Rodeo Realty August 2014 Monthly Newsletter

RODEO REALTY JOURNAL

local expertise, global presence.

August 2014

INDEX

TABLE OF CONTENTS

1-7

Rodeo Realty Welcomes New Agents

8-10

Hot Properties

11 Hot Sales 12

Event: Walk of Ages

13

Luxury Real Estate Nominations

14-15

Appreciation Letters

16

Agents Giving Back: David & Karen Strauss

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Rodeo Realty Summer Conference

18

Rodeo Realty In The News

19

Market News

Rodeo Realty New Hires

Rodeo Realty

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Welcomes You

Denise Tingling Rodeo Realty Northridge cell: (818)389-4772 direct: (818) 349-9997 denisetingling@rodeore.com Christine Marie Saenz Rodeo Realty Woodland Hills cell: (323)861-0122 direct: (818)999-2030 ext 284 christinesaenz@rodeore.com www.christinemariesaenz.com Marcy Tuchfeld Rodeo Realty Encino cell: (323)646-7175 direct: (818)990-0454 marcy@rodeore.com Natalie Feldman Rodeo Realty Encino direct: (818)990-0454 cell: (818)294-9322 natalief@rodeore.com Thank you for the confidence you have entrusted in me and my team.

Welcome to the Rodeo Realty family -- Syd Leibovitch

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Rodeo Realty New Hires

Rodeo Realty

Welcomes You

Aaron Daniel Condoll Rodeo Realty Sherman Oaks cell: (661)264-8626 direct: (818)986-7300 aaron@rodeore.com www.realtoraaron.com Arthur Chivichyan Rodeo Realty Sherman Oaks phone: (818) 986-7300 cell: (818) 259-0230 arthur.chivichyan@rodeore.com Nick Coppola Rodeo Realty Beverly Hills cell: (310) 270-3530 direct: (310) 724-7100 nickcoppola@rodeore.com Patricia Anches Rodeo Realty Beverly Hills cell: (310) 650-5136 direct: (310) 724-7100 pganches@aol.com Thank you for the confidence you have entrusted in me and my team.

Welcome to the Rodeo Realty family -- Syd Leibovitch

Rodeo Realty New Hires

Rodeo Realty

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Welcomes You

Julie Booth Rodeo Realty Woodland Hills cell: (818) 974-8913 direct: (818) 999-2030 offers4re@gmail.com Ruba Ibrahim Rodeo Realty Beverly Hills cell: (818) 281-8632 direct: (310) 724-7100 ruibrahim@rodeore.com Nicolina Clark Rodeo Realty Woodland Hills cell: (818) 585-5663 direct: (818) 999-2030 nicolina@rodeore.com Jacob Kaplan Rodeo Realty Sunset Strip cell: (323) 599-2149 direct: (310) 461-0400 jacobkapss@rodeore.com Thank you for the confidence you have entrusted in me and my team.

Welcome to the Rodeo Realty family -- Syd Leibovitch

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Rodeo Realty New Hires Azam Gorgin Rodeo Realty Brentwood cell: (202) 368-9699 direct: (310) 873-4100 gorginak@rodeore.com Roxanne Rosemblit Rodeo Realty Encino cell: (818)968-2500 direct: (818)990-0454 roxanner@rodeore.com

Daniel Cueva Rodeo Realty Calabasas cell: (805)428-3110 direct: (818)222-7707 cueva@rodeore.com Julia Kim Rodeo Realty Sherman Oaks cell: (818) 263-7398 direct: (818) 986-7300 juliakimrealty@gmail.com Thank you for the confidence you have entrusted in me and my team.

Welcome to the Rodeo Realty family -- Syd Leibovitch

Rodeo Realty New Hires Rachel Foti Rodeo Realty Encino cell: (818)669-5767 direct: (818)990-0454 rachelfoti@rodeore.com

Zoya Zavodi Rodeo Realty Calabasas cell: (818) 807-6065 direct: (818) 222-7707 zoya@rodeore.com Olga Acrie Rodeo Realty Calabasas cell: (951) 963-5108 direct: (818) 222-7707 olgaacrie@gmail.com Trevor Webb Rodeo Realty Sunset Strip cell: (310) 220-9981 direct: (310) 461-0400 fax: (310) 461-0381 trevor@rodeore.com Thank you for the confidence you have entrusted in me and my team.

Welcome to the Rodeo Realty family -- Syd Leibovitch

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Rodeo Realty New Hires Mel Stewart Rodeo Realty Northridge cell: (818)447-0042 direct: (818)349-9997 stewartmde@gmail.com www.melvinstewart.com Jeanine Batch Rodeo Realty Sunset Strip cell: (310) 892-6636 direct: (310) 461-0400 jeaninemb@rodeore.com Laura Gottwald Rodeo Realty Woodland Hills cell: (818) 219-5181 direct: (818) 999-2030 laurag@rodeore.com

Suzy Melkoun Rodeo Realty Studio City cell: (818) 335-8842 direct: (818) 761-7222 suzymelkoun@rodeore.com Thank you for the confidence you have entrusted in me and my team.

Welcome to the Rodeo Realty family -- Syd Leibovitch

Rodeo Realty New Hires Marcy Tuchfeld Rodeo Realty Encino cell: (323)646-7175 direct: (818)990-0454 marcy@rodeore.com Lisa Hunn Rodeo Realty Beverly Hills cell: (310)497-7628 direct: (310)724-7100 lisah@rodeore.com Jacob Lavian Rodeo Realty Beverly Hills cell: (310)346-4905 jacoblavian@rodeore.com

Mel Stewart Rodeo Realty Northridge cell: (818)447-0042 direct: (818)349-9997 stewartmde@gmail.com www.melvinstewart.com Thank you for the confidence you have entrusted in me and my team.

Welcome to the Rodeo Realty family -- Syd Leibovitch

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Hot Properties GOT A HOT PROPERTY with celebrity credentials?

Tell us about it: mediarelations@rodeore.com

Be transformed by the idyllic beauty, tranquility, & design of this special home. Set back from the street with it’s own semi-private drive, this hideaway is surrounded by private hedges, Honeysuckle & Sycamore trees, and a verdant grassy lawn. This is an entertainer’s delight with an open floor plan & multiple outdoor spaces to rendezvous. The separate 2-story Guest House has an office or gym at pool level and a spa-like guest suite that overlooks the mesmerizing pool & waterfall. Meticulously decorated by a well-known Texas designer, the materials & finishes she chose create an ambiance & warmth that gives you the feeling of complete bliss, delight & peace!

Alan Parness of Rodeo Realty Studio City is currently working with a client to both sell their Studio City home and purchase Randy Jackson’s home from American Idle fame. The Jackson property, which Alan’s client currently has under contract is located in the classic Edgar Rice Burrough’s area of Tarzana, features 5 bedrooms, 7.5 baths and sits on a 25,250 sq. ft. lot. It also has a pool, cabana and stand alone guest house. The property is listed for $1,999,999.

This gorgeous architectural newly listed by Joe Babajian and Stephen Walton of Rodeo Realty has quite the celebrity history. As Zillow reports, the modern home on a private cul-de-sac in Los Feliz was previously owned by actor Jack Black and his wife Tanya Haden. Black bought in 2006 and he and Hayden did a major remodel. The home has walls of glass, steel commercial beams, and concrete floors. The master suite includes a spa-like bath. Outside there is a large swimmer’s pool, water elements, and outdoor dining pavilions that are the perfect spot to entertain. It is listed for $2.899 million.

HOT Properties

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Peter Maurice and Tregg Rustad of Rodeo Realty Beverly Hills have listed a stunning home designed by Richard Dorman which is located near the 52-acre Briar Summit Open Space Preserve in the Hollywood Hills. The classic Post & Beam home is located steps away from hillside walking trails. Curbed LA wrote up the property which is listed for $2.649 million. It was also featured by Curbed National.

Spacious contemporary beach house on approximately 50 feet of beach! Private and gated street. Gourmet kitchen with top of the line appliances, open living/ dining/great room, generous master as well as several options for guest suites. The ultimate in taste and style.

This listing with Josh Buxbaum has phenomenal views of Nichols Canyon, highlighted through floor-to-ceiling windows. It has a saltwater pool that perches over the canyon. The post and beam home was built in 1959. The open floor plan features two master suites with a third large bedroom. Numerous decks to dine, sunbathe, or simply enjoy the serene canyon and city lights. Large open kitchen features sub zero fridge and wine cabinet, and a large center island with cooking station. The generous layout provides a gym and wet bar. Truly designed with luxury living in mind, you will find heated floors in all bathrooms, master steam shower, jetted tubs, a floating staircase, and 4 fireplaces.

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HOT Properties

This massive 8,500 sqft property in Beverly Hills is a modern architectural marvel. The home is full of custom features using materials sourced from all over the world. The open rooms with 13 ft ceilings are separated by all stainless steel doors. Mahogany can be found all throughout the house from the floors, to the ceilings, and even the 3-floor half-a-million dollar staircase.

This home also has some great outdoor features including a waterfall at the entrance. The property has a rooftop deck that is a giant 3,500 sqft, the deck has a capacity of up to 500 people and has great views of the ocean. The pool is illuminated with custom fiber optic lights and sits next to a full top-of-the-line outdoor kitchen and an 80 inch outdoor TV. The home is listed for $14,000,000 by Ben Bacal.

This adorable craftsman home, featured on Curbed, was built in 1907 and sits on a lot a little over half an acre (.68). This 2,458 sqft home has 3 bedrooms and 2 bathrooms. On the property, there is a serene pool and spa. In 1926 the property got an addition of a guest house that has a bedroom and full bathroom.

Although the home is over a century old, it has been updated with electric, plumbing, heat, and air. In the living room there is a stone fireplace and hardwood floors are throughout. The home is located on top of a hill and has amazing mountain and city views. With only three previous owners, the home and grounds have been overly cared for. There are over 30 different types of fruit and specimen trees. The home is listed for $1,395,000 with Bill Parks.

Hot Sales

Peter Maurice was the buyer’s agent for a condo in the Wilshire Corridor that belonged to space legend Buzz Aldrin. The purchase was featured by the L.A. Times.

Ken Marker and Ed Dolce were the agents on the sale of Jayceon “Game” Taylor’s house in Glendale.

Geri Berger of Rodeo Realty Sunset Strip was the buyer’s agent on the sale of Zac Efron’s Hollywood Hills property. The sale was covered by the Trulia blog and Curbed among others.

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EVENTS

Walk of Ages XV is BACK.

Join US! We sponsor this event every year, join the Rodeo Team for a morning of fun.

5K Walk/Run & Kids’ Dash Sunday, September 14, 2014 Woodley Park, Van Nuys 6:30 AM Registraiton 8 AM Walk/Run 10 AM Kids’ Dash Pancake Breakfast and Prizes For more info, visit www.WALKofAGES.KINTERA.ORG or call (818) 774-3324 Give Studio City Manager, Wendy Cox a call with any questions! (818) 308-8600

Who Are You Going To Nominate This Year?

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Rodeo Family, it’s that time of year again!

Nominations are now open for the 19th Annual Luxury Real Estate Fall Conference Awards in Boston!

Nominate yourself, a colleague, friend, office manager, or hey nominate us all at Rodeo Realty!

Awards Include: Highest Average Sale Price - Given to the Luxury Real Estate member with the highest average sale price in their market. New Award!

Most Outbound Referrals - Given to the Luxury Real Estate member who has sent the most outbound referrals through the Luxury Real Estate network within the last 12 months. New Award!

Outstanding Community: Given to the Luxury Real Estate member representing an exceptional development.

New Award!

Best App - Given to the Luxury Real Estate member who has created the most innovative App. Best Digital Marketing - Given to the Luxury Real Estate member who best uses digital media in their marketing.

Significant Sales Award - Given to Luxury Real Estate members who have had a noteworthy sale within the last 12 months.

Master Networker - Given to Luxury Real Estate members who have attended 3 Luxury Real Estate events within a calendar year (International Symposium or European Ski Trip, Spring Retreat and Fall Conference).

Best Brand Integration - Given to the Luxury Real Estate member or company that consistently displays the Board of Regents and/or Luxury Real Estate logo and brand in conjunction with their own brand.

Best Overall Marketing Package - Given to the Luxury Real Estate member or company displaying the most comprehensive package to market their company (website, marketing gear, listing presentation materials, etc.).

Most Innovative Marketing Technique - Given to the Luxury Real Estate member or company using the most innovative practices to market their company, agents and properties.

Best Website - Given to the Luxury Real Estate member with the most outstanding online presence, with a focus on unique style and the technological innovation and functionality of their website.

Best Print Marketing - Given to the Luxury Real Estate member or company who utilizes print marketing to its best advantage.

Best Industry Networking - Given to the Luxury Real Estate member or company who has grown their business through participation at industry events.

Billionaires Club - Given to those individuals who have sold at least $1 billion in real estate throughout their successful career.

Outstanding Rookie - Given to the Luxury Real Estate member (an agent with less than 5 years of experience in real estate) who has exceeded all expectations.

Extraordinary Philanthropist - Given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to other socially responsible purposes.

Most Valued Partner – MVP - Given to the Luxury Real Estate partner who through the years has provided unparalleled support and leadership to the Network.

Outstanding Social Media Savvy - Given to the Luxury Real Estate member who has used social media to markedly increase their business.

Submit your nomination to LuxuryRealEstate.com by August 21

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Staff Appreciation Letters

MANAGER DEMETRA KALIVAS-REES The following letter was sent by one of our agents giving thanks and praise to Westlake Village Office Manager Demetra Kalivas-Rees. “Hi Syd, I wanted to commend Demetra for assisting me in my very difficult deal. She has been wonderful, available to me 24/7 and I do not think this deal would have closed without her assistance. She is an amazing Manager and wanted to let you know.

Thank you for such an amazing manager for the Westlake Village Office.

All the best, Fern�

Sometimes the work of our office managers can go unnoticed and it is always nice to be recognized. They work tirelessly to make sure everything functions smoothly and they can never be thanked enough. Thank you Fern for the feedback!

Appreciation Letters From Clients

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Lonnie Mintz

Lonnie Mintz recognized by first time home-buyers.

First time home-buyers, Jason and Samantha, reached out to one of our agents, Lonnie Mintz, to recognize how helpful he was in their home-buying experience. Their letter reads as follows: “My wife and I had been looking for a home in the San Fernando Valley for over one year. We spent time with many different realtors and made countless offers, none of which were accepted. That is until we met Lonnie Mintz. Lonnie was incredible. Within 3 months of working with Lonnie I am happy to say we are now home owners. I do not believe we could have got this house if not for Lonnie. He is aggressive, knowledgeable and really on top of everything. Lonnie will walk you though the process every step of the way. Lonnie makes sure you are fully informed of each step, which is extremely important, as we were first time home buyers. As I stated earlier we were working with many different realtors prior to meeting Lonnie. I can tell you from these experiences not many realtors,if any, work as hard as Lonnie. You can reach Lonnie, any time of day and if he misses your call, its only because he is with another client and he will call you back immediately. We have already recommended Lonnie to our friends and will definitely be using him for any future real estate transactions.

Jason and Samantha C.” Lonnie followed up with, “This is why I became a Realtor and decided to work at Rodeo Realty. I really do help make people’s dreams of homeownership happen. There are few things more rewarding in this business than handing the keys to buyers for their first home once escrow closes! Not only do I have a really satisfied client, I have new lifelong friends!”

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AGENTS GIVING BACK: David & Karen Strauss

It is always great when we hear about the community involvement our busy agents take part in. Supporting and volunteering in your local community is important and yes, it helps to be active in your community in terms of marketing yourself but that is not the point here.

This month we want to honor David and Karen Strauss from the Encino office and their ongoing dedication to supporting sick children in need of blood at Children’s Hospital LA. David has been donating platelets for many years. As an AB negative, David’s blood donations are quickly put to use to help sick children with blood transfusions and those in need of platelets. David was recently donating his platelets and the moment the IV was removed the blood bank quickly grabbed the bag and rushed out the door to help someone’s child immediately.

Blood donations across Southern California have come to a slow trickle, with some hospitals down to only a three-day supply. “Our collections are 50 percent what they normally are. We are trying to keep up with the needs of the hospital and the sick children however we don’t have an adequate supply of blood in case of an emergency,” says Dr. Ajay Perumbeti, director of transfusion medicine at Children’s Hospital Los Angeles.

It is things like this you can do for our community, save a life and it doesn’t cost a damn thing but rather you know you saved a life and made a difference in this world. Thanks, David for making a difference.

Pay it forward, Rodeo Realty. Find your nearest Red Cross Donation Center and take 5 minutes to donate and save a life.

Los Angeles Red Cross Center 11355 Ohio Ave Los Angeles, CA 90025 Phone number (310) 444-3294

Rodeo Realty Summer Conference

Rodeo Realty welcomed Speakers Brian Tracy, Tom Ferry, Michael Levine and Meredith Baer Home Staging to come and share their wisdom with Rodeo Realty agents. It was a great day full of information, learning, and inspiration to make the second half of the year even better than the first half!

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RODEO REALTY IN THE NEWS

RODEO REALTY AGENTS LIST 6 OF TOP 10 MODERN HOMES IN LOS ANGELES Residential Real Estate website Destination Luxury posted a Top 10 Modern Homes in Los Angeles – On and Off the Market article and SIX of the listings were run by Rodeo Realty agents! The homes range in price from $4.2M to $14M and are located all over the city.

Many of the homes had one thing in common (besides the modern architecture) they all have AMAZING views.

Listing Agents • #5 - Joe Babajian • #6 - Ben Bacal • #7 - Bruce Walker • #8 - Joe Babajian • #9 - Ben Bacal & Roger Perry • #10 - Joe Babajian & Stephen Walton Check out more about the homes that made the list here or on Destination Luxury’s Instagram: @destinationluxury

Get some great press? Share it with us at mediarelations@rodeore.com

In The News

$3.5 BILLION is a pretty price tag. Zillow’s CEO, Spencer Rascoff, he said the two companies would be able to come together to offer and improve more real estate tools which will drive more business to brokers and their agents. Zillow and Trulia plan on remaining separate and operating normally.

The merge of Zillow-Truila is now big enough to attempt to streamline the way homes are bought and sold. However, with their countless “expected benefits” of this merger no talk is about Zestimate or increased accuracy of listings posted.

The search results can really be hit or miss. It’s not uncommon to find a home on either site that’s already off the market. Realtor.com, run by the National Association of Realtors (NAR), has made its large MLS network—the site has access to virtually all of the country’s listing services—and made more accurate listing information the cornerstone of recent marketing efforts.

Since neither company has access to MLS data that Realtor’s are privy to, rather each relies on a hodgepodge of MLS listings, third-party services, and individual brokerages for their listing information.

Change in the real estate business is inevitable, but don’t worry Real Estate Agents are the driving force and still remain a vital factor in buying and selling real estate Here are the merger initiatives: • Faster Innovation. By combining resources, the companies expect to accelerate innovation on mobile and Web to provide more valuable tools and services to consumers and professionals.

• Greater Access to Free Real Estate Market Data. The companies expect to share real estate market data, housing trend analysis, and forecasts to make more free data available to consumers and real estate professionals to empower people to make more informed decisions.

• Broader Distribution. Home sellers and their agents, brokerages, and participating MLSs will benefit from seamless free distribution of listings across even more platforms to reach an even larger audience of consumers.

• Enhanced Value and ROI for Advertisers. The companies expect to offer shared services and marketing platforms for advertisers that enhance agent productivity and marketing and deliver greater return on their investment.

• Corporate Cost Savings. By operating independent consumer brands through one corporation, the companies expect to realize synergies to improve overall operational efficiency over the long-term. By 2016, management expects to achieve at least $100 million in annualized cost avoidances.”

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