HIOWAA Annual Review '18

ANNUAL REVIEW

2018

HIOWAA

ORDINARY PEOPLE. EXTRAORDINARY CARE. SUPPORTED BY YOU.

What mad

How long have you got? We hope ve collection of photographs and article you will get a taste of what has made Why, whether as a volunteer, parame other member of the team, this Char to work. Thank you to all those who review of what has, indeed, been ano Air Ambulance. We hope you will fin informative and that, since it is our fi us your views and feedback on how encapsulated the year’s activity.

Firstly, however, it might be helpful t chosen to structure the review aroun Openness, Dedication, Professionalis feel that our values define us and the that binds every one of us into this a they are the beacons that draw in ne supporters. As such, we feel they are bedrock on which we build our Char we shape everything we do. We beli future supporters will feel an affinity it seemed right to shape our story of headings; we hope you agree.

WELCOME TO THE FIRST HAMPSHIRE AND ISLE OF WIGHT AIR AMBULANCE ANNUAL REVIEW

There is so much to review from 201 to be impossible to represent every got the mix right in the pages that fo Casemore’s uplifting story is a great humour - in the face of a life-changin over adversity. The vital, immediate, only have been delivered by a Critica the top of their game and later, you HEMS (Helicopter Emergency Medic that gives a snapshot of the educatio they have led over the year. It should the bewildering pace of training, cou and practical work that both our doc paramedics undergo in order to be t they are needed most.

Education has become a strong them 2017 saw us launch our amazing Life people aged 11-18. Through LifeLine awareness of the work of the Emerg inspire and motivate our future pilots

de 2017 special for us?

ery much that, through the es in the pages that follow, e this year memorable. edic, doctor, fundraiser or rity is a very special place have contributed to this other busy year for your nd it vibrant as well as first review, you will give well you feel we have

to explain why we have nd our charity values: sm and Teamwork. We e Charity; they are the glue amazing organisation and ew staff, volunteers and e permanent; they are the rity, the pillars around which ieve that our current and with these values, and so f the past year under these

17 that it was always going story, but we hope to have ollow. Over the page, Jon example of courage - and ng challenge, and of triumph treatment he received could al Care Team absolutely at will find a report from our cal Service) Team Educators on and training programmes d give you some idea of ursework, examinations ctors and Critical Care the best they can be, when

me for us as a charity and eLines programme for young es we hope, not only to raise gency Services, but also to s, paramedics, doctors and

engineers. You may have noticed that in 2017 we also updated our brand and that we now have an exciting new Logo and Strapline: Ordinary People. Extraordinary Care.

Supported by You. A lot of thought and imagination went into this process and you can read more about our Brand Evolution and the new story we are telling through this crisp and vibrant new message on page 7.

The work behind our Brand Evolution is a good example of the important work that goes on behind the scenes to enable us to deliver our life-saving service. We hope you believe our Charity is well-governed, but this would not be the case without the efforts of our charity operations teams. This year we have met the challenges posed by the introduction of new regulation across our sector, including the imminent implementation of The General Data Protection Regulations, which will replace the Data Protection Act. We would ask you to read about how we have prepared ourselves for these changes, which will affect almost everything we do, in particular how we communicate with you, from May 2018 onwards.

There are two essential constants in the day to day life of your Charity: our tireless volunteers and the vital funds they help us raise. To illustrate these, we have interviewed Dave Ford, one of our longest serving volunteers. We also look at how the amazing and enduring generosity of The Freemasons helps us to meet the daunting daily cost of keeping your Air Ambulance at four minutes notice to launch.

None of what we have achieved in 2017, or indeed what we plan to do in the years ahead, would be possible without the financial security that your generosity allows us. Towards the end of this review, we felt it important to provide you with a summary of the Charity’s financial position, as well as an idea of the very exciting plans we are implementing with University Hospital Southampton, to sustain and develop your service well into the next decade.

In closing, on behalf of the trustees, Critical Care Teams and staff, we would like to thank you for making your Charity what it is.

Without your spirit, your energy, your humour, dedication and passion, this Charity would not be what it is today; our values describe our people and you are HIOWAA people!

Alex Lochrane, CEO

Sir John Day, Chairman of Trustees

CONTENTS

A LIFE SAVED

page 3

Read about Jon’s horse-riding accident and recovery.

OPENNESS

page 5 BRAND EVOLUTION

ANNUAL VOLUNTEER CONFERENCE BREAKDOWN OF YOUR £1 DEDICATION

page 6

page 7 page 8 page 9

EDUCATION

page 10

DONOR STORY

page 11

VOLUNTEER STORY

page 12

Education plays a vital role in the day to day lives of our Critical Care Teams.

PROFESSIONALISM SIM SUITE

Our Immersive Simulation Suite is an example of HIOWAA’s commitment to remain at the forefront of pre-hospital emergency care.

page 13 page 14

CONTENTS BE A 999 HERO

page 15

LIFELINES

page 16

TEAMWORK

page 17 CHALLENGES

OUR 10TH BIRTHDAY EVENT CORPORATE

page 18

page 19 page 21

FUNDRAISING AND COMPLIANCE

page 22

FINANCIALS

page 23

OUR STATISTICS

page 25

OUR FUTURE

page 26

Patient Story

A Life

Saved 3

Jon has worked with horses all of his working livery stables in Bentley, on the Hampshire/S he had an accident whilst out riding with a gro

life and a year ago he took on the job of running a Surrey border. On Saturday 17th November 2016, oup of friends.

PATIENT STORY

Jon’s Account...

On the day of his accident, Jon had gone out for a ride with a group of friends and clients. The group was hacking along a narrow path when they came to a small stile at the end of the track. Someone jumped the stile ahead of Jon and as his own horse jumped, it twisted in the air, catching a hind leg on a post.

Jon’s horse fell to its knees, and in doing so, it “chipped him out of the side door”, throwing him to the ground. Being very young, the horse panicked and kicked out with its hind legs, striking Jon in the head. “That’s all I can remember clearly,” Jon told us. “The next time I gained consciousness, my friend Leonora was holding my head, telling me that I must not move.

She was an absolute saint and took complete control of the situation.”

Jon was in and out of consciousness and has a vague recollection of the Community First Responders turning up.

“Someone called for an ambulance and the decision must have been made that it was a job for the Air Ambulance; we were in the middle of a field and there was no easy access. I do remember the Air Ambulance landing. The guys were really good. They humoured me, chatting away and doing their best not to panic me. They really defused the situation.”

It was a bitterly cold day and Jon remembers the Critical Care Team cutting off his kit and wrapping him in a foil blanket.

“I remember lying in the middle of a field in my boxer shorts, wrapped in a bit of foil with half of Hampshire standing around!

I was taken off on a body board with my head strapped up. I remember them putting me into the helicopter. They gave me substantial pain relief and I was not completely compos mentis. I do vaguely remember flying in the Air Ambulance and coming in to land. I woke up thinking that it had been a long flight.”

Jon was flown to University Hospital Southampton, the most appropriate Major Trauma Centre for his head injury. It wasn’t until the next day that he realised where he was.

“I remember the team taking me out of the helicopter and transferring me to the casualty department. They were jolly and helpful and kept talking to me all the time. I felt reassured by them being around. Without the Air Ambulance I would have been taken to Basingstoke Hospital and then transferred again to Southampton; I would have had a very long wait and a painful ride in a car. My accident happened at around 2 o clock in the afternoon and I was having surgery at 8pm that evening.”

The metal horse shoe had cut his throat and he needed between thirty to forty stitches, as well as a dozen more in his head. A

few days later he had further surg metal plates into his head. ‘‘I stayed in hospital until the end convinced that I would be up and But my rehabilitation took quite a it would. I had no balance or coor with crutches; I couldn’t look up o over backwards so I had to keep walk slowly.”

It wasn’t until February that Jon w and he took things very slowly.

“Everyone else was a bit alarmed When I asked one of my consulta get back on a horse, he had origi be at least six months. But he did like an egg shell and that if I fell o and go straight to the morgue! F accident I shuddered every time I But I’m fine now. The service prov was amazing. I know other peopl past, and if I give money to charit Ambulance. Without the Air Amb have been very different. These d more as I know how vulnerable w

“ We were at Jon’s sid assessment he would

gery in order to insert three

of the week and I was d running within a few days. a lot longer than I thought rdination and I had to walk or down without falling my head very straight and

was able to start riding again

d when I first started riding. ants when I might be able to inally told me that it would d warn me that my head was off again I would bypass him For a few months after my I heard a helicopter. ovided by the Air Ambulance le who have used it in the ty, it all goes to the Air bulance, my situation would days I appreciate life a lot we all are.”

We received the call to attend Jon shortly after we had finished our lunch break and within a few minutes of the call we were up and on our way. All we knew at this point was that a patient had fallen from his horse and had sustained head and neck injuries.

We receive these types of calls frequently and you never really know whether this will be a serious incident requiring the critical care skills of the team or whether it is predominantly a patient access problem for which the helicopter has a unique role to play. In this particular case it turned out to be both. We could see from the air that access by road was difficult and that Jon was still lying on the ground. Luckily, choosing a landing site was not difficult and we were able to land within a few metres (what we call an ‘alpha’ landing). This meant we were at Jon’s side rapidly and able to begin the same level of assessment he would have received had he been in hospital. During this assessment we were able to dress his wounds and apply a special clot forming dressing that is only carried by the Air Ambulance team, and that worked well. We were also able to assess Jon’s other injuries and begin ‘packaging’ him to ensure he was kept as warm as possible. For this we use a combination of bubble-wrap and a chemical heating blanket. We even have knitted hats on board that are kindly donated to us, which certainly come in handy on these cold November days.

It was clear that Jon was potentially severely injured and so our triage decision was easy; he needed to go directly to the region’s Major Trauma Centre based in Southampton. Given that we were in a field with a long manual carry to an ambulance and then a long drive, it was clear the best option was to fly Jon directly to Southampton, a journey of only 12-15 minutes. Whilst ‘not fully with it’ Jon was a great patient; he seemed to see the funny side of what had happened to him and certainly didn’t panic. We did give him some very strong painkillers though, which may have had something to do with this! On arriving at Southampton, we transferred Jon’s care over to the waiting trauma team; some 20 doctors and nurses, who continued to care for him and ensure his injuries were all identified and treated. It is great to hear that Jon is getting better and the crew wish him all the best with his recovery. It was nice to meet Jon but we hope he doesn’t become a ‘frequent flyer’ with us! - Chris Hill, Doctor on Board

de rapidly and able to begin the same level of d have received had he been in hospital.”

Our Brand Values

Opennes

We draw strength from working and learn A just culture allows us to learn from our

5

ss

ning together. mistakes without blame.

BRAND EVOLUTION

Our New Brand Identity

91%

91% of the people we surveyed had heard of HIOWAA.

In our 10th anniversary year we took the opportunity to examine and update our brand to reflect how the service that we provide to our community has evolved over the past decade. We began by carrying out extensive public research to find out how we are perceived in our community. Our research told us that, although 91.3% of those we surveyed had heard of our Charity, 62% saw speed as the key benefit of the Air Ambulance and only 5% knew that we have a doctor on board the majority of our flights.

We asked: What are the key benefits of our service?

Speed

62% 18%

Save Lives 5%

Doctor on Board Remote Area Rapid Response Different Locations

0%

0% mentioned or even knew about our Critical Care Team.

4% 1% 3

Sea Rescue

0.3%

Increase survival rate

0.3%

Liaise with hospitals

0.3%

Only 5% realised that we have doctors on board.

62%

62% thought that the key benefit of our service is speed.

Strapline: Ordinary People.

Extraordinary Care.

Supported by You. Vision: To always bring exceptional pre-hospital critical care to you.

Mission: To ensure that, through your support, we always bring exceptional critical care to people in Hampshire and the Isle of Wight.

Our New Brand Identity Further internal research and consultation led us to conclude that we needed to update our brand to truly reflect what we do and how we do it. Our brand needed to highlight the skills of our Critical Care Teams of doctors, Critical Care paramedics and pilots who can be at the scene of an incident within minutes, ready to deliver the same level of care that you would expect from a hospital emergency department.

Our brand is all about people.

The ordinary people who play their part in helping to save lives, 365 days a year, and is summed up in a powerful new strap line:

Ordinary People. Extraordinary Care.

Supported by You.

Central to our brand is a new logo.

In January 2016 Hampshire and Isle of Wight Air Ambulance became one of the first Air Ambulance services in the country to commence night operations. The sun and moon shaped graphics incorporated in the new logo illustrate the fact that the Charity’s life-saving service is now available day and night, 365 days a year. A medical cross at the centre of the logo represents the Air Ambulance Critical Care Teams who bring their life-saving care to the most seriously ill or injured people in Hampshire and the Isle of Wight. We also redefined our brand values, vision and mission statements to better reflect our service and where we aim to go in the future.

6

ANNUAL VOLUNTEER CONFERENCE

Annual Volunteer Conference

Volunteers are vital to the work of Hampshire and Isle of Wight Air Ambulance and it is important that we have a healthy two-way flow of information at all times. Our annual Volunteer Conference provides the ideal opportunity to update our volunteers on the latest charity and operational developments and for our volunteers to give us feedback on their experiences of volunteering.

“Because we’re a local charity, every time I hear the Air Ambulance has saved a life, I feel I’ve played my part in that.

And that’s a really good feeling” Marian Duggan - Volunteer ANNUAL VOLUNTEER CONFERENCE 2017 The conference took place at St Swithun’s School, Winchester. Our volunteers were updated on the latest developments at the Charity and were invited to join workshops led by our Critical Care and Fundraising Teams.

Volunteers were also briefed on the new Code of Fundraising Practice and changes to General Data Protection Regulations (GDPR) and the implication of these changes for

7

volunteering. Throughout the conference, volunteers had the opportunity to discuss topics with staff on a one-to-one basis, or as part of a Q&A session. Additionally, volunteers were asked to complete and return an anonymous questionnaire. Interestingly, a number of volunteers stated that they didn’t feel the need to complete the questionnaire because, if they had anything to say, good or bad, they felt they could say it directly to our Volunteer Co-ordinator.

WORKSHOP Our Critical Care Team demonstrated pre-hospital advanced critical care skills, including Rapid Sequence Intubation and how to induce a patient into a stabilised medical coma.

WORKSHOP Volunteers were given the opportunity to see the Charity Critical Care Team Vehicle first hand whilst members of our Critical Care Team demonstrated the equipment carried on board and explained how the Vehicle operates in our community.

It’s fantastic knowing that we’re giving something back and that our life-saving service is potentially helping other families Chloe Kitching - Volunteer WORKSHOP In 2017 we launched our new brand in the community and, as a result, the equipment that we use for events throughout the year was updated accordingly. Volunteers were shown the new equipment, together with the Charity brand guidelines, and given demonstrations of how the equipment should be set up and taken down at the start and end of each event.

DONOR’S £1

Breakdown of your £1

28% 67%

Income Summary

5%

Exp

Figur

Oper

Income Summary

Fund

Figures based on Statutory accounts at 30.09.2017 Donations and Legacies Investment Income & Bank Interest Lottery & Sale of Merchandise Total

28% 5% 67% £6,735,559

The total income for HIOWAA during the financial year ending September 30th 2017 was £6,735,559; a 4.7% increase upon the previous year. 67% of our income came from our Lottery and sales of merchandise and at the end September 2017 we had 70,390 supporters paying £1 every week to play our Lottery, helping us to raise over £4 million over the financial year. We raised £1,882,467 thanks to the regular donations received from individuals and from legacies. It is only thanks to your ongoing support that we are able to keep the Air Ambulance flying and saving lives and for that we are truly thankful.

Lotte

Inves

Supp

Total

* Figu

For eve the Air continu to begin partner fundrais fundrais

10% 20%

Expenditure Summary

61%

8%

penditure Summary

res based on Statutory accounts at 30.9.2017

rations of Air Ambulance and Future reserves

draising Costs & Cost of Sales

ery costs

61% 8% 20%

stment Management fees

1%

port Costs & Governance

10%

l*

£6,735,559

ures exclude Gains/Losses on Investments in the year

ery £1 that you donated in the financial year ending September 30th 2017, 61p was spent on day to day operations of Ambulance, or was added to reserves for development of the service. Our reserves give us resilience and allow us to ually develop and improve the service that we provide to our community. It was thanks to our reserves that we were able n night flying in March 2016 and to embark upon our ambitious Clinical Transition Programme (see page 26) with our rs UHS and SCAS in 2017. 28p in every £1 was spent on fundraising and lottery costs. It is important that we invest in sing and our lottery to generate the income that we need to secure our long-term future. For every £1 that we spend on sing and lottery costs, we generate £3.40 in income. 10p in every £1 was spent on support costs and governance.

8

Our Brand Values

Dedicatio We are all committed to making a critical achieving the best possible outcome.

9

on

difference and to

EDUCATION

Education

A vitally important factor in delivering our truly gold training, and both play an important part in the day t Take a look at the courses, examinations and practica

Paramedic Training

PRA A

M E

DI

C

Hospital Placements Dispatch Training HEMS Desk

HEMS Technical Crew Member Course 5 Day Course

Night Vision Training 3 Day Training Course

University 440 hours per year

CCP Portfolio (Critical Care Paramedic) Ongoing skills maintenance plus education and practical assessment by senior clinicians and doctors.

Sedation Course TILS 1 Day Trauma Immediate Life Support Course

standard of pre-hospital care is education and to day lives of our Critical Care Team. al work that are a part of their education.

Training for Both PRESSURE 2 Day Emergency Surgical Skills Course

Clinical Governance

Doctor Training ETC 3 Day European Trauma Course

National Induction 7 Day Course

Pre-Hospital Emergency Medicine Portfolio FIMC Fellowship in Immediate Medical Care

Hospital Based Practise Up to 75% of time spent in hospital

6 Day Course

HCC 8 Day Helicopter Crew Course

Bimonthly Base Training 6 Day Course

Grand SIM Day 1 Day large-scale simulation training exercise

TILS 1 Day Trauma Immediate Life Support Course

Dip IMC 2 Day Exam in Immediate Medical Care

ALS 2 Day Advanced Life Support Course

APLS 3 Day Advanced Paediatric Life Support Course

Assessments in Practice Critical Care Team Resource Management Training 1 Day Training Course

Major Incident Training 1 Day Training Course

10

DONOR STORY

The Freemasons Every year, the Freemasons raise substantial sums of money to help keep the Air Ambulance flying and saving lives. We spoke to Martin Jackson, Provincial Communication Officer for the Provincial Grand Lodge of Hampshire and Isle of Wight.

Freemasons from the Provincia l Grand Lodge of Hampshire and Isle of Wight visit our Airbase in Thruxton

Can you explain a little about the Provincial Grand Lodge of Hampshire and Isle of Wight.

The Provincial Grand Lodge of Hampshire was established in 1767 and the Provincial Grand Lodge of Isle of Wight was founded in 1772. The two combined in 1869 to form the Provincial Grand Lodge of Hampshire and Isle of Wight.

The Province is managed by a Provincial Grand Master who has a Deputy and six Assistants and comprises 254 Lodges and around 9000 members. It is the largest Province outside London and is divided into six geographical areas, each managed by an Assistant Provincial Grand Master and an Area Executive.

Masonic Provinces right across t Air Ambulance service. London London Freemasons between 2 to acquire and sustain a vital sec represented the most significan Ambulance from a single organ Foundation (previously the Free supporting Air Ambulances acro since 2006 and a further £2.2 m year the amount donated was £ to Hampshire and Isle of Wight supplemented by many donatio

How do Lodges choose to rais particular charity?

All Freemasons donate to the M Foundation) through their annu and last year the MCF made gra causes, plus £1,500,000 to med make voluntary Gift Aid and oth choice, either directly or through members are at liberty to decid be directed. The MCF donates Masonic and non-Masonic caus

How much money has the Pro Hampshire and Isle of Wight r Isle of Wight Air Ambulance?

Tens of thousands of pounds ha over the years by Masons and L

What does being a Freemason involve?

Freemasonry is one of the world’s oldest and largest non-religious, non-political and charitable organisations. Its primary function is to make good men better by giving them a better understanding of themselves. We endeavour to treat everyone as equal, to be tolerant and respect the opinions of others, to give time and money to charitable ventures, and to play a key role in our communities.

How long have the Freemasons been raising money for local charities in Hampshire and the Isle of Wight, and specifically for Hampshire and Isle of Wight Air Ambulance?

The Provincial Grand Lodge has been donating to good causes within the Province since inception and individual Lodges and members of Lodges within the Province have been donating to Hampshire and Isle of Wight Air Ambulance since the service first began operations in 2007.

11

Michael Wilks, P Lodge of Ham Rachel Le

the country support their local n’s Air Ambulance partnered with 2015 and 2017 to raise £2 million cond helicopter. The partnership nt contribution to London’s Air nisation. The Masonic Charitable emasons Grand Charity) has been oss the country on an annual basis million has been donated. Last £192,000; £4,000 was allocated Air Ambulance, which was ons from individual Lodges.

se money for a

MCF (Masonic Charitable ual subscription to the Grand Lodge ants of £4,500,000 to non-Masonic dical research. In addition, Masons her donations to charities of their gh their Lodge. Lodges and their de where funds they raise will millions of pounds each year to ses and individuals.

ovincial Grand Lodge of raised for Hampshire and

ave been donated to the service Lodges within the Province.

the Provincial Grand Provincial Grand Master for ents a cheque to pres ht, Wig of Isle and ampshire me Generation Inco of ctor eaman, HIOWAA Dire

Why is Hampshire and Isle of Wight Air Ambulance a charity that is close to the heart of so many Freemasons?

Masons see the life-saving work of the Charity and how that relates to their day-to-day lives. One day a family member or friend may need to use the service.

Can you give some examples of how money has been raised?

The money that we raise is raised primarily through regular, committed giving by our members. Money is also raised by collections, in one form or other, at Masonic meetings.

How has Freemasonry changed in the past 20 years?

The recent Sky TV five-part series “Inside the Freemasons” was a unique event in English Freemasonry, giving TV cameras unprecedented access to Freemason’s Lodges, Freemasons and parts of our ceremonies, in an effort to give the public a realistic view of Freemasonry. The United Grand Lodge of England had no editorial control over the finished series at all. What really came across from the series of programmes is that our members are ordinary men from all walks of life, enjoying the company of like-minded men, and enjoying their Freemasonry.

Freemasons take part in public processions and events across the country, wearing their regalia, including Remembrance Day Services and Mayor Making.

Is Freemasonry alive and well in 2018?

Unquestionably. Our tercentenary celebrations and the Sky television programme and other events have generated considerable interest in the organisation and there has been an influx of members in most Provinces. This Province is experiencing significant growth. With nearly 7,000 Lodges under The United Grand Lodge of England and around 200,000 members, Freemasonry continues to attract men from all walks of life to join the ranks of our brethren.

VOLUNTEER STORY

Dave Ford

Dave Ford is one of HIOWA having joined the Charity as worked as a television engin then for a manufacturer of t taking early retirement in 20 Towrags Trike and Bike Club would source raffle prizes fo other charity events. It was Club’s secretary that a mem team heard about Dave’s ha he was inducted as a HIOW rest is history.

What does volunteering for I spend one day a month ma stall at St Mary’s Hospital on t 9.30am – 4pm and we often also help with the HIOWAA c coordinating the delivery of p the summer I help at the man attends across the Isle of Wig the Charity. I’m also a memb a trike group with over 60,00 them to raise over £300 for H

What do you enjoy about vo I enjoy meeting people. Som I haven’t seen since my schoo volunteering at the hospital. A on the Island and I enjoy bum love telling people about the raising funds through the me generous and always keen to managed to sell 10 packs of C meet are surprised when I tel a day to keep the Air Ambula assume it’s like running a car!

What does it take to be a vo It takes dedication and you n you’re supporting.

Did you do anything to cele I bought myself a small mode of place in a glass cabinet at the HIOWAA 10th Birthday c

Are there any occasions ove that stand out in your mind

AA’s longest serving volunteers, s a volunteer in July 2007. Dave neer for over 20 years and turbocharger wheels, before 004. As an active member of b on the Isle of Wight, Dave or the Club’s annual rally and thanks to a tip off from the mber of HIOWAA’s fundraising ard work and dedication and WAA volunteer soon after. The

r HIOWAA involve? anning a HIOWAA merchandise the Isle of Wight. I’m there from raise as much as £200 in a day. I collection pot run twice a month, pots to the mainland. Throughout ny events and shows that HIOWAA ght, raising awareness and funds for ber of Brothers of the Third Wheel, 00 members worldwide, and helped HIOWAA in 2017.

volunteering for HIOWAA? metimes I meet people who ol days, especially when I’m As a TV engineer I was well known mping into my old customers. I e work of the Air Ambulance and erchandise stand. People are very o buy merchandise; in January I Christmas cards. Most people I ll them that it costs over £9,000 ance flying and saving lives. They !

I once met a patient at St Mary’s who had five heart attacks in the Air Ambulance. They put £40 in the pot, telling me “I can’t really afford this, but you saved my life”. On another occasion a young lad put £20 in the pot. We saved his grandfather’s life and he walked away in tears. At the launch of the Charity’s new aircraft in 2016, I was given the role of guarding the aircraft with a couple of other volunteers. I wore my suit that day and I have a photograph of us all standing by the aircraft on my desktop. I feel better for what I do.

Have you ever met any of the HIOWAA Critical Care Team?

I sometimes meet the team when they land at St Mary’s; I can see them land from the merchandise stand. I see them come rushing through the hospital and it fills me with pride. Our paramedics, doctors and pilots often attend charity events too, and I sometimes get the opportunity to catch up with them then.

My nephew has been airlifted to the mainland by HIOWAA several times. He had viral meningitis when he was eighteen and has had twenty-six brain operations. He donates to HIOWAA when he can, and his daughter has done a fundraiser for the Charity. Some think that the hospital pays for patients to be transferred to the mainland, but it’s paid for by the people; for the love of saving lives.

Do you get on well with other volunteers?

We all know each other on the Isle of Wight and we all get on very well together. We muck in and help each other out when we can. Often a fellow volunteer will call me if they need help with something; it’s good to feel useful.

Do you plan to continue now that you’ve passed the 10-year landmark?

I’ll carry on volunteering until I can’t do it anymore.

It gives me something to do during the week; otherwise I’d be sitting at home in front of a screen!

volunteer? need to believe in the cause that

ebrate 10 years of volunteering? el helicopter which I keep in pride home. Of course, I went along to celebrations.

er your ten years as a volunteer d?

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Our Brand Values

Professio 13

Excellence and attention to detail hallmar Being proud of the standards we set ourse of the strong reputation we must nurture

onalism

rk all our activities. elves is a core component e.

SIM SUITE

SIM Sui

Immersive Simulation Sui

In 2016 a pioneering new Immer installed at the Charity’s new Airb Andover. The HIOWAA Critical C upon at any time to help the mo unwell patients in our area. In ord critical care, previously only avail hospital, the team need to train h The Immersive Simulation Suite i commitment to remain at the for emergency care, continually imp we provide to our patients.

Functionality

The immersive training suite prov including the ability to project a complete with movement and so speakers allow realistic incident s airbase with options ranging from a lakeside footpath. This exciting our doctors and paramedics to s technical and non-technical skills learning takes place, not only du in the subsequent debrief, giving on their performance and how th differently if a similar situation ha Formal and impromptu training s immersive training suite on a reg crew to stay sharp and to practic procedures such as open chest s

ite

ite

rsive Simulation Suite was base in Thruxton, near Care Team may be called ost severely injured and der to provide high-level lable to these patients in hard for every eventuality. is an example of HIOWAA’s refront of pre-hospital proving the service that

ovides many functionalities, series of mock incident scenes, ound. Multiple projectors and scenes to be produced at the m the side of a busy road to g piece of equipment allows safely practice many of the s required of them. Valuable uring the scenarios, but also g the teams time to reflect hings might have been done ad occurred in ‘real life’. sessions take place in the gular basis, helping the existing ce infrequently performed surgery.

iSimulate

Liz Shewry, HIOWAA doctor and Medical Lead for Simulation at University Hospital Southampton: ‘Simulation is used throughout healthcare to train staff safely and immersion really creates convincing environments for the staff working as part of the HIOWAA team. We are so pleased that HIOWAA have understood the importance of training and the role of simulation and supported us in the development of this innovative facility’.

Other items of new kit include the iSimulate; a simulated patient monitor. The iSimulate allows Education Facilitators to provide real time feedback on a patient’s condition to the crew as they provide treatment. The more realistic the simulation, the more the crew are able to immerse themselves in the situation and practice important skills. Colleagues act as bystanders and training manikins are dressed in real clothes in order to make each scenario even more realistic.

HIOWAA is one of the few Air Ambulance services in the country to benefit from this pioneering technology.

14

Be a 999 Hero

During our visit we will deliver a 30-minute inter presentation for pupils in a class or assembly, w a surprise visit from one of our mascots, goodie

15

o As an emergency service charity, we feel that it is part of our social responsibility to ensure that all children in our region understand the basics of what to do in an emergency.

Our Be a 999 Hero campaign is aimed at children aged 2-11 to help familiarise them with the basic life-saving skill of making a 999 call and raising awareness of the Charity.

To ensure that our message reaches as many young people as possible, we have been visiting hundreds of primary schools, nurseries and youth groups throughout Hampshire and the Isle of Wight. Since its launch in October 2015, the programme has reached over 40,000 children across the region.

yheroes56

visit: www.hiowaa.org/sk

ractive which includes es children can

for teachers. take home and an education resource pack hero At the forefront of the campaign are six super edics, param of team ing amaz our by ed characters inspir our on red doctors and pilots. The characters are featu le peop young where 56, es children’s website; Sky Hero , ation inform safety vital s acces can rs and group leade ty. fundraising ideas, and a news page of local activi

LIF

L

In O Life for sec col wa loc ab the Ca and

As rea Thi ins our rais Am

In June we collaborated with Winchester Science Centre and the Royal Academy of Engineering to organise an afternoon of STEM activities for school children from Southampton and Portsmouth.

FELINES

LifeLines

October 2017 we launched eLines; our education programme r young people aged 11-18 in condary education, post 16 lleges and youth groups. LifeLines as developed with the support of cal education providers and offers behind-the-scene exploration into e extraordinary work of our Critical are Teams, with the aim to inspire d educate young people.

Our LifeLines website is a stimulating platform for teachers and young people to access information about HIOWAA, related careers and resources to enhance STEM (Science, Technology, Engineering and Mathematics) curriculum subjects.

Since the launch of LifeLines we have visited STEM and careers fairs and delivered LifeLines workshops in schools, colleges and youth groups across the region.

s of February 2018, we had already ached over 2000 young people. is has enabled us, not only to spire young people and teachers in ur community but has also helped to se awareness of our charity and Air mbulance services nationwide.

Students from Brockenhurst College visit our Airbase in Thruxton.

Young people can take part in the LifeLines Challenge, which highlights the importance of teamwork, communication, problem solving and decision-making.

A four-step process, the challenge encourages young people to become fundraisers and concludes with an invitation to visit our Airbase in Thruxton.

www.hiowaa.org/lifelines

An afternoon of STEM activities at Winchester Science Centre.

16

Our Brand Values

Teamwor

None of what we do is possible as individu community and our partners, and they su 17

rk

uals. We support our upport us.

CHALLENGES

Our Challenge Events

When it comes to challenges, teamwork is key. Generally, HIOWAA Challenges attract people with sim interests, and so there is already a connection between the participants. Social media, group socials training sessions help to strengthen that b

Our challenge participants often make friends for life.

Louise

s, but I’ve climb the 3 Peak all you great, my ambitions to to of s e nk on tha en be So s h. do it wit It’s alway this crazy enough to ving what I did ne hie yo Ac an e. d ha tim azing never for such an am nfidence I have le co op the pe of ely me lov so crazy, back out. o helped give me life should be ab weekend has als inded me what g next year - runnin t 6 years, and rem las for nt the eve er ov zy t cra los er . Planning anoth to join me? nt wa ne yo An That means a lot g. looking promisin Hadrians wall is 3 hrs

Anna 12 hrs

pulled together for The whole team were such fun and we all really ge. It would be great to such an incredibly tough and exhausting challen meet up with everyone again.

Dedicated Facebook groups for our various challenges have given our participants the opportunity to share ideas and organise group events.

Once a friendship has been established, th team will motivate each other when the ch are down. On our Kilimanjaro treks, there h been times when a participant has believed that they have come to the end of the road and they do not have it within themselves get to the summit of the mountain. It has o been thanks to the rest of the team that th have been spurred on to greater heights.

Teamwork also played a valuable part in ou Three Peaks Challenge in October 2016. O of the participants had suffered a broken a only a few weeks before the challenge too place. Despite the injury, she was determin to climb the first mountain in memory of h Grandfather. Fellow participants stayed wi her, and even carried her bags, giving her t best chance to reach the summit. Teamwo makes the HIOWAA dream work!

s

imilar s and bond.

he hips have d d to only hey

ur One ankle ok ned her ith the ork

Team Building Why you and your colleagues should undertake a challenge event.

1. Promote Healthy Living

Challenge events encourage people to get fit and lead healthy lifestyles.

2. One Common Goal

Have a non-work-related focus that you can all work towards collectively.

3. Strengthen Relationships Sharing an adventure with others brings people together.

4. Improve Teamwork Strong bonds are formed when undertaking challenges.

5. Fun

We all need more fun in our lives and challenge events will definitely make you smile.

6. PR and Publicity Potential The perfect opportunity for you and your company to show the world that you care.

7. Fundraise for HIOWAA

Raise money to help us keep the Air Ambulance flying and saving lives.

18

OUR BIRTHDAY

10th Birthday first flight 1st July 2007

Saturday 1st July 2017 marked 10 years to the day since we made our first operational flight on 1st July 2007 and we celebrated with our own Family Fun Day at Thruxton Motorsports Centre.

Over 2,000 visitors

19

Over 2,000 visitors turned up to join our 10th Birthday celebrations and we raised more than ÂŁ5,000 on the day.

Meet the Team

The Hampshire and Isle of Wight Air Ambulance was present throughout the day and our pilots and members of our Critical Care Team were on hand to speak to the public about their life-saving work.

1

10 years of

Extraordinary Service

Thank you Our 10th Birthday event was a team effort, with Charity staff, our Critical Care Team and more than 40 volunteers working together to provide the perfect opportunity to celebrate our life-saving service and how it has evolved over the past 10 years.

Live Music

Live music was played in the arena to the crowds throughout the day.

Dog Show

Proud dog owners paraded their dogs at the first HIOWAA dog show.

Fun Fair

The sun shone as children enjoyed traditional fun fair rides, arts and crafts and circus skills.

20

CORPORATE

Corporate

It has always been important to us that we form partnerships with local businesses whose values are closely aligned to our own. It is teamwork that is key in driving the success of the relationship.

Many businesses have multiple departments, all operating in a different way. Members from different teams will perhaps know each other socially, or might get together at a meeting, but an individual’s work efforts will be designed to contribute to the overarching objective of their department, rather than the business. The true benefit of teamwork can be measured when employees are able to identify a common goal, such as their employer’s Corporate Social Responsibility (CSR) vision. This generally results in a more enthusiastic and engaged workforce. Building a sense of community and teamwork brings everyone together and leads to happier, more productive employees.

Living up to our values

Ultimately for the business this results in: • • • • •

Increased profitability Demonstration of creativity Better problem solving Effective use of resources Increased trust and accountability

Teamwork has the added benefit of improving other skills such as: • • • • •

Leadership Time management Organisation Event management Emotional intelligence

21

Teamwork is essential when working with our corporate partners. Forming a partnership means building new relationships and it is vital that we work together effectively to maximise the opportunities a partnership can provide.

It is equally important that we demonstrate consistency across all departments within an organisation.

Our first Runway Run in June 2017 was a positive example of teamwork; of multiple departments across two organisations coming together to pull off a successful event.

Managers across all levels and employees from departments including Fire Safety, Health and Safety, Administration and Marketing from Southampton Airport collaborated with fundraisers, marketing teams, volunteers and managers from HIOWAA. When you add the public in to the mix, you can really see the true value and importance of teamwork. The event resulted in over £18,000 raised for the Charity.

Corporate Partners

2016 - 2017 ACCUMULI SECURITY AGEAS ALLIANZ ADAM ARCHITECTURE AXIS FIRE AND SECURITY SERVICES BAKER DAVIDSON THOMAS BALFOUR BEATTY BRITISH AUTOMOBILE RACING CLUB CO-OP DEFENCE SCIENCE AND TECHNOLOGY LABORATORY (DSTL) DELOITTE DENPLAN ERIC ROBINSON EXXON MOBIL FENN NIGHT VISION GUNWHARF QUAYS HEWLETT PACKARD HSBC IRWIN MITCHELL SOLICITORS JOB CENTRE PLUS KAREN SENNITT, CHARTERED ACCOUNTANT KNIGHT FRANK KUBOTA LEONARDO (UK)

LLOYDS GLOBAL BANKING MARKS AND SPENCER PLC MRH RETAIL NATIONAL MOTOR MUSEUM, BEAULIEU NOVUM LAW OLD MUTUAL WEALTH OMNIMED LTD R+W CIVIL ENGINEERING RED FUNNEL FERRIES RED MIST LEISURE LTD ROADCHEF ROOKSDOWN LTD SAINSBURYS SB JOINERY SIGNATURE FLIGHT SUPPORT SOUTHAMPTON AIRPORT SOUTHERN VECTIS BUSES STANNAH TAG FARNBOROUGH AIRPORT TESCO THE DIRECTORY GROUP TNG CONSULTING ENGINEERS TONIC ANALYTICS VALLEY LEISURE WAITROSE WESSEX HEALTH EDUCATION WP RECRUITMENT ZURICH INSURANCE

FUNDRAISING & COMPLIANCE

Fundraising & Compliance Our Promise To You

Hampshire and Is operations and t

THE FUND RAIS ING REGU LA TOR

The Fundraising Regulator

HIOWAA adheres to the very highest standards of governance, donor care and compliance guidelines. We work proudly with the Fundraising Regulator, an independent body who set and maintain the standards for charitable fundraising.

The role of the Fundraising Regulator is to: • S et and promote the standards for fundraising practice (the Code and associated rulebooks) in consultation with the public, fundraising stakeholders and legislators.

• Investigate

cases where fundraising practices have led to significant public concern.

• A djudicate complaints from the public about fundraising practice, where these cannot be resolved by the charities themselves.

• O perate a fundraising preference service to enable individuals to manage their contact with charities.

• W here poor fundraising practice is judged to have taken place, recommend best practice guidance and take proportionate remedial action.

Living up to our Charity Values Consent HIOWAA has opted for a specific ‘opt in’ consent model. All supporters have been asked whether they would like communication from the Charity, and in which form.

OPENNESS

The Code of

HIOWAA is a memb Institute of Fundrais such we have agreed by the gold standard in the Code of Fund Practice.

The Code of Fundra Practice and its asso Rulebooks for Street and Private Site Fun outline the standard of all charitable fund organisations across The standards were by the fundraising co through the work of Institute of Fundrais

Data Retention

IOWAA conducted a review of how we use an H data. Supporter’s data is now only kept when n

ISO 27001

HIOWAA has gone through the process of achi ISO 27001 certification. This is a demonstration commitment to keeping information safe and a continual improvement to our practices and pro

DEDICATION

PROFESSIONALISM

TEAMWORK

sle of Wight Air Ambulance aims to uphold these values across all charity to deliver unparalleled levels of donor satisfaction, service and care.

f Fundraising Practice

ber of the sing, and as d to abide ds laid down draising

aising ociated et, Door ndraising ds expected draising s the UK. developed ommunity f the sing and

nd retain necessary.

ieving n of our a drive for ocedures.

Public Fundraising Association.

HIOWAA completed a thorough fundraising audit in the first quarter of 2017. We measured our processes and procedures against those detailed in the Code of Fundraising Practice, included a gap analysis to understand where new systems might need to be implemented, and made recommendations for change.

The outcome of the audit was pleasing and set a benchmark for future practice. Importantly, we have assimilated the Code across all charity operations.

The Future

The new Code has also reinforced the need to take a temperate approach towards fundraising and to advocate donor experience and loyalty as being paramount to our continued success. Interestingly, the need for temperance has not discouraged or stifled fundraising creativity.

Compliance with new legislation and best practice guidelines has not been an arduous process. It is a concept that sits comfortably within the Charity and is aligned with our charitable objectives. If anything, the Charity team has an even greater dynamism and zest for fundraising in a new era.

Clear Desk/Screen Policy

HIOWAA has introduced a clear desk and screen policy. This has meant that there has been a drive to protect all personal data from unauthorised access.

Privacy Policy

HIOWAA has introduced an updated privacy policy.

This is available on the Charity website and is a pledge to all supporters regarding the use of their data.

22

FINANCIALS

Statement of financial activities (incorporating income and expenditure account) for the year ended 30 September 2017 Unrestricted Restricted funds funds

Total

Total

2017

2017

2017

2016

£

£

£

£

Donations and legacies

1,882,467

-

1,882,467

1,512,975

Other trading activities

4,507,005

-

4,507,005

4,609,257

346,087

-

346,087

309,825

6,735,559

-

6,735,559

6,432,057

Income and Endowments from

Investments Total

-

Expenditure on: Raising funds

2,398,430

-

2,398,430

2,243,326

Charitable activities

2,761,489

-

2,761,489

2,344,794

Total

5,159,919

-

5,159,919

4,588,120

1,576,640

-

1,576,640

1,843,937

460,008

-

460,008

936,653

2,035,648

-

2,035,648

2,780,590

Transfers between funds

-

-

-

-

Net movement in funds

2,035,648

-

2,035,648

2,780,590

Funds at 1 October 2016

13,322,075

- 13,322,075

10,541,485

15,357,723

- 15,357,723

13,322,075

Net gains on investments Net income

Funds at 30 September 2017

All amounts relate to unrestricted funds and continuing activities.

23

Balance sheet at 30 September 2017

Company number 05244460

Total 2017

Total 2016

ÂŁ

ÂŁ

610,693

457,565

Investments

13,601,232

11,873,098

Total

14,211,925

12,330,663

18,873

18,883

521,777

484,287

Cash at bank and in hand

1,999,171

1,702,055

Total

2,539,821

2,205,225

(1,394,023)

(1,213,813)

1,145,798

991,412

Total assets less current liabilities`

15,357,723

13,322,075

Net assets

15,357,723

13,322,075

-

-

Unrestricted funds: Operational

14,707,723

12,672,075

Unrestricted funds: Designated

650,000

650,000

Total unrestricted funds

15,357,723

13,322,075

Total funds

15,357,723

13,322,075

Fixed assets Tangible assets

Current assets Stocks Debtors

Liabilities Creditors: Amounts falling due within one year Net current assets

Funds Restricted income funds

FINANCIALS

Statement of cash flows for the year ended 30 September 2017

Total 2017

Total 2016

£

£

1,550,443

1,997,276

(253,327)

(404,127)

Purchase of investments

(1,000,000)

(2,500,000)

Net cash used in investment activities

(1,253,327)

(2,904,127)

297,116

(906,851)

Cash and cash equivalents at the beginning of the year

1,702,055

2,608,906

Cash and cash equivalents at the end of the year

1,999,171

1,702,055

2017 £

2016 £

2,035,648

2,780,590

Gains/losses on investments

(460,008)

(936,653)

Investment income

(345,636)

(302,911)

77,510

64,463

108,199

26,781

(8,000)

(55,200)

10

3,242

(Increase) in debtors

(37,490)

(44,323)

Increase/ in creditors

180,210

461,287

1,550,443

1,997,276

Cash flows from operating activities: Net cash provided by operating activities Cash flows from investing activities Purchase of property, plant and equipment

Change in cash and cash equivalents in the financial year

Reconciliation of net income to net cash flow from operating activities Net income for the year Adjustment for:

Investment costs Depreciation charges Gift in kind Decrease/(Increase) in stock

Net cash provided by operating activities

24

OUR STATISTICS

OPERATIONAL SINCE 1 JULY 2007

Through your support, HIOWAA brings an advanced Critical Care Team to sick and injured people in Hampshire and the Isle of Wight when they need it most.

365

TEAM OF THREE

Highly skilled teams of doctors, paramedics and pilots can be at the scene of an incident within minutes.

DAYS PER YEAR

DAY & NIGHT from 7am to 2am

We bring the hospital to THE PATIENT

100

£££

%

Our Critical Care Teams

deliver the same level of care that you would expect from a hospital emergency department COSTS US OVER

£9,000 A DAY

TO KEEP OUR LIFE-SAVING SERVICE OPERATIONAL

3

WE FLY

PUBLIC

DONATIONS

100% OF FLIGHTS HAVE A CRITICAL CARE TEAM

ON BOARD

Education and Training

play an important role in the day to day lives of our Critical Care Teams

Incidents We Attend

35.2% Road Traffic Collisions

9.4% Sports/Falls

25

4.2% Stabbings

CO

WE DRIVE EQUIPMENT

CRITICAL CARE TEAM VEHICLE

2-3 MISSIONS in aircraft per day

2-3 MISSIONS

7 days pw/ 10 hrs per day

in vehicle per day

Full range of life-saving equipment carried on board, including two state of the art ultrasound devices and a blood transfusion kit

HIOWAA’s Funding Comes From You 7

BUSINESS

CAMPAIGNS

FLIGHT FOR LIFE

PERSONAL

CORPORATE

REGULAR GIVING

LOTTERY

CHALLENGES

Our Values Set us Apart

OPENNESS

DEDICATION

PROFESSIONALISM

12.2%

33.8% Cardiac/Collapse

TEAMWORK

Transfers

3.8% Horse Riding

1.4% Industrial Injury

OUR FUTURE

Our Future

Where is the Charity going in 2018 and beyond?

Well, now you have seen the sorts of things that your Charity achieved in 2017, the obvious question is: so where is the Charity going in 2018 and beyond? Before forecasting the future, I hope you will allow me to look a bit more closely at the story that has brought us to where we are.

HIOWAA has grown steadily since our first flight in 2007, and South Central Ambulance Service (SCAS) has been instrumental in supporting this growth.

We could not be where we are today without SCAS. In parallel, a strong relationship has also developed informally with University Hospital Southampton (UHS).

Recently, this has included providing support to education programmes for both Critical Care paramedics and Pre-Hospital Emergency Medicine (PHEM) doctors. Indeed, UHS and HIOWAA now jointly fund a PHEM training programme, and 11 of our 17 Air Ambulance PHEM doctors are UHS staff.

Our local service development mirrors a national picture, which has seen both increasing demand for PHEM specialist doctors, as well as the introduction of a Specialist Paramedic (Critical Care) career development framework. National research and National Institute of Health and Care Excellence (NICE) guidelines have also signposted the significant benefits that accrue to critically ill and injured patients who receive, with minimum delay, the pre-hospital interventions that only our Critical Care Teams can deliver. Clearly these benefits can only be fully realised if the patient, once stabilised, can be brought to the right hospital and receive the definitive care that will give them the best possible chance of making a full recovery. I have come to believe that the Air Ambulance Critical Care Teams have a rare perspective on this very complex and

time-critical care pathway, and so it is our duty to do all we can to enhance and strengthen it, and this is precisely what we plan to do. We have called it our Clinical Services Transition programme and, at its core, it involves us forging a new, stronger, formal alliance with our existing partners: SCAS and UHS. Through this new alliance, planning for which started in November 2017, we intend to deliver the following key changes to our operating model, by the 1st October 2018: • HIOWAA will assume responsibility for fully funding all aspects of Air Ambulance operations.

• Clinical governance and assurance for all pre-hospital critical care will be transferred from SCAS to UHS. • The leadership, management and development of both PHEM doctors and our specialist Critical Care

£5.4M

We forecast that our ambitious programmes will lead to a rise in expenditure by 24% between 2018-2022

paramedics will also transfer to UHS. • HIOWAA, UHS and SCAS will develop and implement a joint operational leadership structure that operates as a bespoke Care Group within the Emergency Medicine Division at UHS. Although our first significant milestone is the 1st October 2018, we believe this programme may take up to three years to become fully established. We see the key benefits as: • Ensuring patients receive the right care, at the right time, in the right place and by the right staff.

• Allowing HIOWAA and UHS to respond to the emerging needs of patients on the Isle of Wight.

• Enhancements to the skill levels of Critical Care paramedics through working more closely with their Major Trauma Centre, nursing and medical colleagues.

donnors

• Synchronised education, training and development for Critical Care Teams, in line with national programmes, resulting in enhanced patient care.

• A career development programme for Critical Care paramedics that will improve recruitment and open up wider job opportunities for ambulance and hospital staff.

• The implementation of a clinical leadership and governance structure that will continue to assure best practice in a rapidly evolving clinical specialty.

• The introduction of a 3-way partnership that will oversee and influence the leadership and development of HEMS, well into the next decade.

Clearly this ambitious programme will see the Charity’s expenditure on operations increase significantly.

Indeed, we forecast that this expenditure will rise by 24% between 2018-2022, to approximately £5.4M per year and, quite obviously, this sets us new challenges in fundraising. In meeting this challenge, we recognise that nothing HIOWAA has achieved could have been done without your amazing generosity over the years.

Thanks to your generosity, we have been able to build a reserve that we are now able to dip into over the next 3 years, allowing us to deliver this ambitious plan, whilst also ensuring that we can continue to meet our other, vital obligations for provision of our helicopter service. Moreover, this reserve gives us the flexibility to rise to this fundraising challenge in a measured and sustainable way, which has led to the launch of ‘Small Change Big Difference’: our newly launched regular giving campaign. ‘Small Change Big Difference’ seeks to recruit 34,000 regular giving donors, each contributing £8 a month, by the end of 2022. When we achieve our target, it will allow us to start rebuilding the reserve that we will have used. This new campaign is not the only development that will be coming to fundraising over the next year. Rachel Leaman, our Director of Fundraising, and her team will be growing their skills and capacity with new additions to the team in community engagement, corporate partnerships and legacy fundraising.

You will have read earlier about how we have responded to the implementation of tighter legislation

around the protection and management of data and, as I close this section looking at the future, I need to say now that it is very possible that this process is not yet complete.

Accordingly, your Charity will need to keep a “weather eye” on the Third Sector regulatory landscape and we will keep you informed as – and when – any changes occur. Above almost everything else we do (except providing exceptional Critical Care to our patients), we must always give you confidence that your Charity is well governed and open, and my closing request to you is that you can always contact me if there is something you think we could do better.

Alex Lochrane Chief Executive

Our Small Change Big Difference regular giving campaign seeks to recruit 34,000 regular giving donors by the end of 2022 To sign up to Small Change Big Difference, visit

www.hiowaa.org/donate

26

On behalf of everyone in the Charity and the patients we have helped, a huge and enduring thank you for your support. We could not do what we do without you and the clue, as always, is in the strapline:

Ordinary People.

Extraordinary Care.

Supported by You.

Hampshire and Isle of Wight Air Ambulance 22 Oriana Way, Nursling Southampton SO16 0YU t: 02380 743510 e: enquiries@hiowaa.org www.hiowaa.org Registered Charity Number: 1106234 Company Number: 5244460 2

3 Men are proud to support Hampshire and Isle of Wight Air Ambulance