Coming Out On Top

In the midst of a busy Fall season as an industry and individuals, we look forward to the structure and normalcy that is often set aside for Summer. However, we can’t get stagnant and should use this time to find ways to improve on the status quo.

dpsmagazine.com

Volume 25, Number 6 • ISSN: 1529-2320

EDITOR IN CHIEF

Thomas Tetreault 978-921-7850

EDITOR

Cassandra Balentine cbalentine@rockportpubs.com

ASSOCIATE EDITOR

Melissa Donovan mdonovan@rockportpubs.com

ART DIRECTOR

Sarah M. White swhite@rockportpubs.com

WEB EDITOR

Melissa Mueller

CONTRIBUTORS

One way to do this is to evaluate workflow—a topic unique to each organization. Web to print (W2P) is an important part of workflow, which is customer facing and extends to ordering. In this issue we look at the different editing and design functionalities integrated into W2P systems, as well as the role of cloud-based design solutions like Adobe Express and Canva in Designing Online. Find a Target Chart of W2P functionality following this feature.

Custom cutting is increasingly in demand for short-run work. We highlight three different ways to digitally die cut in our cover story, Finishing with Flair This article discusses advantages and limitations of rotary die cutters, flatbed cutters, and laser cutting systems.

In this issue’s Spotlight column we chat with Advantage Direct about its use of expanded ink stations for direct mail work to create speciality finishes. Read more in Taking Advantage of Digital.

Finally, we present a preview of the upcoming Printing United trade show, happening this October in Atlanta, GA. Find more coverage online at dpsmagazine.com.

Kemal Carr, Olivia Cahoon, Gina Ferrara, Mark Hanley

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