What is Pixel Pitch?
The spacing between the pixels. This determines how densely the pixels are packed, which affects image resolution and viewing distance.
Optimal Viewing Distances
(LED Pixel Pitch in mm) The LED screen resolution is opposite proportional to the Pixel Pitch
Minimum viewing distance general rule: the pixel pitch x1000
Optimum viewing distance general rule: the displays width or height. Eg 10m wide screen should be viewed from 10m back for the eye to take in all the information on the screen.
Fine Pixel Pitch (FPP) <2mm
LED Technology Types
SMD (Surface-mounted device)
Understanding LED technology types is key to selecting the right solution for your environment. Different manufacturing methods impact durability, image quality, viewing distance, and long-term reliability We design solutions using the most appropriate technology for the application whether that’s a high-impact reception display, lecture theatre, or high-traffic public space.
COB (Chip-on-Board)
In summary While SMD remains the most common & cost-effective option, newer technologies such as COB, HOB and MIP are rapidly gaining traction particularly where durability, image quality, and longevity are key considerations.
Why Choose Custom LED?
The ideal solution where impact, flexibility & precision matter most It allows organisations to design a display around their exact requirements rather than adapting their space to fit a fixed-size LED. From flat walls to fully curved installs & from internal spaces to external high-brightness signage, custom LED provides a scalable, future-ready platform that can evolve alongside your needs
AIO vs Custom: Which LED is right for you?
Custom LED: A fully bespoke solution, built from modular panels to meet exact requirements.
For Large or nonstandard spaces
Ideal for feature walls & high-impact environments
Which Should You Choose?
Curved, ultra-wide, indoor & outdoor applications
Projects requiring specific resolution or pixel pitch
If your requirement is a standard-sized display with fast deployment and controlled costs, All-in-One LED is typically the ideal solution If your project requires maximum impact, flexibility, or a tailored design, Custom LED provides the freedom to create a solution that fits your space exactly
LD LCD
sations typically choose between LED, LCD traditionally been associated with different evolution of All-in-One LED solutions, this premium-only option - it is a commercially of high-performance projection & video wall the right solution based not only on upfront
d the most future-ready display technology.
mless image: no bezels or joins brightness: consistent in all lighting conditions lifespan with minimal maintenance requirements -One solutions reduce install/infrastructure costs cost-comparable to high-end projection systems
ED, organisations can achieve large-format displays without the aditionally associated with LED
together to create a larger display surface.
nt cost ality suitable for standard applications etween panels can interrupt the image installation and alignment nance and panel replacement over time
become less attractive when considering long-term
Case Study - University of Sunderland swapped LCD video walls for LED walls
orically the go-to solution for large image sizes in large venues
Traditionally perceived as the lowest cost for large displays
Suitable for controlled or low-light environments
Simple concept, but very complex at higher performance levels
For large, high-brightness applications, costs increase significantly. For example:
A large venue projector capable of producing a 4 8m wide image at 25,000 ANSI lumens can typically cost in the region of £30,000 (excluding full installation and infrastructure) This compares to a 217” All-in-One LED, which delivers superior brightness, clarity & reliability
Additional considerations include: Image quality impacted by ambient light, Ongoing maintenance (laser/lamp servicing, filter cleaning), Alignment and calibration requirements and Ceiling mounting and line-of-sight constraints
Feature LED Video Wall Projection Image Quality
Seamless
Best Environment
*High brightness projection significantly increases cost
Which Should You Choose?
While projection and video walls still have their place, the gap between technologies has narrowed significantly. As a result, many organisations are now choosing LED not as a premium upgrade but as a like-for-like alternative that delivers greater long-term value
With the introduction of All-in-One LED, organisations can now achieve:
Comparable upfront cost to high-end projection
Superior image quality in all lighting conditions
Reduced maintenance and operational overhead
A more flexible, future-proof display solution
LED walls are generally more eco-friendly than traditional LCD video walls
g p
Reduced use of hazardous materials
Less power consumption & longer lasting - results in fewer replacements and lower electronic waste
Contains fewer toxic substances such as mercury making them easier and safer to recycle
Traditional LCD displays use more energy, have shorter lifespans and are more challenging to recycle