Curbed

• House Beautiful

• The New York Times

• Departures

• Lux Exposé

• The Wall Street Journal

• DuJour

• Luxury Daily

• Dwell

• Mansion Global

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