Annual Manual 2013

CITY NEWSPAPER’S

2013

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C I T Y N E W S PA P E R ’ S

ANNUAL MANUAL THE DEFINITIVE GUIDE TO ROCHESTER

The real living social n the age of social media, we’re supposedly more connected than we’ve ever been. And yet most of us spend hours of our days glued to our laptops, tablets, or mobile devices leading virtual lives, and not living, you know, actual lives.

For this year’s Annual Manual we took inspiration from popular social networks and techy applications — Pinterest, Instagram, Spotify — and

used them as a way to frame the various aspects of Rochester.

So look inside for a guide to local record stores, presented as Top 5 album lists. Get a glimpse of our fair city via some funky photo snaps. Or get inspired by taking a closer look at some interesting local architecture.

No matter what you do, spend this year actually getting out and exploring Rochester — the real one, not the one on your screen. —ERIC REZSNYAK Publishers: William and Mary Anna Towler Asst. to the publishers: Matt Walsh

Inside CITY/COUNTY................................ 4 NEIGHBORHOOD AND SUBURB PROFILES

ARCHITECTURE........................... 12 ROCHESTER’S MOST ICONIC BUILDINGS

LOCAL HISTORY.. ......................... 18 TANGIBLE REMINDERS OF ROCHESTER

Editorial department themail@rochester-citynews.com Features editor: Eric Rezsnyak News editor: Christine Carrie Fien Contributing writers: Alexandra Carmichael, Frank De Blase, Michael Lasser, Jeremy Moule, Tim Louis Macaluso, Rebecca Rafferty, David Raymond, Jason Silverstein, Katherine Stathis

PETS.......................................... 22 LOCAL RESOURCES FOR ANIMAL OWNERS

NETWORKING.. ............................ 26 INTRO TO YOUNG PROFESSIONAL GROUPS

RECREATION............................... 34 A GUIDE TO LOCAL RUNNING CLUBS

ART............................................ 38 LOCAL ARTISTS/GALLERIES ON PINTEREST

MUSIC........................................ 42 TOP ALBUMS AT LOCAL RECORD STORES

Art department artdept@rochester-citynews.com Art director/production manager: Matt DeTurck Designers: Aubrey Berardini, Mark Chamberlin Photographer: Mark Chamberlin Advertising department ads@rochester-citynews.com Advertising manager: Betsy Matthews Sales Representatives: Nancy Burkhardt, Tom Decker, Annalisa Iannone, Christine Kubarycz, William Towler

EVENTS...................................... 46 THIS YEAR’S BIG EVENTS

SERVICE DIRECTORY.. .................. 50 ADVERTISER INDEX..................... 63

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Operations/Circulation kstathis@rochester-citynews.com Circulation manager: Katherine Stathis Distribution: Andy DiCiaccio, David Riccioni, Northstar Delivery, Wolfe News Annual Manual: The Definitive Guide to Rochester is published by WMT Publications, Inc. Copyright by WMT Publications Inc., 2013 - all rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, photocopying, recording or by any information storage retrieval system without permission of the copyright owner.

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On the streets where you live Get to know six local communities

CITY/COUNTY | BY TIM LOUIS MACALUSO AND JEREMY MOULE

onroe County is about as diverse a community as you can find: a mid-size city, rural areas with orchards and farm markets, suburbs with 20th-century tract houses and shopping malls, and quaint, Victorian villages. The Genesee River and the Erie Canal bisect the county, more or less vertically and diagonally, so geology and history are a constant presence, shaping everything from traffic patterns to architecture and public festivals.

The county is literally a community of dozens of communities: 19 towns, nine villages, a combo town-village, and the City of

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Rochester (which has its own, numerous, defined neighborhoods).

Given the number, there might be a good bit of similarity among all these areas, but each has its own distinct identity. Some draw it from their heritage, others from their location and their surroundings (parks, universities, manufacturing plants, farmland). And to many of the residents, the individuality of their particular hometown or neighborhood is a source of fierce pride.

You can get a taste of the diversity by sampling six of the local communities, from the historic and changing High Falls neighborhood to the multifaceted suburb of Perinton.

CITY has been working on this profile project for the past several years. For ADDITIONAL COMMUNITY PROFILES, check the Annual Manual page on ROCHESTERCITYNEWSPAPER.COM

Chili

A combination of development and rural character The north part of Chili is well-developed, particularly the Chili Avenue corridor, which is lined with houses and strip plazas. The area around Chili Avenue and Paul Road has a particularly dense collection of plazas, stores, and restaurants, many of them national chains.

But south of Chili and Paul, the town has more of a rural feel. The landscape opens up and development gives way to farms, fields, and woodlots. Farming is still a prominent industry in Chili, and the amount of agricultural land in the town is comparable to the amount of residential property.

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Chili has a lot of wetlands, but it also has a lot of parkland and preserved open space; the two often overlap. The county’s Black Creek Park covers 1,500 acres in the town’s southwest corner and is largely undeveloped. Trails take visitors through some of the wetland areas, and also through drier wooded areas.

The Genesee Land Trust has two preserves in Chili. One is the Reed Road Bird Refuge, a 131-acre wooded wetland with no trails. The other is the 275-acre Brookdale Preserve, which has a half-mile trail and, according to the Land Trust’s website, an exceptional variety of frogs.

The preserve is bordered by the Genesee Valley Greenway, a regional trail which runs through the town near its eastern border.

Black Creek Park covers 1500 acres in the southwest corner of Chili. FILE PHOTO

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The town also has an 18-hole disc golf course located in Widener Park on Chili-Scottsville Road.

Chili is home to Roberts Wesleyan College, which is located in the northwest corner of the town. The college’s Cultural Life Center hosts a variety of musical and theatrical performances each year, many of which are open to the public. Sometimes the performers are students, other times they are touring groups. The Roberts Wesleyan College Community Orchestra is made up of students and musicians from across the area, and it performs several times a year. (JM)

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Perinton

A multifaceted identity Perinton is a suburban community full of housing tracts, with some historic homes mixed in (as well as the quirky “mushroom house” near the entrance to Powder Mills Park). It has a dense commercial area at the intersection of routes 31 and 250, and a strip of office complexes along Route 96.

But Perinton is also a canal community.

The hamlet of Bushnell’s Basin — it has a Pittsford mailing address but the hamlet is largely within Perinton — first developed as a base of operations for canal construction and then as a stopping point for canal travelers. The Village of Fairport, which is also in the town, was one of many Erie Canal boomtowns. Present-day Fairport has a busy, shop- and restaurant-filled downtown that draws on that canal heritage.

The canal now serves more of a recreation and tourism function, and there are several parks along the canal throughout the town. Some provide access to the canal trail while others have boat launches.

Like many of Monroe County’s suburbs, Perinton has an agricultural heritage. Several large farms still operate within the town and some farmland is permanently protected under a townwide open-space preservation program.

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Animal shelter Lollypop Farm is located in Perinton.

PHOTO BY MARK CHAMBERLIN

The town also boasts a winery: Casa Larga Vineyards is located at the crest of a steep incline on Turk Hill Road.

Perinton’s rolling landscape gives the town some pleasant scenery, and the town offers a network of foot trails to explore. The Crescent Trail Association has developed its own trail system, which ties into town parks and neighborhoods. It also connects to other trails, like the Erie Canalway Trail and the RS&E Trolley Trail.

In the late 1990’s, Perinton was named a Trail Town USA by the American Hiking Society and the National Parks Service.

Most of Powder Mills Park is located in Perinton. The park offers hiking trails, public fishing at Irondequoit Creek, and is home to the Riedman Fish Hatchery.

Perinton is also home to Lollypop Farm, which operates an animal shelter, farm animal petting area, and nature trail on its 134-acre property. (JM)

Scottsville

A mix of historic and modern Scottsville’s outer section is lined with houses built in the 1950’s and 1960’s, which helps establish its residential character and smallcommunity charm. The Wheatland-Chili School District is also in the village, although one of its buildings protrudes past the municipal boundary.

The village is surrounded by farmland and undeveloped tracts, which creates a rural, natural setting. Oatka Creek, a Genesee River 6 CITY • ANNUAL MANUAL 2013

The Village of Fairport is in Perinton.

FILE PHOTO

tributary, cuts through the southeast corner of the village. And the Genesee Valley Greenway follows the village’s eastern border and connects with Canawaugus Park, which lies along the Oatka in the southeast corner of Scottsville.

As one of the earliest settlements west of the Genesee, Scottsville has a unique place in the region’s history. In its earliest days, the village was at the heart of Northampton, the massive tract that was eventually divided up into various towns, including Parma, Sweden, and Chili.

A state historic marker in Scottsville’s downtown commemorates the organization of Northampton in 1797. But the village’s namesake, Isaac Scott, laid the foundation for Scottsville earlier than that. He purchased 150 acres of land, covering most of what is now the village, in 1790.

A historic district recognized by the National Register of Historic Places extends along Rochester Street on the village’s east side. And many of the buildings toward the village’s south edge near Main Street date back to the early 1900’s.

The Scottsville Free Library at 28 Main Street was built in 1892, and was first used as a community hall for meetings and theatrical performances. It’s also on the National Register of Historic Places.

The Oatka Creek served as a natural power source for the village’s early settlers, who built a mill race to power the mills that were one of the village’s first industries.

Now, the village is home to several modern industries, including Cooper Vision and a

heating equipment manufacturer. The latter is located in a historic mill building. (JM)

SWAN

Taking flight again The section of Rochester known as the Southwest Area Neighborhood — or SWAN — is rich in history. A bustling combination of small businesses and homes in the early 1800’s, SWAN may have been one of the city’s earliest mixed-use districts. The area stretches from Samuel McCree Way on its northern border, west to Genesee Street, south to Cottage Street, and east to Reynolds Street.

A tavern at the intersection of Genesee Street and what was Buffalo Street (now West Main Street) became the legendary Bull’s Head Tavern, a stopover for cattlemen and farmers. In the mid-1800’s, the area became home to St. Mary’s, the city’s first hospital (now Unity Health).

The Bull’s Head shopping district, which still exists today, was once a bustling scene.

But by the mid-1900’s, the area had begun its decline, and it was dotted with vacant houses and shuttered businesses.

More recently, however, SWAN has been on an upswing. The SWAN Association, according to the city’s website, was founded

by Willie Lightfoot Sr., a community activist and Monroe County legislator who died in 2001.

With Lightfoot’s guidance, SWAN began a slow, but steady transformation. The city continues on page 8

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has replaced many vacant properties with community vegetable and flower gardens. And Project Green — a city plan to bring nature into more than three dozen neighborhoods — has converted neglected lots into green space.

The area is also home to an architectural gem, says Cynthia Howk, architectural research coordinator with the Landmark Society of Western New York.

“The Trinity Emmanuel Presbyterian Church is one of the city’s best examples of the Arts and Crafts movement,” Howk says. “The interior is quite interesting.” The building is listed on the National Register of Historic Places.

The revitalization of Jefferson Avenue, which involved new streetscapes, lighting, and sidewalks, drew support from the city, University of Rochester, the Urban League, and Representative Louise Slaughter.

And with the emergence of the nearby Susan B. Anthony Neighborhood and the continued vitality of the 19th Ward neighborhood, SWAN and West Main Street are again positioned as one of the city’s most important corridors. (TLM)

Trinity Emmanuel Presbyterian Church in the SWAN neighborhood is an example of Arts and Crafts design. PHOTO BY MARK CHAMBERLIN

CUE

Rochester’s eastern gateway The Culver University East neighborhood, or CUE, is one of the most recognizable sections of Rochester. This relatively small neighborhood, comprised mostly of Culver Road, East Avenue, and University Avenue, is an unusual blend of some of city’s most lavish homes and commercial properties.

East Avenue prior to the Civil War was a dirt road leading from downtown to Pittsford, says Cynthia Howk, architectural coordinator for the Landmark Society of Western New York. The once chestnut tree-lined street became home to Rochester’s second generation of wealthy industrialists.

And many of the homes on East Avenue are mansions on large lots belonging to Rochester’s one-time power elite, such as George Eastman and Hiram Sibley.

East Avenue, like Buffalo’s Delaware Avenue and New York City’s Fifth Avenue, represents Rochester’s gilded age, and is one of the city’s historic preservation districts.

But by the mid- to late 20th century, some of the mansions no longer belonged to the families who built them. Some were converted to luxury apartments and, more recently, condominiums. And a change in zoning allowed for the construction of apartment towers and townhomes.

While East Avenue is CUE’s centerpiece, University Avenue is also home to commercial and light industry, with companies like Harris RF Communications and global gear company, Gleason. And many factories and warehouses that no longer served their original use, and were often vacant, have since been repurposed for offices, restaurants, and service businesses.

The new East Avenue Wegmans, set to open in May 2013, is a much-anticipated development in the CUE neighborhood. PHOTO BY MARK CHAMBERLIN

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Much of CUE’s popularity, says realtor Sib Petix, owner of the Petix Group, is the neighborhood’s close proximity to Art Walk, museums, and Park Avenue shops and restaurants. Petix often takes visitors who are being recruited by the University of Rochester on tours of the CUE, and young professionals are especially attracted to the area, he says.

But CUE is also home to old Rochester families, says City Council member Elaine Spaull, who represents the area.

“There are a lot of longtime residents, business owners, and renters in this area,” she says. “Most of these people could live anywhere they want and they choose to be here, which tells you something. They are respectful and polite with a gentleness about them. Some neighborhood meetings can get raucous, but that would never, ever happen in a CUE meeting.”

Without question, the biggest news for CUE is the new Wegmans store currently under construction on East Avenue. The older store closed in February and, as of press time, was in the process of being demolished.

The new store is slated to open in May 2013.

While there are some concerns about the potential for more truck traffic with the larger store, most people in her district are looking forward to the new Wegmans, Spaull says. (TLM) continues on page 10

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InstaROC

shots from around town

The High Falls (left) contributed to Rochester’s status as an early boomtown; the Pont de Rennes bridge crosses the Genesee River gorge (right). FILE PHOTOS

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Monroe County Office Building

High Falls Where it all began

The High Falls neighborhood and Browns Race historic district do not constitute one of Rochester’s largest neighborhoods, but the city’s early fortunes began here.

The Genesee River and the falls provided the perfect setting for Matthew and Francis Brown to build a riverside canal.

The harnessed water powered the city’s flour mills, which were soon followed by numerous small factories. By the early 1800’s, Rochester was on course to become one of the country’s first boomtowns.

The High Falls neighborhood extends north to Smith Street, south to the Inner Loop, and west to Oak Street. The Genesee River is the neighborhood’s eastern boundary.

After its initial surge, many of the flour mills were no longer needed. And the area’s buildings, many of them designed for industry, were abandoned. The area held on with the help of Eastman Kodak’s headquarters campus. The company is almost synonymous with Rochester, and for much of the 1900’s it was the city’s largest employer.

While the High Falls were well known to most Rochesterians in the 1800’s, many people today are seeing them for the first time with the help of the Center at High Falls, which is part of the New York State Heritage Area System.

“They’re not on a major roadway,” says Cynthia Howk, architectural coordinator for the Landmark Society of Western New York.

“Unless you worked at Kodak, you might not even know [the falls] are there. Many people have never seen them, even though we are the city with the tallest waterfalls in its downtown.”

The Pont de Rennes pedestrian bridge replaced the former Platt Street bridge, and offers an excellent view of the roughly 96foot waterfalls and the river gorge. And more recently, the city made a concerted effort to revitalize the High Falls area, capitalizing on its historic significance and natural beauty.

After a brief effort to turn the area into an entertainment district, real revitalization began when many of the area’s vacant buildings were renovated for use as offices and residential space. Frontier Field continues to attract sports fans to the area, but the biggest attraction to this unusual section of the city is still the beauty of the Genesee River and the rushing water of the falls. (TLM)

Find profiles of the following communities at rochestercitynewspaper.com:

Flour City Bread Co.

10 CITY • ANNUAL MANUAL 2013

19th Ward 14621 Neighborhood Brighton Browncroft Charlotte Corn Hill

East Rochester Gates Greece Grove Place Hamlin Henrietta

Highland Park North Winton Village Neighborhood Penfield Honeoye Falls Spencerport Irondequoit Susan B. Anthony Neighborhood Maplewood Webster Marketview Heights

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The people’s buildings A look at some of Rochester’s best-known public architecture

ARCHITECTURE | BY MICHAEL LASSER

he best American public buildings are open and accessible. Even in a nation worried about security, we enter them largely without fear or even concern. They meet the tests of function and beauty, not only for the rulers and the rich, but for all of us. Frank Lloyd Wright wrote, “The mother art is architecture. Without architecture of our own we have no soul of our own civilization.” The best public buildings in America — including, for instance, courthouses, train stations, schools, churches, even office towers — have a populist soul.

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Wright also said, “Give me the luxuries of life and I will willingly do without the necessities.”

I don’t think he meant frills and folderols, but maybe the kind of organic ornamentation that makes an already fine building richer and more satisfying to live with. We have insignificant buildings that looked tired the day they went up, but also some that stop you in your tracks.

Many of them have changed their functions and owners over the years. It doesn’t matter.

They remain our buildings.

To get the point, plop yourself down at the corner of South Avenue and Court Street and look west to rediscover two of Rochester’s iconic public buildings. You’re far enough away to see, across the Genesee River, the four giant wings atop the Times Square Building, opened at 45 Exchange Blvd. in 1930 and designed by 12 CITY • ANNUAL MANUAL 2013

The Frederick Douglass-Susan B. Anthony Bridge (left) redefined the Rochester skyline for the 21st century; Rochester City Hall atrium (right) is an elaborately designed reminder of the past. FILE PHOTOS

Check out a SLIDESHOW and INTERACTIVE MAP for this article at ROCHESTERCITYNEWSPAPER.COM

Ralph Thomas Walker. Jutting 42 feet from the office tower’s 14th story, each wing weighs six tons. But from the street, they look graceful and light, giving amplitude and lift to the solid but streamlined Art Deco building beneath.

Just to your left, across South Avenue, the Rundel Memorial Library is an insistent massing of simplified Beaux-Arts forms made modern, vintage 1932, by details like Ulysses Ricci’s Art Deco bas-reliefs along the front.

It’s as if the 19th century is stepping into the 20th. Inside, you find a three-story-high reading room with sleek wooden columns and a decorative glass ceiling, devoted to the expansion of knowledge, all for free.

Originally designed in the 1880’s as the city’s Federal Building, Rochester City Hall (renamed in 1978, located at 30 Church St., built by architect Harvey Ellis) projects the authority characteristic of Richardson Romanesque architecture. Its appeal comes from the heavy sandstone walls (14.5” thick) broken by rows of small arched windows on short stocky columns. The style doesn’t soar, but it makes its presence felt. As much as you may want to walk around it to see its ever-changing shapes and angles, the eyefilling interior atrium will make you want to dance. It is a feast of shapes, textures, continues on page 14

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and materials as four rows of arches rise to a glass ceiling whose light turns the room into a kaleidoscope of shifting shadows. It is Rochester’s most lavish space.

If anything comes close to the City Hall atrium’s glorious excess, it is the former Rochester Savings Bank (built by the famous New York firm of McKim, Mead & White and opened at 40 Franklin St. in 1927), currently being transformed by the Rochester Institute of Technology into its new Center for Urban Entrepreneurship. Exotic Eastern styles were popular in the 1920’s, especially after the unearthing of King Tut’s tomb in 1922. The building’s Byzantine Revival exterior is understated, except for the large arched windows along both sides and especially the dramatic entrance arch. Inside, though, you enter an irresistibly ornate space defined by pink marble columns topped by a mural by the American artist Ezra Winter. His murals also adorn the walls of Kodak Hall in the Eastman Theatre and Radio City Music Hall in Manhattan.

Most of the area’s Modernist towers feel earthbound — among them, the Xerox Tower (100 S. Clinton Ave., opened in 1967), whose gloomy gray shaft never did lighten over the years despite promises from architect Welton Becket, and the conventional Marine Midland Plaza (opened in 1970), now called One HSBC Plaza (100 Chestnut St.), made distinctive, if not especially interesting, by an irregular front for the first four stories. The best of these skyscrapers is the former Lincoln First Bank Tower, now called Chase Tower (219 E. Main St., opened in 1973). Designed by John Graham & Company, the building has a lift to it, thanks largely to 24 steel columns, covered in white aluminum tiles. They rise gracefully to the top in a single thrust from the building’s flared base. Its dominance of an otherwise undistinguished skyline comes from the graceful vertical lines.

Another fine design of recent vintage offers surprising variety without turning back to pre-Modernist ornamentation. Architect Carl F.W. Kaelber’s abstract design for the Rochester Museum & Science Center’s Strasenburgh 14 CITY • ANNUAL MANUAL 2013

Famed architect Claude Bragdon designed several local buildings, including First Universalist Church (left). The Rundell Memorial Library (right) is home to many stunning architectural details. FILE PHOTOS

Planetarium (663 East Ave., opened in 1968) suggests natural forms. What looks like a minimalist arrangement of rectangle, cylinder, and sphere, softened by shape-shifting curves, soon strikes the eye as a snail shell or — more to the point — a spiral nebula. The different forms make the building feel as if it is in motion, not as an optical illusion, but as architectural play.

A lot of Rochester’s churches are, as you’d expect, traditional in style, ranging from Georgian Revival to Gothic Revival. But two houses of worship reflect the individuality of their architects: Claude Bragdon’s First Universalist Church (1907) on Clinton Avenue at Court Street, and James Johnson’s Temple Sinai (1967) set down a long driveway from Penfield Road about a half mile from East Avenue. Borrowing from the Italian Romanesque, Bragdon’s church eases the style’s weight with an oversized arched window in front, a row of smaller arched windows, and decorative ceramics and brickwork just below the rooflines.

Temple Sinai, on the other hand, is unmistakably a 20th century building. Its sanctuary is the most striking part of the design. The growth of the congregation has led the Temple to enlarge the other parts of

the building, throwing off Johnson’s scale and emphasis. But the sanctuary remains a space that seems to float between the roughhewn sloping concrete walls that rise, tentlike, to a narrow glass ceiling, and faces a glass wall beyond which stand two towering concrete pillars.

When I saw the “fascist” architecture on the then-new RIT campus in 1968 — overbearing and impersonal, with little sense of human scale — I thought, “What a missed opportunity,” especially compared to the modest but very satisfying building where the school began. Bragdon’s Bevier Memorial Building (1910) on Washington Street is four square, solid, and straightforward. Similar to the First Universalist Church but simpler in design and detail, it also uses brickwork and ceramic tile, but has a strong entrance up a flight of steps that breaks the symmetry.

Like most river cities, Rochester has bridges in many different styles: openwork iron railroad trestles; the Court and Broad Street bridges, with their strong arches supporting the roadways; and the Veterans Memorial Bridge along Route 104 that seems to glide across the Genesee a single long arch. But continues on page 16

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The Byzantine Revival exterior of the former Rochester Savings Bank. PHOTO BY MARK CHAMBERLIN

the newest bridge is the most dramatic.

Designed to be a “Signature” or “Gateway,” the Frederick Douglass-Susan B. Anthony Bridge (previously called the Troup-Howell Bridge and opened in 2007) carries Route 490 across the Genesee through the heart of downtown. Its open white arch is well on its way to becoming a new local icon — graceful, airy, and unmistakable.

When I was putting together this list of public buildings to write about, I asked some local architects about their favorites. Although most of their choices were predictable, some were not, including Eastman Place across from the Eastman School of Music, the old downtown factories that have become residential lofts, the Little Theatre, the Public Market, the Main Street Armory, and the ornate — and often overlooked — Monroe Community Hospital. Its architect was Thomas Bode, Jr., the first African-American to graduate with a Syracuse University architecture degree.

The 10 best buildings? Who knows. But the 10 I’ve written about are among those I have not tired of looking at.

What are some of your favorite examples of architecture in Rochester? Tell us about them by posting a comment to this article at rochestercitynewspaper.com.

16 CITY • ANNUAL MANUAL 2013

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The stuff of Rochester A look at local memorabilia, past and present

LOCAL HISTORY | BY KATHERINE STATHIS

here is no shortage of affection for Rochester. Despite the heartbreaks this city has endured — lost landmarks, miscarried projects, fallen corporate keystones — hope is still the holdout. Relics remain and invoke certain nostalgia for our storied past. But more than that, Rochester souvenirs and their many collectors bespeak a belief in this city’s future.

Pictured left: selections from Jim Malley’s rochester ephemera collection. Pictured right: Kodak memorabilia collected by Eric Kunsman of Booksmart Studio. PHOTOS BY KATHERINE STATHIS

T

Take the Rochester Subway...please! More than a half-century has passed since the last commuter ride in 1956, but lore surrounding it — and conversation surrounding Rochester transit — persists. For those among us who never knew life before I-490, check out the running HO-gauge scale model of Rochester’s now-defunct subway line at the New York Museum of Transportation in Rush (6393 East River Road, nymtmuseum.org). There 18 CITY • ANNUAL MANUAL 2013

For more memorabilia, check out a SLIDESHOW and ADDITIONAL WEBLINKS on this article at ROCHESTERCITYNEWSPAPER.COM

you can see the 1956 farewell film, “The Steel Wheel,” which takes you on a ride of the line end-to-end. All things transportation await, but one local enthusiast has followed his interest down an abandoned track toward a scenario for the future, with cool stuff to boot.

Perhaps you too have made a doubletake upon viewing the perfectly modern Rochester Subway poster, a vision of routes based on former transit lines to accommodate the city’s current needs.

Originator Mike Governale and his blog, rochestersubway.com, are gaining momentum in local preservation and forward-thinking circuits.

“We’ve seen so many beautiful buildings in Rochester turned into parking lots,” Governale says. “That really drives me to talk about land use and transportation.” A resulting project is Reconnect Rochester (reconnectrochester.org), a non-profit network of community members working to integrate better urban design, safer streets, and alternate modes of regional transit.

Keep an eye out for Roc Transit Day in June.

Governale’s posters and vintage artifacts are available through his website, while his own collection of Rochester memorabilia includes an original hand-painted destination roll from the front of a Rochester subway car, original subway continues on page 20

ROCHESTERCITYNEWSPAPER.COM 19

LOCAL HISTORY

continued from page 18

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tokens, colorful well-preserved rail transit tickets, piles of vintage Rochester postcards, and a truly unusual pink plastic replica of Midtown Plaza’s Clock of Nations, an authentic product of a Mold-a-Rama vending machine.

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20 CITY • ANNUAL MANUAL 2013

The actual Clock of Nations, once the physical center of America’s first indoor shopping mall (which existed right here in Rochester, until it closed in 2008), now sits at the Greater Rochester International Airport. Louis Perticone — also considered a contemporary local visionary — hopes to give this treasured piece of local memorabilia a permanent home in the palace he founded of all things Rochester, ARTISANworks (565 Blossom Road, Suite L; artisanworks. net). Floor-to-ceiling displays dedicated to art, photography, history — and everything else — cannot be described, only experienced. Among these is an impressive collection of pieces by late local painter Ramon Santiago, who, we find, had remarkable ties to another beloved local institution here in his hometown.

The famous Donuts Delite at the corner of Culver Road and Empire Boulevard (touted in a 1961 issue of Greater Rochester Commerce as “a glamorous donut shop”) was where Santiago dreamed out loud of becoming an artist, all while making the donuts. This is just one of the sideline stories that comprise the history of this city, valued with such care by Delite family descendant Jim Malley, himself a Rochester history enthusiast and collector (he is the former owner of late, lamented Mercury Posters). Malley’s pace is frenetic as he shows bits of his collection: original 1912 sheet music to “Rochester is a Grand Old City,” rare photographs of blues legend Son House when he lived in Rochester, scores of gorgeous vintage postcards, and adverts that include Sibley’s, Midtown, and Genesee Beer (before it was a retro, hip beverage).

Certain artifacts are testaments to lesserknown greatness in Rochester, of which little actually remains. Evidence is paradoxically preserved by ephemera: a 1951 calendar memorializes the stunning gothic Kimball Tobacco Factory — the largest local employer of its day and original site of the Mercury statue (now atop the Aqueduct Building at 50 Broad

Mike Governale with an original Rochester subway destination roll. PHOTO BY KATHERINE STATHIS

Street) — before the factory buildings were leveled to make way for Veterans Memorial Auditorium, now the Blue Cross Arena.

Similarly, a book showcasing paintings by Rochester artist Batiste Madalena reveals the singular silent-era glamour of his stylized original movie posters, all commissioned by George Eastman for display at Rochester’s distinguished movie house, the Eastman Theatre.

“George Eastman had that great vision,” Malley reflects. “Madalena was another brilliant, brilliant guy who lived among us.”

What about now? Who are the geniuses living among us today? Eric Kunsman contemplates that question as he rests his hand on an early Kodak digital camera at his printmaking shop and gallery, Booksmart Studio (250 N. Goodman St., booksmartstudio.com).

Kunsman teaches photography and digital printing at the National Technical Institute for the Deaf, maintaining an impressive, expanding collection of Kodak memorabilia.

His display is visually striking just for the signature gold and red. Cameras from every era line the shelves, from early paper pinholes to Brownies to 1980’s Disk cameras to early digitals. Darkroom evolution is traced through

candle-driven safelights, various types of paper, and intriguing bottles of developing chemicals. The pop-culture aspect is almost explosive, with commemorative pins from the Olympics, coolers, mugs, towels, golf balls, pinwheels, tops, kazoos, a miniature truck and race cars — even a figure of Kodak-sponsored NASCAR driver, Sterling Marlin. Kunsman also holds the original smoking permit for Kodak headquarters.

Looking at the early digitals, Kunsman voices his hopes to meet the people and hear the stories behind the innovations that shaped his career. “Without Kodak, we wouldn’t be here,” he says. “It’s our heritage.”

Still, Rochester keeps moving. Locals devote fondness for this city with a gaining force of “Rochester pride.” Indie craft fairs such as Mayday Underground (maydayunderground.wordpress. com), the Yards Sale (attheyards.com), and Hearts & Crafts (facebook.com/ heartsandcraftsindiemarket) feature edgy Rochester flair. These are places where you can acquire all sorts of Rochester-inspired stickers and jewelry, current and past issues of local zine Rochester Teen Set Outsider, and items that honor the stunning number of crows roosting in our city limits.

For more traditional acquisitions, visit local antique stores, flea markets, and ephemera fairs to find vintage maps, postcards, and a share of oddities. The Center at High Falls gift shop (60 Browns Race, centerathighfalls.org/gift.htm) carries current souvenirs and unique local books.

To see interesting collections, visit literally scores of local museums as well as rotating exhibits culled from Rochester Historical Society’s object archive at Central Library (115 South Ave., rochesterhistory.org).

And one more thing: keep an eye out this city’s biggest fan, Ron Chester. He’ll tell you straight up, “Rochester is the Best.”

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All creatures great and small A look at Rochester’s pet-related resources

PETS | BY DAVID RAYMOND

ochester is probably no more pet-conscious than any other city, but we definitely have plenty of resources for any kind of furry friend you may have, or want to have. Once you’ve welcomed him or her to your home, Fido or Puff can live the life of Riley in the Flower City: healthy, wellfed, spiffed-up, socially connected, and beautifully behaved. Note that this is not meant to be a comprehensive list of all pet-related resources in Rochester, just a starting point for you and your animal companions.

R

The Humane Society of Rochester has been in business since 1873, and at its current home in Fairport, Lollypop Farm, since 1964.

Yes, it is a farm — a 134-acre home to cats, dogs, rabbits, horses, and many more creatures waiting for loving owners. Lollypop Farm is also an open-admissions shelter that accepts (and tries to find homes for) all animals. With 90 staff members and hundreds of volunteers, Lollypop Farm cares for more than 11,000 homeless animals per year and sponsors an annual telethon. Lollypop Farm is located at 99 Victor Road, Fairport. For information on animal adoption or acceptance, volunteering, and much more, visit lollypop.org or call 2231330. Lollypop Farm’s 24-hour Animal Cruelty Hotline is 223-6500.

Within the city limits, the City of Rochester’s Animal Services also provides 22 CITY • ANNUAL MANUAL 2013

The Ellison Dog Park in Penfield is one of two official dog parks in the area, giving dogs (and their owners) a place to socialize off-leash. PHOTO BY MATT DETURCK

pet-adoption opportunities, See an INTERACTIVE MAP for this article information on care and at ROCHESTERCITYNEWSPAPER.COM regulations, and more; Animal Services takes in 6,000 dogs and cats annually your pet to find canine companionship, in hopes of finding them good homes.

Animal Services sponsors its own fundraiser, and also for a new Rochesterian to make some two-legged friends. Besides the usual “The Fast and the Furriest,” a 10K, 5K, and morning-and-evening hygiene walk in one-mile dog walk; the 2012 event raised your neighborhood, you can go to Monroe more than $47,000. This year’s event is County’s two dog parks: Ellison Dog Park scheduled for June 8. Animal Services is located in Penfield and Greece Canal Dog Park, at 184 Verona St.; for more information call each open daily from 7 a.m. to dusk. Dog 428-7274 or visit cityofrochester.gov and parks give your pooch space to legally and search “Animal Services.” safely play off-leash. You must be registered to use them ($24 per dog per year); register at the Monroe County Department of Dog parks Parks, 171 Reservoir Ave., during regular Dogs being pack animals — no, let’s say weekday hours. On-site registration is gregarious, socially evolved creatures — dog-walking can be an excellent way for continues on page 24

Let’s work together...for all our children.

To support learning, there is no more natural partnership than that between a child’s parents and teachers. For thirty years, the Rochester Teachers Association has operated the RTA’s Dial-A-Teacher and “Homework Hotline,” Mondays through Thursdays from 4-7pm. Students and parents can receive assistance from certified teachers by calling 262-5000.

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PETS

continued from page 22

also available on select days. For more information on area dog parks, including a complete list of rules and regulations, visit monroecounty.gov/parks-DogParks.php.

Dog care and training If you work a lot and don’t like the thought of leaving The Furry One(s) at home, Dogs At Play is a perfect solution. You can drop off your dog each weekday morning and pick him or her up in the evening (the center opens at 7 a.m. and closes at 7 p.m.). Dogs at Play is located at 75-79 Howell St., off Monroe Avenue and parallel to the Inner Loop. Any dog will love the four toy-filled room, the two outdoor areas, and making new friends of every breed, shape, and size. You can even watch your pet while at work on the Dogs at Play webcams. Dogs at Play offers other services and classes for dog owners. For more information call 325-3647 or visit dogsatplay.com.

For further doggie getaways, Rochester also offers a franchise of Camp Bow Wow, located at 85 Mushroom Blvd., which offers day camp and overnight camp as well as “Home Buddies” in-home pet care. Tour the camp, subscribe to the newsletter, or view its Camper Cams by visiting campbowwow. com, or call 613-9247 (WAGS). Dependable Pet Services is located in Honeoye Falls, but makes home dog-sitting visits in the city and throughout the area (info at dependablepetservices.com or 615-8354).

Rochester offers many dog trainers, including: American K-9 Training Services (704-4219, americank9trainingservices.com), Family Dog Obedience (145 Halstead St., 5543938, familydogservice.com), Miss Rachel’s School for Dogs (1150 University Ave., 3194153, missrachelsschoolfordogs.com), and Rochester Canine Academy (168 California Drive, 271-8458, rochestercanineacademy.com).

Pet stores If you want to move beyond the supermarket aisle for pet food, toys, and equipment, these stores offer a more rarefied shopping experience.

PetSaver Superstore has Rochester outlets in Greece’s Stone Ridge Plaza (1596 W. Ridge 24 CITY • ANNUAL MANUAL 2013

Natural Pet Foods (above and above right) is a local pet store. Lollypop Farm (right) is an animal sanctuary run by the Humane Society of Rochester. PHOTOS BY MARK CHAMBERLIN

Road, 621-0890), and in the Brighton-Pittsford area’s Monroe Clover Plaza (2947 Monroe Ave., 242-0808). For more information on this locally grown outlet visit petsaversuperstore. com. Within the city limits, Natural Pet Foods Company offers healthy food alternatives for dogs and cats (766 S. Clinton Ave., 530-3371, naturalpetfoodscompany.com).

Neighborhood pet shops are rare these days, but two in Rochester are Park Avenue Pets (933 Monroe Ave., 256-0006, parkavepetsroc.com), and Al’s Pet Shop (464 W. Ridge Road, 865-6040, alspetshopllc. com), which has been in business since 1950.

Both offer plenty of animal companionship beyond dogs and cats — Park Avenue with rabbits, guinea pigs, and other small, kidfriendly animals; Al’s also offers fish and birds.

If owning a salt-water aquarium interests you, check out Caribbean Forest, which specializes in salt-water fish, corals, and other supplies (24 Bursen Court, 342-5510, caribbeanforest. com). The biggest bird-centric store in the area is Webster’s Birds Unlimited (1421 Empire Blvd., 288-4457, birdsunltd.com).

Grooming and more It is not enough for your dog to feel good; it must also look good. No problem, as Rochester contains a multitude of dog groomers. The prize for best store name goes to Dirty Hairy Pet Services, mobile dog groomers serving Monroe, Livingston,

Wyoming, and Genesee counties (754-6543, dirtyhairyllc.com); honorable mention goes to Bark Avenue Dog (159 Park Ave., 2442275, barkavedog.com). And if you want to try doing it yourself, consider Rochester Institute of Dog Grooming, which offers a 450-hour course leading to a professional license — which includes cat grooming, too (rochesterinstituteofdoggrooming.com).

We’ll wind up with mention of two useful local magazines for pet owners: Pup Culture (read or download at pupculturemagazine. com) and Petpalooza, billed as “WNY’s and CNY’s Favorite Pet Magazine” and available at Lollypop Farm, Rochester Animal Services, Tops, Wegmans, and many other locations — or read online at petpalooza. com). Both feature interviews with pet-owners famous and un-, helpful tips from various pet gurus (birds and fish are not forgotten in Petpalooza), coupons, and more. Along with constant proof that among the benefits of pet ownership is a well-developed sense of pun.

Did we forget some of your favorite Rochester-based pet-related businesses? Tell us about them by leaving a comment on this article at rochestercitynewspaper.com.

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The young and the restless Get connected with area young professional groups

NETWORKING | BY ALEXANDRA CARMICHAEL

o some people, networking is a dirty T word. It brings to mind a bunch of rich men in suits getting together to drink scotch and hire each others’ nephews. The word is intimidating. There is an idea that networking is for people who are already successful, who know the big wigs, or who were born with family connections.

But that is so old school. Networking and young-professional groups have changed drastically in recent years. These days, networking is about meeting other people who have the same goals that you do. New youngprofessional groups involve strengthening your community, your career, and your social life.

Rochester is home to many networking groups. These organizations can connect you with other career-minded 20- or 30-somethings through meetings, events, or volunteer work.

In some cases it’s as easy as getting together for drinks and food. This is definitely not your granddad’s networking.

With all of the different groups to choose from, there’s bound to be one that fits your own personal goals. Whether you want to give back to a local organization, advance in your industry, or just meet new people, these young professional groups can help. Check out the online sidebar for a full list of options.

Career-minded groups Some of Rochester’s young-professional groups focus on a specific career. You can find local groups centered around communications, architecture, and other 26 CITY • ANNUAL MANUAL 2013

Flower City Habitat Young Professionals activities include on-site construction and fundraisers like the “Raise a Glass” guest-bartender events. PHOTOS PROVIDED

Check out a SIDEBAR of local networking groups with FACEBOOK LINKS on this article at ROCHESTERCITYNEWSPAPER.COM

fields. The Young Lawyers Section of the Monroe County Bar Association offers unique opportunities for lawyers who have passed the bar in the last 10 years. The group’s chairperson, Timothy Lyster, says the Young Lawyers Section is currently the biggest it has ever been, with more than 160 members.

“We are dedicated to community service, especially within the legal community, and to providing social and networking opportunities to our members,” says Lyster.

The Young Lawyers Section partners with other legal and young-professional groups with fun events like boat cruises, happy hours, and sport events. The group recently teamed

up with the Rochester Black Bar Association and the Greater Rochester Association of Women Attorneys for a trivia night. Young Lawyers Section also works with the Rochester Teen Court, an alternative-sentencing program for non-violent youth offenders.

Members work as mediators and help fundraise for the organization. To get involved with YLS you must first be a member of the Monroe County Bar Association. Check out the YLS Facebook group or the MCBA website (mcba.org) for more information.

The Young Certified Public Accountants of Rochester is another career-based group continues on page 28

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NETWORKING

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that focuses on both job development and giving back to the community. This committee is part of the New York State Society of Accountants. Matt Taylor, who is the chairman of the Young CPAs, says the goal is to give young accountants skills that will help them throughout their careers. Members have the opportunity to meet industry representatives from local public accounting firms. The group also hosts educational and training events.

“We try to come up with topics that are relevant to young professionals, like networking and etiquette training,” says Taylor. Everyone is invited to Young CPA events, but the group is geared toward people in the first 10 years of their careers.

Organization-based groups

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28 CITY • ANNUAL MANUAL 2013

Other young professional groups center around a community organization. They focus on fundraising or volunteer work, but also involve great networking opportunities. The Flower City Habitat Young Professionals group supports Habitat for Humanity. Both groups have a common goal, explains Deanna Varble, who acts as a liaison between Habitat for Humanity and its young-professional group.

“Our mission is to eliminate poverty housing in Rochester,” says Varble. “This is an opportunity for young people to give back to the community by building houses, advocating for the organization, or supporting our fundraising events.”

The biggest HYP event is the annual “Raise a Glass to Raise a Roof ” fundraiser.

Local bars let HYP members guest bartend for a night and offer live music and drink specials.

All of the bartenders’ tips go to Habitat for Humanity’s house-building fund. Last year the event raised more than $7,000.

“Now is the best time to get involved,” says Varble. “It’s not about giving money, it’s about giving your time, passion, and talents to help build good, affordable homes in the community.” For more information on HYP or Habitat for Humanity visit rochesterhabitat.org.

Another young-professional group geared toward helping the community works with the Bivona Child Advocacy Center. Like Habitat for Humanity’s group, the Bivona

Rochester Young Professionals member Pamela Smith reads to kids as part of a volunteer activity. PHOTO BY MARK CHAMBERLIN

Young Professionals act as an extension of the larger organization. Members advocate for the group at local festivals, fundraise, and attend events. It’s also a great networking opportunity, says Paula Zimmer, Bivona’s marketing and communications specialist.

“Members are invited to do everything our board does,” says Zimmer. “Board members are accountants, lawyers — it can be great for career advancement.”

These organization-based groups let you give back to the community while building important professional relationships. You can also get involved with the George Eastman House, the Rochester City Ballet, Lollypop Farm, and many other are organizations through their respective YP groups.

Social groups

Some of Rochester’s biggest networking groups focus on education and career development, as well as simply getting together, rather than a specific profession. They can help you improve your interview skills or even transition into a new field. The Rochester Women’s Network offers its members classes, professional seminars, and events that can boost a career at any stage. It’s all about women helping women, says the group’s Vice President of Marketing, Vicki James.

“We support professional-minded women in their personal and professional lives,” says James. Among the most important benefits are the relationships members build with

R O C H E S T E R

each other, she says. “You can build trust with someone who could later refer you to a job.”

Rather than focusing on one career path, the Rochester Women’s Network offers different special-interest groups and subcommittees. These groups focus on areas like sales and marketing, finance, and even restaurants. There are also events and programs that help members network, meet new people, or gain skills in a new area. The best way to get involved is by attending one of the RWN orientation events,.

Some of the larger networking groups like the Rochester Women’s Network require annual dues to help support the programs and events. If you’re a little light on cash, there are other groups you can try.

Free networking groups are springing up in Rochester and online. With these groups, all you need to pay for is a meal out or two (and maybe an internet connection).

Groups like the Rochester Young Professionals offer professionals under 40 networking and career-building opportunities in fun, relaxed settings.

One of the group’s main goals is to make sure everyone feels comfortable and welcome at events, says Mandy Friend, who works as the co-chair of the Professional Development Committee.

RYP has six different committees and events are held roughly once per week. They range from the social committee, which brings members together for food and drinks, to the professional development committee, which offers guest speakers and speed networking. Other committees focus on volunteering, community development, and outdoor recreation.

All RYP events are designed to be welcoming. The idea is to make networking feel less intimidating. To get involved visit r-y-p.org.

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Pick up the pace Whether novice or expert, Rochester has a running club for you

RECREATION | BY JASON SILVERSTEIN

unning seems like the simplest form of exercise: just get off the couch, put on your shoes, and get going. But around Rochester, things are not that simple. Would you rather run straight down a paved track, or all around a wilderness trail? Are you up for a weekly triathlon, or just the occasional jog? Do you want to win national championships, or just get drunk with some friends in the woods? Whether you’re a lightningfast track star or just breaking in your first pair of Saucony’s, there’s a running club in Rochester that will get you moving at your most comfortable pace.

R

Greater Rochester Track Club

Greater Rochester Track Club is one of the oldest running clubs in Rochester, dating back to 1955. So it’s no surprise that the club has accumulated the kind of accolades that come with tradition — it has more than 20 national championships and 200 team championships to its name. But while GRTC started off as a competitive club, it has now evolved into a more informal, recreational group aimed at runners of all abilities.

“We’re not trying to compete,” says president Wilt Altson. “We want to get the broadest scope of runners, everything from beginners and on.

Come one, come all — that’s our appeal.”

To draw that wide audience, GRTC organizes, sponsors, or co-sponsors dozens of events year-round, from the Freezeroo winter 34 CITY • ANNUAL MANUAL 2013

Goose Adventure Racing’s Out of Bounds trail half-marathon is held at Bristol Ski Resort in October.

The group focuses on off-trail races. PHOTO PROVIDED

races in January and February to myriad 5Ks, walks, marathons, and charity runs in the summer and fall. GRTC members are further immersed in the local scene with race discounts, spring track workouts, and a newsletter that unites the Rochester running community.

One-year GRTC membership is $15 for students, $20 for individuals, and $30 for families. Visit grtconline.org for registration and a full events list.

Yellowjacket Racing Yellowjacket Racing organizes almost 40 annual events, and helps organize or manage more than 100 other events across New York State every year. Some of the Yellowjackets’ own events include the Webster Turkey Trot, which draws thousands of runners to Webster

Park every Thanksgiving, and the Sehgahunda Trail Marathon and Relay, which will be held on May 25 in Letchworth State Park and was named America’s “Best Marathon You’ve Never Heard Of ” by Runner’s World magazine last year.

The group’s full-time staff also plays a part in athletic events that span the entire state and calendar year. Yellowjacket, which has no affiliation with the University of Rochester’s Yellowjacket teams, offers dozens of organizational services before, during, and after races. It provides everything from event planning to event promotion, from course constructions to course teardowns, from team t-shirts to awards, from timers and announcers to food and refreshments. continues on page 36

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“We do everything,” says office manager Heidi Buckler. “We do events with 50 people, and events that have almost 6,000, and each race gets the same amount of attention.”

Prices for Yellowjacket Racing’s services and races vary depending on the event. For the full list of events or more information visit yellowjacketracing.com.

Genesee Valley Harriers Most running clubs are about recreation. This one is all about competition. Genesee Valley Harriers is for the disciplined, experienced runner who wants to compete at a local and national level — and is in it to win it.

“We didn’t really organize to become a recreational social club,” says Harriers President David Bischoff. “I wouldn’t suggest a casual, 10-mile-walk-a-week kind of person to come out and join the club... Our main goal is to develop national-level teams.”

GVH holds year-round weekly training meets at several venues across Rochester, and also has an Olympic Development Program that fields elite runners for regional and national contests. It’s a demanding commitment, but the hard work pays off: in its 17-year history, GVH has already earned more than 100 combined individual and team national championships.

General membership is $75 a year.

Membership in the Olympic Development Program has no additional charge, but runners must complete an application form and meet USA Track and Field standards to qualify. For more information and events, visit gvh.net.

Rochester Running Rebels This is where the next generation of Rochester runners can hit the track for the first time. The Running Rebels, formed in 2009, is a youth club for runners ages 8 through 18. In this club, experienced coaches teach kids “good track fundamentals, and give them the foundation for track skills,” says Rebels President Terry Eason.

“We know kids are developing, so we want to instill the technique and form to make young athletes become better athletes.”

In June and July, the Rebels holds track meets at Penfield High School, which feature running, 36 CITY • ANNUAL MANUAL 2013

The Rochester Area Triathletes tackle running, biking, and swimming. PHOTOS BY BRIAN COLWELL / ROCHESTER AREA TRIATHLETES

pole vaulting, hurdle jumping, and other track and field events. (Kids are divided by age group, with the more difficult events reserved for older runners.) The group also travels to several competitive meets throughout the country, sometimes going as far as Kansas and California.

Membership for the Rochester Running Rebels costs $100, which pays for all local meets as well as an individual membership for USA Track and Field. Participation in most events outside of Monroe County costs $275, with extra charges for some events depending on additional travel expenses. To register or learn more about the Rebels, visit running-rebels-trackclub.com.

Rochester Area Triathletes There’s more to life than running, you know.

There’s also swimming and biking. If you join Rochester Area Triathletes, you get all three. From April through September, the club has weekly run-bike-run and twice-weekly swim-bike-run workouts at Durand Eastman Park, Webster Park, and other area locations. In the winter offseason, from December to March, RATS holds indoor track and swim-bike workouts at the Maplewood YMCA. RATS also organizes several special triathlons throughout the year, including the Rochester Triathlon in Durand Eastman Park and Beach (August 24) and the Rochester Kids Triathlon in Genesee Valley Park (July 20).

While the group welcomes athletes who are interested only in running, biking, or swimming, president Rob Smura says that most members get involved for the full triathlon experience. “If runners are wondering, ‘What else can I do to stay in shape?,’ we offer

them a variety of different workouts,” he says.

Besides, he adds, a triathlon “burns more calories than just a run.”

RATS’ special events are open to the public, with varying fees. Membership is required for the regular workouts. One-year membership is $20 for students, $30 for other athletes, and $40 for families. Go to rochestertriathletes.com to register online or learn more about the group.

Goose Adventure Racing Afraid that you might feel confined on a straight and narrow track? Then Goose Adventure Racing might be a better fit for your free spirit. This group exclusively runs through off-road and wide-open areas, like parks, fields, or any other natural, non-linear trail.

“We like trails that are off the beaten path,” says co-director Mort Nace. For example, the Muddy Sneaker Trail Run on April 20 treks through “primitive” wilderness areas around the Finger Lakes region, while the Frozen Assets 5K held in January is a snowshoe journey through Harriet Hollister State Park in Honeoye.

In Goose races, the runners’ greatest obstacles are the elements of nature: logs, rocks, roots, fallen trees, oblivious animals, and whatever else might pop up in these expansive, unpaved trails. These races “are still competition, but they’re more about competing against those elements than the runner ahead of you,” says Nace. But doesn’t that put runners at a greater risk of injury? “I think the potential for danger is overrated,” he says.

Goose Adventure Racing has no formal membership, and its events are open the public.

Eastside Medical

Registration fees vary for races. For more information, visit roadsarepoison.com.

Flour City Hash House Harriers

Hash runs are a worldwide tradition, dating back to the 1930’s in Kuala Lumpur, of social, non-competitive wilderness runs.

So the Flour City Hash House Harriers is another group that specializes in unusual locals. But this club has an added twist: alcohol. Dubbing itself “a drinking club with a running problem,” the Hash House Harriers centers all of its runs on searches for shots and beers. At the beginning of each race, a designated “hare” hides drinks in the wilderness or in a nearby bar, and runners have to follow “Shot Near” and “Bear Near” landmarks to find them.

“There are no rules in hashing,” says Jeanna Potter, the group’s head of “hashpitality.” “It’s complete debauchery, in a good way.” The quests for quenches take these runners through treacherous terrain: Potter says that past runs involved swims across the Genesee River and Erie Canal, hikes up angular hills, and escapades through muddy, reedy parks and fields.

“We abuse ourselves,” Potter says. “But basically, we’re just messing with each other.” Plus, the rewards for these hash runs validate the struggle: Most runs end with the taste of local brews, and some of the bigger events have Pabst Blue Ribbon.

Flour City Hash Hour Harriers holds runs every Thursday March through October, and every Sunday in all other months. Runs are $5 per person, which, in Potter’s words, “includes all of your beer and all of your abuse.” The group also organizes an annual camping trip during the last weekend of July, and other special events throughout the year. For more information, visit rochesterhhh.com, or call 234-1708.

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Did we miss a Rochester-area running group? Post a comment to this article at rochestercitynewspaper.com.

ROCHESTERCITYNEWSPAPER.COM 37

How Pinteresting Local artists and art houses spread the word through Pinterest

ART | BY REBECCA RAFFERTY

iven the image-saturated nature of Pinterest in our imageliterate culture, there’s great potential for artists and art dealers to benefit from the use of this emerging socialmedia platform. The site boasts roughly 25 million unique monthly visitors, many of whom help link-bearing images go viral by re-pinning them. City spoke with social-media-savvy local artists and galleries who are using Pinterest to promote their artwork or art-related events. Below you can learn the details of how each makes it work for their individual interest.

G

Browsing visitors can search by categories, by names of pinners, or by popular pins, and can follow other pinners, or comment on, “like,” or re-pin images onto their own boards. More and more sites across the web are including a Pinterest button so that viewers can share the content of the page on their Pinterest accounts with ease.

For those not in the know, Pinterest (found at pinterest. com) is the name for the pin-board-style online platform where participants digitally “pin” or post images of interest to personally-customized virtual “boards.” Since its launch in 2010, Pinterest has been used in a variety of ways, and is saturated with fashion, home-decorating ideas, recipes, green-cleaning tips, DIY tutorials, crafting culture, and much more. The images can stand alone or serve as teasers, which may link to articles, virtual storefronts, tutorial videos, or anything else relating to the image.

View more images by each profiled artist on a PINTEREST BOARD, linked from this article at ROCHESTERCITYNEWSPAPER.COM.

Memorial Art Gallery pinterest.com/MAGmuseum “Pinterest is a perfect platform for us,” says Meg Colombo, public relations and social media specialist at Memorial Art Gallery. The site has become one of the Top 10 referral sites to the MAG’s website, she says. MAG’s many boards include one highlighting works from its permanent collection, boards with images from exhibits, one showcasing other institutions’ exhibits and some blogs, one to promote the Gallery Store, another for concerts at the MAG, one for teacher resources, a board on food offered by Max at the Gallery, one for the Creative Workshop, 38 CITY • ANNUAL MANUAL 2013

Work by local artist Derek Crowe.

PHOTO PROVIDED

and others. “Given that MAG is actually six businesses within one address, Pinterest works out well for sharing a targeted message within each board, as well as across multiple boards,” says Colombo.

“Our website has so many pages and carries so much information, Pinterest works well to pull out specifics and highlight a

particular topic, such as our world religion lesson plans parked on the education page,” Colombo says. MAG is working on adding the Pinterest icon to the footer of its website.

Colombo monitors re-pin shares, likes, and how much traffic is directed to the MAG site from Pinterest. “While it is really not a numbers game for us, we have more followers on Pinterest than on Facebook, Instagram, and Twitter combined,” she says.

Derek Crowe, The Press Villains pinterest.com/derektoplasm Rochester-based printmaker Derek Crowe uses Pinterest as a virtual conference room, research library, and studio space. “Pinterest for me is a collaborative mood board as well as a drafting wall,” he says. After the initial continues on page 40

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ART

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Work by John “Magnus” Champlin.

Pieces by Cat Clay’s Sabra Wood.

PHOTO PROVIDED

consult with clients, Crowe and the client will then spend time browsing the web for inspiration and examples of particular ideas, and pinning images onto a board. It’s no small thing, he says, that Pinterest provides a space “for any client to quickly place an image that can be discussed in-line by multiple parties in a widely accessible location.”

During the drafting phase, Crowe can pin each iteration and receive feedback from the client. “Pinterest allows you to opt-in to board notifications, which means an email gets sent to your inbox when someone pins or comments on a pin,” he says. “No more formal emails with a giant PDF of labeled images to get sent around the office.” Though Crowe doesn’t mind his drafts being seen by the public, he points out that users can elect to create a private pinboard for sensitive projects.

John “Magnus” Champlin pinterest.com/magnusapollo Magnus created his Pinterest account in 2010, meaning to use it as a marketing tool.

“Though at that time,” he says, “I found it to be a lot of images of shoes and purses.” The PR “schmoozehound” and artist has mostly been a passive user, browsing images and using it as a starting place that leads him to cool art blogs or Etsy shops.

More and more, Champlin is creating boards to showcase types of things he does, while using it as a repository for his work while he redesigns his sites. Much of his work is commissioned, so his boards showcase the types of things he creates, including illustrations and monstrous 40 CITY • ANNUAL MANUAL 2013

PHOTO PROVIDED

Jewelry by Nikki DiBiase.

PHOTO PROVIDED

sculptures, as well as boards that reflect his tastes in books, films, and pop culture.

Even with only passive participation on Pinterest, the artist has recently received a commission after another pinner saw one of Champlin’s pins of a drawing he did for the February “Heroes and Villains” exhibit at Record Archive.

Sabra Wood, Cat Clay pinterest.com/catclayroc Sabra Wood is relatively new to Pinterest, and uses it to showcase her pretty and practical ceramic-goods company, Cat Clay, as well as works by guest artists she hosts during her First Friday “Pop Up Roc” art shows at the Hungerford Building. Wood favors the board organization over chronological posts, because it allows “sustained virtual gallery shows,” she says, and “can function as separate rooms in a gallery.” Other benefits are its high visual impact, its searchability, and that it remains a relatively uncluttered space as Facebook becomes increasingly inundated with ads.

Wood’s boards feature her Highland Park series, her holiday ornaments, her sculptures, and cat-related works, as well as boards that organize collaborative projects like “Giraffe

Jumble,” a whimsical decal-on-vintage-pottery project with artist Nancy Topolski. Wood plans on adding a board to feature favorite works by other artists, another for art institutions and collections, and one for “inspirations, which,” she says, “contrary to popular opinion, will NOT be limited to cats.”

Nikki DiBiase, Little Lies Between pinterest.com/nikkidibiase Metalsmith and jewelry artist Nikki DiBiase appreciates the increased visibility for artists on Pinterest and other platforms used by many people locally and around the world as a part of their daily routine.

Among a very few inspiration pinboards, DiBiase dedicates just one to showcasing her raw-and-refined, earthly adornments for her business, Little Lies Between, including completed pieces, works in progress, and her displays at festivals. The artist links each pinned image of her work to the corresponding work on her Etsy site, where viewers can explore other items, make purchases, or contact her with questions.

“Most of my images are re-pinned by friends,” she says, “but I think in this way it works as a sort of ripple effect.” DiBiase also stresses the importance of using many different marketing tools, as well as appreciating face time with people at shows. “I have had more success with obtaining a business site on Facebook and through physically being out there and displaying my work at festivals,” she says.

Photography by Teri Fiske.

PHOTO PROVIDED

Teri Fiske, Ciao Bella Boudoir/Hanlon-Fiske Studios, Inc. pinterest.com/tfciaobella Photographer Teri Fiske uses her Pinterest account as both a personal site and professionally, as a place to post images from her Ciao Bella Boudoir blog, as well as the wedding photography blog she maintains with partner Michael Hanlon.

“In our industry, clients want to see who they’re working with, see the personality and style of the people they’re working with,” she says. “Pinterest gives you a chance to have on ongoing ‘conversation’ with your followers telling them what you love, what excites you, what inspires you, and what you’re doing.”

“I think it’s a great tool for artists, as you have a forum that’s very noninvasive and potentially viral for marketing your work and yourself,” says Fiske, who also enjoys the inspiration the site provides. Among her several boards are a personal style pinboard, boudoir inspiration, and wedding inspiration.

Fiske also sees the site as a “great way for brides to save ideas for images they love.”

Do you know of other Rochester-area artists who are using social media creatively? Tell us about them in the comments section of this article at rochestercitynewspaper.com.

ROCHESTERCITYNEWSPAPER.COM 41

Maximum rotation, maximum joy The top albums for local record stores

MUSIC | BY FRANK DE BLASE

t ain’t fair, it ain’t fair! I know asking people to pick their five favorite records is limiting and frustrating. Imagine the torture it must have been when I posed these questions to those who sling vinyl for a living. I thought their heads would explode. In all fairness, I did it to myself as well.

Although the music industry continues to transform in the face of the digital age, Rochester remains home to several vital independent record stores. These are places where you

I

can find rare gems, a big selection of attractively priced used albums, and some pretty awesome pop-culture items as well.

We thought the best way to get to know these stores is to ask them about their current best-selling albums, and also to ask the management about their personal favorites.

It hurt, but you can learn from their pain. Then head out to their shelves and grab some of their picks for your own listening pleasure.

Listen to samples from these albums on SPOTIFY, then pick up the albums at your favorite local record store, listed on our FOURSQUARE LIST. Get the links on this article at ROCHESTERCITYNEWSPAPER.COM

The Bop Shop 1460 MONROE AVE. | 271-3354 BOPSHOP.COM

The Bop Shop has been bringing music to Rochester for nearly three decades, both through its physical store and by bringing in interesting, eclectic concerts as part of its Bop Arts series. In late 2011, The Bop Shop moved from Village Gate in the city to a new location on Monroe Avenue in Brighton. The store specializes in blues, jazz, and American roots music, including soul, rockabilly, and folk, as well as Celtic and English folk music. It carries new and used CDs, and has an extensive vinyl collection.

Hot Sellers at The Bop Shop

“Mischief & Mayhem” by Jenny Scheinman (Jenny Scheinman Music) • “Old Ideas”

by Leonard Cohen (Columbia) • “Boys & 42 CITY • ANNUAL MANUAL 2013

Girls” by Alabama Shakes (Alto Records) • “Mississippi Murderer” by Greg “Stackhouse” Prevost (Mean Disposition) • “Jet Set” by Los Straitjackets (Yep Rec Records) All-Time Favorites of Tom Kohn, Bop Shop Owner

“Mischief & Mayhem” by Jenny Scheinman (Jenny Scheinman Music) • “Boom Tic Boom” by Allison Miller (CD Baby) • “Old Ideas” by Leonard Cohen (Columbia) • “Live at Blue Rock” by Mary Gauthier (CD Baby) • “Up a Step” by Cory Weeds (Cellar Live)

The House of Guitars 645 TITUS AVE. | 544-3500 HOUSEOFGUITARS.COM

The House of Guitars got its start in the 1960’s, with owner Armand Schaurbroeck and his brothers selling instruments out of the basement of their mother’s house. The Irondequiot-based

The House of Guitars in Irondequoit. FILE PHOTO

store is now filled with used and new CDs, vinyl, and musical instruments. As you might expect, there’s a wide variety of guitars, but also drums, synths, and more. A trip to the House of Guitars is a bit of a treasure hunt, with merchandise displayed in a…less-thanlinear fashion. Hey, it got the slogan, “The store that ate my brain” for a reason. In addition to its inventory, the store regular has in-store

performances and record signings by bands traveling on national tours.

Current Best Sellers at House of Guitars

“El Camino” by The Black Keys (Nonesuch) • “Babel” by Mumford & Sons (Glass Note) • “Some Nights” by fun. (Fueled by Ramen) • “Vessel” by Twenty One Pilots (Fueled by Ramen) • “Night Visions” by Imagine Dragons (Interscope Records) All-Time Favorites of Armand Schaubroeck, House of Guitars Owner

“Easter Everywhere” by 13 Floor Elevators (Snapper UK) • “Prison”

by Steven Jesse Bernstein (Sub Pop) • “Buddy Holly — Greatest Hits” by Buddy Holly (MCA) • “The Best of Jack Scott” by Jack Scott (Stardust) • “The Velvet Underground & Nico” by Velvet Underground (Polydor/Umgd)

EXERCISE YOUR RIGHT, REGISTER TO VOTE! Many county, city and town offices are up for election this year.

Our community works better when you care enough to vote. But in order to vote you must register. Get a registration form at a bank, library, post office, town hall or visit our website at www.monroecounty.gov/elections.

Or call 753-1550 and we’ll send you one.

Be sure and mail it back at least 25 days before the election.

MONROE COUNTY BOARD OF ELECTIONS Telephone 753-1550 TTY 753-1544 www.monroecounty.gov/elections

Lakeshore Record Exchange 370 PARK AVE. | 244-8476 ALTERNATIVEMUSIC.COM

Although it originated on Lake Avenue, Lakeshore Record Exchange actually isn’t located on the lake now — it operates a brick-and-mortar store in a small space on Park Avenue. However, that’s only part of Lakeshore’s business. The store was one of the first to embrace the web, and as its website domain name might suggest, got into e-commerce early with a focus on indie and alternative music. At the retail store you’ll find new and used CDs, as well as some limited used DVDs. As with several of the other local record stores, you can sell your used CDs/DVDs here for cash or store credit.

Current Top 5 at Lakeshore Record Exchange

“Babel” by Mumford & Sons (Glass Note) • “Tempest” by Bob Dylan (Columbia) • “Coexist” by The XX (Young Turks) • “The Only Place” by Best Coast (Mexican Summer) • “In Our Heads” by Hot Chip (Domino) continues on page 44 ROCHESTERCITYNEWSPAPER.COM 43

MUSIC continued from page 43

All-Time Favorites of Marta Filipek, Lakeshore Manager

“In Our Heads” by Hot Chip (Domino) • “Allelujah! Don’t Bend! Ascend!”

by Godspeed You! Black Emperor (Constellation) • “Aufheben” by Brian Jonestown Massacre (A. Records) • “TRST” by Trust (Arts & Crafts) • “The Money Store” by Death Grips (Epic)

NeedleDrop Records 304 GREGORY ST. | 271-6785 NEEDLEDROPRECORDS.COM

NeedleDrop is the newest record store in Rochester, having opened in the hip South Wedge neighborhood in 2011. The store specializes in vinyl, with a specific tip toward punk, hardcore, rock, metal, indie, and noise music. It also carries speakers, turntables, headphones, and other audio equipment.

Current Top 5 at NeedleDrop Records

“Bloom” by Beach House (Sub Pop) • “World Music” by Goat (Rocket Recordings) • “King Tuff” by King Tuff (Sub Pop) • “METZ” by METZ (Sub Pop) • “Leave Home” by The Men (Sacred Bones) All-Time Favorites of Russ Torregiano, NeedleDrop Owner

“World Music” by Goat (Rocket Recordings) • “Kill For Love” by Chromatics (Italians Do It Better) • “Honeys” by Pissed Jeans (Sub Pop) • “Turn On The Bright Lights” 10th Anniversary 2x LP by Interpol (Matador Records) • “Mob Justice” by The Rival Mob (Revelation Records)

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Be inspired...visit:

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The Record Archive 33 1/3 ROCKWOOD ST. | 244-1210 RECORDARCHIVE.COM

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585.377.8330

The Record Archive has existed in various locations in Rochester for more than 35 years. Its current location is a bit off the beaten path, just off East Avenue near its intersection with Winton Road. Just look for the giant record on the outside of the building. The sprawling interior is filled with new releases in just about every genre, a

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Find vinyl, and The King, at The Record Archive. FILE PHOTO

significant collection of vinyl records, and a copious selection of used CDs, DVDs, and VHS tapes. If you’re shopping for gifts, it’s also a great place for an array of unique and novel items. The Record Archive regularly hosts capsule exhibits for local artists and is often involved with the monthly First Friday gallery night (check firstfridayrochester.org for details), and occasionally holds live instore performances.

Current Top Sellers at Record Archive

“Don’t Panic” by All Time Low (Hopeless Records) • “Babel” by Mumford & Sons (Glass Note) • “Born to Sing: No Plan B”

by Van Morrison (Blue Note Records) • “The Carpenter” by The Avett Brothers (Universal Republic) • “The Lumineers” by The Lumineers (Dualtone Music Group) All-Time Favorites by Alayna Alderman, VP at Record Archive

“The Bends” by Radiohead (Capitol) • “Joshua Tree” by U2 (Island) • “Gentle Side of John Coltrane” by John Coltrane (GRP Records) • “Rubber Soul” by The Beatles (EMI) • “Back to Black” by Amy Winehouse (Republic) — Additional reporting by Willie Clark and Eric Rezsnyak

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Check out City Newspaper Music Writer Frank De Blase’s Top 5 all-time records and leave your own picks in the comments of this article at rochestercitynewspaper.com.

We pay cash for used equipment or sell your stuff for only 20%

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ROCHESTERCITYNEWSPAPER.COM 45

Feed your calendar A Twitter-style look at upcoming special events

EVENTS | COMPILED BY JASON SILVERSTEIN

o matter if it’s spring, summer, fall, or winter, there are so many events going on in Rochester on any given week that it’s almost impossible to keep track of them all. It’s a little bit like a constantly updating Twitter feed. So we took that social-media

N

APRIL Erotic Arts Festival April 5-6.

• Radisson Riverside Hotel, 120 E. Main St. • Singles and couples, get your freak on with a weekend of art sales, dance shows, bondage and striptease workshops, and more, more, MORE! • rochestereroticartfest.org, @EroticArtFest High Falls Film Festival April 18-21 • Little Theatre, Dryden Theatre, Cinema Theater • The film festival is back with its original name and a renewed focus on women in front of and behind the camera. • highfallsfilmfestival.com, @HighFallsFF Rochester International Film Festival April 25-27 • Dryden Theatre, George Eastman House, 900 East Ave. • The world’s oldest continuously run short film festival returns to the renovated Dryden Theatre for its 55th year. • rochesterfilmfest.org, @DrydenTheatre

MAY

Imagine RIT: Innovation and Creativity Festival • May 5 • RIT Campus, 1 Lomb Memorial Drive • RIT students and faculty showcase their innovations and creations at a campus-wide festival of games, demonstrations, performances, and more. • rit.edu/imagine, @RITNEWS

46 CITY • ANNUAL MANUAL 2013

inspiration for this year’s Annual Manual special-events/festival guide. Below find a host of upcoming Rochester-area events described in 140 characters or less, along with actual Tweets by people who have enjoyed previous editions of those festivals.

Check out EXPANDED EVENT LISTINGS and ADDITIONAL TWEETS for this article online at ROCHESTERCITYNEWSPAPER.COM Lilac Festival May 10-19 • Highland Park • One of Rochester’s oldest and most beloved festivals heralds in another beautiful summer with 500+ lilac varieties and many other events.

• lilacfestival.com, @ROCLilacFest Roc City Ribfest May 23-27 • Ontario Beach Park, Lake Avenue • This festival features an entire body of rib-related rituals: eating contests, cook-offs, grilling shows, and ribs from various vendors. • roccityribfest.com, @RocCityRibFest Greek Festival May 30-June 2 • Annunciation Greek Orthodox Church, 962 East Ave. • Greek heritage will be on full display with dance performances, food vendors, cooking demonstrations, church tours and Agora boutiques. • rochestergreekfestival.org, 244-3377 @MSZWNY OPA! At the #Rochester #Greek Festival. Its packed!! (@ Rochester Greek Festival w/ 8 others) [pic]: http://4sq.com/LYpjvX

Fairport Canal Days May 31-June 2 • Main Street, Fairport • A Fridaynight barbecue and concert kicks

off Fairport’s weekend arts and crafts festival celebrating the Erie Canal. • fairportcanaldays.com

JUNE 19th Ward Square Fair June 1 • Aberdeen Square Park • The largest event and fundraiser for the 19th Ward each year has music, a parade, and food and goods from 19th Ward vendors. • 19wca.org, 328-6571 Festival on the Green June 14-16 • Fireman’s Field and Harry Allen Park, Honeoye Falls • Get plenty of fresh air with three days of family events and live music around the Village of Honeoye Falls. • festivalonthegreen.us Rochester Real Beer Week June 1423 • South Wedge and various area businesses • Imbibe and learn about craft beer, enjoy food/beer pairings, and more. The Real Beer Expo takes place June 15. • Rochesterrealbeer. com, @ROCRealBeer Maplewood Rose Celebration June 15-16 • Maplewood Park, Driving Park and Lake Avenue • Enjoy Rochester’s roses while they’re in full bloom with

The Lilac Festival celebrates the blooms in Highland Park. FILE PHOTO a weekend of guided tours, garden photography, and other horticultural festivities. • cityofrochester.gov/ maplewoodrosefest, @CityRochesterNY @AdventuresByDad Love #ROC’s Maplewood Rose Garden @VisitRochester Next weekend #ROC Maplewood Rose Celebration http://ow.ly/boA2d ^CL

Xerox Rochester International Jazz Festival June 21-29 • Many venues throughout downtown Rochester • Willie Nelson, Pink Martini, and David Byrne & St. Vincent headline a festival with almost 300 other

local, national, and international acts. • rochesterjazz.com, @XRIJF

JULY Big Rib BBQ and Blues Fest July 11-14 • Highland Park Festival Site, Highland and South Ave • Listen to the blues with your bibs on at this barbecue festival with more than 20 live blues artists and ribs from vendors across the US. • rochesterevents.com, @RocEvents @samiamusic Blueberry Shortcake Supreme @ the Big Rib BBQ & Blues Fest in Rochester, NY! Super fat & happy right now. :D

Corn Hill Arts Festival July 13-14 • Corn Hill neighborhood • Check out works from hundreds of artists and crafters, with live music and other activities through the weekend. • cornhillartsfestival.com, @cornhillartfest

Rochester Jewish Film Festival July 2129 • Little Theatre, Dryden Theatre, Jewish Community Center • A cinematic mazel tov to Jewish filmmakers and films of Jewish interest, with more than 20 films from across the world. • rjff.org, 461-2000 x237 10 Ugly Men Festival July 27 • Genesee Valley Park • This year’s sports and music charity party features the Meat Grinder, a new three-mile obstacle course race with mud pits and tire traps. • tenuglymen.com Spencerport Canal Days July 27-28 • Along the Erie Canal, Spencerport • Time for Spencerport folks to get their own canal celebration with arts and crafts, entertainment, food, and canoe races. • spencerportcanaldays.com @BillyHallowell Love celebrating Canal Days in Spencerport, NY. Haven’t been in years. Small town fun, then back to NYC with the wifey.

Canandaigua Arts and Music Festival July 13-14 • Commons Park, Canandaigua • This year’s festival is just a small part of Canandaigua’s 100 Days of Entertainment, with free events every day from May to Memorial Day. • canandaiguaartfestival.com, 394-0787

Waterfront Art Festival • July 27-28 • Kershaw Park, Canandaigua • The 40th annual festival of arts, activities, and entertainment set against the scenic backdrop of Canandaigua Lake. • waterfrontartfestival.com, 671-9102

Canandaigua Lake Music Festival July 14-21 • Finger Lakes Community College, Canandaigua • Pianists, harpists, cellists, string quartets, and other performers go for baroque in this week-long festival of classical music. • lakemusicfestival.org

Native American Dance and Music Festival July 27-28 • Ganondagan Historic Site, Route 444, Victor • Reconnect with Ganondagan history through live music, dances, crafts, stories, and demonstrations of Native American traditions. • ganondagon.org, @Ganondagan

Macedonian Ethnic Festival July 19-21 • St. Dimitria Macedonian Orthodox Church, Telephone Road, Henrietta • One of the oldest cultural heritages in the world comes to life through food, dances, games, and exhibits of Macedonian artifacts. • macedonianfest.com Rochester Pride 2013 July 20-21 • Various locations around Rochester • Rochester’s biggest celebration of the LGBT community with a parade, festival, picnic, and more. • gayalliance.org, 244-8640, @GAGVinfo

AUGUST

Monroe County Fair August 1-4 • Monroe County Fairgrounds, 2695 E. Henrietta Road • Rides, art festivals, food vendors, animal shows, agricultural exhibits, and everything else one could expect of a county fair. • mcfair.org, 334-4000, @MC_Fair Polish Arts Festival August 2-3 • St. Stanislaus Church, 1150 Hudson Ave. • Oh yes, there will be polka. Celebrate Polish culture and heritage with dances, live music, traditional foods, games, and more. • polishartsfest.org

@OUTlandishNY Team OUTlandish won the Rainbow Award for Best For Profit Business Float for today’s Rochester PRIDE Parade!... http://fb.me/1dXeRySR1

Park Ave Summer Art Fest August 4-5 • Park Avenue, between Alexander Street and Culver Road • The best

Share Your Experience The University of Rochester is currently looking for experienced individuals to fill temporary positions in:

• Patient Care Support • Clerical Support • Secretarial Support • Environmental Services • Food Service • Skilled Trades To be considered for an interview candidates must have: High School diploma or GED • One year of recent, related work history • Env. Services & Food Service candidates must be available for rotating shifts, and alternating weekends & holidays

Apply online at: www.rochester.edu/jobopp

Use a keyword search for Strong Staffing EOE

continues on page 48 ROCHESTERCITYNEWSPAPER.COM 47

EVENTS

continued from page 47

food, fun, arts, shopping, and entertainment that Park Ave has to offer comes to the streets for this 35th annual celebration. • park-avenue.org, @RocEvents

buy Ukrainian Easter eggs months in advance at this celebration of Ukrainian arts, food, and culture. • rochesterukrainianfestival.com, @UkrainianFest

2013 PGA Championship August 8-11 • Oak Hill Country Club, 346 Kilbourn Road • One of the biggest golf championships in the world, and the last of the golf season, comes to Rochester. • pga.com, @PGAChampionship

Fairport Music and Food Festival August 24 • Liftbridge Lane, Village of Fairport • Several stages of live music and food from Brockport-area restaurants, with proceeds benefiting Golisano Children’s Hospital. • fairportmusicfestival.com

@GolfWesternNY Thank you to the PGA for allowing Rochester, NY to host the 2013 PGA Championship at Oak Hill CC. This is our Super Bowl! #PGAChampionship

Puerto Rican Festival August 9-10 • VIP Parking lot, Frontier Field • Monroe County’s longest-running ethnic festival celebrates Hispanic heritage with music, dance, food, and the Javier Ortiz Memorial 5K. • prfestival.com, @PRFest Carifest August 10 • Riverside Festival Site, between Court Street and Exchange Street • Spend your Rochester summer in the Caribbean, if only for a day. Caribbean heritage is honored with food, music, a parade, and other events. • rwifo.com @W585LITE Carifest parade goin down in an hr in daROC Then following>>>THE ROCHESTER CARIFEST!!!! …

Bacchanal Season in full effect

SEPTEMBER Clothesline Arts Festival September 7-8 • Memorial Art Gallery, 500 University Ave. • The city’s largest, long-running art fest features more than 400 NY State artists. • mag. rochester.edu/clothesline, @magur

Irondequoit Oktoberfest September 12-14, 19-20 • Camp Eastman, Durand Eastman Park • Germany comes to Irondequoit in full force with two weekends of lotsa beers and lotsa yodeling. • irondequoit.org

Mendon Station Festival September 7-8 • Mendon Station Park, 1371 Pittsford Mendon Road, Mendon • The Mendon railroad station might be long gone, but passengers of all ages can still board this weekend adventure of arts, food, and races.

• mendonfoundation.com

Rochester Pagan Pride Day Festival September 14 • Ellison Park • After being canceled last year due to a severe storm warning, the Pagan Pride festival survived the overdose of irony and returns this year. • rochesterpaganpride.org

Macedon Lumberjack Festival September 7-8 • Macedon Center Fireman’s Field, Canandaigua Road • Be prepared for the old heaveho at this burly weekend of crafts, demonstrations, and timber sports like log rolling and tree falling. • macedoncenterfire.org @SeawayTrail

Avon Rotary Corn Festival August 10 • Genesee Street, Village of Avon • Corn has been a staple of WNY agriculture for centuries. Keep the tradition alive at this festival with locally grown corn and other activities. • avonrotary.org Brockport Summer Arts Fest August 10-11 • Main Street, Brockport • This year’s festival, featuring the traditional Duck Derby and a vintage car cruise, moves to Brockport’s recently reconstructed Main Street.

• brockportartsfestival.com Rochester Ukrainian Festival August 15-18 • St. Josaphats Ukrainian Catholic Church, 940 E. Ridge Road • Try your first taste of varenyky or

48 CITY • ANNUAL MANUAL 2013

Crafts abound at the Corn Hill Arts Festival. FILE PHOTO

Lumberjack Festival at Macedon Center this weekend…greased pole, log-rolling, chain sawing…fun, fun, fun... http://fb.me/26gXQjHBF

Greentopia Festival September 10-15 • High Falls District • One of Rochester’s newest and fastest-growing festivals celebrates the environment with workshops, films, speakers, art, food, and more. • greentopiafest. com, @greentopiafest @RocGreen Today’s the day: all the cool people will be at Greentopia Festival at High Falls, including Greenovation! http://fb.me/1A7gIhBO5

Palmyra Canaltown Days September 14-15 • Village of Palmyra • Boat tours, live music, arts shows, a parade, and other events make for a pumping weekend in Palmyra. • palmyracanaltowndays.org Purple Foot Festival September 15 • Casa Larga Vineyards, Fairport • Celebrate the harvest in foot-purpleing style at this grape stomping festival, which also has hay rides, wine tastings, and live music. • casalarga.com/purplefoot Festival of Food September 16 • Public Market, 280 N. Union St. • One ticket grants you access to samples from more than 100 local eateries at this gut-busting festival, formerly known as Savor Rochester.

• foodlinkny.org, @foodlinkny First Niagara Rochester Fringe Festival September 19-28 • Various locations downtown • After a wildly successful debut last year, Rochester’s massive arts festival doubles its length from five to 10 days. • rochesterfringe.com, @RochesterFringe

Naples Grape Festival September 28-29 • Naples Village, State Route 21, Naples • If you’re not into smashing grapes, you can admire them more delicately at this festival with a pie contest, entertainment, and live music. • naplesgrapefest.org AppleUmpkin Festival September 28-29 • Gaslight Village, Wyoming • Ca’’t decide if you prefer apples or pumpkins? You won’t have to choose between the fall favorites at this arts and craft festival. • appleumpkin.com @MyHairShop Baked sweet potato with butter, brown sugar and nutmeg!

So, so tasty! Mmm.... @ AppleUmpkin Festival

OCTOBER Neighborhood of the Arts Fest October 4-5 • Neighborhood of the Arts • Stroll through the best that the neighborhood has to offer in a weekend of arts, dance, and music.

• notaba.org Rochester River Romance Weekend October 4-6 • Genesee River corridor • Fall in love with the Genesee River all over again with cruises, walks, bike rides, and nature hikes celebrating the river. • cityofrochester. gov/riverromance, @CityRochesterNY Autumn Festival of Ales October 5 • Honeoye Falls Fireman’s Field • Toast to the autumn harvest by sampling more than 30 craft and custom beers from Custom Brewcrafters and other Western New York vendors. • cbsbrewing. com, @CBBrewery

Hilton Apple Fest October 5-6 Hilton • Forget about the pumpkins here — this festival is all about the apples, not to mention arts and crafts, a pie contest, and a car show. • hiltonapplefest.org ImageOut Film Festival October 11-20 • Dryden Theatre, Little Theatre, and other venues • Upstate New York’s longestrunning gay and lesbian film festival returns with LGBT features, shorts, and documentaries. • imageout.org, @ImageOut

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@SerialBlonde Had a fabulous time at @ ImageOut tonight! Great films and good company (like Michael and Jessica! LOVE them!)!

Rochester Fashion Week • October 16-20 • Various locations downtown • Strut your stuff, or admire the stuff of others, during a fabulous week of fashion shows, a boutique crawl, and a clothing switch and swap. • fashionweekofrochester.org, @ Roc_FashionWeek @LilWesMusic Thank you for all the support at my performance last night during the #Rochester #Fashion #Week - http://bit.ly/SU8tD7

NOVEMBER Rochester Jewish Book Festival November 3-17 • Jewish Community Center, 1200 Edgewood Ave. • Lectures, readings, and author visits illuminating books by Jewish writers and about Jewish culture. • rjbf.org Polish Film Festival November 6-12 • Dryden Theatre; Little Theatre • Feast your eyes on classic and contemporary Polish films, along with music recitals, lectures, and panels with Polish filmmakers and actors. • rochester. edu/College/PSC/CPCES, @UofR

Many more events in the online version of this article! Post your favorites in the comments at rochestercitynewspaper.com.

ROCHESTERCITYNEWSPAPER.COM 49

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S ERVICE D I REC TORY

•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

AUTOMOTIVE • pg. 50 | DANCE • 50 | EDUCATION • 51 | FINANCIAL SERVICES • 53 | GREEN SERVICES • 50 HEALTH • 53 | HIGHER EDUCATION • 54 | HOME IMPROVEMENT • 54 | MIND, BODY, SPIRIT • 58 MUSIC INSTRUCTION • 52 | PETS • 52 | REAL ESTATE • 59 | RELIGION • 60 | ADVERTISER INDEX • 63

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CITY

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Take A Tour:

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www.templebuilding.com 30 NEW luxurious lofts with breathtaking views *AVAILABLE LATE SUMMER 2013*

nt e m t r a p A Hunting?

South Wedge Properties, LLC

MyPrettyHomes.com SPACIOUS • CREATIVE FLOORPLANS • GLEAMING HARDWOODS • BREATHTAKING VIEWS PRIVATE INDOOR HEATED PARKING

(585) 413-3760

Corn Hill, Park Ave, South Wedge, Brooks Landing, Upper Monroe, East End, Culver/Merchants

RELIGION

Take a Tour:

www.station-55.com SOHO-STYLE ARTISIT LOFTS AND STUDIOS IN THE HEART OF THE CITY’S PUBLIC MARKET NEIGHBORHOOD

Wherever you find yourself on your journey of faith, you are welcome here.

Sunday Worship - 8 & 10 a.m.

Christian Formation - 9 a.m.

Childcare available

Professionally owned and operated by contact our leasing office at

COSTANZA | ENTERPRISES 14 Franklin Street Rochester, New York 14604

585-232-3600 Ext. 100 EMAIL: LEASING@COSTANZAENTERPRISES.COM

60 CITY • ANNUAL MANUAL 2013

25 Westminster Road Rochester NY 14607

across from George Eastman House

585-271-2240 | www.stpaulsec.org

RELIGION

Please Join Us Parsells Avenue Community Church

An American Baptist Church

Sunday Services: 10:30 am Serving the Beechwood/Culver Neighborhood for 111 years!

345 Parsells Avenue, Rochester (Off Culver Road) Visit our website for photos and audio: www.parsellschurch.org

A spirit of joy, a place of welcome.

SUNDAY WORSHIP

11:00AM in the Sanctuary

SUNDAY FORUM

9:50AM in the Shaw Room

Rev. Dr. Deborah Roof I N T E R I M P A ST O R

Come as you are...

Be who you are!

121 N. Fitzhugh St. Rochester, NY 585.325.4000

downtownpresbyterian.org

ROCHESTERCITYNEWSPAPER.COM 61

RELIGION

We invite you to come and worship with us BLESSED SACRAMENT CHURCH 534 Oxford St • 585-271-7240 www.blessedsacramentrochester.org Sundays: 10 AM and 12:15 PM Mondays: 8 AM Wednesdays: 8 AM

A spiritual community in the lineage of Hazrat Inayat Khan A Path of the Heart Open to all faiths and philosophies.

Weekly classes Monthly worship Dances of Universal Peace See our website for information and monthly schedules Sufiorderofrochester.org

ST. BONIFACE CHURCH 330 Gregory St • 585-473-4271 www.stbonifacerochester.org Saturdays: 5:00 PM Sundays: 9:00 AM Tuesdays: 7:30 AM Fridays: 7:30 AM

ST. MARY’S CHURCH

15 St Mary’s Place • 585-232-7140 www.stmarysrochester.org Saturdays: 4:00 PM Sundays: 10:30 AM Mondays: 12:10 PM Wednesdays: 12:10 PM Fridays: 12:10 PM

“What I want to talk about is the various ways God’s Spirit gets worked into our lives. God’s Various gifts are handed out everywhere; but they all originate in God’s Spirit. God’s various ministries are carried out everywhere; but they all originate in God’s Spirit. God’s various expressions of power are in action everywhere; but God himself is behind it all.”

(1 CORINTHIANS 12:1, 4-9)

62 CITY • ANNUAL MANUAL 2013

The Sufi Order of Rochester

LOOKING FOR SOMETHING TO DO? CHECK OUT OUR

EVENT

LISTINGS

(AND POST YOURS, TOO!)

ROCHESTERCITYNEWSPAPER.COM

AD INDEX AUTOMOTIVE East Avenue Automotive.............50 Browncroft Garage......................50 Van Bortel Chevrolet...................64

New York Chiropractic College.....55 R.E.O.C. SUNY Brockport . ........54 St. John Fisher College................. 9 University of Rochester................. 2

DANCE Daystar Contemporary Dance......50 Esther Brill - Personal Dance Trainer..........................50 Fred Astaire Dance Studios.........50 Tango Cafe Dance Studio............50

HOME IMPROVEMENT Better Contractors Bureau..........56 Clover Lawn and Landscape........57 Clover Nursery...........................55 Gardens for Small Spaces...........56 Historic Houseparts....................15 Pride Pro’s.................................56 Zaretsky & Associates – Landscape Design.................44

EDUCATION Allendale Columbia School.........52 CP Rochester.............................51 Genesee Community Charter School.........................52 RCTV15- Rochester Community Television.................52 Rochester Brainery.....................55 Rochester School for the Deaf.....52 The Harley School......................51 Urban Choice Charter School......51 ENTERTAINMENT Bernunzio Uptown Music............39 GEVA Theatre Center..................13 Rochester Philharmonic Orchestra (RPO).......................37 FAMILY RESOURCES Drama Kids International............47 FINANCIAL SERVICES Canandaigua National Bank & Trust............................44 Genesee Co-Op Federal Credit Union............................15 George Peter Klee CPA...............53 Pay It Payroll.............................53 GREEN SERVICES Browncroft Garage ....................50 Complete Painting......................57 Feldman Heating & Cooling........58 Zaretsky & Associates – Landscape Design.................44 HEALTH AAIR Research Center................53 Alexander Optical.......................39 Birthright of Rochester...............53 DePaul National Council on Alcoholism and Drug Dependence...53 Eastside Medical Urgent Care.....37 Lori’s Natural Foods Center.........35 MVP Health Care.......................49 Planned Parenthood...................43 URGENTCARE by Lifetime Health.........................21 HIGHER EDUCATION Alfred University........................23 Keuka College............................16

HOME SERVICES All Washed Up Window Cleaning...56 B.C Contracting.........................58 Better Contractors Bureau..........56 Clover Nursery and Garden Center..55 Complete Painting......................57 Ernest WP Painting....................57 Feldman Heating & Cooling........58 Gardens for Small Spaces...........56 Innovative Panelized Systems.....56 John Betlem Heating & Cooling...56 K-D Moving & Storage Inc..........54 Master Chimney and Masonry.....57 Mr. Fix It...................................57 Once Over Roofing.....................57 Roof Pro’s . ...............................55 JOB OPPORTUNITIES University of Rochester Strong Staffing.........................47 MIND BODY SPIRIT Reiki Pathways..........................58 Healing for the Bodymind,

by Anais Salibian.....................58 Larijames Salon & Spa...............21 Lori’s Natural Foods Center.........35 The Snuggery.............................58 MUSEUMS, ZOOS AND PARKS Frank Lloyd Wright’s Darwin Martin House................23 Genesee Country Village & Museum................................. 9 Lamberton Conservatory.............16 MUSIC INSTRUCTION Rochester Contemporary School of Music.......................52 PETS Cheryl’s Kitty B&B.....................54 REAL ESTATE Costanza Enterprises: Temple Building, Station 55.....60 Erie Harbor Apartments..............59 K-D Moving & Storage Inc..........54 Ryan Smith, Realtor,

ReMax Realty Group.................60 RentRochester.com....................59 South Wedge Properties..............60 The Petix Group/Keller Williams....59 The Mills and Annex at High Falls............................59 RELIGION Asbury First United Methodist Church....................62 Blessed Sacrament....................62 Church of Divine Inspiration.......62 Downtown United Presbyterian Church.................61 First Baptist Church of Rochester...61 Jewish Community Federation.....61 Lutheran Church of the Incarnate Word...................62 The Sufi Order of Rochester........62 Parsells Avenue Community Church..................61 St. Boniface..............................62 St. Mary’s..................................62 St. Paul’s Church.......................60 Third Presbyterian Church..........61 RESTAURANTS AND BARS Acanthus Café & Coffeehouse.....30 Amaya Bar & Grill......................31 Baker Street Bakery...................27 Biaggi’s Ristorante Italiano.........32 CHAR Steak and Lounge.............. 5 Camarella’s Cafe........................33 Chocolate and Vines...................29 Dinosaur Bar-B-Que...................49 Erie Grill at The Del Monte Lodge................. 9 Fraiche Dessert Bar & Bistro.......33 Jay’s Diner.................................31 Jines.........................................31 Espada Brazilian Steak...............29 L & M Lanes Bowling, Food & Drink..............31 Lovin’cup Bistro & Brews............33 Lux Lounge................................15 Marshall Street Bar & Grill..........30 Max at the Gallery......................30 Max Chophouse.........................30 Max of Eastman Place................30 Max Sushi and Noodle...............32 Nathan’s Soups..........................30 Next Door Bar and Grill..............29 Rocco.......................................31 Salena’s Mexican Restaurant......32 Somerton’s Public House............32 Spot Coffee Cafe........................33 Tap & Mallet..............................15 Tap & Table...............................31 Thai Time..................................30 The Distillery Food, Drink & Sports Bar..........30 The Mendon House....................29 The Genesee Brew House...........33 The Old Toad - British Pub..........32

Warfield’s High Point..................33 Wok With You............................31 SERVICES Monroe County Board of Elections........................ 43 RCTV15- Rochester Community Television...............52 Rochester School for the Deaf.....52 Rochester Teachers Association...23 Visit Rochester............................. 7 SPECIALTY SHOPPING Alexander Optical.......................39 Axom Gallery & Exhibition Space...27 Baker Street Bakery...................27 Bayles Leatherhouse.................... 5 Bernunzio Uptown Music............39 Cheesy Eddie’s...........................15 Classic Additions Consignment Shop...................11 Creator’s Hands Gift Shop...........11 Dewey Ave Smoke Shop ............39 Diane Prince Traditional & Country Furniture ................39 Extreme Biker Leather Apparel & Accessories..............39 Eye Openers Optical Fashions.....45 Greece Ridge, Eastview, Marketplace Malls....................41 Freewheelers Bicycle Shop.........39 Hedonist Artisan Chocolates.......15 Historic Houseparts....................15 Lori’s Natural Foods Center.........35 Matthews & Fields Lumber Company.....................17 Mike Deming Antiques & Art .....17 Mileage Master Gas Grills...........27 Northfield Designer Goldsmiths...17 The Nut House..........................27 One Hip Chic Optical.................27 One World Goods Gift Shop........11 Ontario Video & News ...............27 R’s Food Market.........................11 RIT - Shop One2........................17 Rochester Public Market............19 SJ’s Village Boutique..................45 Savoia Pastry Shoppe.................11 Sound Source Music Store..........45 State Street Book Mart ..............17 Stickley Audi & Co. Fine Furniture..........................43 The Garden Factory Plant & Garden Center................ 3 Village Yarn & Fiber Shop...........45 Windmill Farm & Craft Market.....11 SPORTS AND RECREATION City Summer Youth program.......19 WORKSHOPS Bernunzio Uptown Music............39 Daystar Contemporary Dance......50 Rochester Brainery.....................55

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64 CITY • ANNUAL MANUAL 2013