2 minute read
THE WILD RIDE THE WILD RIDE PURCHASING PURCHASING TAYLOR SWIFT TAYLOR SWIFT CONCERT TICKETS CONCERT TICKETS
By Maria Garcia, Staff Writer
As a die-hard Taylor Swift fan, I was beyond excited when she announced The Eras Tour. I immediately started planning my outfit and, of course, my ticket-buying strategy. Little did I know, I was in for a wild ride.
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I signed up for a presale code and was relieved when Ticketmaster sent me a code for the first night of SoFi Stadium. Three of my friends also applied, and only one of them got a code as well. Because they limited who got a presale code, we were not too worried about securing seats for all of us.
The day tickets went on sale. I was up bright and early, ready to buy my tickets. I had my credit card in hand and my fingers crossed. I was ready.
I logged onto my Ticketmaster account, and at 10:00 a.m., the site kept crashing. I thought it was me. I knew not to refresh, but as I sat there, not being able to do anything, I panicked.
The same thing was happening to my friend, who was also trying to secure tickets. I then saw on Twitter that no tickets had been sold, and the West Coast sale had been moved to the evening.
That evening, when I logged onto the Ticketmaster, I was immediately met with a long wait time. I was stuck in a virtual line with thousands of other fans, all trying to buy tickets. I sat in front of my computer for four hours before I was finally let into the room to purchase tickets. I got them! And it was not too much longer before all the tickets were completely gone. Ticketmaster had to cancel the general sale. However, tickets started popping up on resale sites for thousands of dollars, even for nosebleeds. While I was excited to have tickets to the concert, I also knew Ticketmaster's way of selling tickets needs to be updated. There must be a better way to get tickets in the hands of fans, not scalpers.
Buying Taylor Swift concert tickets was long and difficult, but it was worth it in the end. I was so happy to finally have tickets to the show, and I can't wait to see her perform live!
