“Ahomeisoneofthemostimportantassetsthatmost peoplewilleverbuy.Homesarealsowherememories aremadeandyouwanttoworkwithsomeoneyoucan trust.”
WarrenBuffett ChairmanandCEOBerkshireHathawayInc.
TableofContents
ForYou,ForLife
Realestateisn’tjustwhatIdo,it’salsowhoIam.Ilovethisbusinessbecauseit’sfundamentallyaboutmakingyourbiggesthopesand dreamscometrue.
Tome,realestateisfarfromtransactional.It’srelational.Wecollaborateandbuildarelationshipthatlastsalifetime.Throughhighly customizedservice,skills,supportandcare,I’llguideyouthrougheverynewchapterofyourhomeownershipstory,asonlyaBerkshire HathawayHomeServicesnetworkForeverAgent℠could.
So,nomatterwhatyourgoalsaretodayorwhatthefuturelookslikeforyoutomorrow,Ibelievethebestrealestateexperienceisthe onethatalwaysfeelslikehome.
Thankyoufortheprospectiveopportunitytorepresentandmarketyourhomeduringitssale.
Sincerely,
RobertDay
SalesProfessional Mobile:251-371-7151
Office:251-344-5925
robertday@bhhscooper.com sellwithrobert.com Instagram:@robertday RELicense#:166603
RobertDay
AboutMe
AfterasuccessfulandfulfillingcareeratChevron,Iamexcitedtostartanewchapterasarealestateprofessional.Withyearsofexperienceinoperationsand projectmanagement,plantsafety,emergencyresponse,recruitment,andcustomerservice,Ihavedevelopedastrongfoundationofdiscipline,problemsolving,andinterpersonalcommunicationskillsthatseamlesslytranslateintotheworldofrealestate.
Iampassionateabouthelpingclientsfindnotjustaproperty,butaplacetocallhome,andIamcommittedtodeliveringexceptionalserviceandresults. Whetherbuying,selling,orinvesting,Iworkcloselywitheachclienttoensuretheirrealestategoalsaremetwithprofessionalism,care,andexpertise.
Inmydowntime,Ienjoyhunting,outdooractivities,pickleball,yogaandfitness,travelingandspendingtimewithfamily.
Withafreshperspectiveandawealthoflifeexperience,Iamreadytoguideyouthrougheverystepofyourrealestatejourney.
RobertDay
SalesProfessional
Mobile:251-371-7151
Office:251-344-5925
robertday@bhhscooper.com sellwithrobert.com
Instagram:@robertday RELicense#:166603
TheBerkshireHathaway HomeServicesBrand
BerkshireHathawayHomeServicesisamongthefeworganizationsentrustedtousetheBerkshireHathawayname—anamethatrepresentsstrength,integrity, stability,andlongevitytobuyersandsellersworldwide.BerkshireHathawayHomeServicesnetworkmembers,andeveryrealestateprofessionalwhooperates undertheBerkshireHathawayHomeServicesname,reflectsthesesamevaluesintheservicesandskillstheyprovidefortheirclients.
I’mproudtobeaBerkshireHathawayHomeServicesForeverAgent℠,backedbyastrong,trustedbrandthatwillempoweryouthrougheverystepofthe home-sellingprocess.Fromindustryleadershipwithyearsofexperiencetoanexpansivenetworkthatreachesfaracrosstheworld,BerkshireHathaway HomeServicesprovidessupportthat’sglobalandlocal.
Mobile,Alabama-basedBerkshireHathawayHomeServicesCooper&Co.Realtorsisafull-servicecompanyofferingresidentialandcommercialservicesaswell aspropertymanagement,corporaterelocation,referralservices,beachproperties,andtimberlandsalesinAlabama,Mississippi,andFlorida.TheCoopername hasbeensynonymouswithRealEstateinMobile&BaldwinCounty,Alabamaforover54years.Theywerefoundedasanindependentbrokeragein1970by JackandPatCooperandin2015affiliatedwiththeesteemedBerkshireHathawayHomeServicesbrand.Theyremainthelargest,family-ownedrealestate brokerageintheareawithsevenofficesacrossMobileandBaldwincountieswitha99percentcustomersatisfactionrating.
BytheNumbers
BerkshireHathawayHomeServicesisaglobalresidentialrealestatebrokeragefranchisenetworkwithapproximately 50,000realestateprofessionalsandmorethan1,500officesacross13countriesandterritories,including:theU.S., Canada,Mexico,Europe,theMiddleEast,TheCaribbeanandIndia. ThistranslatesintoapowerfulnetworkofprospectivebuyersrighthereinontheAlabamaGulfCoastandacrossthe globe,andtheabilitytoreachthemfast.
Almost 50,000
NetworkRealEstateProfessionals Represented 258,000 Transactions Across 13Countries &Territories MoreThan 1,500 Offices Over $126Billion InRealEstateVolume(USD) StatisticsfromJan1,2023–Dec31,2023. AndwhenyouworkwithaBerkshireHathawayHomeServicesnetworkForeverAgent℠,thesenumbersworkfor you.
SkillsandService
SkillsandService
Trust,Integrity,Stability,Longevity
I’mcommittedtohelpingclientsachievetheirgoalsfasterthantheywouldinmy absence.Here’sexactlyhowthat’sdone.
TheBerkshireHathawayCooper&Co.Experience
AsaForeverAgent℠,I’llprovide:
•Consultingonthebesttimelineandgoalsforyourhomesale
•Preparingyourhomeforsale
•Pricingyourproperty
•Creatingacustommarketingplanforyourhome
•Marketingyourhome,includingprofessionalphotographyandvideography
•Arrangingopenhousesandshowings
•Receivingoffersandnegotiatingonyourbehalf
•Closingthetransaction
•Foreversupportingyouintheachievementofyourrealestategoals
SelectingtheBestRealEstateProfessional
Iknowtherearealotofchoiceswhenitcomestorealestateprofessionalsinour market,sohere’showtodeterminethebestoneforyou:
Experience
Inrealestate,experiencemeansasimple,streamlined,andstraightforwardexperience.Andexperienceisn’tjustabouthowlong,it’s alsoabouthowarealestateprofessionalhasgrown.Dotheyhaveaproventrackrecordofsuccess?Aretheysurroundedbypeople whoreallyunderstandthehomesaleprocess?Plus,experiencedrealestateprofessionalstendtohaveawidenetworkofcolleagues andconnections,whichalwaysbenefitstheclient.
LocalMarketExpertise
Knowingamarketismorethanjustpullingupchartsandcomparablesales,it’sunderstandingtheneighborhoodtosellthehomeand itsuniquelifestyle.Thebestrealestateprofessionalknowsaboutnearbyparks,restaurants,trails,amenities,andcanusethat knowledgetorepresentyou.
APlan
Anysolidrealestateprofessionalwillpresentawell-formulated,custommarketingplanforyourhome.Thisshouldincludeapricing strategy,expectationsfortheprocessandadetailedtimeline.Failingtoplanisplanningtofail,andagoodrealestateprofessional alwayswins.
Testimonials
Whatareotherclientssayingaboutthisrealestateprofessional?Howmanytestimonialsdotheyhaveonreviewsites?Awell-likedreal estateprofessionalunderstandsthatclientrelationshipslastforeverandshouldbetreatedwiththeutmostcare.
TheJourneyBegins
TheJourneyBegins
Alothappenswhenwetravelonthehomesellingandhomebuyingjourneythatwilltakeusfromforsaletosold.
First,I’llclarifyandprioritizeyourexpectations.Next,I’lldefinethestoryofyourhouseandneighborhood—what makesitspecialandunique.Then,I’llagreeontheprocessofworkingtogether,fromthebestmethodsof communicatingtothebesttimestoscheduleanopenhouse.
Alargepartofsellingahomeisturningtheunknownsintoopportunities.Togetthesalesprocessstarted,[I’ll/We’ll]gatherthe followinginformation:
•Whyareyousellingyourhomeatthistime?
•Whatotherfactorsareimpactingyourdecisiontosellnow?
•Arethereanyimportantcontingenciesthatcouldimpactthissale?
•Howsoonmustyousellyourhome?
•Withinwhatpricerangedoyouexpecttosellyourhome?
•Whataspectsofmarketingandadvertisingmostinterestyou?
•Ifthisisn’tthefirsttimeyou’veexperiencedahomesale,whatwasthemostimportantthingyoulearnedfromyourlasthomesale?
•Howoftendoyoupreferwetalk?What’syourpreferredmethodofcommunication?
•Areyouinterestedinlearningmoreabouthomebuyingoptionsinyournewlocation?
TheHome-SellingProcess
Here’samorein-depthlookatwhathappensduringthesaleofyourhome:
InitialConsultation
•Clarifyyourneedsandexpectations.
•Reviewsellingprocess,initialmarketevaluatingstrategy.
DesignandImplementMarketingPlan
•Completehomeenhancementrecommendations.
•Schedulemarketingactivities.
•Showthepropertytobrokersandprospectivequalifiedbuyers.
•Communicatesalesstatusandmarketingactivities.
•Optimizemarketingandpricingasnecessary.
ReviewOfferandReachAgreementwithBuyer
•Receiveandreviewofferfrombuyer’srealestaterepresentative.
•Discussandclarifyproposedtermsandconditions.
•Negotiate;considercounteroffers.
•Reachfinalagreement.
CompleteClosingProcess
•Depositofbuyer’searnestmoney.
•Signdocuments.
•Initiatetitlesearch,deliverpreliminarytitlereporttobuyer.
•Initiateinspections.
•Resolveremainingcontingencies.
•Conductfinalwalk-throughwithbuyer.
•Initiateloanfunding/balanceoffundsfrombuyer.
•Recordtitle.
•Buyertakespossessionofproperty.
After-SaleService
•Helpyoufindyournexthome.
•Assistyouwithrelocation,ifneeded.
InitialConsultation
PricingYourHome
PricingYourHome
ThefirststepindeterminingthebestpriceforyourhomeistoreviewaComparative MarketAnalysis,whichIwillprepareforyourreview.
Thiswillinclude:
•Similarpropertiestoyourhomethathaverecentlysoldinthemarketaswellaswhat buyerspaidforthoseproperties.
•Alistofhomescurrentlyonthemarketthatwouldbecompetingfortheattentionof prospectivebuyers.
•Alistofhomesonthemarketthatdidnotsell(andwhy)tohelpusavoidthat circumstanceforyourproperty.
Thisanalysiswillhelpusdeterminetheverybestpriceforyourproperty—afair-market valuationthatensuresthemostadvantageousoutcomeforyou.
UnderstandingHomeValuation
Thereareseveralfactorsthatcontributetothevaluationofyourhome.Theseinclude:
•Location
•Design
•Amenities
•Conditionoftheproperty
•Availabilityofcomparableproperties
•Economicconditionsthatimpactrealpropertytransactions
Andontheothersideofthisvaluationequation,thereareseveralfactorsthatdon’timpactthevaluationofyour home.Theseinclude:
•Thepriceyouoriginallypaidfortheproperty
•Expectednetproceeds
•Amountspentonimprovements
Pricingapropertybasedonrelevantfactorshelpsensure:
•Moreshowings
•Moreoffers
•Afastsale
WhatHappensIfYouPriceTooHigh?
Pricingahomeabovemarketvaluecancausethepropertytositonthemarketforlongperiodsoftime,whichisn’tabeneficialscenario foranyone.Buyerswillask:“Whyisitstillonthemarket?”Andyou’llask:“Whyhasn’tmyhousesold?”
Andevenifapropertydoesreceiveoffersafterit’sbeenpricedabovetruemarketvalue,itmaynotappraise,whichmeansthebuyers mightbeunabletosecurealoan.It’sasituationwe’llseektoavoidbecauseover-pricingoftenendsinahomesellingfarbelowmarket value,whichisnevermygoal.
Whenpricingahome,Ialwayswantyoutoreceivethemostvaluepossibleanduse[our/my]experienceanddepthofmarketknowledge tofigureoutexactlywhatthatfair-marketpriceshouldbe.
AttractingBuyers
Before[we/I]getintotheefficacyofhigh-quality,high-impactmarketingcampaigns,thereareseveralwaystoincreasethe salabilityofyourhome.Thesecouldinclude:
•Awrittenpropertydisclosurestatementtogivebuyersaclearunderstandingofthepropertyandsurroundingneighborhood.
•Ahomewarrantytogiveprospectivebuyerspeaceofmindbyprovidingaone-yearrepair-or-replacecoverageofmajorhomeoperating systemsandappliances.
•Professionalinspectionssuchasstructural,roofandtermitetorevealthecurrentconditionoftheproperty.
MarketingYourHome
MarketingYourHome
PRESENTINGYOURPROPERTYTOTHEWORLD
Mycomprehensiveapproachtomarketingdeliversaneffectivemixofthetraditionalanddigital.
We’llsitdownandspecifytheapproachtogetherbuttherearethreegeneralcomponentstothiscampaign:
PromotetoProspectiveBuyers
•Printadvertising
•Digitaladvertising
•Mobileandsocialmediamarketing
•Yardsign
•Openhouses
•Marketingmaterialsandpromotions
•Professionalvideographyandphotography
MarkettoRealEstateProfessionals
•TapintotheglobalBerkshireHathawayHomeServicesnetworkof50,000+salesprofessionals
•Leveragereferralandrelocationresources
•UtilizeMultipleListingService(MLS)
•Directlypromotetootherrealestateprofessionals
•HostVIPopenhouseforindustryprofessionals
MaintainCommunicationwithYou
•Reviewandprovideanalysisfortheresultsofourmarketingactivities
•Consultwithyoutofine-tuneanditeratemarketingstrategies,asneeded
OnlineMarketing
Fromhomesearchestohomehashtags,it’sadigitalworld,andmymarketingstrategyensuresyourpropertyisalways online.
•MyWebsite
•MobileMarketing
•PropertyReports(Weekly/Monthly)
•RealEstateWebsitesandSearchEngines
•SocialMedia
•EmailMarketing
ListingSyndication
Additionally,alllistingsarefeaturedonBerkshireHathawayHS.com,whichreceivednearly16millionvisitors betweenJanuary1,2023andDecember31,2023,accordingtoAdobeAnalytics.
Ourglobalsyndicationstrategycapitalizesconsumerpreferencesandsearchpatternstokeep BerkshireHathawayHomeServicesnetworklistingsinfrontoftheworld’sseriousandqualifiedhomebuyers.
LuxuryMarketing
Thesubtleartofluxuryhomemarketing.
LuxuryCollection–AsaBerkshireHathawayHomeServicesLuxuryCollectionSpecialist,Iampartofanexclusivegroupofluxuryrealestateprofessionals offeringanunparalleledportfolioofthemostmagnificenthomesaroundtheglobe.TheBerkshireHathawayHomeServicesLuxuryCollectionfeatures custommarketingmaterialsthatcanbeutilizedduringthesaleofyourhome.
GlobalOpenHouseShowcase–OpentoallBerkshireHathawayHomeServicesnetworkmembers,GlobalOpenHouseisamonthlyvirtualeventthat highlightsfourextraordinarypropertiestotheglobalnetwork.
Prestigemagazine–ThisexclusiveBerkshireHathawayHomeServicespublicationsharesfreshperspectivesforinspiredlivingand high-endlistingsfromacrossthenetwork.Theglobalmagazineisdistributedthroughout11countriesandcanbefoundinexclusive airportlounges.
OfflineMarketing
Despitetheprevalenceofdigital,printmarketingandlocalizedcampaignsarestillhighlyeffectiveinsharingyour homewithaninterestedgroupofprospectivebuyers.
Myofflineandtraditionalmarketingcampaigncomponentsinclude:
•Professionalphotography
•Professionalvideography
•Directmail
•Propertybrochures
•Localadvertising
•Localsyndication
•Realtor.com
•Sellwithrobert.com
•Officemarketing
TipsforSellers
UnderstandingHomeValuation
Mygoalwitheveryhomesaleistomakeitlookeasy.I’lldoalltheheavylifting—thepre-salepreparation,the marketing,thenegotiating,theclosing—andyoucansitbackandwatchthesuccessfulsaleunfold.But,eventhough youcanexpectmetooffermyconcierge-style,full-servicesellingexperience,thereareafewwaysyoucanmake sureyourhomeisreadyforbuyers.Here’sachecklisttohelp:
Exterior
•Removetoys,newspapers,yardtoolsandclutteraroundtheexteriorofyourhome
•Makesurethelawnismowed,andhedgesandshrubsaretrimmed
•Removeanydeadordyingplantsinsideoroutsideyourhome
•Fixanygreaseoroilspotsonthedriveway
•Pickupafterpetsandtidyanypettoysthatmightbeintheyard
•Addpopsofcolorwithfreshfoliageorpottedflowers
Interior
•Makeallbeds,cleanupdirtydishesandkeepwastebasketsempty
•Removeclutterthroughoutthehouseandputawayanytoys
•Keepyourhomecleansoit’sreadyforbuyerstoview
•Wipesinksandfaucetsafteruse
•Storeyourvaluablesandpersonalitemsinasafeplace
Ofcourse,we’llthoroughlyreviewyourhousetogethertoensureit’sabsolutelyreadyforbuyerstoconsiderastheir nexthome.
What’sNext?
If,aftercarefulconsideration,youdeterminethatmyskills,high-qualityservice,industryexperienceandlocal-market expertisearetherightfittomarketyourhome,we’llscheduleatimetomeetandreviewimportantdocumentsin ordertogetthesellingprocessstarted.
Pleasehavethefollowingitemsreadyforreviewduringthismeetingtohelpsavetimeandaddefficiencytothisprocess:
•Disclosures
•Homewarrantyinformation
•Copyofclosingdocuments
•Utilitybillsforthelastyear
•LoanVerificationRequestform
•HomeownersAssociationInformation(ifapplicable)
•Twosetsofkeys
Ourfollow-upmeetingisalsoyouropportunitytoaskanyquestionsyouhave.We’lltalkaboutyourpreferredmethod ofcommunication,preparingyourhomeforsale—includingROI-generatingcosmeticfixesthatcanincreasethevalue ofyourhome—anddeviseatimelineforthesale.Duringthismeeting,wecanalsoreviewyourshort-andlong-term goalsusingmyRealEstateandLifestylePlanningGuide,whichcanhelpdeterminewhat’snextafteryouclosethis chapterofyourrealestatejourney.
ThankYou
Ultimately,everydetailofthismarketingproposalismeanttobringyou completeclarityduringeachstepofthetransactionandprovideyouwith supportbeforethesaleaswellasinthedays,weeks,months,years,and foreverafter.
Iknowthisdecisionisn’tonethat’stakenlightly,andIthankyouforyour timeandfortheprospectiveopportunitytohelpyouthroughthelifechangingprocessofsellingyourhome.
RobertDay SalesProfessional Mobile:251-371-7151
Office:251-344-5925
robertday@bhhscooper.com
sellwithrobert.com
