Camperdown Creative Quarter

Central Station

Potential Development Parramatta Road

RPA Hospital

University Of Sydney

CUB Development

Introduction RobertsDay has been engaged by Dyldam to prepare a Vision for a site at Camperdown. Dyldam have an option on one property within the precinct and have support from the other major landowners to prepare a Vision for its urban regeneration.

The 16,694m2 site is indicated opposite and is strategically located within the Parramatta Road Urban Transformation area.

The Vision is to create a cultural, community and employment destination. The mixed use development will maintain an active ground level experience for pedestrians in addition to strategically locating mixed use towers on podiums at key points to provide optimal solar access and overshadowing outcomes.

Surrounded by streets on all sides, the site offers the potential to recreate the fine grain character of the Leichhardt Local Government Area whilst providing for an appropriate transition into the existing surrounding areas.

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Established resdiential development

Potential Development Potential Development

CUB Development Central Station

Development Opportunity Strategic Context

The site sits within the major corridor between Sydney and Parramatta that will be developed as part of the Parramatta Road Urban Transformation project.

The existing established residential development surrounding the site means there are finite opportunities for development this close to the city along Parramatta Road.

The site is one of the few sites that remain on Parramatta Road that is of an adequate size to facilitate urban renewal of a scale to provide an improved community benefit.

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Inner West Light Rail

Potential Development 2.5km

Potential Development

2.3km CUB Development

Rapid Transit Corridor Strategic Context

There is the potential for a new rapid transit corridor to be developed on Parramatta Road.

The site sits between two other key redevelopments including the CUB development to the east and another potential development site identified to the west. These sites are located approximately 2.5km either side of the site offering the justification to locate a rapid transit stop at each of these sites.

There is currently a bus stop adjacent to the site, and once developed it is likely that a rapid transit stop would be located here to connect the site into Sydney CBD and to Parramatta.

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Inner West Light Rail

Potential Development CUB Development Potential Development

Bike Links

Strategic Context The site is within a cycle network that can be optimised to enhance connectivity to surrounding destinations and employment.

• The site is within 5 minute of the separated cycling paths that follow Johnstons Creek to Jubilee Park Light Rail and Stanmore and Newtown train stations (indicated in white) • The site is within a 10 minute bike ride to University of Technology Sydney and Notre Dame University • The site is within a 10 minute bike ride to the Inner West Greenway that connects the Cooks River to Iron Cove

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15 minute walk 10 minute walk 5 minute walk

University Of Sydney and RPA Hospital

Local Amenity Strategic Context

The site is located in inner Sydney and is surrounded by considerable employment, educational, community, open space and retail amenities including: • The site is under a 10 minute walk to the Royal Prince Alfred Hospital and the University of Sydney • Opposite the site is Camperdown Park, Sydney Centre for Tennis, Camperdown Bowling and Recreation Club and O’Dea Reserve picnic, playground and dog park facilities • It is only a 20 minute walk or 5 minute cycle ride to Rozelle Bay • There are fine grain shops, mainly destinational, located on Parramatta Road

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Parramatta Road

Mallett Street

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The Site

Immediate context The site is located on a triangular ‘island’that is bounded by Pyrmont Bridge Road to the north and west, Mallett Street to the east, and Parramatta Road to the south. The site and its immediate context can be described as: • Currently includes a mix of uses including storage warehouses, large floorplate retail, a fitness centre, terraced housing, a micro brewery and a service station • The retail that fronts Parramatta Road is primarily destination shopping that sells specialist goods rather than daily needs.

The retail environment that fronts Parramatta Road is hostile for pedestrians with heavy traffic and limited weather protection creating an unattractive environment • The James Squire micro brewery exists on the site and would be retained as part of any redevelopment

precinct • The surrounding land use includings warehousing, large floorplate retail, shops fronts and a mix of terraced housing and apartments • Further back from Parramatta Road the land use transitions to established low density residential housing • There is an opportunity to build on the existing landmark of the 7 Eleven site • The location of the site as an ‘island’ surrounded by roads provides the opportunity to provide good solar access and minimal overshadowing through the redevelopment of the site for a mix of uses

• There are no heritage buildings on the site, however, the a few buildings have been identified as having an historic character that is of value to be retained to add to the identity of the

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Camperdown Creative Quarter The Vision

The Vision for the Camperdown Creative Quarter is to create a mixed use development that integrates into the local community, and urban form to become an active, attractive, cultural destination for a diverse community.

• Provide the wider community with a high quality public domain that can evolve to be a local cultural centre, with a vibrant night time economy to create an entertainment and cultural destination that attracts people from all over the city

The Vision will be realised by achieving the following:

• Provide key worker and student housing close to the Sydney central business district

• Building on the existing local amenity, artistic and creative community, significant employment and educational opportunities along Parramatta Road, and very connected transport infrastructure to create a place to live, work and be entertained • Using a combination of slim towers of varying height built above an active fine grain pedestrian interface to activate a series of interconnected open spaces that are engaging and attractive to pedestrians •

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Create a density that supports mass transit whilst blending into the existing grain and character of the area

• Create an eco-district that promotes environmentally sustainable development and efficient urban living

Create a hub that is economically feasible, in addition to providing a cultural integrity and social interaction not possible in traditional big box development

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Transit Orientated Density The Vision

The site provides the opportunity to increase density to support mass transit on Parramatta Road. This is consistent with the strategic focus to increase density along a major transport route connecting people to jobs close to home.

As a potential local landmark destination, the Creative Quarter could connect locals to the potential future Rapid Transit Corridor of Parramatta Road, providing direct access to Sydney and Parramatta central business districts.

The site is of a considerable size to facilicate the delivery of the required density without creating bulky development that hinders solar access. The development will primarily maintain the existing built form massing of the site, with increased density located in tall slim towers that would be offset from each other to facilitate good solar access and orientation.

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Eco-District The Vision

There is an opportunity to create an Eco-District within the site to provide a place to test and model innovations in sustainable development.

Innovations could include experimental sustainable energy generation, green roofs, public compost bins, on site waste disposal, bike share or hire scheme, active transport incentives for employees, limited car parking and demonstration projects.

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Leichhardt’s Gateway The Vision

The site provides the opportunity to create a local centre in Camperdown as a gateway to the Leichhardt Local Government Area.

In addition, the site has been identified in the Parramatta Road Urban Transformation Program specifically as an area when development density should be increased. It is within the Leichhardt precinct which has a target of 1,700 - 2,400 new dwellings.

The site has the potential to enrich the existing, local creative culture by providing a centre for artistic expression and community development within Leichhardt.

It can add to the attraction of the area to increase visitors through positioning itseslf as a creative industry, artistic and live entertainment hub.

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Creative + Cultural Industries The Vision

The site has the potential to become a creative and cultural hub.

Providing a variety of affordable creative spaces is part of the Vision to ensure the development and growth of the creative industry within inner city Sydney.

Spaces for live performance rehearsal, artist spaces, hot desking, shared workspaces and shared creative facilities such as printing machines or radio studio equipment are envisioned as a cornerstone of the redevelopment of the site.

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Active Laneways The Vision

There is the opportunity to create a network of connected, active laneways throughout the site. The laneways will have the following features: • Pedestrian scale urban spaces • A density of lively activity that gives the Camperdown Creative Quater its exciting edge • Provides a cool, comfortable climate and eliminates the impact of traffic from major roads on pedestrians • Develops places that encourage incidental interaction through creating an intimate scale that gives ownership to the residents, fostering a sense of community • Provide a fine grain urban structure with independent small businesses including shops, cafes, bars and art galleries supporting start up buisnesses in the area

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New Public Spaces The Vision

A variety of new public spaces will be created to provide a diversity of experiences within a high amenity environment.

• xx m2 of public space will be created • There will be several types of public spaces created including plazas, laneways and rooftop gardens • Public spaces will be flexible to cater to everyday life and special events

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Key Worker + Student Housing The Vision

There is a need for key worker and student housing in the inner city areas of Sydney. There is the opportunity to provide a diversity of housing on the site to provide affordable housing options for key workers who work locally and students who attend local tertiary institutions such as the nearby University of Sydney.

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Design Principles

Existing Site - what is there now?

Dyldam owned

Reuse Plan- what should we keep?

Retained building Retained access

Design Principles

Existing Grain - what is there now?

Retained building Retained access

Proposed Grain - how can it be improved?

Proposed building footprint Created and retained access Created civic space

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Design Principles Tree relocation

Created and retained access Created civic space

Proposed Street Tree Greening Created and retained access Created civic space

Design Principles Access through the site Retained access Created access

Public Open Space Created Created and retained access Created civic space

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Design Principles

Podiums to retain pedestrian scale Building edge Building interior Created and retained access Created civic space

Potential volume base - uniform height Building Building interior Created and retained access Created civic space

Design Principles

1. Potential volume base - uniform height

2. Cut - identify lower heights to protect

3. Intersperse residential towers amognst mixed use

4. Final volumetric redistribution

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Design Principles Height

The podium will be 3-5 storeys

Heights 6-8 storeys

Heights 9-11storeys

Heights 12+ storeys

Design Principles Retail/Hospitality Retail/hospitality Created and retained access Public realm

Residential Residential Created and retained access Public realm

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Design Principles Activities and uses

Hybrid use

Music and live performance precinct

Commercial

Key worker and student housing

Design Principles Parking

Podium parking

Underground parking

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Design Principles

Visual Privacy 4 Storeys above podium Buildings over 4 storeys are separated, resulting in increased visual privacy

Design Principles

Apartment Loading Single Double Many apartment blocks offer the ability to provide double loading

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Design Principles

Aspect and Orientation North East-West South The majority of apartments are north or east-west facing

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