Catholic Family 2015 Media Guide

CATHOLIC FAMILY

TM

Where Faith & Family Meet!

st. louis edition

2015 media kit

THEULTIMATEINTARGETMARKETING

Our Readers are 90% female; 79% are between 25-44 years old.

They are affluent, well educated and active.

Catholic Family is distributed through: • 25 Area Catholic High Schools • 150 Area Catholic Grade Schools • 200 Catholic Parishes • Area Catholic Hospitals • Over 300 More Locations!

Our readers’ children are: • Under 2 years - 20% • 2-4 years - 45% • 5-9 years - 55% • 10-12 years - 22% • 13 years or older - 14% • 62% will send their children to at least one camp • 88% are either enrolled or considering an independent or private school

91% of readers use Parenting Publications to make purchasing decisions.

Can you afford not to be seen in

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Catholic CATHOLICFamily FAMILY

• 68% of readers earn $90,000 or more per year. 29% earn over $140,000!

• 89% of readers have some college education or degree.

• 57% of readers spend 30 minutes or more reading a typical issue.

To learn more about the incredible readership behind CATHOLIC FAMILY please contact us!

Source: Reader Research 2014 Survey

CATHOLIC FAMILY

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405 Washington Ave Suite B2 • St. Louis, MO 63102• 314-439-1042 advertising@catholicfamilyonline.com • www.catholicfamilyonline.com

EDITORIALCALENDAR2015-2016 January: Education Issue February: Catholic Schools March: Camp Issue April: Easter & Health & Fitness May: Mother & Home June: Father & Summer Guide July: Party Central August: Back-to-School September: The Arts & Extracurriculars October: ThinkPink & High School Profiles November: Holiday Season December: Holiday Season

Monthly Features Include: will feature the following editorial pieces: CATHOLIC FAMILY

School Showcase Every month CATHOLIC FAMILY will highlight one of our many incredible Catholic Schools! Their students, dedicated staff, and rich history will come alive to show why they were chosen as the School Showcase for that month!

A Voice of Generation “I” : See the world through the eyes of today’s youth, brought to you by young teenagers of the St. Louis area. In this thought-provoking column they tackle the issues today’s teenagers must face in the Internet Age! Parents and Teachers Rock: CATHOLIC FAMILY highlights an area parent or teacher that has gone beyond the call of faith and duty!

Special Features: Featuring timeless and timely stories that relate to the monthly theme listed on the left sidebar!

By The Experts Advise columns by trusted St. Louis and National professionals to make your job as a parent just a little bit easier!

Family Matters: Great tips to help with the entire family!

Getaways: Daytrips and other adventures to an area within St Louis or a location within a few hours from the Metro St. Louis area!

Around Town! A comprehensive calendar of events offering a day-by-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events!

Coming Soon: Find out all the top movies, games, dvds, and books being released that month that your whole family will enjoy!

AND MUCH, MUCH, MORE....

For questions or story ideas, contact us at submissions@catholicfamilyonline.com

CATHOLIC FAMILY

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405 Washington Ave Suite B2 • St. Louis, MO 63102• 314-439-1042 advertising@catholicfamilyonline.com • www.catholicfamilyonline.com

METROSTLDEMOGRAPHICS Counties covered by

CATHOLIC FAMILY

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St. Louis • St. Charles • Jefferson • Franklin

Distribution Points

In Over 220 Schools & Parishes • Boutiques • Grocery Stores • Malls • Salons • Hospitals • and many more!

According to the US Census 2010 and the Archdiocese of St. Louis: • 513,221 children under the age of 18 live in the Metropolitan St. Louis area • Of the 2.1M people of theMetropolitan St. Louis area 513,221 are Catholic or 24.8 %.

• There are over 200 Parishes and 175 Catholic Schools in the Metropolitan St. Louis area

In Catholic B

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will be where you are! If your business wou ld like to be a pick-up spot please contact us!

* Over 60,000 students in the Catholic School system and PSR programs.

CATHOLIC FAMILY

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405 Washington Ave Suite B2 • St. Louis, MO 63102• 314-439-1042 advertising@catholicfamilyonline.com • www.catholicfamilyonline.com

ar You!

catholicfamilyonline.com TM

catholicfamilyonline.com has many opportunities for your company to reach the many families in the Metro St. Louis Catholic Community! From banner advertisements, sponsorships, contests, and premium placement ads, we can help target the audience you wish!

The New Resource for Metro St. Louis Catholic Families just got a little big bigger and a whole lot better! Check out our website and FAMILY Media newsletter! Call your CATHOLIC Catholic Family Consultant to find ways you can reach your target audience with print, online, and social media advertising offered by:

CATHOLIC FAMILY Weekly Newsletter Another great opportunity to get the word about your company or event is to advertise in our weekly newsletter that reaches each one of our subscribers! Within each newsletter are timely and timeless articles, as well as highlighted events of that week! If you wish to highlight your event, please contact us for rates!

Social Media CATHOLIC FAMILY utilizes most

Social Media outlets to get the word out about your event or company!

With Facebook, Twitter, Google +, and Pinterest, we will market your company or event to our many followers! Our audience is awaiting!

CATHOLIC FAMILY

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405 Washington Ave Suite B2 • St. Louis, MO 63102• 314-439-1042 advertising@catholicfamilyonline.com • www.catholicfamilyonline.com

- Advertising Specifications -

Space

Spread Full Page/ Cover 2/3 Vertical 1/2 Vertical 1/2 Horizontal 1/2 Spread 1/3 Vertical 1/3 Horizontal 1/4 Vertical Business Card

ISSUE

Bleed 16-1/2” x 11-3/8” 8-1/2” x 11-3/8” 5-1/2” x 11-3/8” 4-3/8” x 11-3/8” 8-1/5” x 5-7/8” 16-1/2” x 5-7/8” N/A N/A N/A N/A

AD DEADLINES

Space Reservations/ Ad Material

January.................................December 14 February....................................January 16 March......................................February 14 April............................................March 15 May............................................... April 15 June............................................... May 16 July.................................................June 14 August.............................................July 16 September................................. August 16 October................................September 16 November................................ October 17 December............................. November 14

Non-Bleed 15” x 10” 7” x 10” 4-5/8” x 10” 3-1/2” x 10” 7” x 4-7/8” 15” x 4-7/8” 2-1/4” x 10” 10” x 2-1/4” 2-1/4” x 4-7/8” 3-1/2” x 2”

Trim 16” x 10-7/8 “ 8” x 10-7/8” 5” x 10-7/8” 3-7/8” x 10-7/8” 8” x 5-3/8” 16” x 5-3/8” N/A N/A N/A N/A

Live 15-1/2” x 10-3/8” 7-1/2” x 10-3/8” 4-1/2” x 10-3/8” 3-3/8” x 10-3/8” 7-1/2” x 4-7/8” 15-1/2” x 4-7/8” N/A N/A N/A N/A

Special Events

s p r i n g

Catholic FA I R SUMMER CAMP & ACTIVITIES

CATHOLIC FAMILY

Day at

f a l l

CATHOLIC FAMILY

CATHOLIC FAMILY

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405 Washington Ave Suite B2 • St. Louis, MO 63102• 314-439-1042 advertising@catholicfamilyonline.com • www.catholicfamilyonline.com

s u m m e r

Space Back Cover Inside Covers Center Spread Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page Business Card Directory Listing

- Print Ad Pricing 1x

3x

5280 3840 4800 2400 1920 1440 1200 960 300 N/A

6x

5040 3600 4320 2160 1800 1200 1080 840 270 N/A

4800 3360 4080 2040 1680 1080 960 720 240 150

12x 4560 3120 3840 1920 1560 960 840 600 210 125

GUARANTEED PLACEMENT EXCEPT COVERS 25% EXTRA AD RATES ARE FOR CAMERA READY ADS ONLY NON CAMERA READY ADS ARE SUBJECT TO PRODUCTION CHARGES Ad creation/production services are $75 per hour.

For all run of book and cover gatefolds, please contact Robert Ludwig for specifications and shipping instructions.

Phone: 314-439-1042.

Email: advertsing@catholicfamilyonline.com Minimum size knockout type should be 8 point.

Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

Safety: All live matter must be 1/4 inch from trim on all sides.

Gutter Safety: 3/16 inch on each side (total 3/8 inch).

- Online Ad Pricing -

Space

1 Month

728 x 90 Leaderboard 160 x 600 Wide Skyscraper 120 x 600 Skyscraper 468 x 60 Banner 120 x 240 Verticle Banner 234 x 60 Half Leaderboard 125 x 125 Square Online Directory

300 275 250 200 150 100 75 50

With Full Page Advertisement in Magazine 150 135 125 100 75 50 50 FREE

With 1/4 - 2/3 Advertsiement in Magazine 225 205 185 150 125 75 40 20

6x

12x

255 235 215 170 130 85 65 40

210 195 175 140 105 75 55 35

Space

1 Week

4x

8x

12x

16x

80 125

60 100

40 85

30 75

20 50

- Weekly Newsletter Ad Pricing -

Event Highlighted Advertisement

CATHOLIC FAMILY

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405 Washington Ave Suite B2 • St. Louis, MO 63102• 314-439-1042 advertising@catholicfamilyonline.com • www.catholicfamilyonline.com

CATHOLIC FAMILY

TM

Where Faith & Family Meet!

314-439-1042 405 Washington Ave. Suite B2 St. Louis, MO 63102

advertising@catholicfamilyonline.com * www.catholicfamilyonline.com