COBALT Magazine For Women in Technology

COBALT MAGAZINE

Branding A Survival Strategy

Exhale Through COVID 19

Frontier Women

THE AMBER COLLECTION TECHNOLGY FOR

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AMBER W W W . E - G L A M . C O M

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EDITOR'S NOTE COVID-19 is our new reality. Social distance is our new relation of choice. Our family and personal well being is dependent on us being able to stay 6 ft apart, wear a mask or stay home until we know more.

As we tackle our new normal of remote working and online learning for our children, we can use this opportunity to remember how important it is to take everyday preventive actions to keep our families safe.

Mask Love Center for Disease Control Prevention Wash your hands often with soap and water for at least 20 seconds. If soap and water are not available, use a hand sanitizer that contains at least 60% alcohol.

To the extent possible, avoid touching high-touch surfaces in public places – elevator buttons, door handles, handrails, handshaking with people.

Wash your hands after touching surfaces in public places.

Avoid touching your face, nose, eyes.

Avoid crowds of more than 10 people, especially in poorly ventilated spaces.

Avoid all non-essential travel including plane trips, and cruises.

Please Stay Safe From the Cobalt Magazine Family

PASSION INSPIRED, TECHNOLOGY ENABLED

Robin

Robin McDougal Editor in Chief

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Image by Robin McDougal

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Exhale!

Image by Robin McDougal

Stay Inspired June and July use to mean fun, food, friends and family. As a child, I looked forward to packing the cooler with sandwiches, mom's chilled potato salad, containers of iced sweet tea and heading to the beach.

As I grew into my teens, summer meant hanging out with my friends and dancing to the latest tunes. As my adult years arrived, summer meant planning an amazing getaway for a memorable adventure somewhere I've never been before.

June and July 2020 will also become memorable, but for all the wrong reasons. Due to COVID-19 Pandemic, trains, planes and automobiles are all suspects in spreading a persistent virus.

If you are like many of us, June and July 2020 will be a summer of reflection, creativity, and WALK DAILY, mindfulness. I have chosen to do yoga, walk daily, and count my blessings. My AND COUNT MY new normal consist of: Reading motivational books BLESSINGS. Walking slowly to take in nature According to the Center for Disease Control, Music as relaxation COVID-19 cases and deaths have been with great headphones reported in all 50 states. Because travel Gratitude hour with a increases with summer, your chances of beautiful journal getting infected and spreading COVID-19 to Giving of my time and others is extremely high. Staying home and talent to a cause avoiding unnecessary travel is the best way to protect yourself and others from getting Most of all, I am staying sick. Here is why: inspired while limiting 1) Even if you don’t have symptoms, you can negative messages, people and events to a few hours spread COVID-19 to others while traveling. a day.

2) Being within 6 feet of others increases

I DO YOGA,

your chances of getting infected and infecting others.

3) If you get infected while traveling you can spread COVID-19 to loved ones when you return, even if you don’t have symptoms.

Robin

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COBALT Magazine

COVID STOPS WITH ME. IF YOU WANT IT TO STOP WITH YOU, WEAR A MASK.

Jerome M. Adams, M.D., M.P.H

Image by Robin McDougal

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COBALT Passion Inspired, Technology Enabled TABLE OF CONTENTS

ENTREPRENEURS Editor's Note

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COVID Survival

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Toni-Townes Whitley, President, US Regulated Industries at Microsoft

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Cassie Kloberdanz Lee, Advanced Program 30 Lead, Lockheed Martin Space Travel Daydreaming

Makiah Eustice YEP

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Passion Projects

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Diana Alsindy, Propulsion Development Engineer, Virgin Orbit

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COVID-19 CAN’T STOP YOU FROM BEING AMAZING!

Wear a fabulous mask 6

LEADERSHIP

ACTION Revolutionary Women

"Do we settle for the world as it is, or do we work for the world as it should be?"

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COBALT Magazine

"It's important to give it all you have while you have the chance."

SHANIA TWAIN

Image by Robin McDougal

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CORONAVIRUS: COVID-19 THE NEWEST STRAIN OF CORONAVIRUS

BY JOCELYN JOHNSON, MSN & MS

The only thing on most of our minds is the impending threat of a new virus, Covid-19 (SARS-Co2, the novel coronavirus that causes coronavirus disease 2019) (1). You're probably wondering who is at risk or if you'll contract the virus.

Background The entire world has been affected by Covid-19, from China to Africa, Europe to the Americas is reeling from the numbers of confirmed cases of Covid19 (2). Researchers discovered four types of coronavirus in the 1960s, with four sub-groups alpha, beta, gamma, and delta. Two forms of coronavirus recently of concern recently are the MERS-CoV (Middle Eastern Respiratory Syndrome), and SARS-CoV (Severe Acute Respiratory Syndrome), both of which are betacoronaviruses (1). The question on the tip of everyone's tongue is, "what can I take to make sure that I don't get this virus"? Although researchers are working diligently to develop a vaccine to help improve immunity to this specific virus, there is no cure.

The truth about viruses: Viruses need a living host to reproduce.

You see, viruses lack mitochondria (organelles necessary for cellular respiration) and energy production in the cell. These microbes cannot produce ATP (adenosine triphosphate); this is the preferred energy source needed for the majority of cells in the body. Viruses use the DNA of the host to replicate themselves by injecting their DNA or RNA that is then replicated by the host cell (3). Once infected with a virus, it's hard for the body's defenses to fight. So, you don't die from contracting the virus, the common denominator with many viruses is they cause other infections such as pneumonia and other acute respiratory infections.

A few things we can do to reduce our chances of contracting the Covid-19 virus: According to the CDC (Centers for Disease Control and Prevention), simple hand washing with soap and warm for at least 20 seconds (4) (try singing the "Happy Birthday" song twice, that will take you about 20 seconds).

Avoid rubbing your face and eyes with unwashed hands (4). If you are not able to wash your hands with soap, use a hand sanitizer with at least 60% alcohol (4). Limit your exposure to large crowds, and stay about 6 feet away from others, especially if they are coughing or sneezing (4). These simple steps seem like common sense because they are!

Help Your Body Fight In addition to social distancing, hand washing, and touching your face and eyes, there are a few other things that you can do to improve your immune system. Eat a whole foods diet, making sure to consume a variety of fresh fruits and vegetables. Limit your prepackaged food and fast food intake. We are all so busy, never having time to make meals. Now that many people are quarantined to our homes, this means there is time to prepare healthful meals.

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BY JOCELYN JOHNSON, MSN & MS Try new recipes to incorporate fruits, vegetables. My favorite “go-to� for new recipes are All recipes, Epicurious, and Yummly I always find new ways to prepare vegetables that I'm not familiar with, such as artichokes. I think of the outer leaves as being tough and sharp, but the inner heart of this thistle is tender and delicious.You see, Artichokes are rich in inulin an oligosaccharide (sugar molecule) that is the preferred energy source for the cells of the large intestine.

Your Gastrointestinal System The large intestine houses our microbiome, which consists of good bacterial, as well as pathogenic species that can cause diseases when they are out of balance. By supporting your overall microbiome, you can reduce the chances of bacterial overgrowth in the gut. By improving your overall health, you can improve your immune system.

"TRY NEW RECIPES TO INCORPORATE FRUITS AND VEGETABLES."

During this time, make sure to pay attention to social-distancing, practice self-care by going for a walk, riding your bike, or participate in a guided yoga class or meditation session on your smart-phone, tablet or computer. Try a new recipe that incorporates plenty of fresh fruits and vegetables. Finally, wash your hands regularly with warm water and soap.

Stay healthy and be well!

Jocelyn

Reducing conditions such as obesity (weight gain in the mid-section of the body), type II diabetes, high LDL cholesterol/low HDL cholesterol, and high triglycerides. Reducing undue stress will aid in improving your immune system; stress and anxiety cause oxidative stress on the cellular level lowering the body's ability to fight off an infection that can cause inflammation (5) References: 1. Centers of Disease Control and Prevention (CDC), (2020) Human Coronavirus types Retrieved from https://www.cdc.gov/coronavirus/ty pes.html.

More References 2. World Health Organization (WHO), (2020). Coronavirus disease (Covid-19) situation reports. Retrieved from https://www.who.int/emergencies/disea ses/novel-coronavirus-2019/situation-reports 3. Li, G. (n.d.) Are viruses alive? Retrieved from https://www.newscientist.com/question/ are-viruses-alive/ 4. Centers of Disease Control and Prevention (CDC), (2020). How to protect yourself. https://www.cdc.gov/coronavirus/2019ncov/prepare/prevention.html 5. Lauridsen, C. (2019). From oxidative stress to inflammation: redox balance and immune system. Poultry Science, 98(10), 4240-4246. Retrieved from https://doi.org/10.3382/ps/pey407

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CURE BUSINESS BLUES 11

SO, WHAT'S YOUR PLAN?

ENTREPRENEURS Mental Health & Wellness The US Commerce Department reported the coronavirus pandemic triggered the sharpest economic contraction in modern American history.

Chaos and extreme uncertainty is at the core of the dramatic economic and societal changes during the unique pandemic. We are living through an unprecedented time that require flexible thinking,collaborative problem solving, and creative innovation. On the surface, we know this is not the first time this has happened, but deep down, we are out of sorts over how it impacts us personally, economically, quite frankly psychologically.

Self-Care

There is Good News 3)Stay Flexible Our environment is being Uncertainty is routine resuscitated and for now, but this too will experiencing a gradual change recovery. Levels of pollution have decreased, 4)Lead with Passion skies are clearing, and Start the day with animals dare to return to recording a passion cities. statement in writing and verbally.

Schedule Self Care 1)Me Time take time to reflect on your accomplishments personally and professionally 2)Nurturing Networking Identify a group of people who fill up your cup with positive thoughts and great ideas for your business

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COBALT Magazine

image by Robin McDougal

Image by Robin McDougal

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Positano, Italy

DREAMING OF VACATION

Travel Daydreaming As we all manage COVID-19 reality with physical exercise and mental wellness techniques, there is hope that travel will become safe again soon .

Image by Allyson McDougal

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explore Campania, Italy

Image by Allyson McDougalt

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runaway Sorrento, Italy

Image By Allyson McDougal

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connect

Yosemite National Park, California

Image by Robin McDougal

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relax

Saint Lucia, Carribean

Image by Robin McDougal

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discover St Lucia Pitons

Image by Robin McDougal

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exhale

Monterey, California

Image by Robin McDougal

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Global Leadership

TONI TOWNES-WHITLEY President, US Regulated Industries Microsoft

TECHNOLOGY INDUSTRY TITAN DIGITAL TRANSFORMATION DRIVER SUSTAINABLE DEVELOPMENT VISIONARY

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Toni Technology Industry Titan Responsible for a 4900+person sales organization and more than $15Billion in annual P&L, Toni is not only recognized as one of the leading women at Microsoft, she is a an undisputed global titan of the technology industry. Driving digital transformation for customers and partners within the public sector and regulated industries, Toni Townes-Whitley is at the helm at Microsoft’s US Regulated Industries strategy. Toni’s super power can be seen in her ability to accelerate profitable results by building high-performance sales teams.

Digital Transformation Driver Toni's belief system is grounded in the idea that technology is a means to an end and the impact of the various technology based solutions is the destination. Artificial Intelligence, Augmented/Mixed Reality, and Cloud computing is the tip of the spear of digital transformation. All areas of societal existence is dependent on these three tenets as we create solutions to climate change, cyber-security, health, and, business.

Microsoft's mission is to empower every person and organization on the planet to achieve more

We are living in remarkable times, where a focus on the future of our planet and its people has never been more important.

Digital transformation is effecting all aspects of our economy; pharma, banking, and the military. Even today's children have an expectation that their digital world mimics the physical world has become common place referred to as "Physitals".

An example of a physitals is Hasbro's PlayDoh Touch which brings a clay creation to life on an iPad or iPhone.

Sustainable Development Visionery Microsoft sees technology as a powerful tool, says Toni, to collaborate with global leaders to forge positive impact.This includes helping to create a safe and sustainable future. By collaborating with the World Business Council for Sustainable Development (WBCSD), Microsoft joins a community of businesses around the world, which represent a combined revenue of $8.5 trillion and 19 million employees. Helping others make a tangible impact on global corporate sustainability speaks to Microsoft's mission.

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We Need Her Voice Who Are We? THE PEARL PROJECT INSTITUTE FOR INNOVATION IN STEM LITERACY, is a non-profit 501 (c) 3 organization designed to create a direct pipeline of STEM literate youth ready for the global workforce.

Our Mission is to remove barriers associated with pursuing a STEM career ( mindset, know-how, role models) while leveling the playing field as we fan the flames of invention and innovation between experts, novice professionals and our youth.

Our pipeline begins with our signature STEM curriculum designed to teach and empower community leader, educators, and parents with the scaffold "know-how" to bring STEM learning to their community. At the end of the pipeline is an entrepreneurial online accelerator we call BLAZE designed to develop the next generation of BIG ideas found among undergraduate and graduate level emerging professionals.

Our Tell-A-Girl social media campaign is designed to incite communities to advocate and empower 1 million girls and women, ages 8-18 with STEM knowledge, opportunities, and role models ready to expand the message;

"We need her voice in the STEM industry."

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Partners STEM Literacy for Women

Why So Few? According to the World Economic Forum, as societies become wealthier and more gender equal, women are less likely to obtain degrees in STEM, according to new research. The researchers call this a “genderequality paradox.” The under representation of girls and women in science, technology, engineering, and mathematics (STEM) fields occurs globally.

Although women are currently well represented in life sciences, they continue to be underrepresented in inorganic sciences, such as computer science and physics. Women Need to know we need her Toni Shares insights on the importantance of STEM Careers.

We Need Her! As the U.S. has transformed rapidly to an information-based economy, employment in science, technology,engineering and math occupations has grown – outpacing overall job growth. Since 1990, STEM employment has grown 79% (9.7 million to 17.3 million) and computer jobs have seen a whopping 338% increase over the same period.

Toni explains that when 1 in 5 men are employed in a digital economy, 5 traditional jobs go away. For every single job created in a digital economy, 20 jobs for women are eliminated due to digital transformation.

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"What would you tell a girl?"

Toni Townes-Whitley President, US Regulated Industries

WHAT WOULD YOU TELL

1 million Girls?

Watch

HELP US SPREAD THE MESSAGE TO 1 MILLION GIRLS & WOMEN

P A R T N E R

tellagirl@thepearlprojectinstitute.org

WE NEED YOU IN S.T.E.M. CAREERS 25

"THE NEED FOR MORE WOMEN IN TECHNOLOGY FIELDS IS BEYOND A GENDER EQUITY ISSUE. INSTEAD, IT IS ABOUT BUILDING A STRONG AND COMPETITIVE GLOBAL ECONOMY FUELED WITH DIVERSE IDEAS CAPABLE OF SOLVING COMPLEX PROBLEMS." Robin McDougal, Fouder & CEO The Pearl Project Institute for Innovation in STEM Literacy

watch

According to the U.S. Census Bureau, women make up 48% of the working population, but only 26% are STEM workers compared to 74% of men. The Aerospace industry reports a stagnate 24% of women.

Attracting and retaining more women in the science, technology, engineering, and mathematics (STEM) workforce will maximize innovation, creativity, and competitiveness (American Association of University Women).

There are many new emerging areas of technology that need our input including nanotechnology, cyber-security, aerospace, Internet of Things, biotechnology, financial technology, data scientist, video game developers, autonomous vehicle development, and robotics, which represents the tip of the iceberg within the STEM industry.

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What Would You Tell A Girl?

WWW.THEPEARLPROJECTINSTITUTE.ORG

twitter.com/tell_stem

tellagirl_campaign

Tell-A-Girll

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OWN YOUR VOICE AND LEARN TO HOLD IT IN ANY ENVIRONMENT LOVE AND BE GOOD TO YOURSELF REMIND YOURSELF OF ALL THE THINGS YOU DO WELL BUILD NETWORKS OF PEOPLE WHO CAN SEE YOUR VALUE

Toni Townes-Whitley President, US Regulated Industries, Microsoft

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COBALT Magazine

This is your season, Blossom Robin McDougal, CEO e-GALM, Inc

Image by Robin McDougal

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AEROSPACE GURU

CASSIE KLOBERDANZ LEE GLOBAL

ACTIVIST

FOR

WOMEN

IN

AEROSPACE

COFOUNDER, BROOKE OWENS FELLOWSHIP ADVANCED PROGRAMS LEAD FOR WEATHER AND REMOTE SENSING AT LOCKHEED MARTIN SPACE

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GOES-R SERIES WEATHER SATELLITES IMAGE BY LOCKHEED MARTIN

A E R O S P A C E

W O M A N

LEADER & FOUNDER

Cassie Kloberdanz Lee is the Advanced Programs Lead for Weather and Remote Sensing at Lockheed Martin Space.

In this role, she leads the design of systems that use the vantage of space to understand our changing planet. According to experts in the field, there is a major benefit provided by space borne Earth‐atmosphere remote sensing because it provides invaluable measurements of atmospheric parameters at regular intervals on a global scale. As a result, climatic and solar data can be monitored in real time minimizing catastrophic global disasters.

Image by Bye Aerospace

When Cassie is not monitoring the Earth's climate, she serves as a Strategic Advisor to Bye Aerospace, a world leader and innovator of electric and solar-electric aircraft.

Early Career Accomplishments As Head of Space Programs at Vulcan, Inc., Cassie spearheaded the development of innovative space solutions in support of Paul G. Allen’s (early technologist and the co-founder of Microsoft) philanthropic initiatives. Named Chief Operating Officer of Earthrise Alliance, a philanthropic organization, Cassie led efforts that impacted climate change.

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COBALT Magazine

“A Bird cannot fly with one wing only. Human space flight cannot develop any further without the active participation of women.”

VALENTINA TERESHKOVA, COSMONAUT, FIRST WOMEN IN SPACE 1963

Image by Robin McDougal

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A P A S S I O N F O R S P A C E A LIFE CHANGING EXPERIENCE

DREAM CHASER® - AMERICA'S SPACEPLANE®

Image by Sierra Nevada Corporation

CASSIE KLOBERDANZ LEE BEGAN HER CAREER AS A PROPULSION ENGINEER FOR NASA.

Prior to her work at Vulcan, Cassie served as the Business Development Manager for Sierra Nevada Corporation ( a women owned, multi-billion dollar global aerospace and national security leader based in Sparks, Nevada).

Cassie was also tasked with several engineering roles for the Dream Chaser® orbital vehicle program and co-led the advanced development team.

Building Blocks for Success Cassie Kloberdanz Lee began her career as a Propulsion Engineer for NASA at Kennedy Space Center and the Marshall Space Flight Center.

Cassie holds a BA in Mechanical Engineering from the University of Iowa and MA in Journalism from the University of Colorado Boulder.

Passion and Advocacy With engineering and journalism as her superpowers, Cassie led Media and Public Relations for SpaceX to teach and design instructional content for a graduate-level course in Aerospace Engineering Sciences at the University of Colorado at Boulder.

Next Gen Women in Aerospace Cassie was selected as Network Mentor for the United Nations Space4Women,an initiative of the United Nations Office for Outer Space Affairs. The Space4Women project facilitates access to the benefits of space exploration, science, technology, engineering,mathematics (STEM) education, and STEM careers for women and girls around the world. Cassie has also partnered with The Pearl Project Institute's BLAZE Online Accelerator for space entrepreneurs to increase women business owners.

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10 PERCENT OF AEROSPACE ENGINEERS AND COMPUTER NETWORK ARCHITECTS ARE WOMEN. 16 PERCENT OF THE AIRCRAFT, SPACECRAFT, AND MANUFACTURING SUBGROUP WITHIN AEROSPACE ARE WOMEN. ( FORBESWOMEN)

"HOW DO YOU GET MORE WOMEN INVOLVED IN SPACE CAREERS?" Global Advocacy

Cassie Kloberdanz Lee is Cofounder Brooke Owens Fellowship a philanthropic organization designed and created to honor the legacy of a beloved space industry pioneer and accomplished pilot, Dawn Brooke Owens (1980 – 2016), the Brooke Owens Fellowship, 501 (c) 3, is designed to serve both as an inspiration and as a career boost to capable young women and other gender minorities who, like Brooke, aspire to explore our sky and stars, to shake up the aerospace industry, and to help their fellow people here on planet Earth. We do this by matching up to forty students per year with purpose-driven, paid internships at leading aerospace companies and organizations and with senior and executive level mentors.

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COBALT Magazine

Every failed experiment is one step closer to success Tina Seelig

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Image by Robin McDougal

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CASSIE KLOBERDANZ LEE Interview Insights

Question: What are you passionate about?

"In my professional life, I am passionate about using data from space to improve life on Earth for everyone. This passion dovetails into my personal devotion to empowering the next generation, which is why I co-founded the Brooke Owens Fellowship with Will Pomerantz (VP of Special Projects at VIrgin Orbit) and Lori Garver the former Deputy Administrator of NASA and CEO of Earthrise Alliance. The Fellowship elevates exceptional women and gender minorities through paid internships at one of our Host organizations, an executive-level Mentor, an opportunity to grow their professional network and the chance to join a cohort of "Brookies" with whom they will navigate the aerospace industry. 2021 applications opening soon . Visit website for the latest news.

“ Capable young women like Brooke, aspire to explore our sky and stars, to shake up the aerospace industry, and to help their fellow men and women here on planet Earth."

Question: How has the Brooke Owens Fellowship leveraged frontier technology to spread Brooke’s passion for aerospace and invite others to join you?

Our host organizations like Blue Origin, NASA, and Lockheed Martin agree to provide our fellows meaningful and challenging learning experiences." We have hundreds of applicants each year, but are actively seeking the opportunity to reach an even more diverse group of women and gender minorities."

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STEM CAREERS DON'T RUN ON ENGINEERING ALONE ENGINEERING TEACHES YOU HOW TO THINK FOR ALL CAREER PATHS YOU BELONG AT ANY TABLE YOU WANT TO BELONG THERE IS A ROLE FOR YOU. THERE IS A NEED FOR YOU. BE ENTHUSIASTIC ABOUT ANYTHING YOU DO Cassie Kloberdanz Lee Lockheed Martin Space

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CASSIE KLOBERDANZ LEE Interview Insights

Question: Brooke continues to be a role model for women in aerospace, who were your role models, and do you continue to have a role model?

"Brooke and I were close friends and she continues to be a guiding force in my life. One great role model, whom the industry also lost too soon,was Patti Grace Smith. Patti was the first Associate Administrator of the FAA's Office of Commercial Space Transportation and a mentor to so many of us, including Brooke. She was a brilliant, powerful leader, but also a kind and generous human."

Question: You are well known for your outreach and advocacy for women in STEM, especially in aerospace. What would you "Tell-A-Girl" about why she should consider STEM education, especially in Aerospace?

"I want to tell all girls that there is a role in aerospace for you. In the real world, STEM organizations do not run on engineering alone. We need your unique gifts. I would "Tell-AGirl" that you belong at any table where you want to belong. Pursue whatever path to excellence makes you happy. And, no matter your age or where you are in your journey, always give back to those in need.

That is what truly makes a "Brookie"!

"There is a role in aerospace for you."

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STARGAZER

DIANA ALSINDY Jet Propulsion Engineer Virgin Orbit

S.T.E.M. ADVOCATEÂ BROOKE OWENS FELLOWSHIP ALUMNI BILINGUAL SCIENCE COMMUNICATOR

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UNIVERSE READY

"Surrounded by thousands of stars, complete silence, and a cold breeze, I stood on top of the bunker in Mojave Desert at 2:00 am, awestruck by nature’s beauty steeped in darkness. As the team worked endlessly in preparation for the morning’s rocket launch, I was completely hypnotized by the isolation of the night. I then realized that I wanted to dedicate my life to understanding the mysteries of our Universe."

Meet Diana Alsindy. In 2003, the Iraq war started and her family managed to survive by fleeing to the United States in 2008. Promise and potential were on the horizon. The following years would offer her the opportunity to forge a career as a rocket scientist. Her goal would be fraught with challenges and obstacles which included language and cultural barriers. To ensure her place in the world of space exploration, Diana obtained a Bachelor’s degree in Chemical Engineering.

Education Opens Doors After graduating from University of California,San Diego in 2017,Diana was offered the opportunity to become lead of the Propulsion Team in The Students for the Exploration and Development of Space (SEDS) an international student organization whose purpose is to promote space exploration and development through educational and engineering projects.

Diana was tasked with researching propulsion thrusters,which are devices that propel and accelerate spacecraft and artificial satellites.

The team was on a mission to lower the time and cost of making engine parts for space travel.

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COSMIC GIRL Air Launch Vehicle

Cosmic Dreams within Reach!

Today, Diana can be found preparing the LauncherOne rocket for commercial space travel at Virgin Orbit as their Propulsion Development Engineer. Virgn Orbit has designed a next generation rocket system committed to commercial space. Virgin Orbit's leader, Sir Richard Branson is on a mission to open space travel for everyone. As a result, his company developed a reusable flying launchpad system called Cosmic Girl which features LauncherOne. LauncherOne is a 70-foot long rocket made of extremely strong carbon-fiber, a low weight material to ensure high fuel efficiency.

LauncherOne rocket is deployed by being dropped from the wing of a special Boeing 747 from 35,000 feet.

LauncherOne then ignites and goes off into space putting satellites the size of washing machines into orbit around Earth.

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W O M A N I N STEM ADVOCATE A E R O S P A C E

A

Dubai Airshow 2019

As a self-described"Stargazer", how do you leverage today's technology to spread your message, impact change, and invite others to join you?

"Social media is a powerful tool and it can be used to influence and make a change "through The Arabian Stargazer." Since science, communication is a great way to teach science in a fun and unique way, I use the internet to virtually teach science to parts of the world that might not have access to the same technology. I hold online presentations and sessions with middle school children and talk about space exploration. I explain concepts by pointing at physical solar system models that I have to create a visual."

Virgin Orbit's Diana Alsindy and Dr. Michaelyn Thomas encourage young women at the Women in Space Conference

What explanation do you have for recent Forbes Magazine findings that there is a need for women in Aerospace careers and or business founders?

"The ratio of male and female is definitely not equal in the aerospace industry. In the past 50 years, the industry have been making strides in bringing more women to STEM careers.With diversity, we will find more creative solutions to technical problems."

What would you suggest as a logical first step to pursuing a career in aerospace?

"Start by being engaged in hands-on projects such as rocket clubs, robotic competitions and technical organization. The easiest way to be connected to the industry professionals is through organizations who are already established."

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CAREERS IN AEROSPACE ARE VAST WITH MANY PATHWAYS TO TAKE. CREATE UNIQUE POSITIONS THAT YOU BELIEVE ARE MISSING. SCIENCE IS EXCITING BECAUSE NEW DISCOVERIES ARE MADE EVERY DAY. THERE ARE MANY OPPORTUNITIES IF YOU GET AN ENGINEERING DEGREE! Diana Alsindy Jet Propulsion Engineer

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W O M A N I N A E R O S P A C E STEM ADVOCATE

A

What role does creativity, imagination, and innovation have in planning for the next space exploration era?

"Engineering involves a lot of creativity because we are constantly looking for creative solutions.

Classes and organizations should implement more creative avenues for students to develop a high sense of creativity and imagination."

If you were hosting a"Diana Alsindy" seminar, What would be the key takeaways?

1)With persistence, a lot can be achieved 2)Failure is part of success 3)Unique approaches can lead to unique solutions 4)Your path will be different than others, and that is okay.

How were your experiences leading a Cube Satellite team like your personal career development journey?

"Leading a team did not only teach me how to work with other engineers, but it also gave me a different perspective of managing a high visibility project with a large organization such as SEDS and NASA. Being an Engineering student and an Engineer is very different, as responsibilities and outlook to projects is different. When you are a student dealing with industry professionals, you get a glimpse of what it is to really be an engineer. Answers to your questions can be answered in a completely different way if it is answered directly by an experienced engineer."

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COBALT Magazine

"You get in life what you have the courage to ask for" Oprah Winfrey

image by Robin McDougal

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MAGNETIC BRANDS

COBALT MAGAZINE

A High Impact Strategy

BY JULIANA SPAVEN

A magnetic brand attracts the right revenue, clients, partners and employees.

Is your brand magnetic?

“The meeting is set and soon you’ll sit down with a high-level prospect that’s been on your radar for months. You’re energized; you feel like some of your offerings could meet their needs and you’ve got a decent shot at their business. But as you start on the deck, you find yourself struggling to explain how your offerings are the right solution for their needs in a way that will resonate. You’re not sure how to stand out from the competition; what do you offer that they don’t?

You don’t want the single biggest differentiating factor to come down to price. The challenges a growing business faces can be dispiriting struggling to explain your business in a succinct and engaging way.

These pains can be traced back to one fundamental problem that most businesses overlook: brand." What Makes for Magnetic Brand As a professional brand builder and storyteller for tech companies, I help brands discover their true meaning and then make them magnetic to their intended audience.

Technology is at the heart of everything I do. It is central to how I storytell and shape brands; not only is technology the enabler of my success, it is also my muse.

Here’s how technology powers my passion:Is there any dispute that technology drives creative expression? Even 15 years ago,

we couldn’t tell stories in the same vivid way we can today.

Back then if you wanted to tell your customer about your brand, you would’ve created an ad to run in a magazine. It would’ve cost hundreds of thousands of dollars and months to place. We would’ve fought over wording and imagery. We would’ve debated resonance and performance metrics, settling for a bestguesstimate.Today, I can snap a picture that captures your brand story, upload it to Instagram and engage thousands in seconds - for free.

Today, I can run an online ad and do A-B testing(a data driven, decision making strategy) to get instant feedback on whether my ad is compelling or not - and then tweak in live time for the results I want.

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In the race to develop products and teams, to meet RFPs and strike partnership agreements, to manage revenues in and expenses out: brand often gets short shrift. The mentality is: set it and forget it. Bigger fish to fry. But without a guiding North Star, these situations can grind team productivity to a halt, sink employee morale and take you off course. Over time, the pain of a weak brand position can substantially hurt your business while your competitors scale.

Brand Fundamental to your business

Truth: Brand is fundamental to your business. It is your business’ identity, and defining brand clearly helps to insulate you from confusion, lack of focus, commoditization and impostor syndrome. But brand is not only a clarifier and protective coating.

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COBALT Magazine

CHANGE YOUR CAREER INTO YOUR CALLING TINA SEELIG, AUTHOR

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BRAND ALIGNS & REFOCUSES YOUR TEAM ON YOUR VISION AND GOALS

WE BELIEVE The goal of branding isn’t to attract everyone. It’s to attract the right people that resonate with you and your brand.

Brands that will thrive in the future are ones that have a purpose beyond profit.

The best stories are the ones with conflict baked in. They attract us, captivate us, and we find ourselves rooting for the win.

It’s not business-to-consumer, it’s not business-to-business. It’s people to people

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Inspiration Today, let’s celebrate that technolo󿵋 enables our creativity, inspires us and causes us all to lean in to our creative sides for the better.

Juliana Spaven, Founder & CEO of Magnetic Current Technology is my muse. There is no creator fuel for creativity today than technology. As a creative, I am constantly seeking out inspiration to bring new ideas and perspectives to bear. I used to derive inspiration from museums, books, magazines, movies and travelling: ways I could wrap my mind around different perspectives and new takes on culture. It was an expensive and time-consuming necessity for my work (though quite fun).

But today, culture and creativity come to me. I open Pinterest and Instagram and am instantly surrounded by the world’s most Avant Garde artists and “imaginators”. With a few simple keystrokes, I can access new talent, designs and perspectives that influence and inspire.

Technology as inspiration is also evident in how it’s changing us.

Social media connects billions.

New business models built on tech platforms are changing our culture.

Technology is solving problems in ways we couldn’t imagine even 3 years ago. It is instant feedback, instant access, and new ideas: technology is the propelling force for disruption and change, birthing innovation and creative problem solving.

That galvanizing force is a powerful muse for me as I mix my talents and technology to creatively help businesses solve their problems. Finally, technology is making all of us more creative. We humans are a creative species, and all of us create.

Image by Robin McDougal

Consider this forum: coders, engineers, scientists, developers, founders, leaders, mothers. We might have different means to express our creativity, but we are all creators, in our own unique ways moving society forward.

We are constantly disrupting our environment and bringing new perspectives and experiences to bear. Never have we had so little friction between creative ideas and actualization. Consider creative expression. It used to be you had to work with the tactile to make art-photography, pottery, painting, sculpture, and so on.

Today we can create art with 3D printing, robots, lasers, or other means. The more tools you have in your toolkit, the greater the opportunity for creative expression. Whether you are the artist or the canvas maker, technology isn’t stifling creativity; it’s making us more creative.

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ARTIST& CREATIVE

I AM AN ARTIST, A CREATIVE; I THINK IN SCATTER-PLOTS. NOT A “TECHIE.”

Juliana Spaven, Founder + CEO

Juliana Spaven is a brand strategist and storyteller with over two decades of experience in the advertising and communications industry working on some of the most iconic brands in the world.

She is the founder & CEO of Magnetic Current, a branding & communications agency, and is passionate about helping tech & B2B companies become magnetic to success. She lives in Northern Virginia with her husband, two kiddos and dog.

Visit our Blog /

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Passion Inspired, Technology Enabled

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COMMERCIAL SPACE ENTREPRENEURS LIGHT THE FIRE, START THE BLAZE

BLAZE

Online Accelerator for Space Entrepreneurs

THE DAWN OF THE NEW SPACE ENTREPRENEUR 2019 has launched the Year of Commercial Space Travel.In Q2 of 2019, $2.9 billion has been invested in the commercial space industry in the areas of robotics, wearables',environmental design, 3D printed habitats, Cybersecurity autonomous vehicles, cub satellites and IoT ( Internet of Things). Here are just a few leaders in the field: Virgin Galactic Space Port

Inspire, Initiate, Build Aerospace Industry 18% women

Dava Newman, MIT Engineer Bio-Space Suit Designer Blue Orgin Melodie Yashar, Space Architect and co-founder of SEArch+

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SPARKS ARE FLYING

BLAZE Light the Fire-Start the BLAZE! Online Accelerator

How do you identify the next generation of leaders in frontier technology? By Fanning the flames of space entrepreneurs.

NASA has made the space industry a different place to do space business by collaborating with private industry to get work done. As a result, there has been an explosion of growth within the commercial space industry.

Yeah, we know about SpaceX, Blue Origin, and Virgin Galactic, but we also have many other newcomers on the scene, Unfortunately, many of the new players are men, but we do have some emerging power players like Mars habitat designer Melodie Yashar, co-founder of the NASA award winning SEArch+ BLAZE is an online accelerator, launched by non-profit, The Pearl Project Institute for Innovation in STEM Literacy focused on nurturing early stage aerospace technology founders, especially women owned. At the completion of the BLAZE Entrepreneur Accelerator,founders will present their ideas to industry leaders and investors during a culminating event.

The goals of BLAZE is to increase the number of women owned commercial space companies and to nurture early stage founders with the “know-how” to launch their enterprise. BLAZE is collaborating with impact partners Google's Camille Steward, Tommy White-American University Kogod business school, Coalition for Deep Space Exploration CEO Dr. Mary Lynne Dittmar, Virgin Orbit's Diana Alsindy, SEArch+ Melodie Yashar, Aerojet/Rocketdyne’s former V.P., Julie Van Kleeck, Lockheed Martin's Cassie Kloberdanz Lee c/o Brooke Owens Fellowship,

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MENTAL TOUGHNESS IS A LIFESTYLE Robin McDougal Entrepreneur Educator STEM Advocate

Image by Robin McDougal

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YEP

Young Emerging Professionals

h a i k a M e c i t Eus Fueling the Next Generation of AerospaceÂ

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Makiah Eustice MARS BOUND BOUND

Recently, I had an opportunity to chat with a Young Emerging Professional.

To say Makiah Eustice is out of this world is an understatement. Makiah is a rising leader in aviation, space, and defense. She thrives on tackling global challenges in space and on the ground. An exceptional emerging professional, she has accumulated a breadth of experiences in engineering, expeditionary in engineering science, space policy, military discipline, outreach and human factors.

Future Explorer With a B.S. in Aerospace Engineering from Texas A&M University and graduate Space Studies Program at the International Space University, Makiah has set her sights to live and work on Mars. You might ask, how does one prepare for this extraterrestrial goal? The answer is by completing three space analog missions with a Mars Desert Research Crew 200 as Greenhouse officer in 2018. The Mars Desert Research Station in the Utah desert was established by the Mars Society in 2001 to better educate researchers, students and the general public about how humans can survive on the Red Planet.

2ND LIEUTENANT USAF RESERVE AEROSPACE ENGINEERING

As a commissioned officer in the US Air Force since 2019, Makiah works in the development engineering field while pursuing in-flight engineering and human performance specialty.

As a Brooke Owens Fellow, Makiah worked as a Systems Engineering intern at the Aerospace Corporation. She analyzed requirement management tools to restore and archive capability.

She developed system requirements and collaborated with software developers to build a customer support tool for managers. In addition, she created a repository for industry CubeSat parts for cost model analysis.

Why Space?

Space is ours for the taking, for all humans to shape and influence for the benefit of ALL. We use space to test lifesaving medicine, communicate across our oceans, and to monitor our planet's health. Engineers, researchers, artists, doctors, soldiers, and entrepreneurs all have a role to play in making space a place to benefit earth and its inhabitants.

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N E X T G E N E R A T I O N A S T R O N A U T

Interview Cobalt Magazine is dedicated to telling the story of women who leverage technology to indulge their passions. What are you passionate about?

"I am passionate about finding ways to improve humanity, make the world a better place, and to develop technology that improve lives for everyone. I believe I can accomplish these goals with space exploration and development of frontier tech. I am passionate about learning  what is out there. I intend to find a bigger meaning from observing the stars.

Everyone believe we  interact with space, but what is really important, is to leverage space exploration endeavor in a way that will improve and empower all people humankind."

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R O L E M O D E L S

Who influenced your decision to become interested in aerospace?

Who were your role models?

Before I attended Texas A& M, I stumbled into the space bug by mistake. I did not know anyone to say to me, “be an engineer or go into the aerospace industry”. I was lucky enough to have my cousin grab me to share her insights regarding how to select or choose career options. It began with simple guidance on how to weight my options. She did not recommend leaving these types of decision to chance. My cousin guided me to programmatic exposure and provided access because “You don’t know what you don’t know”. She really encouraged me with saying, “you belong here.” As a result, I started to get interest during my junior year. I began reading about SpaceX, Virgin Galactic and other private space driven activities in the news and it sounded like humanity was leveraging space exploration to change humanity for good and I wanted to be part of this

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Image by Robin McDougal

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 K A T H E R I N E J O H N S O N AUGUST 26,1918-FEBRUARY 24,2020

image from NASA1966

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KATHERINE JOHNSON NASA Mathematician

Space Exploration By the Numbers A pioneer, STEM advocate, and advanced aerospace mathematician is the only way to explain the level of tenacity Katherine Johnson demonstrated during 1960's. She was an American mathematician whose calculations of orbital mechanics launched U.S. space achievements.

While employed by NASA in the 1960's, Katherine Johnson earned a reputation for mastering complex manual calculations and helped pioneer the use of computers to perform the same tasks. As the first AfricanAmerican women to work as a NASA scientist, Ms. Johnson's work included, trajectories, calculating launch windows,and emergency return paths for astronauts like John Glenn and Alan P. Shepard of the Project Mercury space flights.

In 2015, President Barack Obama recognized Ms. Johnson's achievements with the Presidential Medal of Freedom the Nation’s highest civilian honor, presented to individuals who have made especially meritorious contributions to the security or national interests of the United States, to world peace, or to cultural or other significant public or private endeavors. Many other awards and recognition's followed, but the most memorable honor was the film adaptation of the book Hidden Figures, The American Dream and the Untold Story of the Black Women Who Helped Win the Space Race written by Margot Lee Shetterly.

Ms. Shetterly had first hand knowledge of the contribution of women at NASA during the 1960's because her fathers was also worked as a research scientist at NASA's Langley Research Center. Hidden Figures

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Mary Jackson AERONAUTICAL ENGINEER NASA

Katherine Johnson

Dorothy Vaughn

NASA MATHEMATICIAN

MATHEMATICIAN FIRST NASA AFRICAN AMERICAN MANAGER

Hidden Figures

Image by 20th Century Fox

JANELLE MONAE

TARAJI P. HENSON

OCTAVIA S P E N S E R70

We needed to be

COBALT Magazine

assertive as women in those days - assertive and aggressive - and the degree to which we had to be that way depended on where you were.

I had to be.

KATHERINE JOHNSON NASA

Mathematician

Image by Robin McDougal

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Live Well Laugh Often Love Much Enjoy Simply Feel Deeply Think Freely UNKNOWN

Image Robin McDougal

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CREATIVITY & TECHNOLOGY

Art

The Art of Engineering

According to Webster’s dictionary, art is defined as “skill acquired by experience, study, or observation” and creativity is defined as “the ability to create”. These two components are a part of the foundation of innovation and technology.One cannot innovate without creativity, and art supplies the tools for creative ideas to transform into the technologies we see and use today.

As a software engineer, I had to rely on my creative skills to design and develop web applications from simply the thoughts or needs of a client.

Engineering requires taking various skills, components, and tools and putting them together to create something that meets the needs and wants required. When you come across an aesthetically pleasing, easy-to-use, graphical user interface (GUI) on a web site such as Google,Facebook, or your favorite online magazine or blog site, that is a result of artistic creativity.

A software engineer, developer, or architect had to create a product using their artistic skill based upon a vision and/or an idea.

This is where artistic expression and technical innovation go hand in hand.

We have seen artistic creativity in technical innovation all around us for many years. It’s in the sleek design of modern cars, down to the transition from mechanical to electrical operations.

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 B E A U T I F U L TECHNOLOGY

IMAGE BY MERCEDES BENZ VISION AVTR CONCEPT VEHICLE

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Tech Design As Art

It’s in the Internet of Things (IoT) and it’s gadgets that do creative things such as a refrigerator that tells you when you are out of an item, to smart watches that track your sleeping patterns. It’s in the evolution of the mobile phone!

Who would have ever thought that the most lucrative businesses would be those that allowed consumers to make transactions from the palm of their hands? Less than 15 years ago, social media was nothing more than a few fun websites, and now, it’s a multibillion dollar industry.

The ability to create the unimaginable in the tech industry, whether in business strategies, application design, or brand new gadgets, takes innovation, creativity, and especially artistic expression. I particularly enjoy spotting the artistic and creative ideas that emerge at tech expos such as the annual Consumer Electronics Show in Las Vegas ( it is too early to know if CES will proceed in January of 2021.)

This is where everyone who is anyone in tech come to showcase their latest and greatest products, even if they are just concepts. My favorite is the concept cars that are displayed by popular automobile manufacturers such as Audi, BMW, and Mercedes Benz, to name a few. The sleek designs, and modern technical features ooze artistic expression and creativity. These concept cars represent the amalgam of art and tech for me.

While viewing the showcases, I am satisfied in my artistic creative design mind, yet also have the ability to geek-out at the innovation in tech. One could even argue that without artistic expression, innovation in tech would not be as appealing, popular, and valuable as it is today. Artistic expression and technology are two different concepts, but together they are creativity; they are innovation.

Erica Bourne,

Software Engineer

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image by Robin McDougal

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Nuptial THE MICRO-WEDDING MOVEMENT A MICRO WEDDING IS DEFINED AS ANYTHING THAT IS 50 GUEST OF LESS

QUICK CEREMONY & A RELAXED RECEPTION

CREATIVE CHOICES FOR CEREMONY LOCATIONS Image by Robin McDougal

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I Do

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Engaged?

Image by Robin McDougal

Love & Happiness Did you grow up fantasizing about your engagement scenario of how the love of your life would get on one knee, camouflage the ring in some amazing package, and pop the question, “Will you marry me?� Unfortunately, COVID-19 has changed many wedding plans and reshaped memories. As a result, your medium to large wedding with family and friends is on hold.

Welcome The Micro Wedding Often, our special one-day fantasy moment comes with a significant price tag equal to a mortgage, luxury car, Ivy league education or a pleasure boat. In 2019, the well-known wedding planning juggernaut, The Knot surveyed more than 27,000 couples who got married in 2019 and revealed that the average cost of a wedding ceremony/reception was $28,000.

The cost of a wedding can also vary depending on where you live. For example, the price in major northeastern cities are significantly higher (Manhattan: $83,000, Boston: $38,600, DC: $34,700,Philadelphia: $34,300).

Fresh Trend & Fresh Idea Due to the current COVID-19 Pandemic, weddings all over the world are evolving into a more intimate event. These new nuptials fall into 3 categories as described by the The Knot; Micro wedding: 50 guests or less Elopement: just the bride and groom in more casual fashion Sequel ceremonies: a couple has multiple ceremonies The benefits of a micro wedding include; manageable costs, creativity, and intimacy. The average costs of these trendy nuptials are anywhere from $1,600 for an elopement and reception combination with 12 or fewer guests to $10,000 for a full ceremony and reception with 50 or fewer.

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Together

Image by Robin McDougal

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Release Your Creativity

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"Abundance is not something we acquire. It is something we tune into."

Dr. Wayne Dyer

Image by Robin McDougal

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Hummus

Hummus-Yum! Hummus one of my favorite spreads that enjoy with cut vegetable spears like red, yellow or orange bell peppers, broccoli, carrots, and grape tomatoes. Hummus can be used as a spread for veggie stack sandwiches, or as a condiment with slowbraised chicken thighs with cooling cucumber mint yogurt sauce and grilled tomatoes. YUM!

The first documented recipe of hummus was recorded in a cookbook from Cairo in the 13th century. It contained two ingredients vinegar and pureĂŠd chickpeas. However, there was another recipe circulating JOCELYN JOHNSON throughout Syria during the same time frame with a slightly different ingredient list of pureĂŠd chickpeas and lemon juice. The latter method is most likely where the modern-day recipes are derived from.

The hummus that we enjoy today has a few additional ingredients, including garlic,lemon juice, tahini (sesame seed paste), olive oil, and salt.

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Nibble with Hummus Breaded Shrimp Balls Seafood Ceviches Lemon Hummus Greek Kalamata Olives Champagne Dijon mustard Herb Toasted Pita Drizzle Extra Virgin Olive Oil

Image by Robin McDougal

Create Your Own

Chickpeas, also known as garbanzo beans, are rich in protein, and insoluble fiber as well as vitamins and minerals such as folate, manganese, phosphorus, magnesium, iron, zinc and copper. This nutrient-dense legume is soaked overnight in water to soften. The next day the chickpeas are cooked in water for a couple of hours on low, then drained and blended in a blender or food processor with lots of garlic, tahini, lemon juice, olive oil and plenty of salt to taste. You can garnish your hummus with a sprinkle of paprika and a drizzle of fruity olive oil.

Jocelyn Johnson, MSN, MS Therapeutic Herbalism jocelyn@trilliumlotus.com

Some may say that the only way to make hummus is to go traditional with chickpeas.

But one of my favorite hummus recipes uses white cannellini beans instead of chickpeas, with all the other ingredients, and flavored with fresh rosemary.

This version of h u m m u s i s d e l i cJOCELYN i o u s w i tJOHNSON h slowroasted or braised meats such as lamb, chicken, steak, and grilled summer vegetables.

Enjoy! 97

COBALT CONTRIBUTORS

Images by Robin McDougal

JOCELYN JOHNSON

ERICA BOURNE

Jocelyn began her career in holistic nutrition with a

Erica Bourne has over 14 years of professional

Bachelor of Science in Nutrition & Culinary at Bastyr

experience in IT Project Management and Software

University. Recently she completed a dual track

Engineering. Erica currently resides in the Washington

master’s degree in Clinical Nutrition and Therapeutic

DC Metro area.

Herbalism at Maryland University of Integrated Health.

MSN & MS Therapeutic Herbalism jocelyn@trilliumlotus.com

JULIAN SPAVEN Juliana Spaven, founder & CEO of Magnetic Current is a brand strategist and storyteller with over two decades of experience in the advertising and

ALLYSON MCDOUGAL Allyson McDougal, Co-founder of WorkChew Travel Photography

communications industry working on some of the most iconic brands in the world. She is the founder & CEO of Magnetic Current, a branding & communications agency Website: www.magnetic-current.com Blog: https://magnetic-current.com/get-charg

ROBIN MCDOUGAL Robin McDougal, CEO of e-GLAM, Inc. and Editor in Chief of COBALT Magazine. Entrepreneur, Educator, Photographer, and STEM Advocate

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