OUR FACTORIES

All our designs are based on our customers’ wishes and feedback. When the design is in place, it is sent to our factory in the Tuscany area. Each pair takes three months to make – through 22 steps they pass through the hands of a total of 17 different shoemakers before ending up at your home.

We have chosen our partners’ factories based on their attempts to choose techniques and processes that reduce their footprint. There is a focus on quality, passion and know-how so that the shoes last as long as possible.

Why We Are Here

Our mission is to support women in being who they are. Millions of brands will try to convince you, you need to change just one more thing and then you’ll be perfect. We believe you were always perfect, and the power lies in standing up for who you are.

We also believe it is easier to be confident in yourself in heels, and we’ve made them as comfortable as possible, so you can stand strong every day.

Vision

The dream is to become the preferred everyday shoe for the female professional in Europe.

We are constantly aiming to find the right balance between a well functioning network of shoes in key locations, and having a unique brand offering online. Whether we are growing e-commerce or our physical stores, we always have one thing in mindto create the best possible customer experience.